Selling the Triple Bottom Line Through Social Media
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Transcript of Selling the Triple Bottom Line Through Social Media
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Selling the Triple Bottom Line with Social Media
Daniel Schutzmith
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We are built on the triple bottom line
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People Planet
Profit
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What is Social Media?
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a way of using the Internet to instantly collaborate, share information, or have a conversation ideas or causes we care
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Who UsesSocial Media?
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Brand managers can now use social media as an integral part of marketing campaigns.
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Product developers use social media for consumer intelligence.
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Customer service uses social media to decrease call volume and increase customer satisfaction.
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Human resources uses social media to convey what working at the company is all about.
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R & D use social media to gather customer opinions, trends, and watch how competitors are perceived.
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And.....
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You!You!
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Worksheet:Building an
Online Persona
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Use a Hub & Spoke Model
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http://www.flickr.com/photos/chumpboy/
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http://www.flickr.com/photos/chumpboy/
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Be Bold
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http://www.flickr.com/photos/chumpboy/
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Be Serious About Not Being Too
Serious
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http://www.flickr.com/photos/chumpboy/
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Support Other Initiatives
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http://www.flickr.com/photos/chumpboy/
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http://www.flickr.com/photos/chumpboy/
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Get on Facebook
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http://www.flickr.com/photos/chumpboy/
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http://www.flickr.com/photos/chumpboy/
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Get on Green Networks
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http://www.flickr.com/photos/chumpboy/
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http://www.flickr.com/photos/chumpboy/
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Leverage Biz Contacts
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http://www.flickr.com/photos/chumpboy/
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http://www.flickr.com/photos/chumpboy/
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Pictures Mean More
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http://www.flickr.com/photos/chumpboy/
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http://www.flickr.com/photos/chumpboy/
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http://www.flickr.com/photos/chumpboy/
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http://www.flickr.com/photos/chumpboy/
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http://www.flickr.com/photos/chumpboy/
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http://www.flickr.com/photos/chumpboy/
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http://www.flickr.com/photos/chumpboy/
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http://www.flickr.com/photos/chumpboy/
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Make it Fun!
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http://www.flickr.com/photos/chumpboy/
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http://www.flickr.com/photos/chumpboy/
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http://www.flickr.com/photos/chumpboy/
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Have a Conversation
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http://www.flickr.com/photos/chumpboy/
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http://www.flickr.com/photos/chumpboy/
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http://www.flickr.com/photos/chumpboy/
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http://www.flickr.com/photos/chumpboy/
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http://www.flickr.com/photos/chumpboy/
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Most Importantly...
HAVE FUN!