Why PR needs SEO
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Transcript of Why PR needs SEO
Why SEO is Your Edge in PR
Dominic Litten - Chief Nerd, Point to Point
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About Me
| Interactive Marketing Manager at Point to Point
| Public Relations and SEO background| I speak really, really fast (sorry)
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How does this affect me?
| I love me some me.
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We’re all clear right?
| What is SEO?
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SEO, kind of a big deal.
| The intersection of need and want.
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Why should I care?
| Newsflash: You’re not a snowflake.
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This is Snoresville, USA
| Fine. Marketing is changing hourly. Are you?
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Why SEO?
| High ranking = Automatic street cred.
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Why SEO?
| Journalists need to be hit over the head.
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Why SEO?
| Increases your content’s expiration date.
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QuickTime™ and a decompressorare needed to see this picture.QuickTime™ and a decompressorare needed to see this picture.
QuickTime™ and a decompressorare needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.QuickTime™ and a
decompressorare needed to see this picture.
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Why SEO?
| Online reputation management
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Why SEO?
| Do more for clients and yourself.
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QuickTime™ and a decompressorare needed to see this picture.
QuickTime™ and a decompressorare needed to see this picture.
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Where do I start?
| Control what you can control.
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QuickTime™ and a decompressorare needed to see this picture.
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Where do I start?
| Set your goals.
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Where do I start?
| Google’s algo has more than 200 variables.
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QuickTime™ and a decompressorare needed to see this picture.
QuickTime™ and a decompressorare needed to see this picture.
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Where do I start?
| Understand your keyword universe.
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QuickTime™ and a decompressorare needed to see this picture.
QuickTime™ and a decompressorare needed to see this picture.
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Where do I get keywords?
| Existing search traffic. Duh.
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QuickTime™ and a decompressorare needed to see this picture.
QuickTime™ and a decompressorare needed to see this picture.
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Where do I get keywords?
| Your competitors.
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QuickTime™ and a decompressorare needed to see this picture.
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Where do I get keywords?
| Locality.
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Where do I get keywords?
| Keywords tools.
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Where do I start?
| Get client’s site in order. Yesterday.
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QuickTime™ and a decompressorare needed to see this picture.
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Where do I start?
| Develop a content plan. We want updates.
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Where do I start?
| Start going offsite.
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QuickTime™ and a decompressorare needed to see this picture.
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Ethics: That’s not cool.
| Don’t lie about your capabilities.
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Ethics
| Don’t spam to move the needle.
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Ethics: That’s not SEO.
| Checking SEO box on PR Newswire
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Ethics: That’s not SEO.
| Slapping SEO “software” on client site.
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Quick tips.
| Onsite > Offsite. Everytime. Twice on Sundays.
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Quick tips.
| Test your theories. Always.
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Quick tips.
| Determine calls to action for all SEO-functions.
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What You Need To Do
| Get cracking.
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What You Need To Do
| Get thirsty for learning.
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Uh oh…
| Now what?
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Thank You
| Find me: @djlitten