SEO News April 2015
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Transcript of SEO News April 2015
.. and you are ?
• I am Saijo George. I work as an internet marketer at Envato , the folks behind sites like ThemeForest.
New Project Help Me Build . IO
Twitter : @Saijo_George Web : saijogeorge.com
Twitter : @Saijo_George Web : saijogeorge.com
• Adsense Social Casino Beta via
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• June 2015 - Phone # verification in call extension and location extension. 3 ways to verify it.
• New AdSense performance report – opt-in
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• Keyword Planner shows you competitor data
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• New mobile UI for devices with slow internet
• Google drops In Depth Article Title from SERP
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• Transfer ownership of YouTube Channel between Google+ profiles
• Google is getting in to the home services market.
• Bing starts to display Mobile Friendly label in SERP
• Apparently Google launched it's Doorway algo update
• Signup to beta test App Indexing features
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Change of Address Tool in GWT adds subdomain support
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• EU Opens Anti-Trust Investigation On Google & Android
• Yandex tried to take links out of the ranking equation, it did not go all that well and they are bringing it back.
Faster Adwords conversion tracking
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App Indexing a ranking factor and now shows install button in mobile SERP.
70 new Google Now partners to show a variety of now cards.
People also ask.. test in SERP
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• Mobile SERP now shows Site Name instead of URI – Don’t fake it.
• Yahoo will continue to serve Bing ads and search results for a majority of its desktop search traffic.
• Search Funnels are now “Attribution” in AdWords
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• Emoji works in Desktop SERP
• Google wants Video publisher’s opinion on Indexing and Ranking.
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• Faster and lighter mobile web pages for Indonesia. Normal vs transcoded version
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• Matched content - a free content recommendation tool for AdSense publishers
• Google is working on a new AJAX crawling mechanism
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• Bing offers one box answers in SERP
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• Google gives some webmasters access to Search Analytics in GWT
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ADSENSE / ADWORDS• Mobile Friendly Label On AdWords Ads
• Mandatory Shipping rates for Google Shopping causes issues for AU advertisers.
• New AdWords announcements May 5 - LiveStream
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ADSENSE / ADWORDS• Google is retiring the Previous payments report from Adsense. You
can download the data before June 30th
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Social
• Apply for Pinterest API beta
• Google+ Launches Pinterest Clone Collections
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Social
• Facebook balancing content from Friends and Pages : multiple post block from same publisher relaxed, content from friends you care about more prominent in News Feed, but content they like will be pushed down.
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Twitter : @Saijo_George Web : saijogeorge.com