Sept 22,1999New Jersey and Delaware New Agriculture Teacher/Administrator Conference

Marketing

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Marketingsuccess is:

•Identify•Focus •Plan•Maximize•Recognize

The key to managing your workload and creating a successful agricultural education program...

Success

•Save Time•Identify and recruit volunteers

•Gain recognition•Meet real needs

•Maximize resources•Increase funding

•Ensure program success

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Success is:

..identifying the systems to meet the needs of your stakeholders...

•Recognize

•Focus

•Plan

Do the right things, not everything.

•Maximize

•Identify

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Identify

Stakeholders

Anyone who affects or is affected by your program

•Administration •Students•Potential Students•Parents•Agricultural Community

What are the strategic market opportunities?

•Guidance Staff•Colleges•Tax Payers•Legislators

How to MarketGASP Identify Customers:

General Community

Administration/School

Students

Parents/Guardians

School Administrators

As a school administrator you have an important role to ensure the success of students in your school district.

Agricultural education and FFA provide unique opportunities to ensure leadership development, personal growth and career success for your students who get involved with the program.

School Administrators

The success of the local program provides a number of benefits to the administration as well by increasing achievement opportunities for students, and by connecting with the community.

Providing assistance and support with the necessary resources is a key element for the success of the local program.

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Identify

• School policies and procedures

• Centralized communication structure

• In-House support• Support for appropriate:

job security financial controls

• Professional Organizations• administrative support• school community• parental backing• general community

What are the strategic market opportunities?

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State FFA Association

Others?

Advisory Committees

Community Organizations

National FFA

Departments of Agriculture

Partners

Local Teachers Associations

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•Identify

•Plan

Success is:

•Maximize

..focusing on those activities that are important to your customers.

•Recognize

•Focus

Do the right things, not everything.

How to Market

AIRR Establish a plan to:

Ask

Involve

Recognize

Report

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A State of art AIRR System

A ask

I involve

R recognize R report

Establish and use an advisory committeeJoin community civic organizationSurvey school communityMeet the parents

Open houses for communityFocus on the more active studentsUse administration for judges

BanquetRecognize sponsors in local paperThank you and congratulatory notes

Use National FFA Week and Ag Day promotions

Web and Media servicesLocal Newsletters

Key How?

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FocusWhat customers and partners want and expect…

What needs to be taught locally…

What FFA /SAE activities are needed to meet instructional needs…

What needs to be done to ensure a quality product...

What are the strategic market opportunities?

Action Plan 5-9, 5-14, 5-16

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Focus

• What is the purpose of this program?• What do you expect from this program?• Why is this program important to you?• Why did you enroll in this program?• Why did/didn’t you join FFA?

What are the strategic market opportunities?

Marketing Research

-Ask the student-

Action Plan 5-9, 5-14, 5-16

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•Identify

•Plan

Success is:

•Maximize

…planning for growth and the future...

•Recognize

•Focus

Do the right things, not everything.

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Plan Brainstorm to:

Provide– Strategic content– Marketing– Method of responding

to changes – Fiscal management– Goals

Eliminate– Redundancy

• distribution• program control• responsibilities• publicity• retention

What are the strategic market opportunities?

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•Identify

•Plan

Success is:

•Maximize

…ensuring the best practices...

•Recognize

•Focus

Do the right things, not everything.

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Maximize• Definition:– a uniform, standardized,

system– responsibilities

• Supporting:– Effective teaching

strategies– Elimination of outdated

content – Merchandising– Community-wide

promotions

• teaching• control• inventory• reporting• retention• merchandising

What are the strategic market opportunities?

Oakcrest FFA Web Page

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•Identify

•Plan

Success is:

•Maximize

…recognizing the successes of your program, students and supporters...

•Recognize

•Focus

Do the right things, not everything.

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Recognition

• Marketing Plan• media sources• web• publicity• newsletters• parents nights• banquets

• media• thank yous• appreciation• report• share

= Foundation for the future

What are the media opportunities?

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Recognition

The Key to managing your workload and creating a successful agricultural education program is focusing on those activities that are important to your customers.

• media• thank yous• appreciation• report• share

Foundation for the future

Do the right things, not everything.

How to MarketGASP Identify Customers:

General Community

Administration/School

Students

Parents/Guardians

AIRR Establish a plan to:

Ask

Involve

Recognize

Report

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Success

•Program planning and marketing saves programs•Identify and meet business needs

•Assign students responsibilities•Publicize responsibilities

•Get to know

influential customers•Invite parents to school

•Thank sponsors•Use the media•Track and share former students’ success

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Thoughts

“The best way to predict the future is to invent it.”

-Peter Drucker