SEO strategies & Social Media
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21-Oct-2014 -
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Transcript of SEO strategies & Social Media
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Social Links in SEO World
Andy Jamieson
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“Shoes”
Ranks are driven by inbound links
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New Social World Order
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http://411development.com/
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Easy Mistake - Correlation and Causation
Just because two variables appear to move
together (correlated), it does not mean that
there is a causal relationship between them
(causation).
http://www.seomoz.org/blog/do-improved-social-signals-cause-improved-rankings @willcritchlow
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What we know and how we know it…
https://twitter.com/google/statuses/238316733197328384
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Staying across changes is hard…
http://www.seomoz.org/google-algorithm-change
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Google changes… its algorithm
Fresh
er
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Why….
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Really…
http://news.cnet.com/8301-1023_3-57364908-93/googles-biggest-adwords-customers-might-surprise-you/
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Strong relationship between Search & Social
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Somethings are worth spelling out….
• Social is about a few key platforms
• New platforms continue to challenge for audience attention
• Good content is what people want to share
• SEO is more about good content
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What are we actually talking about…
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Quick Diagnostic Questions
• Do you make it easy for people to share your content?
• Do you reward people who share your content?
• Do you engage with your audience?
• What could you start doing today?
• What could you start doing this month?
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Pinterest is hot...
“Pinterest engages users twice as much as Twitter did at its age”
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The 10 best marketing infographics of 2012 (so far)
http://blog.hubspot.com/blog/tabid/6307/bid/32700/The-10-Best-Marketing-Infographics-of-2012-So-Far.aspx
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Proven results
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(Great) Content is king
Great Content = Great Results
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Recap / Wake up…
• The world has changed
• Google algorithm tweaks continue
• User habits are being better understood
• Great content = great results
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Thanks / Questions
Andy Jamieson
@AndyJamo
@SwitchedonMedia