Analytics SEO - Optimise how you optimise - State of Search

1www.analyticsseo.com/freewww.analyticsseo.com/free

“Optimise how you optimise”

Laurence O’TooleFounder & CEO

Analytics SEO@nearlysinglefig

Google + LinkedInwww.analyticsseo.com/free@analyticsseo+ 44 (208) 977 4465 (UK)+1 (917) 300 1036 (USA)

http://www.analyticsseo.com/free


https://plus.google.com/u/0/101122920555397820958/posts

http://www.linkedin.com/in/laurenceotoole


2www.analyticsseo.com/free

Our Story

• The core team built a local PPC Platform in 2003• Started a golf business working with famous golf coaches• Started website redesign business• Started SEO services• Started looking for tools - found lots of them…but…• Couldn’t find any integrated project management

solutions that allowed you to do things at scale• So in 2009 we built our own integrated SEO platform

using the ‘Slight Edge’ philosophy…we’ve been doing this ever since (in-between the odd game of golf!)



The ‘Slight Edge’ philosophy - Gain and maintain a slight edge over your competition to get to No.1



Our SEO Platform – Analytics SEO

YourWebsite(s)

YourCompetitors

SearchEngines

3rd PartyData

• SaaS SEO Platform• Integrated Workflow Management• Proprietary Algorithms, Crawler, Ranks• Leverage “Big SEO Data”• White Label/Reseller• API• Internationalised

SEO AnalysisSEO Monitoring

SEO ManagementSEO Reports

SEO Guidance

Website Revenues - Up 85%Website visits – Up 162%

Keyword Ranks – Up 6.6 places

SEO Results*

* Average across all customers with analytics



Our 5 Stage SEO Process

Analytics SEO is built upon a successful continuous SEO process



Our Solutions & Target Markets

• Analytics SEO Platform– Sophisticated SEO platform– Targeting: Digital marketing professionals, in-house and

agency SEOs– Scalable SaaS Model – Fees from £99/mth + Usage charges

• How Good is Your SEO– User-friendly interface to our API– Lead generation tool for Web design and SEO agencies

• Customisable API– Allows us to build scalable partnerships worldwide

API



Real-life Scenarios

• It’s 11.00 pm and you’re just about to go to bed when you receive a Tweet about another Google Algorithm Update…

Will I be getting a pay rise? Will I be

phoning in sick? Or will I be looking for

my next ‘opportunity’ in the morning?



Oh, Oh!There’s been an algorithm update time to take a deep

breath!



Algorithm Update

Panda 2.0Panda 3.3 / 3.4



Multi-Site Project Management

Take post algorithm update corrective action

on one site or all sites



Real-life Scenarios

• I’m about to go on holiday (and switch my mobile phone off) - I want peace of mind - but I’ve got all these reports to do before I go and what if something happens whilst I’m away? What might I come back to?

Where should I go? Boston? Austin? Florida? Maybe

Venice or Antarctica to see the Penguins?



Customised, Scheduled Reporting



Real-life Scenarios

• It’s Monday evening 5.30pm and the CEO wants a report (for a big client) on his desk in the morning

How lucky I am to work for such an

inspiring and motivating leader of

men….



Ad-hoc Branded Reporting Too



Real-life Scenarios

• I’m spending a lot of money on PPC. Would this be better spent on SEO?

Maybe I could convince my boss to spend some of the PPC budget

I’m saving on me?



In-depth Analysis - SEO vs PPCMonth on Month PPC vs Organic Performance

Metric Dec-12 Jan-13Pay-Per-ClickClicks 355 431Impressions 68,548 44,849Click-through rate (CTR) 0.00% 0.00%Total Google adwords spend £819 £870Conversion rate 42.00% 26.00%Cost per conversion £5.39 £7.57Total conversions 151 114CPC Revenue £0.00 £0.00Clicks - M/M % change 231% 21%Total spend - M/M % change 169% 7%Total conversions - M/M % change 3675% -25%

SEO - organic searchTotal search visits 5,675 8,264Total non-brand search visits 5,073 7,333Non-brand keywords 539 623SEO spend £1,000 £1,000SEO conversion rate 36% 45%SEO cost per conversion £0.49 £0.27SEO goal conversions 2,028 3,725SEO E-commerce transactions 10 4SEO E-commerce revenue £2,651.80 £715.20Search visits - M/M % change -2% 45%Non-brand search visits - M/M % change 0% 44%Non-brand search visits % search Visits 89% 89%

I feel a pay rise coming…..



Real-life Scenarios

• Our company is planning a major website redesign

How do I ensure I look like I know what I am

doing (and come out a hero)?



Complete Site Benchmarking

• Automatic benchmarking• Site Performance• Technical• Indexation• Content• Links• Set SEO Targets



Coming soon?

What will Analytics SEO be adding next to make my life easier (and more fulfilled in every possible

way)



Authorship Research



Content Marketing & Social Link BuildingLanding Pages + Inbound Links + Social Engagement + Authorship



Analytics SEO - In Summary

• Comprehensive all-in-one SEO platform that helps you get the essential SEO work done in less time

• Multi-site approach - whether you’re an agency managing thousands of clients or an in-house SEO team managing hundreds of domains - it’s about helping you to scale your business efficiently

• Software-as-a-Service - mature platform (started in 2009) with sophisticated back-end monitoring and free lifetime training and support



Analytics SEO - In Summary

• Big SEO Data - Proprietary crawling and ranking, analytics, Google Webmaster Tools, SEMrush, Majestic SEO, multi-lingual support

• Experience - 10,000th client site uploaded earlier today! We’re tracking 35,000 sites worldwide.

• We’re hiring - Software engineers, SEO R&D and Outreach roles in the UK, USA and France

• Easy to try - Free lifetime account for 1 site*

www.analyticsseo.com/free

* Terms and conditions apply



24www.analyticsseo.com/freewww.analyticsseo.com/free

Thank-you for participating… If you are curious please do grab your free account!

www.analyticsseo.com/free

Laurence O’TooleFounder & CEO

Analytics SEO@nearlysinglefig

Google + LinkedInwww.analyticsseo.com@analyticsseo+ 44 (208) 977 4465 (UK)+1 (917) 300 1036 (USA)




https://plus.google.com/u/0/101122920555397820958/posts

http://www.linkedin.com/in/laurenceotoole

Analytics SEO - Optimise how you optimise - State of Search

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