SEO Strategies for PR and Social Media
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Transcript of SEO Strategies for PR and Social Media
Hello,
FOR INTERNAL USE ONLY.
Any and all ideas, concepts and/or strategies, including trademarks or trade descriptions which are part of this presentation, are the sole property of Cramer-Krasselt and shall not be used without the express written
authorization of Cramer-Krasselt. © 2012 Cramer-Krasselt
Social Media Week
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Twitter: @cramerkrasselt
#smw#seoforPR
“SEO is the process of getting traffic from the “free,” “organic,”
“editorial” or “natural” listings on search engines.”
- Search Engine Land
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2.
• Website settings
• Domain & URL usage
• Redirects
• Load Time
• Responsive Design
• Keyword consistency
across copy and HTML
• High code to copy ratios
• HTML Tag usage
• Copy visibility
• Originality
• Link text on site and offsite
• Number of links, Shares, +1s
• Links from different IPs
• Domain extension
(.org, .edu, .gov)
1. 3.Technical
Architecture
Keyword &
ContentLinking
What do Search Engines value?
Recent changes to improve User Experience
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Page Load Time
Device Viewing
In Depth Articles
Authentic Content
Organic Links
“Responsive web design (RWD) aims to provide an optimal
website viewing experience…across a wide range of devices”
- Wikipedia
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Authorship:
It is a way to tell Google, that you are the writer of a particular
article and the sole owner of it.
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Authorship Benefits
Collects SEO Value i.e. AuthorRank
Improved Click Through Rates to content
Improves trust and authority of a topic
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What writers should do
Make sure you have a Google Plus page
Notate that you’re a contributor to a site
Keep the name of your page the same as your article byline
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Link Scanning affects SEO in two ways
• Provides a Trust and Popularity Metric
• Builds Relevance around certain phrases found in the anchor text
Brands need to use several different link styles
• Branded: A brand name or website is the term
• Partial Match: Links that includes several terms
• Exact Match: Links that include only specific terms that you want to rank in search engines for
Many SEO’ers believe that no more than 10% of links should have
exact match anchor text, more than that can affect search rankings.
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