Seo News 24 October Penguin Update

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Lead Generation Websites: News For more information email: [email protected]

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Impact of Google Penguin 3 update in October 2014

Transcript of Seo News 24 October Penguin Update

Lead Generation Websites: News

For more information email: [email protected]

Lead Generation Websites: News

1. Google rolls out Penguin 3 Update

• The details

• The effects

• What should you do?

For more information email: [email protected]

Google rolls out Penguin 3 Update

1. The details

For more information call: 01708 208 889

Google rolls out Penguin 3 Update

For more information call: 01708 208 889

1. This is a worldwide update, impacting all versions of Google

2. The rollout is not complete yet, it will continue for the “next few weeks.”

3. It impacts less than 1% of English

4. Google confirmed the roll out began on Friday 17th October

5. “Refresh” not “Update” so no new ranking signals

Google rolls out Penguin 3 Update

2. The effects

For more information call: 01708 208 889

Google rolls out Penguin 3 Update

For more information call: 01708 208 889

Penguin demotes sites with bad link profiles and promotes sites that were affected by previous Penguin updates that cleaned up their link profiles.

Google rolls out Penguin 3 Update

For more information call: 01708 208 889

What is a bad link profile?

A bad link profile is when a website has incoming links from low-quality or irrelevant websites.

Low-quality is defined as a website with ‘thin’ content – it has few pages, offers no value to readers and has low Trust Flow probably due to a spammy link profile.

An irrelevant website is defined as one from an unrelated niche – getting a link from a carpet cleaning website for your shoe repair business website is an example.

Google rolls out Penguin 3 Update

For more information call: 01708 208 889

Bad link profile – anchor-text ratio

Another major aspect of Penguin is the anchor-text ratio.

If you have 1000 links to your shoe repair site and 500 of them link with the text ‘shoe repair London’ then you have an anchor-text ratio of 50% for that single phrase.

This is a sign of manipulation – it is unlikely that any site would naturally get 50% of all links with the EXACT same text...

Google rolls out Penguin 3 Update

For more information call: 01708 208 889

Let’s take a look at a couple of examples...

Google rolls out Penguin 3 Update

3. What should you do?

For more information call: 01708 208 889

Google rolls out Penguin 3 Update

For more information call: 01708 208 889

There are three things that could have happened to your website;

1. Nothing – your site is and has always been unaffected by Penguin

2. You have gained rankings – either you cleaned up your profile or many competitors have been affected.

3. You experienced a significant drop in rankings and traffic

Google rolls out Penguin 3 Update

For more information call: 01708 208 889

If you have lost traffic and rankings overnight around the weekend of 17th – 19th October then you have been negatively affected by Penguin.

You need to check your link profile for anchor-text ratio over-optimisation and for spammy links by comparing your Citation Flow and Trust Flow metrics.

Google rolls out Penguin 3 Update

For more information call: 01708 208 889

You should also check your on-page titles and copy for ‘keyword stuffing’ as over-optimisation of pages for keyword phrases will also trip the Penguin filter.

Google rolls out Penguin 3 Update

For more information call: 01708 208 889

Change page titles to more readable, natural sentences.

Use related phrases and synonyms in your web page copy if you have too many instances of a particular keyword phrase.

Stop building links from low-quality sites.

Stop using keywords as anchor-text.

Google rolls out Penguin 3 Update

For more information call: 01708 208 889

If you have been affected it will be some time before you can get out of the penalty – you have to wait until Google runs the Penguin algorithm again.

Build links from related and relevant sites that have trust and authority using your brand name and URL.

If you have many bad links you may need to submit a disavow file to Google.

In certain cases the domain may need to be scrapped and the website resurrected on a new domain!

For more information;

call: 01708 208 889

Email: [email protected]