Selling Content in a Changing Economy, Jean-luc Vernhet & Jean Louis Rolle

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ONE Million hours digitized …. So, what ….? A global strategy : Giving new value to our holdings

Transcript of Selling Content in a Changing Economy, Jean-luc Vernhet & Jean Louis Rolle

  • 1. Selling Content in a Changing Economy Jean-Luc VERNHET Ina Jean-Louis ROLL SONUMA Get in contact: jlvernhet@ina.fr jlr@sonuma.be Copyright of this presentation is the property of the author(s). FIAT/IFTA is granted permission to reproduce copies of this work for purposes relevant to the above conference and future communication by FIAT/IFTA without limitation, provided that the author(s), source and copyright notice are included in each copy. For other uses, including extended quotation, please contact the author(s). #FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Roll - Selling Content
  • 2. ONE Million hours digitized . So, what .? A global strategy : Giving new value to our holdings General Public Education & Culture Professionals #FIATIFTADubai2013 Communities Social Media Individuals Academics Schools Museums Producers Publishers Broadcasters Editorial, Response to news and trends MEANING & CONTEXT CONTENT SERVICES Jean-Luc Vernhet / Jean-Louis Roll - Selling Content
  • 3. The content market: an international game #FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Roll - Selling Content
  • 4. Online Services : an absolute must For the production companies, constraints are strong : Less time, less budget for the same result, quicker Content is everywhere. Service makes the difference - To minimize research time (savings). - To minimize the number of sources (relevance). - To minimize the legal risks / issues (security). - To minimize the unproductive burden #FIATIFTADubai2013 A Professional Webtool - Research (4 modes) - Screening (complete programmes) - Clip editing (TC In / TC Out) - Personal Folders + shopping Bin - FTP download (TCI) - FTP delivery (broadcast quality) - 24/7 in French and in ENGLISH A ONE-STOP SHOP A Free service for all professionals A wide & comprehensive offer A process easy to understand Jean-Luc Vernhet / Jean-Louis Roll - Selling Content
  • 5. Inamediapro 10 years of digital experience 2000 : Project Launch Juin 2003 : Beta-tests with selected power users Avril 2004 : The operational version is launched at the MIP Dec. 2004 : 1 016 registered users Dec. 2006 : 4 000 registered users June 2010 : > 10 000 users have been accredited (34% international) June 2011 : New version is on line the same but . better August 2013: More than 16 000 registered users and still increasing #FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Roll - Selling Content
  • 6. Inamediapro The worlds largest digital library on line 650 000 hours of TV content 350 000 hours of Radio 24/7 Worldwide More than 16 000 registered pro users 31 % of international users More than 50 000 screenings per month > 65 000 clips requests in 2012 an average of 53 shopping bins per day A powerful tool for promoting thirdparties content and enlarging our offer. #FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Roll - Selling Content
  • 7. Inamediapro : a Webtool to make money - A FREE tool for licensing content no automatic registration - A responsive hotline (Hardware / Usage / Content) - A set of contextual help (videos) for the key functionalities - A dedicated and service oriented TEAM behind the machine TRY IT : Register on line at www.inamediapro.com #FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Roll - Selling Content
  • 8. Collaboration across Frontiers CUBA and France work together to protect World heritage (Cuban News Agency- June 22, 2012) - 1493 weekly broadcasts, produced on 35 mm film - Shown between June 1960 and July 1990 - Unesco Memory of the world Heritage (2009) A 800 K project, An international call for tender A typical Setup On the Cuban Side (ICAIC): - Restoration of each film - Documentation of each film (Spanish) On the French Side (Ina) : - Supply of the adequate equipment - Translation (French / English) - Lossless digitization, secure storage On Both sides : Giving a New Value through a worldwide distribution #FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Roll - Selling Content
  • 9. And in a near futurethree economic models Third Parties Ina Holdings (sold by Ina) Totem Exalead A platform for selected partners Automatic online sales Non managed / Public domain On demand: Rights managed #FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Roll - Selling Content
  • 10. . Whats that ? A Belgian based company, created in 2009 by : RTBF : the Belgian French speaking broadcaster (since 1935) The Belgian French speaking regional government (Wallonia) Object : preserve, digitize, promote and commercialize audiovisual archives from RTBF + other sources: RTBF : more than 140.000 hours of TV + Radio archives Other sources to come : Local broadcasters with around 50.000 hours of TV archives And various partnerships with content owners #FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Roll - Selling Content
  • 11. SONUMA, what are we talking about ? Digitized to-day RTBF Next 4 years Audio Total Next 4 years 40.000 h Video / Film Others sources 53.000 h 40.000 h 8.000 h Video 50.000 h Audio 90.000 h Video / Film #FIATIFTADubai2013 100.000 h Jean-Luc Vernhet / Jean-Louis Roll - Selling Content
  • 12. WHAT ABOUT COMMERCIAL ? 2009 2013 low level of digitized archives available 400 registered pro users 60 % of international users www.sonuma.be general public www.sonumapro.be professionals MIPTV MIPCOM From 2013 increasing level of digitized archives The same, plus www.sonuma.be + webshop (2014) + Facebook + Twitter Available on Inamediapro #FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Roll - Selling Content
  • 13. SONUMA on Inamediapro, why ? From 400 to 16 000 Registered Pro Users To Enlarge our Offer RTBF Content is International So is our Market ! To be in a One Stop Shop The Most efficient way to reach Pro Users To benefit of a true pro Webtool Best practices on international standards To increase turnover and margin! A win/win business model for both parties With a full control on our sales activities Sales are totally managed by Sonuma operators #FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Roll - Selling Content
  • 14. Content : a real market and a real income Footage - France + International 12 000 K uros 10 000 8 000 6 000 4 000 2 000 0 1997 2000 #FIATIFTADubai2013 2003 2006 2009 2012 Professional & commercial Uses | 10 Jean-Luc Vernhet / Jean-Louis Roll - Selling Content october 2013 15
  • 15. Selling Content in a Changing Economy Jean-Luc VERNHET Ina Jean-Louis ROLL SONUMA Get in contact: jlvernhet@ina.fr jlr@sonuma.be Copyright of this presentation is the property of the author(s). FIAT/IFTA is granted permission to reproduce copies of this work for purposes relevant to the above conference and future communication by FIAT/IFTA without limitation, provided that the author(s), source and copyright notice are included in each copy. For other uses, including extended quotation, please contact the author(s). www.inamediapro.com #FIATIFTADubai2013 www.sonumapro.com Jean-Luc Vernhet / Jean-Louis Roll - Selling Content Replace box with your company logo