SEO - A Brief Introduction
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Transcript of SEO - A Brief Introduction
Why SEO?• PROS– Cost effective– Sustainable and measureable results– High ROI– People trust organic search results
• Cons– Takes LOTS of time and patience– Algorithm changes– Huge learning curve
Introduction to SEO
• Keyword Research• On-Page SEO• Off-Page SEO• Measuring Your Progress• Google Penguin Update• Other ways to get traffic• Final Notes/Questions• Live Website Consultation
Keyword Research
• Importance of keyword research• Understanding your market– location– product type– niche.
• Think like your clients/customers• Build keyword list• Keyword tools
Google Keyword Tool
On-Page Optimization• Keyword relevancy
– Title tags and H1 Tags• Meta Tags
– Meta description = good– Meta keywords = bad
• Keyword density• Sitemap• Low Bounce Rate• Loading Speed• Content is KING• CMS
– Wordpress– Magento– Purely custom coded
• DON’T FORCE IT
WordPress Plugins
• Google XML Sitemap• Yoast SEO Plugin• WP Super Cache• Digg Digg
Off Page SEO (Link Building)
• Link Building– Page Rank (PR)– Types of links
– Contextual Links– Web 2.0 (Hubpages, Squidoo, Tumblr)– Guest blogging (build relationships)– Forums– Blog comments
– Do-follow, no-follow– Relevancy– Age– Avoid link farms/spam sites
v
Measuring Your Progress
• Google Analytics– Traffic– Time-on-page– Bounce rate– Conversions– Visitor Flow
Google Penguin Update
• Avoid getting irrelevant links• Diversify your anchor text• Diversify link sources• Avoid “over optimization”• Ultimate goal: Natural
What else besides SEO?
• The internet is a BIG place– Traffic sources
• Social Media– Facebook, Twitter, Pinterest, Youtube, Reddit, Stumbledupon
etc.
• Paid traffic (PPC)– Text ads (Adwords, Facebook Ads)– Banner ads
• Referral traffic– Guest blogging– Online press releases– Email marketing
Thanks
facebook.com/apex.tgi
twitter.com/ApextgiNoida
pinterest.com/apextgi