Agenda

What is SEO

Industry Research

SEO Process

Technical aspects of SEO

Social Media - MySpace Optimization

Measuring SEO success

SEO Tools

Search Engine Optimization -On Page Optimization Tasks

On Page Optimization:

In On page we will check Content, Keywords, title, meta tags, alt tags, header tags, anchor text, internal link structure, html site map, robots.txt, and xml sitemap.

Content: content should be unique and related to services.

Keywords: keyword density, keyword frequency, keyword search volume(different keywords for each page).

Title: In the title we will write with combination of keywords(different title for each page).

Meta Tags: meta description, meta keywords and etc (different for each page).

Alt tags: this tag for images, images need to optimize with alt tags.

Anchor Text: Internal links optimized with Keywords.

Internal links: Navigation from one page to another page with out any confusion.

HTML Site Map: In this page we should provide all pages links. This site map for visitors.

XML Sitemap: Generate XML Site map and submit to Google webmaster tools. xml sitemap will down load frequently and submit to google robots.

Off Page Optimization

Off Page Optimization is work that you undertake outside of your website to improve your seo rankings and visibility for your customer. Off Page Optimization is more focused on digital marketing of your website over internet.

Off Page Optimization is usually consisting of different link building methods.

Directory Submission

Social Bookmarking Submission

Blog Posting

Blog Hosting

Article Submission

Press Release Submission

Forum Posting

Footer Links

Blog Commenting

Review Posting

Rss Feed Submission

Css Submission

Video Submission

Profile Creation

Link Wheel

Social Media Optimization

SEO Analysis Tool Features

Analyze the HTTP headers returned from the web server;

Analyze the length and relevancy of the Title tag;

Analyze the length and relevancy of the Description meta tag;

Analyze the number of keywords and relevancy of the Keywords meta tag;

Analyze the Robots meta tag directives and if search engines are allowed to spider the page;

Check the page most relevant keywords and/or keyphrases;

Check how the page may be displayed within search engine results;

Check the internal and external URLs (links) found on the page, and if are followed or not;

Check the keywords found in the Anchor tags (links);

Check the keywords found in the image Alt attributes;

Check the page Heading and Phrase elements.

Thank u