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Introduction Search Customer Stories by industry segment Run Simple with SAP HANA ® Customer Successes © 2015 SAP SE or an SAP affiliate company. All rights reserved. Search Customer Stories by alphabetical order

Transcript of Search Customer Stories Customer Successes by … Customer Stories by alphabetical order 2 / 125...

Introduction

Search Customer Storiesby industry segment

Run Simple with SAP HANA®

Customer Successes

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SAP

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Search Customer Storiesby alphabetical order

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Public ServicesIntroduction Consumer Energy and Natural Resources

Discrete Manufacturing

Financial Services Services

The answer is simple. The answer is SAP HANA®.

Unlock information across your business and all of your existing solutions. Whether on premise or in the cloud, SAP HANA provides instant responses to your questions enabling you to answer questions that you couldn’t answer before, ask iterative questions without any IT wait time, and come up with new insights you hadn’t even thought of.

Build business value on the SAP HANA platformSolutions powered by SAP HANA simplify your IT infrastructure, support real-time operations, enable smarter decision making, anddrive better business results.

With SAP HANA you can:• Increase agility to make the most of changing markets and business demands• Do more and grow with the resources you have• Identify new opportunities and enable new revenue streams• Act today with predictive analytics instead of reacting tomorrow

Find out how enterprises from every industry around the globe are using SAP HANA to Run Simple.

How do you grow your business without growing at all?

www.sap.com

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SAP customers worldwide are achieving greater agility, increasing capacity, finding new revenue opportunities, and gaining predictive insight with SAP HANA.

Customer Greater Agility Greater Capacity New Revenue Opportunities Predictive Insight

Consumer

Consumer Products

America Sugar Refining Group (ASR)

Anyou (SiChuan) Feed Technology Co. Ltd.

Avon Cycles Limited

Beiersdorf AG

Groupe Danone

Molson Coors Brewing Company

SHS Group Ltd.

Unilever PLC

Usha International Limited

Life Sciences

Bayer MaterialScience AG

Medtronic PLC

Retail

Dis-Chem Pharmacies (Pty) Limited

Grupo Merza

Public ServicesIntroduction Consumer Energy and Natural Resources

Discrete Manufacturing

Financial Services Services

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Customer Greater Agility Greater Capacity New Revenue Opportunities Predictive Insight

Consumer

Retail

hepsiburada.com

HR GROUP GmbH & Co. KG

Magazine zum Globus AG

MUDO

neckermann.at GmbH

Salvatore Ferragamo S.p.A.

SPAR Österreichische Warenhandels-AG (SPAR Austria)

Wholesale Distribution

Trusco Nakayama Corporation

Discrete Manufacturing

Aerospace and Defense

Sagem

Automotive

CEAT Limited

JOSKIN Group

Mercedes-AMG GmbH

Schaidt Innovations GmbH & Co. KG

High Tech

Dell Inc.

EMC Corporation

Jabil Circuit

Nissha Printing Company Ltd.

Public ServicesIntroduction Consumer Energy and Natural Resources

Discrete Manufacturing

Financial Services Services

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Customer Greater Agility Greater Capacity New Revenue Opportunities Predictive Insight

Discrete Manufacturing

High Tech

Varian Medical Systems Inc.

Industrial Machinery and Components

ANDREAS STIHL AG & Co. KG

ASE Korea

Güdel Group AG

KAESER KOMPRESSOREN SE

Komatsu Australia Ltd.

Komatsu Cummins Chile

Maschinenfabrik Reinhausen GmbH

Siemens AG

Vaillant Group

Energy and Natural Resources

Chemicals

Americas Styrenics LLC (AmSty)

Asian Paints Limited

Evonik Industries AG

Mill Products

Constantia Flexibles International GmbH

Geberit AG

Jubail Energy Services Company (JESCO)

Mohawk Industries

Savannah Cement Limited

Public ServicesIntroduction Consumer Energy and Natural Resources

Discrete Manufacturing

Financial Services Services

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Customer Greater Agility Greater Capacity New Revenue Opportunities Predictive Insight

Energy and Natural Resources

Mill ProductsSCHOTT AGSeverstal JSCSwiss Krono Group AGVELUX A/SWienerberger AG

Oil and Gas

Engen Petroleum Ltd.

Pacific Drilling S.A.

Utilities

Alliander N.V.

Financial Services

Banking

Aareal Bank Group

Insurance

AOK Systems

Heidelberger Lebensversicherung AG

Public Services

Healthcare

Kardinal Schwarzenberg’sches Krankenhaus Betriebsgesellschaft m.b.H.

Seoul National University Bundang Hospital (SNUBH)

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Discrete Manufacturing

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Customer Greater Agility Greater Capacity New Revenue Opportunities Predictive Insight

Public Services

Higher Education

National Center for Tumor Diseases (NCT) Heidelberg

University of Amsterdam

University of Kentucky

Public Sector

City of Boston

City of Buenos Aires – Ministry of Environment and Public Space

Schola Europaea, Office of the Secretary-General of the European Schools

State of Indiana

Services

Engineering, Construction, and Operations

FCC Construction S.A.

Media

Springer Science+Business Media

Professional Services

Accenture Software

Convergent IS

Dutch SAP User Group (VNSG)

eBay Inc.

itelligence AG

REALTECH System Consulting S.L.

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Discrete Manufacturing

Financial Services Services

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Customer Greater Agility Greater Capacity New Revenue Opportunities Predictive Insight

Services

Professional Services

UNIORG Consulting GmbH

Wilmar Consultancy Services Ltd.

Sports and Entertainment

Aachen Laurensberger Rennverein e. V. (CHIO Aachen)

Deutscher Fußball-Bund (DFB)

McLaren Group

National Basketball Association (NBA)

National Football League (NFL)

TSG 1899 Hoffenheim Fußball-Spielbetriebs GmbH

Women’s Tennis Association (WTA)

Telecommunications

1&1 Internet AG

Vodafone Group Plc

Travel and Transportation

Bangkok Airways Public Company Limited

DPD GeoPost (Deutschland) GmbH

Hamburg Port Authority (HPA) Anstalt öffentlichen Rechts

Hidrovias do Brasil

Norwegian Cruise Line Corporation Ltd.

Russian Railways (RZD)

Transnet National Ports Authority

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Discrete Manufacturing

Financial Services Services

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Search Customer Storiesby industry segment

ConsumerConsumer ProductsAmerica Sugar Refining Group (ASR) Anyou (SiChuan) Feed Technology Co. Ltd.Avon Cycles LimitedBeiersdorf AGGroupe DanoneMolson Coors Brewing CompanySHS Group Ltd.Unilever PLCUsha International Limited

Life SciencesBayer MaterialScience AGMedtronic PLC

RetailDis-Chem Pharmacies (Pty) LimitedGrupo Merzahepsiburada.comHR GROUP GmbH & Co. KGMagazine zum Globus AGMUDOneckermann.at GmbHSalvatore Ferragamo S.p.A.SPAR Österreichische Warenhandels-AG (SPAR Austria)

Wholesale DistributionTrusco Nakayama Corporation

Discrete ManufacturingAerospace and DefenseSagem

AutomotiveCEAT Limited JOSKIN GroupMercedes-AMG GmbH Schaidt Innovations GmbH & Co. KG

High TechDell Inc.EMC CorporationJabil Circuit Nissha Printing Company Ltd.Varian Medical Systems Inc.

Industrial Machinery and ComponentsANDREAS STIHL AG & Co. KGASE KoreaGüdel Group AGKAESER KOMPRESSOREN SEKomatsu Australia Ltd.Komatsu Cummins ChileMaschinenfabrik Reinhausen GmbHSiemens AGVaillant Group

Energy and Natural ResourcesChemicalsAmericas Styrenics LLC (AmSty)Asian Paints LimitedEvonik Industries AG

Mill ProductsConstantia Flexibles International GmbHGeberit AGJubail Energy Services Company (JESCO)Mohawk IndustriesSavannah Cement LimitedSCHOTT AGSeverstal JSCSwiss Krono Group AG VELUX A/S Wienerberger AG

Oil and GasEngen Petroleum Ltd.Pacific Drilling S.A.

UtilitiesAlliander N.V

Public ServicesConsumer Energy and Natural Resources

Discrete Manufacturing

Financial Services ServicesIntroduction

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BankingAareal Bank Group

InsuranceAOK Systems Heidelberger Lebensversicherung AG

Search Customer Storiesby industry segment

Financial Services ServicesEngineering, Construction, and OperationsFCC Construction S.A.

