Case Studies - Website Marketing

Competitive Research

Website Design

Social Media SEO & PPC

Analytics

Revenue

Enhancing Access

Channels

R.E.A.CH.!

Competitive Research   Research Market Leaders   Clarify Client Objectives   Assess Clients Existing Assets   Plan Marketing Tactics   Create Implementation Schedule

Website Design

  100% Custom Build   Optional Wire Frame Site   CMS Backend for Easy Editing   SEO Ready Structure   Google Analytics Installed   Customized Blog Setup (option)

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Case Study: Dr. Michael J. Rak, DDS Holland, MI Industry: Dental Care

Dr. Michael J. Rak, DDS is a family owned and operated dental office serving the small local population of Holland, Michigan. Supported by several dental hygienists, the owner and dentist offers not only general and family dentistry, but specializes in advanced dental technology and cutting-edge cosmetic dental techniques.

“A couple of years ago we had our website redone, but didn’t realize it wasn’t functioning well for search engines until we got a website report card. Everyone loves our new site and it really outdoes the other dentists in town. Thank you!”

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Pre-Implementation Marketing

• Flash-Based Website (Built in 2008)

Online Marketing Proposal

• Google Analytics Reporting • Search Engine Friendly (SEF)

Website Built in Joomla

Dr. Michael Rak, DDS’ website redesign focused on eye movement, spot color, and overall goal orientation in order to usher users through the content and prompt them to contact the dental office. After one month of Analytics tracking and analysis, the new site experienced drastic improvement in all quality-oriented metrics, showing that users engage more and spend more time on the website.

• Website Pageviews increased by 72.35% • Pages per Visit also increased by 72.35% • Average Time on Site increased 159.01% • Bounce Rate was slashed by 57.14%

Results

Before

After

Social Media   Optimized Website Video -‐ 50 x’s more likely to reach Google P1!   Text (SMS) Mobile Marketing   Facebook Marketing   “Fancy” Facebook   Email Campaigns   Blog Design & Set-‐Up   Article Distribution   Press Release Submission   PPC Ads for Social Media Sites

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Case Study: Losers Bar and Winners Bar & Grill Nashville, TN Industry: Hospitality

Losers Bar is a local venue in downtown Nashville specializing in a casual, no-frills tavern experience with live music, pool and shuffleboard, and a classic country music jukebox. Located directly adjacent to Losers Bar, Winners Bar & Grill is a karaoke bar and full-service restaurant specializing in a classy but comfortable environment.

“Having a professionally-run Facebook page, coupled with a website that matches the low key personality of our businesses has really helped our bottom line!”

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Online Marketing Proposal • New shared website • Facebook Marketing • Email Marketing • Mobile Marketing

• Overall restaurant and bar sales increase of 20% • High level of customer interaction with the business owner online • Numerous reviews and compliments by customers about the Facebook

campaign

Results

Search Engine Optimization   SEO Keyword Research   Keyword Optimization   Inbound Link-‐building   SEO Focused Content Creation   Guaranteed Google Map Page 1!   Multiple Directory Submission   Landing Page Strategy

!Case Study: Schreiner Capital Management Exton, PA Industry: Financial Management

Founded in 1989 by Roger Schreiner, Schreiner Capital Management provides investment management services for individuals and business retirement planning services for small to medium-sized businesses, such as CPA firms, law firms and medical practices. SCM exists to help clients reach their financial goals by providing investment management focused on the management of risk.

“I couldn’t be happier with the results that we have in optimizing our website for search engine traffic in such a short amount of time. With their expertise, we have created and significantly improved our brand awareness through an ever-changing medium that has otherwise proven to be too difficult to keep up with and implement on our own.”

~Kevin Sareyka, President Schreiner Capital Management


• Client Referral Program • Word-of-Mouth


• Website Analytics • Keyword Research / Optimization • Paid and free Directory Submission • Google Paid Search Advertising • Customized PPC Landing Pages • Email Marketing w/ Auto-responders • Monthly Tele-seminar Series • Traditional Marketing, Sponsorships,

and Community Organizations

The Schreiner Capital Management Online Marketing package achieved a steady stream of leads from search engines, including both organic and paid results, email marketing, and traditional marketing channels. By utilizing a customized business strategy and website tracking programs, every channel’s individual effectiveness was increased and tracked, with the following results:

• Organic search rank rose to top placements on Page 1 • Brochure requests through the company website up - 400% • Tele-seminar produced an average of 40 leads per month • Organic search engine traffic up 116 %

Results

Analytics Track & Tweak the REACH System   Monitor Campaigns   Measure Results   Make Adjustments   Monthly Reporting

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Case Study: MHRV Show Association Puget Sound Region, WA Industry: Travel; Event Planning

The Manufactured Home and RV (MHRV) Show Association has produced Home and RV shows for over 30 years, first as the Trailer Coach Association and, since 1966, as the MHRV Show Association. Association members include a variety of dealers, manufacturers, vendors, suppliers, and financial lending institutions. The goal of the MHRV Show Association is to provide an atmosphere where manufacturers, dealers and vendors can best present their products to the public.

“Our spring shows were a great success thanks in part to the addition of internet marketing complementing our traditional media ads. E-ticket sales soared, we saw strong conversions from our Adwords campaign and we increased our website traffic.”

~Dave Helgeson, Show Director MHRV Show Association


• Television Commercials • Radio Spots • Print Advertising • Billboards • Mobile Billboards


• Google PPC Ads • Email Marketing • Online Public Relations

• Google PPC ads generated 1,178 e-ticket purchases, $11,780 in revenue • Mass email sends generated 1,003 e-ticket purchases, $4,608 in revenue • Online press release generated 609 reads, 115 online interactions • Overall event attendance up 58.6% over the previous year • E-ticket purchases up 69.6% over the previous year

Results Tracking

Tevectos Internet Marketing 3203 North Pennsylvania Street Indianapolis, IN 46205 Office: 317.542.3088 Toll Free: 800.208.5817 Fax: 800.208.5827 Email: [email protected]

Case Studies - Website Marketing

Business

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