Lead Generation Websites: News

1. Google confirm Penguin update expected end of October, start of November

2. Google Releases Video Series On Taking Your Local Business Online

3. Local search ranking factors recapFor more information email: info@leadgenerationwebsites.co.uk

1. Google confirm Penguin update for October-

November

For more information call: 01708 208 889

Google confirm Penguin update expected imminently

For more information call: 01708 208 889

As previously reported Google’s Penguin update is going to be run very soon for the first time in over a year!

Another Google employee has said end of October, start of November is the expected timeframe.

Google have already announced that they have stopped processing disavow files as they collate their data for the refresh!

Implications for business owners?

For more information call: 01708 208 889

Penguin penalises web pages for unnatural link patterns and these pages cannot be found easily in Google search

If you have been affected by the Penguin update and have been working to correct the issue this is good news!

Once Penguin is refreshed if your work has been successful then your pages will start to rank again.

Want to know more about Google Penguin and other factors?

For more information call: 01708 208 889

Read our blog posts on Google Penguin and Panda penalties and updates and 2014 ranking factors.

Just click the links below this video.

2. Google Releases Video Series On Taking Your Local Business Online

For more information call: 01708 208 889

Taking Your Local Business Online

For more information call: 01708 208 889

Google have released a video series for local business on how to establish an online presence even without a website.

The videos cover the following

For more information call: 01708 208 889

Video 1: Introduction and hot topics

Video 2: Determine your business’ value-add and online goal

Video 3. Find potential customers

Video 4: Basic implementation and best practices

Video 5: Differentiate your business from the competition

Video 6: Engage customers with a holistic online identity

Check the link below to view Google’s videos.

3. Local search factors

For more information call: 01708 208 889

Ranking factors for local search

For more information call: 01708 208 889

The biggest killer of local search visibility is incorrect NAP information!

NAP = Name, Address, Phone number

If you have changed business name address or phone number it is likely that you have conflicting information online

Ranking factors for local search

For more information call: 01708 208 889

The primary ranking factors for local search are;

Reviews on Google

How well completed your Google local listing is

Citations – mentions of your NAP on third-partywebsites, eg. Business directories, local blogs, etc.

Location of the searcher in relation to your address

How does this effect you?

For more information call: 01708 208 889

If you are a local business then you must have a working local search listing.

Google now calls local listings ‘Google My Business’

If you don’t have a listing you need to set one up NOW!

How does this effect you?

For more information call: 01708 208 889

Fill out your business listing on Google My Business completely.

Add images and videos if possible

Encourage customers to leave reviews

Ensure that your NAP information is correct.

Build citations where possible

For more information;

call: 01708 208 889Email: info@leadgenerationwebsites.co.uk