MediaSpringer Science+Business Media

Professional ServicesAccenture Software Convergent ISDutch SAP User Group (VNSG)eBay Inc. itelligence AGREALTECH System Consulting S.L.UNIORG Consulting GmbHWilmar Consultancy Services Ltd.

Sports and EntertainmentAachen Laurensberger Rennverein e. V. (CHIO Aachen)Deutscher Fußball-Bund (DFB)McLaren GroupNational Basketball Association (NBA)National Football League (NFL)TSG 1899 Hoffenheim Fußball-SpielbetriebsGmbHWomen’s Tennis Association (WTA)

Public ServicesHealthcareKardinal Schwarzenberg’schesKrankenhaus Betriebsgesellschaft m.b.H.Seoul National University BundangHospital (SNUBH)

Higher EducationNational Center for Tumor Diseases (NCT) HeidelbergUniversity of AmsterdamUniversity of Kentucky

Public SectorCity of BostonCity of Buenos Aires – Ministry of Environment and Public SpaceSchola Europaea, Office of the Secretary-General of the European SchoolsState of Indiana

Telecommunications1&1 Internet AGVodafone Group Plc

Travel and TransportationBangkok Airways Public Company Limited DPD GeoPost (Deutschland) GmbHHamburg Port Authority (HPA) Anstaltöffentlichen RechtsHidrovias do BrasilNorwegian Cruise Line Corporation Ltd.Russian Railways (RZD)Transnet National Ports Authority

Public ServicesConsumer Energy and Natural Resources

Discrete Manufacturing

Financial Services ServicesIntroduction

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Search Customer Storiesby alphabetical order

1&1 Internet AGAachen Laurensberger Rennverein e. V. (CHIO Aachen)Aareal Bank GroupAccenture Software Alliander N.V.America Sugar Refining Group (ASR)Americas Styrenics LLC (AmSty)ANDREAS STIHL AG & Co. KGAnyou (SiChuan) Feed Technology Co. Ltd.AOK SystemsASE KoreaAsian Paints LimitedAvon Cycles Limited

Bangkok Airways Public Company Limited Bayer MaterialScienceBeiersdorf AG

CEAT LimitedCity of BostonCity of Buenos Aires – Ministry of Environment and Public SpaceConstantia Flexibles International GmbHConvergent IS

Dell Inc.Deutscher Fußball-Bund (DFB)Dis-Chem Pharmacies (Pty) Limited

DPD GeoPost (Deutschland) GmbHDutch SAP User Group (VNSG)

eBay Inc.EMC CorporationEngen Petroleum Ltd.Evonik Industries AG

FCC Construction S.A.

Geberit AGGroupe DanoneGrupo MerzaGüdel Group AG

Hamburg Port Authority (HPA) Anstalt öffentlichen RechtsHeidelberger Lebensversicherung AG hepsiburada.comHidrovias do BrasilHR GROUP GmbH & Co. KG

itelligence AG

Jabil CircuitJOSKIN GroupJubail Energy Services Company (JESCO)

KAESER KOMPRESSOREN SEKardinal Schwarzenberg’sches KrankenhausBetriebsgesellschaft m.b.H.Komatsu Australia Ltd.Komatsu Cummins Chile

Magazine zum Globus AGMaschinenfabrik Reinhausen GmbHMcLaren GroupMedtronic PLCMercedes-AMG GmbH Mohawk IndustriesMolson Coors Brewing CompanyMUDO

National Center for Tumor Diseases (NCT) HeidelbergNational Basketball Association (NBA)National Football League (NFL)neckermann.at GmbHNissha Printing Company Ltd.Norwegian Cruise Line Corporation Ltd.

Pacific Drilling S.A.

REALTECH System Consulting S.L.Russian Railways (RZD)

Public ServicesConsumer Energy and Natural Resources

Discrete Manufacturing

Financial Services ServicesIntroduction

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Search Customer Storiesby alphabetical order

SagemSalvatore Ferragamo S.p.A.Savannah Cement LimitedSchaidt Innovations GmbH & Co. KGSchola Europaea, Office of the Secretary-General of the European SchoolsSCHOTT AGSeoul National University Bundang Hospital (SNUBH)Severstal JSCSHS Group Ltd.Siemens AGSPAR Österreichische Warenhandels-AG (SPAR Austria)Springer Science+Business MediaState of IndianaSwiss Krono Group AG

Transnet National Ports AuthorityTrusco Nakayama CorporationTSG 1899 Hoffenheim Fußball-Spielbetriebs GmbH

Unilever PLCUNIORG Consulting GmbHUniversity of AmsterdamUniversity of KentuckyUsha International Limited

Vaillant GroupVarian Medical Systems Inc. VELUX A/SVodafone Group Plc

Wienerberger AGWilmar Consultancy Services Ltd. Women’s Tennis Association (WTA)

Public ServicesConsumer Energy and Natural Resources

Discrete Manufacturing

Financial Services ServicesIntroduction

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Consumer

RetailDis-Chem Pharmacies (Pty) LimitedGrupo Merzahepsiburada.comHR GROUP GmbH & Co. KGMagazine zum Globus AGMUDOneckermann.at GmbHSalvatore Ferragamo S.p.A.SPAR Österreichische Warenhandels-AG (SPAR Austria)

Wholesale DistributionTrusco Nakayama Corporation

Consumer ProductsAmerica Sugar Refining Group (ASR) Anyou (SiChuan) Feed Technology Co. Ltd.Avon Cycles LimitedBeiersdorf AGGroupe DanoneMolson Coors Brewing CompanySHS Group Ltd.Unilever PLCUsha International Limited

Life SciencesBayer MaterialScience AGMedtronic PLC

www.sap.com

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ASR Group: Engaging with Customers Faster with SAP HANA® Enterprise Cloud

The America Sugar Refining Group (ASR) is sweetening its business using the SAP HANA® Enterprise Cloud service. As its business becomes more complex, the SAP HANA platform is helping improve efficiency, not just by automating processes but by simplifying operations to eliminate redundant work altogether. With SAP HANA Enterprise Cloud, ASR Group can engage customers more quickly, helping meet their needs more quickly than ever.

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CompanyAnyou (SiChuan) Feed Technology Co. Ltd.

HeadquartersSuzhou, Jiangsu Province, China

IndustryConsumer products –agriculture

Products and ServicesAnimal feed

Employees2,000

Web Site www.scanyou.net

PartnerShanghai MTC Information Technology Co. Ltd.www.mtc-china.com

Objectives Implement an IT system to collectively manage over 30 feed

production plants, with an ultimate goal of managing 50 plants Improve business and financial reporting standards as well as data

accuracy Track product quality more effectively

Why SAP• Ability to support many plants by establishing standard business

processes and centralizing data and analytics using an SAP®

Business All-In-One solution powered by SAP HANA®

• Partnership with Shanghai MTC Information Technology, providing the expertise to deploy the solution and meet business development goals

Benefits Improved feed quality management processes and accelerated quality

tracking Enabled real-time reporting and analysis for planning, resulting in

more-transparent business processes and faster decision making Enhanced the quality of business data by standardizing business

processes and centralizing master data

“Our SAP Business All-In-One solution was a great investment. Powered by SAP HANA, it has allowed Anyou to achieved real-time analysis of business processes and financial reporting across multiple group companies. The real-time system helps Anyou avoid operational risks and enhances the company’s profitability.”Deng Meng, CIO, Anyou (SiChuan) Feed Technology Co. Ltd.

