Local SEO- Why & How we do it? A brief by EZ Rankings | Local SEO
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Transcript of Local SEO- Why & How we do it? A brief by EZ Rankings | Local SEO
How we do it?
Local SEO
Summary • Local SEO has become a must for small and medium
businesses.
• 64% of local customers use directories and online search engines to find a local service provider.
• Top ranking on Google maps for keywords related to Client Industry
• 100% Complete profiles of their business
• Search engine friendly site
• Improve leads
Objective
Local SEO Strategy
Process STEP – 1 SETUP & ANALYSIS: ü Google Analytics Setup
ü Webmaster Tools Setup
ü Competitor Analysis
ü Back Link Analysis
ü SERP Analysis
ü Website Analysis
Google Places
• Places page includes: ü Photos of owner, staff and the facility ü A video ü Short description and keywords ü Address, contact numbers and homepage URL ü Selection of right Category etc. •
• Full Optimization of Google Place profile for both location Camden and Brighton Le Sands via Google Business Listing
Process
STEP – 2
Process
STEP – 3 Local Business Setup
ü About Company Pages - Created & Optimized
ü Yahoo & Bing Portal Listing (Includes verification and management of listings on Google ,Yahoo and Bing in local search engines across the Web.)
ü Registration to Additional Business Sites & Yellow Pages
ü DMOZ Submission
ü Submission to Additional Local Web directories
ü Setting up pages at Review Sites
Process
STEP – 4
On Page Optimization:
ü Google Page speed Optimization ü Sitemap.xml Generation ü Geo Based Meta Title writing + Optimization ü Geo Based Meta Description writing + Optimization ü H1 Tag Optimization ü Image Name +Alt Tag Optimization ü Canonical Optimization ü Robots.txt Optimization ü Outbound Links Optimization ü 404 Redirect Optimization ü Structured Data
ü Integrate their both location on contact us page ü Add location details on footer section of website
ü Optimization of 'Contact us' page
ü Improve off-site SEO like citation and backlink creation
ü Optimizing Reviews for the business
Optimization of other fact
STEP– 5
Process
Process
STEP– 6
Local Business Promotions (Ongoing Monthly Promotions):
ü Facebook , Twitter. Google +Updates ü Video Promotions ü Citations ü New Local Directories, YP , Reviews & Ratings ü Enhanced Social Media Branding ü Local Classified Ad Marketing ü Blog Promotion ü Press Release Promotions ü Article Marketing ü Infographics
Results
ü An average of 4-7 leads each day via search engines
ü Increased ROI when compared to PPC advertising
ü Exceedingly higher success rate with minimal investment
By pu&ng the steps that we covered to work , you will be able to understand that how a Local SEO play a role in Google’s map search result that will help generate phone calls and visits from highly targeted potenAal customers.
Get Your Free Web Strategy Score , Visit our Website at
www.ezrankings.org