Session 3
38
Microsoft Tech Club’15 - Cairo University Session 3 Prepared and Presented by: Heba T’Allah Waleed
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Transcript of Session 3
Microsoft Tech Club’15 - Cairo University
Session 3
Prepared and Presented by:
Heba T’Allah Waleed
Agenda:
Market segmentation
Market targeting
Positioning
PR
Market segmentation
1. Geographic
2. Demographic
3. Psychographic
Market Targeting
Positioning
1. Target customer needs
2. More customer value
3. Competitive advantage
SUMMARY
How?
Raise
Awareness
Promoting
Success
Investors
Attracting
EmployeesCost
Grow business
Make more money
Be Defensive
No news
DO IT !
KNOW them before NEED them
Be flexible
“Ahmed, you know we are always
responsive to the media, but I’m
not the right person to give you
that information. I’ll contact the
right person and get back to you
before your deadline today.”
Trustworthy
SUMMARY
?
Our Facebook group:
Corporate Leaders – MSTC’15 CU
www.facebook.com/heba.t.waleed
eg.linkedin.com/in/hebatallahwaleed
www.twitter.com/HebaTallah94