Anyou: Improving Feed Quality with SAP HANA®

and an SAP® Business All-In-One SolutionFastReal-time reporting and analysis for planning

EfficientFaster quality tracking (from 24 hours to 5 minutes)

TransparentBusiness processes that improve overall feed quality management

AccurateStandard processes and centralization, for enhanced data quality

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CompanyAvon Cycles Limited

HeadquartersLudhiana, Punjab, India

IndustryConsumer products

Products and ServicesBicycles, bicycle parts, electric bikes, and fitness equipment and accessories

Employees1,500

RevenueRs 4.21 billion (US$89.4 million)

Web Sitewww.avoncycles.com

PartnersvCentric Technologies Pvt. Ltd.www.vcentric.comHPwww.hp.com

Top objectives Leverage the business value of large and growing data volumes Manage data for 360 cycle components and 200 models with an

average of three sizes per model and three colors per size Accelerate operations in key business areas such as sales, supply

chain, and procurement Provide differentiating customer value by maintaining high service

levels

Resolution Worked with vCentric Technologies to migrate SAP® Business Suite applications to the SAP HANA® platform Replaced an Oracle database with SAP HANA with hardware partner

HP

Key benefits Better control of the supply chain with faster material requirements

planning (MRP) runtimes, resulting in reduced inventory levels Ability to provide stakeholders with real-time actionable data Greater focus on performance excellence Improvement in productivity and faster decision making More-efficient service for customers, vendors, and other stakeholders

“The migration of our SAP Business Suite applications to SAP HANA is an important milestone in our IT strategy. We are confident this will align with our business growth plans and play a key role in overall success. The collaboration between the Avon Cycles team, our partner vCentric, and SAP was outstanding.”Onkar Singh Pahwa, Managing Director, Avon Cycles Limited

Avon Cycles: Achieving Business Agility with SAP® Business Suite powered by SAP HANA®

50%Faster MRP runtimes

80%Reduction in backup and restoration requirements achieved without any downtime

45%Faster execution of business operations

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CompanyBeiersdorf AG

Headquarters Hamburg, Germany

IndustryConsumer products

Products and ServicesSkin and personal care, dermocosmetics

Employees16,500

Revenue€6.14 billion

Web Site www.beiersdorf.com

Objectives Accelerate and automate global market data reporting to better track and

measure brand competiveness and respond to market changes More-effectively leverage the wealth of granular data from syndicated

research to increase the return on IT investment Facilitate external mass data governance

Why SAP Ability of the SAP® Demand Signal Management application powered by

SAP HANA® to enable calculation and reporting of market share and sales globally across product categories

Ability to integrate more than 400 market research databases across various categories and countries

Benefits Automatic data harmonization, dramatically reducing the time lag

between global and local market reporting Extensive insight into local and global market share development, brand

health, and overall market competition Greater effectiveness across the relevant business units, thanks to

enterprise-wide usage of market research data Simpler administration, reporting, and distribution of external market data Analytics into various product attributes, enabling the collection of more

market intelligence and understanding of market share developments

Beiersdorf AG: Achieving Global Market Share Analysis with SAP® Demand Signal Management

“With SAP Demand Signal Management powered by SAP HANA, we have achieved leading-edge analysis with more effective use of market data. It has helped us move beyond the logistics of gathering and cleansing data to analyzing the data, developing insights, and making effective, data-driven decisions.”Martin Böhm, Head of Market Intelligence & Information Management, Beiersdorf AG

InsightInto local and global market share development, brand health, and overall market competition

EfficacyAcross the relevant business units, thanks to enterprise-wide usage of market research data

SimplicityOf administration, reporting, and distribution of external market data throughout the company

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CompanyGroupe Danone

Headquarters Paris, France

IndustryConsumer products

Products and ServicesFresh dairy products, bottled water, baby food, and medical nutrition products

Employees102,401 (2012)

Revenue€20.87 billion (2012)

Web Site www.danone.com

Objectives Improve call center order management at Danone South Africa Deploy a user-friendly business-to-employee application on a very low

budget and with minimal up-front investment Expand application usage to additional call centers, including those

managed by third parties

Why SAP HANA® Cloud Platform Fast deployment and integration with existing SAP® software systems Robust data security and identity management tools Ease of upgrade and expansion to other areas of the business Integration and interface with softphone devices

Benefits Successful rollout and launch with a short learning curve, resulting in

100% user satisfaction Fast development process using the UI development toolkit for

HTML5 that resulted in the project being completed early and under budget

Ability to quickly deploy at additional call centers Ease of integration with on-premise, back-end systems Straightforward authentication using single sign-on and Security

Assertion Markup Language (SAML)

Danone: Improving South African Call Center Operations with SAP HANA® Cloud Platform

“With SAP HANA Cloud Platform, we can quickly develop beautiful, user-friendly applications that are opening new opportunities to connect our consumers directly to our back-end systems. And the SAP HANA database will help us analyze this data later on.”Ralf Steinbach, Director Software Architecture, Group Danone

StreamlinedCall center operations

SecureData with controlled access

FastRollout with low overhead

HighUser satisfaction, thanks to a user-friendly interface

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CompanyMolson Coors Brewing Company

Headquarters Denver, Colorado

IndustryConsumer products

Products and ServicesBeverages

Employees5,000

RevenueUS$4.2 billion

Web Site www.molsoncoors.com

PartnersHPwww.hp.comSAP® Consulting organization

Top objectives Provide information access to business users in a timely manner Run daily financial reports to better understand critical sales activity Enhance business intelligence to more efficiently measure

performance Help IT respond more quickly to requests for information

Resolution Migrated the SAP Business Warehouse (SAP BW) application from

an Oracle database to the SAP HANA® platform in just two days Used SAP Data Services and SAP Information Steward software to

load data into SAP BW Deployed the SAP BusinessObjects™Business Intelligence platform

for reporting

Key benefits Ability to analyze customer sentiment based on data gathered from

social media channels Real-time data access, enabling faster, more informed business

decisions Simpler IT architecture, requiring less space and reducing total cost of

ownership

Molson Coors: Improving Data Warehousing with SAP® BW powered by SAP HANA®

“SAP BW and SAP HANA have increased performance in key areas of our data warehouse while significantly simplifying many of our IT tasks. We are able to deliver information to users more efficiently and develop new solutions twice as fast. It has provided us with a solid base for globalizing and standardizing business processes.”Lyne Strasbourg, Global BI Business Alignment Lead, Molson Coors Brewing Company

80.9%Reduction in database size (from the 4.6 TB Oracle database to 900 GB with SAP HANA)

80%Faster prototype development (from 5 days to 1 day)

50%Less IT planning required

Up to 10xFaster cube loading with SAP BW

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CompanySHS Group Ltd.

Headquarters Belfast, Ireland

IndustryConsumer products

Products and ServicesBeverages, herbs and spices, wet condiments, milk puddings

Employees700

Revenue£400 million (€487.86 million)

Web Site www.shs-group.co.uk

PartnersIBM (hardware)AgilityWorks (implementation) Centiq Ltd. (service support)

Top objectives Establish an IT platform that facilitates innovation, streamlines

operations, and speeds growth Improve overall IT performance and reduce maintenance costs and

effort by increasing compression rates and data-loading efficiency Enable faster, more flexible reporting for sales and finance Accelerate financial planning and reduce auditor workload

ResolutionMigrated the SAP® Business Warehouse (SAP BW) application from the existing Oracle database to the SAP HANA® platform in just 12 weeks

Key benefits Significantly faster data loading, reducing batch windows and helping

ensure data availability by the start of each day Reporting that is flexible and detailed for fast and informed decisions Deeper insight into operations, helping sales and marketing teams

optimize brand performance Fewer system administration requirements and lower costs Better user experience, increased adoption, and greater productivity

“Given the huge success and immediate benefits realized by our migration of SAP BW to SAP HANA, I look forward to the next phase of our data analytics vision and strategy.”John McLarnon, Head of Information Systems and Technology, SHS Group Ltd.

>100xFaster query performance

98%Faster report generation, on average (from roughly 3 minutes to less than 2 seconds)

>6xData storage compression (661 GB with Oracle to 100 GB with SAP HANA

70%Faster data loading

2 to 3 yearsTo achieve full ROI

Driving Smarter Deals and Business Growth with SAP® Business Warehouse powered by SAP HANA®

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CompanyUnilever PLC

HeadquartersLondon

IndustryConsumer products

Products and ServicesPersonal care, foods, beverages, and home care

Employees174,000

Revenue€49.8 billion

Web Sitewww.unilever.com

Objectives Double the size of the business without increasing the environmental

footprint Speed and simplify processes enterprise-wide, including month-end

close cycles Streamline user adoption of SAP® solutions

Why SAP Ideas and technology that challenge business models and improve

market position Design-thinking workshops for business innovation to unlock valuable

opportunities SAP Enterprise Support and SAP MaxAttention™ offerings that provide

total quality management to enable 24x7 operations that are fully aligned with business requirements

Increase in return on investment by maximizing the use of existing SAP solutions and by using SAP Rapid Deployment solutions for the SAP HANA® platform

Benefits Focus on demand and supply-network planning, factory scheduling,

and working capital impact Use SAP HANA to accelerate analytics in areas like trade promotion

management Continue to roll out apps on SAP Mobile Platform

AccessFaster, better access to information, improving business and management decisions

