SGAG
7
P O P C U L T U R E MEME INTERNET MEMES SGAG DAWKINS B R U N S SHIFMAN SGAG I N O U R D A I L Y LIVES CREATING RECREATING INTERNET MEMES SGAG SGAG P U B L I C S P H E R E DISCOURSE W I L L I A M S B R U N S F I S K E PIETERSE W A R N E R HABERMAS O R D I N A R Y | R E L E V A N T | S I M P L I C I T Y F E A T U R E S I N T E R A C T I V E | A L T E R N A T I V E N E W S W H I M S I C A L C O N T E N T | C U R R E N T S H I F M A N 2 0 1 1 W H Y I S
Transcript of SGAG
P O PC U L T U R E
MEMEINTERNET MEMES
SGAGDAWKINSB R U N SSHIFMAN
SGAGI N O U R D A I L YLIVES
CREATINGRECREATINGINTERNET MEMES
SGAG
SGAGP U B L I CS P H E R EDISCOURSE
W I L L I A M S
B R U N S
F I S K EPIETERSE
W A R N E RHABERMAS
O R D I N A R Y | R E L E V A N T | S I M P L I C I T Y
F E A T U R E S
I N T E R A C T I V E | A L T E R N A T I V E N E W S
W H I M S I C A L C O N T E N T | C U R R E N T
S H I F M A N 2 0 1 1
W H Y
I S
Creating & Recreating Internet Memes (SGAG)
Chapter I
Creating & Recreating Internet Memes (SGAG)
Chapter II
Fiske (1989)Bruns (2007)
Active audience, people do not just blindly accept signs and messages
Shift from static to dynamic content, from hierarchically managed to collaboratively and continuously developed material, and from user-as-consumer to user-as-contributor - Produser (Producer + Consumer)
Pieterse (1980)
“Hybridization is a factor in the reorganization of social spaces...unsettles the introverted concept of culture and...ushers in a transcultural cut-and-mix”
Meme can be interpreted based on the leader’shardhitting leadership and tendency to hunt his opponents down viciously
Creating & Recreating Internet Memes (SGAG)
Chapter II
Original Static Content
Lee Kuan Yew speaking during a regional forum on government policies
Recreating Meaning Based on Local Context
Lee Kuan Yew addressing the crowds at the recent General Elections, during his speech at his ward
Meme can be intepreted as a joke on the 87-year-oldnever fading away from the limelight and politics inSingapore
Original Static ContentRecreating Meaning Based on
Local Context
Creating & Recreating Internet Memes (SGAG)
Chapter II
Prime Minister Lee speaking at a community event in 2012
The electorate’s interpretation VS our own group’sinitial interpretationMeme can be interpreted as PM Lee not doing enough for Singaporean commuters about the major disruptions to the train service in December 2011.
SGAG & Public Sphere and Discourse
Chapter III
SGAG and Public Discourse
“Publics act historically according to the morality of their circulation” (Warner, 2002)
The ease and speed of spreading memes online gives them a longer circulation time
This ensures that the Internet memes are current, timely and relevant
Additionally, Internet memes are a fun and easy way to discuss matters of public concern in comparison to the primp and proper-ness of traditional media
Internet memes are a significant contribution to public discourse because it can engage more people
CONCLUSION
Features of SGAGthat made it a popular culture in Singapore
Ordinary People & Relevant (Shifman, 2011)
Whimsical Content & Humor (Shifman, 2011)
Simplicity (Shifman, 2011)
Engaging & Interactive (Green Exit, 2013) - Just Kiddin
Platform for Alternative Source of News (Green Exit, 2013) - Just Kiddin Again
Current & Timely (Green Exit, 2013) - Ok, not funny anymore
MEMESINTERNET MEMES
SGAGDAWKINSB R U N SSHIFMAN
SGAGI N O U R D A I L YLIVES
CREATINGRECREATINGINTERNET MEMES
SGAG
SGAGP U B L I CS P H E R EDISCOURSE
W I L L I A M S
B R U N S
F I S K EPIETERSE
W A R N E RHABERMAS
P O PC U L T U R E
