Search Engine Optimisation

Search Engine Optimisation

Marketing Your Business Most EffectivelyDigital Marketing

#weddingsonline

SEO

94% market share

SEO

70% of users

click on the

organic listings

SEO

� Be found

� Increase traffic

� Relevant traffic

SEO

Two main aspects of SEO implementation

� On-site optimisation

� Off-site optimisation

SEO

On-site optimisation� Code and Design � Title tags� URLs� Meta description� Alt-tags � Keywords � Headings � Site content� Site speed

SEO

Title Tag

Meta descriptionURL

SEO

SEO Audit:

SEO

Optimised website � Relevant title tag and meta description

� URLS - not complicated and descriptive

� Alt-Tags and name for images

SEO

Keyword selection• Google Adwords Keyword Planner Tool

SEO

Keyword selection

�Wedding Decorationsvs Wedding Décor

SEO

Keyword selection

�Wedding Invitations vs Wedding Stationery

SEO

Keyword selection

Keyword Number of searches / month

wedding dresses 14800

engagement rings 9900

wedding invitations 6600

wedding cakes 3600

wedding shoes 2400

wedding venues 1900

thank you cards 1900

wedding bands 1600

hen party 1600

wedding hairstyles 1500

SEO

� Fresh content - Blog / User Generated content

� Yoast Plugin for Wordpress

� Authorship

SEO

� Duplicate content issue

�

�Google Breakfast Seminars

SEO

Off-site SEO� Inbound Links

� Articles� Blog posts� Videos and info graphics� Directories

SEO

DirectoryListing

Direct traceable link to your website

SEO

Real Weddings

2000 views

Direct traceable link to your website

SEO

Ask theExperts

1500 views

Direct traceable link to your website

SEO

� Build good links

� Social Media presence

SEO

Analysis� Pick 10 most important keywords � Weekly analysis of ranking� Competitors analysis

SEO

So what can you do?� Amazing content � Influencers in your

space� Relevant online

communities� Organic links

SEO

Future of SEO� SEO changes fast � Content Marketing� Reviews, Social Links, Google+� Author Rank� Mobile

ranking

SEO

� Iterative process� Optimise - analyse –

optimise again

� Competitive� Keep an eye on

competitors

� Organic� Think like a bride

SEO

Thank you for your attention!

Sophie Pigott

#weddingsonline

Social Media

Marketing Your Business Most EffectivelyDigital Marketing

#weddingsonline

Social Media

What does Social Media Marketing mean?

“The process of gaining traffic, attention and interaction with customers through social

media.”

Social Media

Goals

� Business Goals� Customer Service Goals� Communication Goals� Marketing Goals

Social Media

Platforms

Social Media

�1.5 billion active users

�50% of weddingonline users use Facebook to plan their wedding

Social Media

Goals�Connect with

brides �Build loyalty�Increase traffic to

website

Social Media

Tone �Conversational�Informal�Friendly

Social Media

Top Tips�Update type

Social Media

Top Tips�Length of post

Social Media

Top Tips�Page type

Social Media

Top Tips�Time of the Day

Social Media

Top Tips�Type of post

�Competition�Images of wedding / your work�Inspirational images�Blog posts

Social Media

Social Media

Social Media

Challenges�Organic reach�Lack of control

Social Media

�1 billion registered users� But only 3% of weddingsonline users

use Twitter to plan their wedding

Social Media

Goals�Connect with

wedding professionals

�Networking�Company PR

Social Media

Tone�Informal�Relaxed�Conversational

Social Media

Top Tips�Hashtags (#)

and mentions (@)�Photos

Social Media

�800 million unique users each month�6 billion hours of video watched each

month on YouTube

Social Media

Goals�Showcase your

work�Increase traffic to

website

Social Media

Top Tips� Ideal for

videographers/bands/DJs

�Build a channel�Add a transcript�Link to website

Social Media

�70 million users�53% of weddingsonline users used it to

plan their wedding

Social Media

Goals�Showcase your work�Build loyalty�Increase traffic to website

Social Media

Top Tips�Pin it button�High res images and inspirational images

Social Media

�200 million users�6% of our users use it

to plan their wedding�46% of millenials

Social Media

Goals�Showcase your

work�Build loyalty

Social Media

Top Tips�Hashtags (#)

and mentions (@)

�Get into the habit

Social Media

B2B platform / Networking /Linkedin Groups (weddingsonlineIrish Network Group)

Growing platform / SEO benefits

Social Media

Forums

�154,107 users�1,500 brides and grooms sign up every

month

Social Media

Forums

Goals�Connect with brides�Become an expert�Generate enquiries &

bookings

Social Media

Forums

Tone �Conversational�Informal�Friendly

Social Media

Forums

Top Tips�Be helpful�No hard sell�Don’t interrupt�Submit updates

Social Media

• Blog Comments

�Keep an eyeon features

�Be helpful

Social Media

• “love button”

�Launched soon

Social Media

Thank you for your attention!

Sophie Pigott

#weddingsonline