EfficiencyStreamlined business processes that drive faster data analytics

SpeedMonth-end close cycles as short as one day

UnificationA single receipt and invoice report, consolidated from 10

CollaborationJoint development of an intuitive user interface, driving wider solution adoption

Unilever: Improving Information Access and Streamlining Business Processes with SAP HANA®

“We see SAP HANA in many of our projects as an accelerator and an enabler. And as we speak, we’re executing on those. But the next wave will be to work collaboratively on exploiting all the benefits that SAP Business Suite powered by SAP HANA will bring to our core operations.”Willem Eelman , CIO , Unilever PLC

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CompanyUsha International Limited

HeadquartersGurgaon, Haryana, India

IndustryConsumer products

Products and ServicesHousehold goods

RevenueUS$192 million

Web Site www.ushainternational.com

PartnerSAP® Consulting organization

Objectives Expand, automate, and improve business processes to execute

and optimize business and IT strategies efficiently and effectively Unlock new growth opportunities and deliver a clear competitive edge Make smarter decisions with predictive analysis and simulation on

Big Data, minimizing risk and reducing operational costs

Resolution Migrated to SAP Business Suite powered by SAP HANA®

Used custom code in the ABAP® programming language as the anchor and accelerated it through the integration of the SAP NetWeaver® Application Server component for ABAP with the SAP HANA platform

Moved to the new IT landscape, including selective custom-code optimization, in 10 weeks with rapid database migration – 2 weeks ahead of schedule with no open business-critical issues

Benefits Combination of transactions with analysis in real time for better and

deeper insights and visibility across the organization and increased flexibility to address business change

Information on cash flow and daily sales at the click of a button, with visibility down to the individual SKU and territory

Fast analysis of secondary sales data and to check progress against monthly sales, helping sales executives achieve targets

Fast and simple access to data, accelerating day-to-day activities and enabling smarter, quicker business decisions

Up to 1,480xFaster reporting and businessprocesses

2 secondsTo execute the invoice listreport, down from 4.5 hours

3.5 secondsFor the stock transfer detailreport, down from 2 hours

1,000 Person-days of effort expected to be saved per year

Ratio of 5 Average data compression

Usha International: Driving Real-Time Business with SAP® Business Suite powered by SAP® HANA

“Our IT team easily managed to accelerate and innovate on our critical business processes supported by ABAP by fully using the capabilities of SAP HANA. Plus, the learning curve was very short and the process was nondisruptive to the business.”Subodh Dubey, CIO, Usha International Limited

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Bayer MaterialScience: Improving the Customer Experience with SAP® CRM powered by SAP HANA®

Bayer MaterialScience AG is a leading global supplier of high-tech polymers, coatings, adhesives, sealants, polycarbonates, polyurethanes, and more. To reduce operating costs and improve customer experience, it uses SAP® CRM powered by SAP HANA®.

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Medtronic: Managing Large Volumes of Unstructured Text Data Using SAP HANA®

Watch how Medtronic PLC, which develops and manufactures pacemakers and other surgical tools, uses the SAP HANA® platform to effectively manage large volumes of unstructured text data to improve its global complaint handling and sales reporting. Now Medtronic sales representatives have more time to work directly with doctors.

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CompanyDis-Chem Pharmacies(Pty) Limited

HeadquartersMidrand, South Africa

IndustryRetail

Products and ServicesPharmacy, beauty, household products, as well as health clinic and salon services

Employees11,000

Web Site www.dischem.co.za

PartnerUCS Solutions (Pty) Ltd.www.ucs.co.za

Top objectives Gain new insight into business growth, especially operations and

customers Deliver rapid, accurate business intelligence (BI) Support proactive decision making with intuitive reports and analytics

Resolution Deployed the SAP® Business Warehouse application powered by

SAP HANA® as an affordable decision-support platform Completed the implementation in just five months – on time and within

budget Expanded its community of BI users tenfold, delivering new insight to

business users

Key benefits Holistic view of the business to make better decisions Rapid access to strategic information by business users Enhanced promotions management, increased inventory visibility, and

reduced safety stock and out-of-stock goods

“SAP HANA allows us to make decisions with the input we need. With intuitive access to all our data, we can react more quickly to changing customer, product, and supplier needs.”Kim Sim, Group IT and Projects Executive, Dis-Chem (Pty) Limited

4%Monthly savings realized by using the SAP HANA platform

80%Less time needed to performyear-end close

100xFaster performance for some queries

5xReduction in data volume through compression

24xDecrease in time needed to build models for loyalty data

7%Increase in speed of batch-data loading

10xIncrease in employees using BI solutions

Dis-Chem Pharmacies: Gaining Insight into Expanding Retail Operations with the SAP HANA® Platform

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Grupo Merza: Improving Wholesale and Retail Insights with Analytic Solutions from SAPCompany Grupo Merza

Headquarters Michocan, Mexico

IndustriesRetailWholesale distribution

Products and ServicesFood and beverage distribution, transportation and logistics, and financial services

Employees4,500

Web Sitewww.grupomerza.com

Partners Service & Support organizationSAP’s Data Science organizationCisco Systems Inc.

Objectives Analytic insight with little IT support Insight into market baskets across products, categories, and stores Less risk in wholesale customer loans Efficient, effective IT operations

Resolution Deployed SAP Lumira® software for data access from any source and

the SAP HANA® platform for real-time analysis Deployed the SAP® Sales Insights for Retail analytic application to

gain point-of-sale insight and SAP Predictive Analysis software to calculate loan risk

Completed the implementation project in eight weeks Worked with SAP’s Data Science organization to define a retail

analytics strategy, optimize solutions, and train users

Benefits Faster decisions with self-service data visualization Deeper insight into how promotions and product assortment impact

market baskets Better loan policy for wholesale customers

“With analytics tools from SAP, Grupo Merza is becoming a data-driven organization. With better data access and deeper point-of-sale insight, we can see who our customers are and what they want.” Alfonso Cedillo, CIO, Grupo Merza

40%–70%Faster processing of transactional data and report delivery with SAP HANA

1 scorecardTo track on-time payments on customer credit with SAP Predictive Analysis

4 weeksTo deploy SAP Lumira without consulting services

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hepsiburada.com: Harnessing SAP HANA® for Fast Decisions and Premier Customer ServiceCompanyhepsiburada.com

HeadquartersIstanbul, Turkey

IndustryRetail

Products and ServicesOnline retail and e-commerce

Employees300

Revenue€427.6 million (2013)

Web Sitewww.hepsiburada.com

Objectives Become more responsive to customers Streamline, simplify, and accelerate complex operational procedures Pave the way for sustained business growth

Why SAP Migrated the SAP® Business Warehouse application to the

SAP HANA® platform within three months Leveraged the SAP BusinessObjects™ Business Intelligence platform

as a reporting interface to jump-start real-time analytics and reporting

Benefits Real-time insight for business units into the status of stock and orders Business results made available very rapidly and intuitively for fast

and well-informed decisions Enhanced customer satisfaction, with shipments prepared within an

hour of order receipt

800xFaster reporting

5xFaster data transfer

4.5xSmaller database

<1 hourTo prepare shipments following receipt of order

“We considerably enhanced our ability to analyze the data we collect from different sources and accelerated our reporting pace. With SAP HANA, we can make our business decisions much more quickly.”Hanzade Dogan Boyner, Chairperson, hepsiburada.com

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CompanyHR GROUP GmbH & Co. KG

Headquarters Osnabrück, Germany

IndustryRetail

Products and ServicesFootwear

EmployeesApproximately 6,000

Revenue>€650 million

Web Site www.hr-group.de/en

PartnerService & Support organization

Objectives Improve planning, including budgets, assortment, and outlet and

mark-down handling Optimize logistics and replenishment processes, such as stock-level

monitoring, stock transfers, and replenishment automation Immediately detect data from suspicious point-of-sale (POS)

transactions Conduct better-targeted marketing campaigns based on a better

understanding of demand

Implementation Worked with the Service & Support organization to deploy the SAP®

POS Data Management and SAP Loss Prevention Analytics for Retail applications with the SAP Business Warehouse (SAP BW) application powered by SAP HANA®

Replaced a POS inbound infrastructure with POS data management that is noninvasive for the target system

Why Service & Support Very best in SAP solution and industry expertise Proven track record for successfully deploying SAP solutions that are

new to the market Engineered SAP services available for both SAP POS Data

Management and SAP Loss Prevention Analytics for Retail

FastBetter understand and immediately react to demand and detect anomalous POS activities with real-time analytic and predictive capabilities

