Selling Content in a Changing Economy, Jean-luc Vernhet & Jean Louis Rolle

“Selling Content in a Changing Economy”

Jean-Luc VERNHET – Ina

Jean-Louis ROLLÉ – SONUMA

Get in contact: [email protected] – [email protected]

#FIATIFTADubai2013 Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”

Copyright © of this presentation is the property of the author(s). FIAT/IFTA is granted permission to reproduce copies of this work for purposes relevant to the above conference and future communication by FIAT/IFTA without limitation, provided that the author(s), source and copyright notice are included in each copy. For other uses, including extended quotation, please contact the author(s).

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General Public

Education & Culture

Professionals

• Communities

• Social Media

• Individuals

• Academics

• Schools …

• Museums …

• Producers

• Publishers

• Broadcasters

ONE Million hours digitized …. So, what ….? A global strategy : Giving new value to our holdings


Editorial,

Response to news

and trends

CONTENT

SERVICES

MEANING

& CONTEXT

http://www.ina.fr/fresques/jalons/Html/PrincipaleAccueil.php

The content market: an international game


For the production companies,

constraints are strong :

« Less time, less budget …

for the same result, quicker »

Content is everywhere.

Service makes the difference

- To minimize research time (savings).

- To minimize the number of sources (relevance).

- To minimize the legal risks / issues (security).

- To minimize the ‘unproductive burden’

A “ONE-STOP SHOP”

A Free service for all professionals

A wide & comprehensive offer

A process easy to understand

A Professional “Webtool”

- Research (4 modes)

- Screening (complete programmes)

- Clip editing (TC In / TC Out)

- Personal Folders + shopping Bin

- FTP download (TCI)

- FTP delivery (broadcast quality)

- 24/7 – in French and in ENGLISH


Online Services : an absolute must

2000 : Project Launch

Juin 2003 : Beta-tests with selected ‘power users’

Avril 2004 : The operational version is launched at the MIP

Dec. 2004 : 1 016 registered users

Dec. 2006 : 4 000 registered users

June 2010 : > 10 000 users have been accredited (34% international)

June 2011 : New version is on line – ‘the same but …. better’

August 2013: More than 16 000 registered users … and still increasing

Inamediapro 10 years of digital experience


Inamediapro

The world’s largest digital library on line 650 000 hours of TV content

350 000 hours of Radio

24/7 – Worldwide

More than 50 000 screenings per month

> 65 000 clips requests in 2012

an average of 53 shopping bins per day

More than 16 000 registered pro users

31 % of international users

A powerful tool for promoting third-

parties content and enlarging our offer.


1- Inamediapro GB.MPG

Inamediapro : a “Webtool” to make money

- A FREE tool for licensing content – no automatic registration

- A responsive hotline (Hardware / Usage / Content)

- A set of contextual help (videos) for the key functionalities

- A dedicated and service oriented TEAM behind the machine

TRY IT : Register on line at www.inamediapro.com


Collaboration across Frontiers…


“CUBA and France work together to protect World heritage” (Cuban News Agency- June 22, 2012)

- 1493 weekly broadcasts, produced on 35 mm film - Shown between June 1960 and July 1990 - Unesco “Memory of the world Heritage” (2009)

A 800 K€ project, An international call for tender

A typical Setup

On the Cuban Side (ICAIC): - Restoration of each film - Documentation of each film (Spanish)

On the French Side (Ina) : - Supply of the adequate equipment - Translation (French / English) - Lossless digitization, secure storage

On Both sides : Giving a New Value through a

worldwide distribution

D:/Video/Cuba.mp4

A platform

for selected partners

Ina Holdings Third Parties (sold by Ina)

Totem

Exalead

And in a near future…three economic models

On demand: Rights

managed

Automatic online sales

Non managed / Public domain


…. What’s that ?

A Belgian based company, created in 2009 by :

RTBF : the Belgian French speaking broadcaster (since 1935)

The Belgian French speaking regional government (Wallonia)

Object : preserve, digitize, promote and commercialize

audiovisual archives from RTBF + other sources:

RTBF : more than 140.000 hours of TV + Radio archives Other sources to come : Local broadcasters with around 50.000 hours of TV archives And various partnerships with content owners


SONUMA, what are we talking about ?


Digitized to-day Next 4 years

RTBF Audio 53.000 h 40.000 h

Video / Film 40.000 h 8.000 h

Others sources Video 50.000 h

Total

Next 4 years

Audio 90.000 h

Video / Film 100.000 h

WHAT ABOUT COMMERCIAL ?


2009 – 2013 … low level of digitized archives available

400 registered pro users

60 % of international users

www.sonuma.be general public

www.sonumapro.be professionals

MIPTV – MIPCOM

From 2013 … increasing level of digitized archives

The same, plus … www.sonuma.be + webshop (2014) + Facebook + Twitter

Available on Inamediapro

http://www.sonuma.be/

http://www.sonumapro.be/

http://www.sonuma.be/

SONUMA on Inamediapro, why ?


To Enlarge our Offer

From 400 to 16 000 Registered

Pro Users

To be in a “One Stop Shop”

RTBF Content is International

So is our Market !

The Most efficient way to reach

Pro Users

To benefit of a true pro Webtool Best practices on

international standards

To increase turnover and margin! A win/win business model

for both parties

With a full control

on our sales activities

Sales are totally managed

by Sonuma operators

Content : a real market and a real income

Professional & commercial Uses | 10 october 2013

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1997 2000 2003 2006 2009 2012

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Footage - France + International


“Selling Content in a Changing Economy” Jean-Luc VERNHET – Ina

Jean-Louis ROLLÉ – SONUMA

Get in contact: [email protected] – [email protected]

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Copyright © of this presentation is the property of the author(s). FIAT/IFTA is granted permission to reproduce copies of this work for purposes relevant to the above conference and future communication by FIAT/IFTA without limitation, provided that the author(s), source and copyright notice are included in each copy. For other uses, including extended quotation, please contact the author(s).


www.inamediapro.com www.sonumapro.com



Selling Content in a Changing Economy, Jean-luc Vernhet & Jean Louis Rolle

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