Introduction to Joomla SEO
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Transcript of Introduction to Joomla SEO
Introduction to Joomla SEO
Steve BurgeDecember 5th, 2008
Three Joomla Problems
1) URLs2) Metadata3) Too Many Pages
#1 URLs
What’s wrong with this? www.example.com/index.php?option=com_content&task=view&id=74&Itemid=1
#1 URLs
•They are human readable•Search engines analyze your URLs for keywords
•Keyword URLs avoid having more than URL for the same page
#1 URLs
Solution is to turn this …•index.php?option=com_content&task=view&id=7&Itemid=1
Into this …•great-url-article.html
#1 URLs
Three Extensions•sh404SEF
•Artio SEF
•SEF Advance
#1 URLs
When to use•Default SEF: small sites•sh404SEF: most sites•Artio SEF: complex Itemids
•SEF Advance: very large sites
#1 URLsCaution!
Sometimes sticking with a less-
than-perfect is better than changing URLs
Change everything else freely, except URLs
#2 MetadataWhat’s wrong with this?
#2 MetadataTitles and descriptions are there for a reason!
#2 Metadata
Page titles are the mostimportant onsite SEO
factor.
#2 Metadata
So can you guess what Joomla
is missing?
#2 Metadata
Solution #1: SEF Patch from Joomlatwork.com
#2 Metadata
Solution #2: URL Component
#2 Metadata
When to use SEF Patch: •Ease-of-use is key•Mostly using core Joomla
When to use sh404SEF etc:•Lots of extra extensions
#3 Extra Pages
How Joomla.org looks to us:
#3 Extra Pages
How Joomla.org looks towebsite builders:
#3 Extra Pages“I installed a Calendar. It displayed months, weeks or days that did not have an event scheduled. The Googlebot indexed empty calendar event pages out until the year 3,500”
#3 Extra PagesProblem extensions:•Calendars•Photo Galleries•Extensions with Ordered Lists
•Extensions with Review / Report / Contact for Listings
#3 Extra PagesSolution: check your website
using the site command …site:example.com
#3 Extra PagesSolution 1: Robots.txtThis is a file in your site root:
Disallow: /calendar/Disallow: /photos/Disallow: /*.pdf$
#3 Extra PagesSolution 2: Nofollow on links.Tells Google not to index the page you’re linking to.1)SEF Patch2)URL Component3)Search Google for “Alledia nofollow menu”
#3 Extra PagesSolution 3: Google Webmaster
Tools Dashboard > Tools > Remove URLS
Three Joomla Solutions
1) URLs = insert keywords2) Metadata = improve3) Too Many Pages =
remove
Other Useful ToolsRSS Feeds: •Feederator•BCA Syndicate•Virtuemart Froogle Feed
Other Useful ToolsSite Maps:•Xmap•SEF Service Map
Find plugins for your extension
Other Useful ToolsInternal Links – Simply Links
Create one page per keyword
Over to you …
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