Complete Analysis capabilities beyond transactional sales data, including zip codes and reasons for returns

PowerfulIncrease in reporting performance despite higher data volumes

SimpleSimpler IT landscape and operations, due to less data redundancy and better SAP BW data models

HR GROUP: Staying a Step Ahead of Demand and Fraud with POS Applications and SAP HANA®

“SAP POS Data Management and SAP Loss Prevention Analytics for Retail running on SAP HANA provide us deeper insight into transaction data in real time. For example, we now benefit from a more agile retail planning process and can immediately detect suspicious patterns.”Matthias Schäfer, Head of Application Development, HR GROUP GmbH & Co. KG

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CompanyMagazine zum Globus AG, part of Migros-Gruppe

HeadquartersZurich, Switzerland

IndustryRetail

Products and ServicesClothing, accessories, and beauty products

RevenueCHF 803 million (€668 million)

Web Sitewww.globus.ch

Partnerretailsolutions AGwww.retailsolutions.ch

Top objectives Reduce storage space for data on 37 warehouses, 800,000 items,

and 3,500 deliveries Speed up data retrieval for faster reporting Improve insight and planning Enhance the power of the existing SAP® Business Warehouse

(SAP BW) application

Resolution Migrated SAP BW to the SAP HANA® platform Engaged IBM to work with SAP Ramp-Up coaches on project

implementation Completed project on time in 11 weeks

Key benefits Less storage space and lower costs with SAP HANA Real-time access to current and archived data for easier, more

frequent reporting and wider user acceptance Detailed and complex reporting for better inventory and budget

planning, including improved seasonal and store sale history

11 weeksFrom project launch to going live (on schedule)

72.7%Reduction in data size (from 550 GB to 150 GB)

80XFaster data access for planning and reporting

Improving Analysis and Planning with SAP® BW powered by SAP HANA®

“Efficient and integrated planning is very important for our business. We have seen what in-memory computing has done for others and can now say that SAP HANA really delivers.”Alexander Weiss, Process Manager for Perishables and Trade, IT Services, Migros-Gruppe

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CompanyMUDO

HeadquartersIstanbul, Turkey

IndustryRetail

Products and ServicesFashion, furniture, home decoration, and accessories

EmployeesApproximately 2,000

Revenue€133.56 million

Web Site www.mudo.com.tr

“With SAP BW powered by SAP HANA, we can run reports faster. System performance improved and our employees appreciate the speed. We can now report on anything and everything – providing us deeper insight into our business and our customers. We are unlocking the full potential of retail data.”Rasim Manavoglu, CIO, MUDO

50% Fewer reports overall

96% Less time spent on reporting

50% Reduction in development time

84% Faster data loading (from 478 to 77 minutes)

87.5% Smaller database (from 2 TB to 250 GB)

95% Faster reporting on inventory sales analysis (from 660 to 34 seconds)

99.6% Faster reporting on inventory count per stock-keeping unit (from 180 minutes to 48 seconds)

MUDO: Unlocking the Full Potential of Retail Data with SAP® BW powered by SAP HANA®

Objectives Consolidate and reduce reports and improve performance with faster responses

and a user-friendly interface Increase system reliability and availability Speed fulfillment of user requests with faster development Enable self-service reporting, detailed transactional reports, and new calculations Unlock the full potential of retail data

Why SAP Simpler, leaner reporting with the SAP HANA® platform Fast implementation and updates for speedy ROI

Resolution Migrated to the SAP® Business Warehouse (SAP BW) application powered

by SAP HANA for the speed and flexibility of in-memory computing for Big Data and analytics

Eliminated data aggregation Accelerated data loads and development Designed a lean data warehouse Eased issue diagnosis and resolution

Future plans Reporting for e-commerce, weather, social media integration, customer analytics,

budgeting and planning, and sales forecasts Dashboards for executives, staff, and customers Real-time mobile reporting

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Companyneckermann.at GmbH

HeadquartersGraz, Austria

IndustryRetail

Products and ServicesOnline and mail-order retailer for clothing, electronics, furniture, accessories, and more

Employees100

Web Site www.neckermann.at

PartnerImtech ICT Austria GmbHwww.imtech-ict.at

Objectives Increase performance for core finance and controlling processes Simplify IT landscape and operations for lower total cost of ownership

and greater simplicity Build a future-proof IT platform to enable real-time analytics and

personalized consumer interactions

Why SAP Migrated two instances of the SAP® ERP application from the former

parent company to an Imtech ICT Austria data center after a buyout Performed an SAP ERP upgrade and migrated to the SAP HANA®

platform Engaged Imtech ICT Austria to lead the ramp-up and to host

SAP HANA on a dedicated Cisco server Planned to migrate other SAP Business Suite applications to

SAP HANA

Benefits Long-standing and trusted relationship involving successful

implementations and management of SAP software Broad expertise ranging from overall IT infrastructure to enterprise

resource planning (ERP) systems Extensive experience with SAP HANA Full-service support from implementation to operations and hosting

HigherEnd-user satisfaction with substantial performance improvements of core finance and controlling processes

SimplerIT landscape and IT operations

Real-timePredictive and Big Data analytics to better anticipate changing consumer behavior and market conditions and integrate that into e-commerce processes

Analyzing Big Data and Buying Trends with SAP® Business Suite powered by SAP HANA®

“We are very pleased with SAP ERP powered by SAP HANA and with the hosting services of our partner Imtech ICT Austria. We now have a state-of-the-art IT platform for our core business processes and for advanced analytics that will enable us to grow and provide customers with a great shopping experience.”Thomas Theofilu, Director of IT and Business Organization, neckermann.at GmbH

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Salvatore Ferragamo: Unifying a Global Business with SAP® CRM powered by SAP HANA®

Salvatore Ferragamo S.p.A. defines elegance in Italian apparel and footwear the world over. With SAP® CRM powered by SAP HANA®, the company can provide complete access to customer information to both retail managers and the marketing department, helping improve the effectiveness of campaigns and promotions. The result is enterprise unification and simplification, creating one Salvatore Ferragamo for customers around the globe.

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99.9%Participation in the bonus program

Up to 15%Performance increase in report execution

Up to 85%Faster daily load times

>75%Reduction in database size

CompanySPAR ÖsterreichischeWarenhandels-AG (SPAR Austria)

HeadquartersSalzburg, Austria

IndustryRetail

Products and ServicesGroceries, sporting goods, and real estate

Employees76,905

Revenue€12.94 billion

Web Site www.spar.at

Partners Reply, Alpenite GmbH, andImtech ICT Austria GmbH

Business challenges Enable a superior customer experience and achieve growth in

an omnichannel retail environment Increase employee loyalty by launching a bonus program for

65,000 employees and their families Simplify the IT landscape and lower total cost of ownership (TCO)

Technical implementation Deployed SAP® CRM powered by SAP HANA® and integrated it with

the SAP ERP Human Capital Management solution in just six weeks Migrated two SAP Business Warehouse applications with an overall

database size of 34 Terabytes to the SAP HANA platform Started to prepare for the migration of the SAP ERP Financials

solution and for the launch of the SAP Customer Activity Repository application

Key benefits Successfully launched the employee bonus program Enabled faster, higher-quality daily reports Simplified the architecture of SAP Business Warehouse and

IT operations, resulting in lower TCO

“We are off to a very good start with SAP HANA. Our new loyalty program running on SAP CRM powered by SAP HANA is a great success. We are also very impressed with the tremendous performance improvements resulting from the migration of our large SAP Business Warehouse landscape to the SAP HANA platform.”Andreas Kranabitl, Managing Director, SPAR Business Services GmbH, SPAR ÖsterreichischeWarenhandels-AG

SPAR Austria: Transforming into a True Omnichannel Retailer with SAP HANA®

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SPAR Austria Technical Implementation of SAP HANA®

Key features deployed SAP® CRM powered by SAP HANA®

SAP Business Warehouse (SAP BW) powered by SAP HANA Technical key performance indicators SAP CRM powered by SAP HANA

– Point-of-sale (POS) data posted in real time, allowing an employee’s updated bonus level to be immediately visible on the sales receipts

SAP BW powered by SAP HANA– Up to 15% higher report execution performance – Up to 85% reduction in daily load times immediately following the migration– Reduction in database size from 12 TB to 2.4 TB and from 21.9TB to

