Seller Presentation

5/13/08

Presented to Gary Jantzer

About Premiere Estates Auction Company

Premiere Estates Auction Company (PEAC), the nationwide leader in auctions and valuations of residential and commercial real estate, is known for our cutting-edge approach of blending different types of auction methods with customized marketing, advertising and promotional campaigns designed to maximize market value. We have offices throughout the U.S. and have over 2900 Alliance Partners in 46 states as well as London, England.

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Worldwide Accelerated Marketing Specialists

PEAC has sold some of the highest-priced properties in the United States. Our specialty is marketing and advertising properties using our WORLDBIDSM Auction Platform, reaching our proprietary database of qualified buyers world-wide. Our award-winning marketing team has over 40 years of multimedia experience.

Premiere Estates Auction Company – Live in Action!

3When Buyers Compete, You Win!

Why PEAC Auctions Work in Today’s Market

Auctions are the proven way to achieve maximum value for your property in the shortest possible time frame.

Auctions create a sense of urgency with buyers—a “one day, one chance” opportunity–and provide affirmation that the seller is committed to the sale

Buyer interest and excitement increases because of the PERCEIVED deal, value, and/or opportunity that only the auction can generate

Infusion of marketing dollars—PEAC creates a strategic, aggressive marketing and advertising campaign with National and Global reach

PEAC auctions often generate offers PRIOR to Auction Day.

As a traditional listing, this spectacular Malibu property sat dormant on the market for over a year. Premiere’s concentrated marketing and advertising campaign and open houses drove dozens of buyers to the property and motivated buyers to submit offers prior to auction day. Ultimately, the home was sold before its scheduled auction date.

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How PEAC’s Auction Platform Benefits You

• You pay no commission; the winning bidder pays it through a Buyer’s Premium.

• Your property sells “AS-IS” with no contingencies.

• Property exposure is maximized via our Worldwide Accelerated Marketing, which draws the attention of multiple, targeted buyers who can bid from anywhere in the world using our WORLDBID Auction Platform.

• Upside potential is unlimited with regard to sale price.

• Buyers are motivated to make a decision in a slower “buyers’ market”.

• Choice of auction platforms – We help you choose the most effective auction platform for your property, whether it’s live (on site/ballroom), by telephone, remote (online/web cast), sealed bid, or a combination. We allow prospective buyers to bid from anywhere in the world!

5When Buyers Compete, You Win!

How PEAC’s Agent Participation Program Benefits You

• Receiving local market expertise; PEAC’s auction specialists are national & global market experts, but partnering with agents helps us better understand highly targeted local markets, which yields a more focused marketing strategy and beneficial local MLS advertising.

• Partnership with Top-Producing agents provides us with credibility in the marketplace and allows us to benefit from utilizing the partnering agents proprietary database of qualified, motivated buyers.

• Agents are motivated to sell the property because they are the agent of record, have a reputation in the local market, and have the ability to represent both you and the buyer, while knowing that there is a set sale date.

• Ability to show property throughout the course of the entire marketing campaign; our fast-paced campaigns generate multiple interested buyers who will want to see the property on demand.

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The WORLDBIDSM Auction Process From Beginning to End

1.PEAC discusses auction process and marketing plan. 2.PEAC and seller define expectations. 3.Seller reviews proposal and budget. 4.Seller, broker and PEAC execute contract. 5.Photographs, information, etc. compiled. 6.PEAC marketing campaign (45-60 day duration). 7.Open houses, showings and inspections. 8.Offers may be presented during the marketing period. 9.AUCTION DAY - SALE OF PROPERTY! 10.Buyer provides non-refundable deposit. 11.Sale closes in 45 days or less. 12.Check deposited in the bank and champagne celebration begins!

When Buyers Compete, You Win!

When Buyers Compete, You Win!Worldwide Accelerated Marketing Specialists

PEAC Absolute Auctions – The Numbers Speak for Themselves

PEAC’s Absolute Auctions generate on average 175% more buyers and sale prices have surpassed those in Reserve auctions by as much as 41%.

“What is an Absolute Auction?” When a property is sold to the highest bidder on Auction Day regardless of price. It is an auction where all buyers with slight-to-very high interest in the property participate. In an Absolute Auction, all buyers are motivated to participate allowing true market value to be realized.

As Auction pricing experts, we’ve learned of many reasons an Auctioneer may recommend an Absolute Auction vs. a Reserve Auction (where the seller can reject the final bid)


PEAC Absolute Auctions – The Numbers Speak for Themselves

• An auction that is Absolute will attract a substantially larger pool of buyers which equates to higher prices, because competition levels increase simply by the sight of more “potential competitors.”

• At an Absolute Auction, a person is guaranteed that they are going to go home with the prize if they are the final bidder! This is a fact we have proven through the history of real estate auctions dating back to the 19th Century.

Example 1: Oceanfront Home – Number of Bidders 68, Estimated Market price $2.9 million, sale price $3.92 million, which is 41.3% above market sale price.

Example 2: Estate Home – Number of Bidders 110, Estimated Market price $530,000, sale price $708,000, which is 26% above market sale price.

PEAC’s Accelerated Marketing Plan – The Process

We provide you with a line-item budget prior to the contract execution, as well as copies of invoices from outside vendors. We do not add a premium to any of the marketing or advertising costs; we pass any discounts and/or savings along to our clients.

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In order to achieve the highest sale price possible, we market to targeted potential buyers and generate maximum excitement, interest and motivation. We implement and manage the marketing and advertising campaign from inception to completion. Our campaigns are based on a grassroots formula to leave no stone unturned. Each program is tailored to meet the specific needs and/or challenges of each property, as well as the demographics and geographic area of potential buyers. The duration of our campaigns is typically 6-8 weeks. Depending on your level of investment, many of the media components will be used daily and/or weekly.


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Premiere Estates Auction Company – Marketing Innovators


PEAC President Ed Kaminsky on Nightline

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Weekly print ad in Austin American Statesman targeting

affluent local buyers

Direct mail sent out to custom list of high-

income homeowners in affluent zipcodes

Full-color glossy 4-page brochure distributed to proprietary

database of agents, professional sports teams, and celebrities

Call Tracking extensions allow us to assess advertising performance

Email blast sent out weekly to 20,000 agents


Auction Day: When buyers compete … EVERYONE WINS!

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Your agent receives Full Commission paid by the buyer Your home gets

SOLD for market value

…immediately!The winning bidder

gets a fabulous new home


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Premiere Estates Auction Company – Live in Action!



Questions?

Contact Michael SchwartzOffice 310.698.3625 x212

Mobile 310.291.8467Email [email protected]

ACCELERATED MARKETING SPECIALISTS CREATING INNOVATIVE SOLUTIONS NATIONWIDE

Seller Presentation

Real Estate

Transcript of Seller Presentation