Seasonal Website Marketing

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    01-Dec-2014
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Not just for Christmas, Hanukkah, or Valentine's Day, this presentation focuses on how to use past seasonal data and simple, free tools to improve your seasonal website marketing. Includes SEO, content marketing, and PR tips.

Transcript of Seasonal Website Marketing

  • 1. Seasonal Website Marketing Using Past Data Trends & Simple Tools to Improve Website Marketing for Cyclical Opportunities
  • 2. To Every Thing There is a Season Seasonal Website Marketing
  • 3. With the start of spring and change of weather, many Americans visited pharmacy sites for helping battling seasonal allergies and colds. Source: comScore Media Metrix Ranks Top 50 U.S. Web Properties for March 2013 Seasonal Website Marketing
  • 4. Using Past Data Trends to Improve Website Marketing for Cyclical Opportunities
  • 5. If Youre Not Collecting Data Seasonal Website Marketing
  • 6. Start Today. Seasonal Website Marketing
  • 7. What to Focus On 1. Conversions 2. Traffic 3. Popular Content Seasonal Website Marketing
  • 8. Look For Trends Seasonal Website Marketing
  • 9. Can You See Any Trends? Seasonal Website Marketing
  • 10. Thats Easier. Seasonal Website Marketing
  • 11. Find Big Monthly Jumps Seasonal Website Marketing
  • 12. And Smaller Jumps Seasonal Website Marketing
  • 13. This is Interesting Seasonal Website Marketing
  • 14. 2 Questions to Ask 1. Why is this happening? 2. How can we take advantage of it? Seasonal Website Marketing
  • 15. How to Get the Advantage 1. Understand the trend 2. Create your plan a year ahead of time 3. Execute on time (no later than 6 months ahead of time for SEO) 4. Measure and analyze, repeat Seasonal Website Marketing
  • 16. Extra Tips 1. Promote top products from previous season 2. Promote top categories from previous season 3. Offer promotions on previous peak traffic days 4. Step up social efforts before and on peak days Seasonal Website Marketing
  • 17. Using Simple Tools to Improve Website Marketing for Cyclical Opportunities
  • 18. The Tools 1. Google Trends 2. Google Instant Search 3. Google News 4. HARO Seasonal Website Marketing
  • 19. Can You Guess? Seasonal Website Marketing
  • 20. Christmas Sweater Seasonal Website Marketing
  • 21. Seasonal Website Marketing
  • 22. 9 Content Marketing Ideas Seasonal Website Marketing
  • 23. Want Some Links? Journalists are searching for seasonal topics Seasonal Website Marketing
  • 24. Seasonal Website Marketing
  • 25. HARO www.helpareporter.com 1. Sign up as a source 2. Look for seasonally topical requests Seasonal Website Marketing
  • 26. Free Tip: Recycle Seasonal Pages a. Avoid dates in URLs b. Keep URL live all year long (no 404!) c. Modify content immediately after event passes to avoid confusion for visitors Seasonal Website Marketing
  • 27. Questions? www.mwi.com @getmwi Seasonal Website Marketing