5.3TB for each instance of SAP BW respectively– Simpler, more stable administration and data processing

Partner involvement SAP CRM powered by SAP HANA

– Infrastructure was set up and is hosted by Imtech ICT Austria– Customizing and application integration by Reply and Alpenite– Use of standard functionality for a fast deployment in six weeks

SAP BW powered by SAP HANA– Support for the technical migration of two production landscapes in six

months from Imtech ICT Austria

Future plans Migrate the SAP ERP Financials solution to SAP HANA Manage shelf availability, omnichannel inventory analysis, and

customer segmentation in real time with the SAP Customer Activity Repository application

SPAR Austria SAP HANA platform architecture

SAP CRM powered by SAP HANA

Two instances of SAP BW powered by SAP HANA (national and international)

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CompanyTrusco Nakayama Corporation

Headquarters Tokyo, Japan

IndustryWholesale distribution –professional tools

Products and ServicesMachine tools, distribution equipment, and environmental safety equipment

Employees1,972

Revenue¥156.0 billion (US$1.288 billion) (sales for 2014)

Web Site www.trusco.co.jp/eng/corporate/overview.html

Objectives Effectively manage a continuously increasing selection of products Provide real-time stock information to customers Improve sales-force efficiency through visibility into vast amounts of data

Why SAP Ability to analyze over 24 million orders annually and over 200,000

in-stock items with the SAP HANA® platform Compatibility and ease of real-time integration with the SAP® ERP

application

Resolution Automated the replenishment of 200,000 in-stock items to meet customer

demands Enabled cross-sell opportunities for dealers by recommending products

for dealers who are developing new business routes and industries Created a powerful sales tool for proposing more in-stock items to

suppliers to drive sales Provided relevant pricing information and quotations based on historical

data

Future plans Migration to SAP Business Suite 4 SAP HANA (SAP S/4HANA)

86.8%Inventory hit rate

20%Increase in inventory turnover

10%Increase in online orders

180xFaster inventory optimization

Trusco Nakayama: Increasing the Inventory Hit Rate to Over 86% with SAP HANA®

“SAP HANA allows our sales team to respond to customers’ inquiries anytime, anywhere, based on access to real-time data. This is critical to Trusco Nakayama as we continue to expand our products and grow our e-business.” Hideki Naoyoshi, General Manager, Information Systems Department, Trusco Nakayama Corporation

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Discrete Manufacturing

Industrial Machinery and ComponentsANDREAS STIHL AG & Co. KGASE KoreaGüdel Group AGKAESER KOMPRESSOREN SEKomatsu Australia Ltd.Komatsu Cummins ChileMaschinenfabrik Reinhausen GmbHSiemens AGVaillant Group

Aerospace and DefenseSagem

AutomotiveCEAT Limited JOSKIN GroupMercedes-AMG GmbH Schaidt Innovations GmbH & Co. KG

High TechDell Inc.EMC CorporationJabil Circuit Nissha Printing Company Ltd.Varian Medical Systems Inc.

www.sap.com

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CompanySagem, a SAFRAN company

HeadquartersParis, France

IndustryAerospace and defense

Products and ServicesOptronics, avionics,electronics, and critical software for helicopter flightcontrols, inertial navigationsystems, and unmanned airvehicle systems

Employees7,500

Revenue€1.4 billion (2012)

Web Sitewww.sagem.com

Objectives Increase efficiency using cutting-edge, in-memory technology Enable faster, more flexible reporting and improve data access

Resolution Leveraged the SAP® MaxAttention™ offering to support the migration

of the SAP Business Warehouse (SAP BW) application to the SAP HANA® platform

Upgraded SAP BW to make data available to more users Followed best practices for a safe implementation and launch

recommended by the SAP Active Global Support organization Finalized the implementation on time, without disruption to the

business

Benefits Accurate, detailed, and granular production reporting and analysis for

smarter, faster decision making Reduction in database size Faster activation, loading, and online analytical processing cache Data that can be accessed more easily by 400 users

Sagem: Enhancing IT Performance with SAP®

MaxAttention™ and SAP HANA®

93.7%Faster query execution (from an average of 112.86 to 7.07 seconds)

79.4%Database compression (from 2.15 TB to 443 GB)

56.5%Faster data load times (531 to 231 seconds)

94.1%Faster data activation (699 to 41 seconds)

98%Faster cache execution (135 to 2.6 seconds)

“I have never seen such a successful project in terms of planning. It was delivered on time, notably thanks to SAP MaxAttention services.”Thierry Milhe, CIO, Sagem, a SAFRAN Company

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CEAT Limited: Driving Success in the Tire Business with SAP® ERP powered by SAP HANA®

CompanyCEAT Limited

HeadquartersMumbai, India

IndustryAutomotive

Products and ServicesTires for vehicles including cars, motorcycles, buses, and heavy equipment

EmployeesApproximately 5,000

RevenueApproximately US$1.2 billion

Web Sitewww.ceat.com

Top objectives Improve reporting to better manage operations across a large tire

distribution network Enhance worker speed, efficiency, and productivity Create a strong, scalable IT infrastructure

Resolution Consolidated heterogeneous systems, such as those for finance,

production, and sales, onto SAP® ERP powered by SAP HANA®

Connected all carrying and forwarding agents with real-time data Established a three-year IT road map based on the SAP HANA

platform powering high-performance enterprise resource planning

Key benefits Mobile analytics that allow regional offices to monitor performance

against key performance indicators Custom dashboards and automated reports that simplify work at all

levels of the company Reduction in server and database requirements, dramatically

simplifying IT management

“With SAP HANA, product managers are now able to analyze performance with respect to the markets in real time. Now they’re able to do pricing more accurately and offer better discounts to the customers.”Niranjan Bhalivade, CIO, CEAT Limited

80%Reduction in database size (from 3 TB to 600 GB)

42XFaster invoicing (from 7 minutes to 10 seconds)

99%Faster discounting processes (from 4 days to 10 minutes)

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Company JOSKIN Group

Headquarters Soumagne, Belgium

IndustryAutomotive

Products and ServicesManufacturer of agricultural trailers and tools

Employees790

Revenue€107 million

Web Site www.joskin.com

PartnerSOA Peoplewww.soapeople.com

Top objectives Constantly develop product lines to propose the widest range of

agricultural transport material possible Control all strategic phases of the production chain and continuously

improve them with skills developed in-house Expand globally while improving customer service

Resolution Migrated SAP® Business Suite applications to the SAP HANA®

platform to speed financial, production, sales and service, and after-sales processes

Chose SAP HANA Live for SAP Business Suite to quickly jump-start real-time analytics and reporting

Completed the migration in just 10 weeks and without disruption to the business with support from the Service & Support organization

Key benefits Ad-hoc financial information provided in less than a few seconds,

allowing a faster and smoother financial closing period Better customer service with real-time information on the farmer’s

equipment and bill of materials (BOM)

“Every agricultural machine is unique. When answering customer requests, it is of utmost importance that we have an exact view of the individual machine, the farmer’s equipment, and the BOM. Thanks to SAP HANA, we can now visualize the customer’s install base in a second and respond with the customer still on the phone.”Michel Desfawes, CIO, JOSKIN Group

102xFaster general ledger, accounts payable, and accounts receivable line-item reporting (from up to 1 hour to seconds)

7xFaster material resource planning run

6xSmaller database

1,721xFaster daily production control report

7.5xFaster backups (5 hours to 40 minutes)

JOSKIN: Accelerating Global Expansion with SAP® Business Suite powered by SAP HANA®

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CompanyMercedes-AMG GmbH, a subsidiary of Daimler AG

HeadquartersAffalterbach, Germany

IndustryAutomotive

Products and ServicesCars, trucks, buses, and internal combustion engines

Employees900

Web Sitewww.mercedes-amg.com

PartnersModern Horsepower LLCwww.modernhorsepower.comSAP® Active Global Support organization

Business challenges Drive mission-critical core business processes across the company Enable real-time engine testing that leverages the Internet of Things Identify engine quality improvement options using predictive analytics

Technical implementation Deployed SAP® Business Suite powered by SAP HANA® across the

company using a virtualized environment from VMware and tailored data center integration

Predicted issues using SAP Predictive Analytics software and delivered test results to workers on tablets using the SAP BusinessObjects™ Business Intelligence platform for faster resolution

Developed the Real-Time Quality Assurance (RQA) solution using SAP Business Suite powered by SAP HANA and car engine sensor technology from Modern Horsepower

