SF Summit15 4B_Sourcing_Campaigns_Boulais_Mack_5.8.15

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Making Top Talent Come to You: Sourcing Campaigns that Work Andre J. Boulais Jobvite, Strategic Accounts DirectorEngage Tom Mack PG&E, Sourcing Supervisor

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Transcript of SF Summit15 4B_Sourcing_Campaigns_Boulais_Mack_5.8.15

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Making  Top  Talent  Come  to  You:  Sourcing  Campaigns  that  Work      Andre  J.  Boulais  Jobvite,  Strategic  Accounts  Director-­‐Engage    Tom  Mack  PG&E,  Sourcing  Supervisor  

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How  many  of  you  want  to  improve:  ü University  RecruiMng  ü RecruiMng  for  Business  Units  ü Event  RecruiMng  ü InternaMonal  RecruiMng  ü Veterans/Diversity  RecruiMng  ü Onboarding/Company  Referrals  

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Campaigns  101:    

THE  HARDEST  PART  IS  DECIDING  WHERE  TO  START…    

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Campaigns  Bring  Top  Talent  to  You  

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Why  is  Mobile  Important?  

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TradiMonal  Job  Fair/University  RecruiMng  

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Customized  University  Campaigns  

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Customized  University  Campaigns  

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Business  Unit  Specific  Web  Campaigns  •  Branded  for  your  company  •  Specific  to  Business  Unit  •  Links  to  CareerSite  posEngs  for  common  jobs  (i.e.  

SoKware  Engineer,  Enterprise  Account  ExecuEve)  •  Join  us  App  with  set  tags  •  Ability  to  embed  video  •  Links  to  our  Social  Media,  Blog  etc  

Your  Logo  Here  

ABC  company  

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InternaMonal  RecruiMng  

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Veterans/Diversity  

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Building/Maintenence  (Mexico)  

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Onboarding  

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Internal  Hiring  Page  

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Social  Media  is  Changing  RecruiMng  

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Amplify  Campaigns  on  Social  Media  

Tie  your  hiring  iniMaMves  to  key  events  to  maximize  global  exposure  

#MarchMadness  

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Sample  Results  1st  24  hours  

#MarchMadness  

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Easily  Embedded  into  LinkedIn  Profile  

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WHAT’S  NEXT?  HINT:  EMAIL  CAMPAIGNS!  

Now  That  They  are  Interested…    

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Bundle  Email  and  Web  Campaigns  

Draw  in  passive  candidates  through  creaMve  web  page  campaigns  

Keep  the  conversaMon  going  via  Email  Campaigns  

Your  Logo  

Your  Logo  

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Target  a  Specific  Group    

Schedule  

Targeted  email  campaign  for  previous  year’s  seasonal  retail  workers  

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How  your  email  campaign  looks  in  Outlook  

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View  in  Hotmail  

Instantly  reach  100’s  of  college  students  the  day  of  your  event  

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Track  the  AnalyMcs  of  your  Email  

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AKA,  HOW  THE  HECK  DO  WE  DO  ALL  THIS  COOL  STUFF?  CreaMng  Your  Own  Campaigns  in  Jobvite  

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Creating a Campaign in Jobvite Engage From Jobvite, click Campaigns and then Add Campaign. Next, select “Email” or “Web Page”

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CreaEng  a  Campaign  Full text editor -  Font format -  Bullet points -  Orientation -  Hyperlinks -  Add Images -  Coloring -  HTML coding

Branded headers & footers

Collect information through the Join-Us App

Your  Logo  Here!  

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Join  Us  App  Tied  to  Customized  Email  Campaigns  to  Engage  Instantly  with  Candidates  

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Recap  •  70%  of  candidates  willing  to  listen  •  Draw  them  in  with  visual  web  campaigns  •  Nurture  your  talent  pipeline  with  targeted  email  campaigns  

•  Make  sure  when  they  are  ready  to  make  the  move  you’re  their  1st  choice!  

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Contact Info: Name Here [email protected] @AndreJBoulaisHe @TomMackPGE Email Here

THANK  YOU!  


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