Dressing Up This Boutique’s

Digital Marketing

Melinda McLean

The online search demand for clothing has been on the rise and is continuously climbing.

Junky Trunk claims to be an “indie boutique” where customers can purchase bohemian, vintage, or edgy fun pieces but these terms are nearly non-existent in searches.

CrawlabilityRelevancePopularity Conversion

Here is how the company’s website is rated for the following:

And here is why…..

Junky Trunk has a clear and simple website, with a wide variety of products supported by images….

But the site lacks calls to action and faces competition that is bigger than Junky Trunk.

Company

Website

Total Backlinks

(Domain)

Total Linking

Root Domains

Linking C-

Blocks

Domain Authority

Alexa

Global Rank

Compete Rank

Junky Trunk Boutique

www.junkytrunkboutique.com

132 31 6 18 1,898,072

No data

Francesca’s Boutique

www.francescas.com

36,378 1,633 229 60 34,750 7,261

Divaz Boutique

www.divazboutique.com

159 22 9 33 3,983,821

No data

Apricot Lane

www.apricotlaneboutique.com

155 31 12 43 439,610 93,946

Junky Trunk has stable searches but larger boutiques surpass it.

Junky Trunk needs to distinguish itself from the competition by establishing their style offering.

As well as promote its online store more but at the same time ensure customers are aware they have a location in Gilbert.

Junky Trunk passes for crawlability and technical performance…

But needs to improve their internal links and URLs.

Strengths

Website simplicity makes it user-friendly

Mobile friendly Brand name and products are very

searchable

Weaknesses

Does not monitor key word searches and consumer engagement

Internal links Lack of calls to action

Opportunities

Does not have to limit itself to Gilbert, can/should promote themselves to other areas through online purchases

Growing demand for clothing boutiques

Threats

Size of competitive boutiques Localized keyword searches are

not used as much as general keyword searches

Crawlability of competitors

Recommendations

1. Establish style/type of boutique they want to be:

• If they have pieces for every style, don’t limit itself to an “indie” boutique. This narrows audience and search.

2. Examine what key words are being searched for the most

3. Track consumer engagement

4. Improve website by eliminating unused categories, links, and creating calls to action

Will Junky Trunk bring Digital Marketing in style for next

season?

https://www.linkedin.com/in/mcleanmelinda

Sources www.junkytrunkboutique.com

compete.com

Opensiteexplorer.org

Alexa.com

Google Trends

Screaming Frog

www.financialgazette.co.zw/capitalising-on-audiences-language-for-google-search

www.nytimes.com/roomfordebate/2012/09/13/sweet-16-and-a-runway-model

www.clipartbest.com/check-mark-images-for-power-point

www.clker.com/clipart-daisy-modification.html

www.openx.com/blog/openx-digiday-research-shows-significant-growth-programmatic-mobile

www.uk.finance.yahoo.com/news/talktalk-launches-unlimited-broadband-2-090527695.html