Used SAP MaxAttention™ offerings to deploy in just six months

Key benefits Real-time business processes companywide with simpler IT One platform for engine testing, development, and quality assurance Dashboard to show engine failures in real time, enabling termination

and immediate analysis Higher testing capacity, helping reduce overall capital expenditures Predictive analytics based on detailed sensor data, enabling

innovative scenario testing, optimized development, and lower production costs

“By combining sensor technology from Modern Horsepower and SAP Business Suite powered by SAP HANA, we get engine testing results in real time. This breakthrough innovation is just the start. Ultimately, we want to monitor engine performance in customer vehicles. Thanks to the telemetryembedded in our vehicles, there’s no shortage of data to be analyzed. We also anticipate reducing total cost of ownership with our virtualized SAP HANA environment and tailored data center integration.”Reinhard Breyer, Chief Information Officer, Mercedes-AMG GmbH

Driving High Performance with SAP® Business Suite powered by SAP HANA® and the Internet of Things

>76%Of processes tested showed process improvements

Up to 30,000Data sets processed per second

94%Faster runtimes on unsuccessful test-drives, thanks to real-time interruptions (from 50 to just a few minutes)

1 dayEquivalent increase in testing capacity each week

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Schaidt Innovations: Fast Start with SAP® ERP powered by SAP HANA®, Deployed in the CloudCompanySchaidt Innovations GmbH & Co. KG

HeadquartersWörth, Germany

IndustryAutomotive

Products and ServicesDevelopment, production, and sales of electronic parts for the automotive and high-tech industries

Employees530

Web Site www.sc-innovations.de

PartnerSAP® Consulting organization

“We were looking for a state-of-the-art ERP solution that could get us up and running very fast with no up-front investment and would enable us to grow at our own pace. We got this through the unique combination of SAP ERP powered by SAP HANA deployed using an SAP Rapid Deployment solution in a fully managed cloud environment with SAP HANA Enterprise Cloud.”Martin Haas, Managing Director, Schaidt Innovations GmbH & Co. KG

Objectives Get a newly launched manufacturing business up and running on an

enterprise resource planning (ERP) system in a very short time with no up-front investment

Support the transformation from a contract manufacturing business to an independent manufacturing business

Why SAP SAP ERP application powered by SAP HANA® – a scalable, state-of-the-art

application that can be managed in a cloud environment with the SAP HANA Enterprise Cloud service

SAP ERP for Manufacturing rapid-deployment solution offering a fast and affordable deployment that follows industry-specific best practices

Familiarity with the SAP software systems in use at the former parent company, providing a similar work environment at the new manufacturing startup and the contract manufacturing business

Benefits Went live after just four weeks, registering and invoicing the first production

just one week thereafter Allows more focus on the core manufacturing business, which can grow at

its own pace Provides a solid basis for enhancing processes and expanding the business

FastDeployment, going live in just four weeks

CompleteERP manufacturing solution, covering production planning, materials management, financials, and sales

ScalableIT infrastructure to support company growth

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Schaidt Innovations: Launching SAP® ERP powered by SAP HANA® in Just Three Months

Schaidt Innovations GmbH & Co. KG produces electronic parts for the automotive and high-tech industries. When it needed an enterprise resource planning solution fast, it turned to SAP. In just three months, Schaidt used a rapid-deployment solution to launch SAP® ERP powered by SAP HANA® in a fully managed cloud environment with the SAP HANA Enterprise Cloud service.

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CompanyDell Inc.

HeadquartersRound Rock, Texas

IndustryHigh tech

Products and ServicesComputers, software, andhardware; related productsand services

Employees110,000

RevenueUS$57.2 billion

Web Sitewww.dell.com

Objectives Replace a legacy business intelligence (BI) system that could not

keep up with the need for real-time reporting and analytics Use BI for all sales-related activities from forecasting to determining

which territories offer the best growth opportunities Reduce reliance on the IT organization

Why SAP SAP HANA® platform, which met all architectural and performance

requirements Single source to measure key performance indicators (KPI) and

metrics that would allow sales to spend less time extracting data and running reports

Self-service BI, eliminating the need for IT to constantly respond to requests for BI reports and analytics

Future plans Lower IT even further using SAP HANA Continue driving sales efficiencies in partnership with SAP

“We’re seeing salespeople becoming more data driven by using the information in the new system powered by SAP HANA. They’re actually able to use data to more accurately predict when sales will close, and they can organize their territories more efficiently for the best customer coverage.”Bart Crider, Director of Enterprise Business Intelligence, Dell Inc.

50%Fewer nonstandard KPIs and performance metrics

60%Of analytics reports created more quickly using self-service BI

Approximately 50%Lower BI costs as a result of data centralization and standardization

80%Less need to access source systems to generate and manipulate data

20 to 1Data compression rate when loading historical data into the SAP HANA platform

40%Increase in automation of sales reports, allowing IT staff more time to focus on core system development and improvement tasks

Dell: Empowering Sales Teams with Self-Service BI powered by SAP HANA®

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EMC: Redefining ERP and ROI with a Virtualized SAP HANA® DeploymentCompany EMC Corporation

HeadquartersHopkinton, Massachusetts

IndustryHigh tech

Products and ServicesInformation storage, storage and content management, enterprise content manage-ment, security and compliance solutions, cloud computing solutions, and data computing

Employees49,600

RevenueUS$23.2 billion

Web Site www.emc.com

“Virtualizing the SAP HANA platform has allowed us to smash our preexisting performance service-level agreements while still maintaining a hybrid cloud strategy and reducing infrastructure demand.”Michael Harding, Lead SAP Technical Architect, EMC IT, EMC Corporation

Business challenges• Keeping pace with business growth as a global hardware and

software manufacturing and distribution leader• Reducing the complexity of legacy enterprise resource planning

(ERP) infrastructure, which had grown from 960 TB to 22 PB• Improving multivariate business forecasting by providing

same-day insights

Technical implementation• Deployed the latest version of the SAP® Business Planning and

Consolidation application to take advantage of enhanced automation features

• Ran SAP Business Planning and Consolidation on the SAP HANA®

platform to achieve real-time analytics• Replicated data out of the SAP ERP application using the same tools

that deliver data into the SAP Business Warehouse application• Deployed the SAP HANA platform on an existing infrastructure in

a virtualized environment

Key benefits• Cut data load times from 12 hours to 3 hours and reduced the time

required to generate key reports from 30 minutes to 30 seconds• Reduced operational expenditures by 56% by deploying the

SAP HANA platform virtually on an existing infrastructure• Deployed 80% faster using an existing virtualized infrastructure

70%Decrease in capital expenditures by deploying SAP HANA virtually on an existing infrastructure

75%faster data loading and translation on SAP HANA versus the legacy virtual-ized relational database manage-ment system

4xPerformanceimprovement in monthly forecasting runs

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EMC Technical Implementation of SAP HANA®

Key features deployed• Database-level SAP HANA® platform system replication• SAP HANA–tailored data center integration• SAP® Business Planning and Consolidation application

powered by SAP HANA• The SAP ERP and SAP Customer Relationship Management

(SAP CRM) applications

Technical key performance indicators• Strengthened forecasting performance • Reduced batch load times• Increased maintenance and automation agility• Improved infrastructure scalability and reduced downtime

Partner involvement • VMware Inc.• VCE Company

Future plans • Deploy the SAP IQ Near-Line Storage and Retention

Management rapid-deployment solution to reduce the SAP HANA footprint and related storage costs

• Migrate the existing SAP Business Warehouse application to the SAP HANA platform to support operations running on SAP ERP and SAP CRM

• Migrate to SAP Business Suite powered by SAP HANA with complete platform enablement targeted for 2016

EMC SAP HANA platform architecture

Data sources

SAP® Business Planning and Consolidation

Data integration

Data warehouse

SAP ERP

SAP CRM

Master data

Machine data

SAP HANA

PivotalTM GemFire XD®

SAP IQSAP

Business Warehouse

Global data warehouse

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Jabil: Speeding Reporting and Customer Wait Times with SAP® Business Warehouse powered by SAP HANA®

Jabil Circuit takes more than a jab at contract electronics manufacturing. The company is one of the leading providers of electronics manufacturing services in the world, with more than 90 plants in 23 countries and over 180,000 employees. Since moving to the SAP® Business Warehouse application powered by SAP HANA®, the company has seen a 68% reduction in database size. Plus, faster reporting is saving time for both Jabil and its customers.

