Intel's Triple Bottom Line
-
Upload
center-for-socially-responsible-business -
Category
Business
-
view
2.537 -
download
3
description
Transcript of Intel's Triple Bottom Line
NexBusiness Value, In
xt Generation CSR: tegration, and Leadership
Suzanne FallenderCorporate Responsibility Office
Intel Corporation
Mills CollegeApril 9 2010April 9, 2010
Changing L
Increase in “socially respoIncrease in socially respoinvestors” and integration into financial analysisyChanging expectations amconsumers & publicconsumers & publicIncreased sophistication ocampaigns and partnershicampaigns and partnershiEmployees and new talentrecruitmentrecruitmentChanging C-Suite views
Sources: “State of Corporate Citizenship” BCCCC, http://www.bcccc.net/index.cfm
Social Investment Forum.
Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logoCorporation or its subsidiaries in the United States and other countries.*Other names and brands may be claimed as the property of others.
Landscape
onsibleonsible of ESG
mong
of NGO psps
t
?pageId=2043
o are trademarks or registered trademarks of Intel
People, Plap
• Changing expectationsp
• Low hanging fruit h d t fi dharder to find
• Increasing focus on
Planet
Increasing focus on connection to value
• Next phase more challenging
Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logoCorporation or its subsidiaries in the United States and other countries.*Other names and brands may be claimed as the property of others.
anet, Profit
PeoplePeople
Profit
o are trademarks or registered trademarks of Intel
Building CorporaBuilding Corpora
Business Value
IntegValue
19.5%20.0
25.0 Laggards (bottom 10%)
Average
Leaders (top 10%)
7.57.0%7.2%
15.5%
10.6%
13.6%
10.0
15.0
0.8
4.1
0.0
5.0
Return on Invested Capital Shareholder Return Sharpe ratio (x 10)
Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logoCorporation or its subsidiaries in the United States and other countries.*Other names and brands may be claimed as the property of others.
ate Responsibilityate Responsibility
ration Leadership
o are trademarks or registered trademarks of Intel
CSR CultuCSR Cultu
E i i ltEngineering culture Global m
• Data driven and focused on continu• Proactive community engagement aProactive community engagement a• Global scale and impact of program• Priority on education and ability of t
h llchallengesCopyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logoCorporation or its subsidiaries in the United States and other countries.*Other names and brands may be claimed as the property of others.
ure Driversure Drivers
manufacturer Innovation leader
uous improvementand environmental managementand environmental management
mstechnology to help solve global
o are trademarks or registered trademarks of Intel
LaLagregregg
RRRR
InveInve
Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logoCorporation or its subsidiaries in the United States and other countries.*Other names and brands may be claimed as the property of others.
EnvironmentalEnvironmentalEnvironmental Environmental Sustainability Sustainability
argest corporate purchaser of argest corporate purchaser of een power in the U.S. according een power in the U.S. according p gp g
to the EPAto the EPA
Recycle over 70% of our wasteRecycle over 70% of our wasteRecycle over 70% of our wasteRecycle over 70% of our waste
ested over $100 million in water ested over $100 million in water conservation in past decadeconservation in past decadeconservation in past decadeconservation in past decade
o are trademarks or registered trademarks of Intel
Innovation &Innovation &
$1B Investe$1B Investe7+7+
Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logoCorporation or its subsidiaries in the United States and other countries.*Other names and brands may be claimed as the property of others.
& Growth Opportunities& Growth Opportunities
ed in Education Programsed in Education Programs Million Teachers Million Teachers 50+ Countries50+ Countries
o are trademarks or registered trademarks of Intel
Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logoCorporation or its subsidiaries in the United States and other countries.*Other names and brands may be claimed as the property of others.
Be an Asset to Our Be an Asset to Our CommunitiesCommunitiesCommunitiesCommunities
Cl t 1 illi l tCl t 1 illi l tClose to 1 million volunteer Close to 1 million volunteer hours in 2009hours in 2009
o are trademarks or registered trademarks of Intel
Businesss Value
Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logoCorporation or its subsidiaries in the United States and other countries.*Other names and brands may be claimed as the property of others.
CSR and Business Value
“Continuing our commitment to the hi h highest performance in all we do—from product innovation to corporate responsibility—is p ygood business.”
Paul Otellini, PresidentPaul Otellini, President and CEO
o are trademarks or registered trademarks of Intel
Longtransrepop
Fi t EHS First EHS report and public goals
Carbon DisclosureProject
G
‘SRI’ road shows begin
GRI
GFirst CSR report
1994 1996 1998 2000 200
report
Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logoCorporation or its subsidiaries in the United States and other countries.*Other names and brands may be claimed as the property of others.
g history of sparency and rtingg
Localization of report
GRI G3e
pglobally
RI G2
GRI G3Move to “online only” RI G2 yreport
02 2004 2006 2008 2010
o are trademarks or registered trademarks of Intel
Applying learnings fromApplying learnings from
We received over 80 recognitionsWe received over 80 recognitionsWe received over 80 recognitionsWe received over 80 recognitionsefforts at the local, nationaefforts at the local, nationa
Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logoCorporation or its subsidiaries in the United States and other countries.*Other names and brands may be claimed as the property of others.
