Seminario Video Marketing
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Transcript of Seminario Video Marketing
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Video Marketing
José María Gil
www.josemariagil.tv twitter.com/
josemariagil
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¿Porqué YouTube?
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2º Buscador del Mundo
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3ª Web con más tráfico del Mundo
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Cada día se ven más de 100 millones de vídeos en
YouTube
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Fortalece tu Marca
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10 vídeos X 24 plataformas = 240 vídeos (url’s)
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Vídeo Marketing
Lasse Rouhiainen
Twitter.com/LasseWeb20
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Presentación de Lasse Rouhiainen
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Beneficios de vídeo marketing
- Vídeo es el formato que más ventas ha generado en la historia
- El cliente obtendrá una información más completa y amena que mirando folletos y catálogos
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Crecimiento del uso de vídeo con móviles
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Crecimiento del uso de móviles
Fuente: Mashable.com
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Consejo I - Camtasia Studio
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Consejo II - Jing Project
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EJEMPLOS DE EXITO
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Cercania con el cliente
• Ab Domini Pensiones abpensiones.com
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Describir como va a ser la visita del cliente
• YouTube.com/BarceloAsiaGardens
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Autenticidad
• Hay que ser auténtico e original • @BereCasillas
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Storytelling con videos - ejemplos
• Cuál ha sido el comentario o anécdota de vuestros clientes más interesante ?
• Cuál es el comentario de los clientes que más os hizo aprender ?
• Cuál es lo que más te gusta de tu trabajo (cuéntalo con ejemplos) ?
• Cuál ha sido tu más grande desafio en tu trabajo
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Gracias por su atenciónFacebook.com/LasseVideo