m external measuresm external measures
s for our corporate responsibilitys for our corporate responsibilitys for our corporate responsibility s for our corporate responsibility al and global level in 2009al and global level in 2009
o are trademarks or registered trademarks of Intel
I t t d V lI t t d V lIntegrated ValuIntegrated Valu
REVENUEREVENUE OPERATIONSOPERATIONSREVENUEREVENUE OPERATIONSOPERATIONS
Growth and Cost Savings andGrowth andInnovation
Cost Savings andContinuous
Improvement
Sources: Intel information based on multiple framSources: Intel information based on multiple framCenter for Corporate Citizenship, “How Virtue CreCenter for Corporate Citizenship, “How Virtue Cre
Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logoCorporation or its subsidiaries in the United States and other countries.*Other names and brands may be claimed as the property of others.
F kF kue Frameworkue Framework
RISKRISKMANAGEMENTMANAGEMENT BRANDBRANDMANAGEMENTMANAGEMENT BRANDBRAND
License to Reputation andLicense toOperate andGovernance
Reputation andGoodwill
meworks, including McKinsey and Boston College meworks, including McKinsey and Boston College eates Value for Business and Society”, April 2009eates Value for Business and Society”, April 2009
o are trademarks or registered trademarks of Intel
Integrated ValuIntegrated ValuIntegrated ValuIntegrated Valu
REVENUEREVENUE
•• Market expansMarket expans
•• Product innovProduct innov
Growth andInnovation
•• New customerNew customer
Innovation
•• OperatioOperatio
•• ManagemManagem
•• EmployeEmploye
Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logoCorporation or its subsidiaries in the United States and other countries.*Other names and brands may be claimed as the property of others.
ue Frameworkue Frameworkue Frameworkue Framework
sionsion
ationation
r needsr needs
OPERATIONSOPERATIONS
Cost Savings andContinuous
Improvement
onal efficiencyonal efficiency
ment qualityment quality p
ee engagementee engagement
o are trademarks or registered trademarks of Intel
I t t d V lI t t d V lIntegrated ValuIntegrated Valu
RISKRISKMANAGEMENTMANAGEMENT
•• Regulatory rRegulatory r
•• Community eCommunity eMANAGEMENTMANAGEMENT
License to
Community eCommunity e
•• Supply chainSupply chain
Operate andGovernance
•• DD
•• TT
•• GG
Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logoCorporation or its subsidiaries in the United States and other countries.*Other names and brands may be claimed as the property of others.
F kF kue Frameworkue Framework
iskisk
engagementengagementengagement engagement
n responsibilityn responsibility
BRANDBRAND
Reputation andGoodwill
DifferentiationDifferentiation
Trusted partnerTrusted partnerpp
GoodwillGoodwill
o are trademarks or registered trademarks of Intel
Integration
Strategic alignment
• Aligned with Intel’s• Aligned with Intel s Global Strategy on a Pageg
• Board-level oversight
Integration of CSR• Integration of CSR information into Annual Report and 10-KReport and 10 K
• Linked compensation with environmental andwith environmental and CSR factors
Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logoCorporation or its subsidiaries in the United States and other countries.*Other names and brands may be claimed as the property of others.
o are trademarks or registered trademarks of Intel
Employee engageme
• Culture shift – integrating into• Culture shift – integrating intotheir decision-making
• Provide education and ways• Provide education and ways to participate
Programs to encourage• Programs to encourage innovation or generate projectideasideas
• Awards and recognition
L id d i l• Leverage video and social media
Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logoCorporation or its subsidiaries in the United States and other countries.*Other names and brands may be claimed as the property of others.
ent
oo
t
o are trademarks or registered trademarks of Intel
Business grou
Intel IT
Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logoCorporation or its subsidiaries in the United States and other countries.*Other names and brands may be claimed as the property of others.
p ownership
Supply Chain/ pp yMaterials
o are trademarks or registered trademarks of Intel
Leadeership
What does leadeWhat does leade
• Collaboration – problems too• Collaboration – problems too
• Industry initiatives – efficienc
• Investment – risk, change ag
Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logoCorporation or its subsidiaries in the United States and other countries.*Other names and brands may be claimed as the property of others.
ership look like?ership look like?
o complex to solve aloneo complex to solve alone
cy, consistency and impact
gent, differentiation
o are trademarks or registered trademarks of Intel
Ne
•a
••s
•
•a
Copyright © 2010 Intel Corporation. All rights reserved. Intel and the Intel logoCorporation or its subsidiaries in the United States and other countries.*Other names and brands may be claimed as the property of others.
ew leaders required
CSR is not just for CROsCSR is not just for CROs anymore….
Influencing and analyticalInfluencing and analytical kills
M ki th l tiMaking the value connection
Improving decision-making g gand quality of organization
o are trademarks or registered trademarks of Intel