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CompanyNissha Printing Company Ltd.

Headquarters Kyoto, Japan

IndustryHigh tech

Products and ServicesIndustrial materials, devices, and information communication services

Capital¥5.68 billion (US$60.15 million) (Oct. 2012)

Employees3,396 (March 2012)

Web Sitewww.nissha.co.jp/english

PartnerSAP® Ramp-Up organization

The company’s top objectives Manage and analyze data using an integrated information

infrastructure Improve data accuracy and reporting for faster, more informed

decision making Accelerate speed of action with high-speed data analysis

The resolution Implemented the SAP® Business Warehouse application powered

by SAP HANA®

Leveraged the SAP Ramp-Up program for a fast implementation in just three months

Evaluated system settings to maximize on key implementation benefits

The key benefits High-speed report processing for accelerated analyses, decision

making, and action Greater efficiency and less operational burden with shorter overnight

batch processing Ability to perform reports and business analyses using “what-if”

scenarios

“For the future of Nissha, it is essential to analyze data using cutting-edge technology. Our IT department aims to be the catalyst for transforming our company by promoting more effective information utilization.”Yoshitami Aoyama, Vice President, Chief Information Officer, Manager of Corporate Administration and Planning, and General Manager of Corporate Supply Chain Management, Nissha Printing Company Ltd.

Using High-Speed Data Analysis to Decide and Act Faster with SAP® BW powered by SAP HANA®

71.4%Faster overnight batch processing (from 7 hours to 2 hours)

Up to 99.4%Faster generation of key reports (for example 343.6 to 1.8 seconds and 1020 to 10.2 seconds)

3 monthsImplementation time including changes to the existing environment, such as query maintenance and data volume adjustment

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Varian: Bringing New Products to Market Faster with SAP® ERP powered by SAP HANA®

Varian Medical Systems Inc. produces life-saving medical devices and software to treat cancer and other life-threatening conditions. Working with KPIT, it deployed SAP® ERP powered by SAP HANA®. Now it can bring new products to market more quickly, helping get patients back on the road to recovery.

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CompanyANDREAS STIHL AG & Co. KG

HeadquartersWaiblingen, Germany

IndustryIndustrial machinery and components – machinery and equipment

Products and ServicesChain saws, brush cutters, trimmers, lawn mowers, cut-off machines, blowers, garden shredders, accessories, and personal protection products

Employees13,844 (December 2013)

Revenue€2.81 billion (2013)

Web Site www.stihl.com

PartnerCamelot ITLab GmbH

Business challenges Support profitable growth in a global business environment Accelerate analysis and reporting for faster insight Enable deeper, more detailed reporting on larger data volumes

Technical implementation Performed a proof-of-concept analysis to assess benefits and achieve

management buy-in Implemented the SAP HANA® platform for the SAP® Business

Warehouse (SAP BW) application Reduced complexities, simplified structures, and eliminated

redundancies

Key benefits Fast and efficient reporting for business-process optimization In-depth analysis for well-informed decisions and fact-based planning Capacity to embrace further data growth without additional resources

“Business users across the company are delighted. Analyses and reports that used to take up to several minutes are performed in seconds, encouraging users to rapidly walk through what-if scenarios to optimize outcomes.”Rolf Hemmrich, Staff Manager, Processes and IT Applications Data Warehouse, ANDREAS STIHL AG & Co. KG

STIHL: The SAP HANA® Platform Delivers Leaner Structures for Faster Business Processes

11xAverage fasterreporting and analysis

≤40%Faster load procedures

4xReduction of database size through compressionafter migration

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STIHL Technical Implementation of SAP HANA®

Key features deployed The SAP® Business Warehouse (SAP BW) application

powered by SAP HANA®

The SAP ERP application integrated with SAP BW

Technical key performance indicators 11x average increase of reporting speed for SAP BW Reduction of database size from 1.3 TB to 300 GB after

migration due to prior cleanup and housekeeping Up to 40% acceleration of data load procedures Acceleration of selective deletions by a factor of up to 20 Potential elimination of 2 of 5 data layers Considerable reduction of application development and

maintenance effort

Partner involvement Proof of concept of SAP BW powered by SAP HANA Hands-on involvement in the full-fledged migration of

SAP BW to SAP HANA

Future plans Upgrade to SAP BW 7.4 Optimize planning and simulation applications

ANDREAS STIHL AG & Co. KG platform architecture for SAP HANA

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CompanyASE Korea

HeadquartersPaju-si, Gyeonggi-do, Korea

IndustryIndustrial machinery and components

Products and ServicesSemiconductor assembly and testing

Employees2,700

Revenue US$502 million (2012)

Web Site www.asekr.com

PartnerGooduswww.goodus.com

The company’s top objectives Optimize resources and cut costs for assembly processes Increase yield and optimize inventory of raw and subsidiary materials

through real-time process monitoring Improve productivity and efficiency of assembly line workers

The resolution Deployed the SAP HANA® database on the IBM X3850 system in just

five weeks, replacing an Oracle database and HP hardware system Leveraged rapid-analysis and compression technology for massive

volumes of assembly process and field data

The key benefits Close to 90% reduction in data volume and display time US$370 million in annual productivity gains 20% faster IT response times to business requirements Faster report generation on the factory floor, reducing wait times

between shifts

“SAP HANA is giving us new insight into production processes from perspectives we did not have before due to performance restraints. It’s like getting a luxury car for the price of an economy car.”Kyung Ho Kim, Information Technology Manager, ASE Korea

ASE Korea: Improving Query Time and Data Compression by 90% for More Productive IT with SAP HANA®

89.8%Reduction in data volume (from 192 GB with the Oracle system to 19.47 GS with SAP HANA)

90%Faster reporting (from 1,560 hours to 30 hours per month to run 110 reports)

98%Reduction in display time

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CompanyGüdel Group AG

HeadquartersLangenthal, Switzerland

IndustryIndustrial machinery and components

Products and ServicesProducts and solutions in linear drive technology for numerous industries

Employees1,050

RevenueSFR 350 million

Web Sitewww.gudel.com

Partneritelligence AGwww.itelligence.ag

Objectives Standardize business processes across the group on one common

enterprise resource planning (ERP) platform Better manage and grow the business with instant access to

information at the group level Improve the delivery of multicompany engineer-to-order projects

Why SAP Only company with a simple and modern ERP system running on an

in-memory platform capable of handling both transactional and reporting workloads

State-of-the-art ERP platform enabling new business models Availability of an industry-specific best-practice template,

it.manufacturing, by SAP partner itelligence, to expedite the launch of the new SAP HANA® platform

Benefits Increased transparency through more-timely and detailed reports in

areas like order entry Enabled a more proactive and consistent delivery of multicompany

engineer-to-order projects Lowered total cost of ownership and increased system performance

through consolidation of all ERP and reporting systems in one ERP instance

“SAP ERP powered by SAP HANA was the perfect fit for our growing company. It provides the foundation to harmonize processes and efficiently manage group operations, supports our project business, and enables real-time insight through powerful, user-friendly reporting with SAP HANA Live offerings.”Martin Knuchel, CIO, Güdel Group AG

Güdel Group: Harmonizing Processes Groupwide with SAP® ERP powered by SAP HANA®

TransparentMore-timely and detailed insight

ConsistentProject and performancedelivery

InnovativeFoundation for business improvements

EconomicalDeployment and maintenance

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Güdel Group Technical Implementation of SAP HANA®

Key features deployed SAP® ERP powered by SAP HANA®

SAP HANA Live for SAP ERP SAP BusinessObjects Explorer® software

Technical key performance indicators Consolidated the IT landscape from multiple enterprise

resource planning (ERP) systems and instances into one Reduced data footprint Improved query performance Simplified setup, administration, data processing, and

application development, especially in the area of reporting Won the 2014 SAP Quality Awards in the SAP HANA

innovation category

Partner involvement Implementation of the complete, full-scope ERP landscape for

Swiss operations by SAP partner itelligence AG in just seven months based on its industry template it.manufacturing

HP appliance, hosted by partner Innflow AG

Future plans Completion of a global rollout to more than 15 Güdel companies

worldwide by 2016 Virtualization of the SAP HANA software landscape

Güdel Group SAP HANA platform architecture

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SAP ERP SAP BusinessObjectsExplorer software

ERP tables

SAP HANA Live (Prebuilt views like query, and reuse)

Business intelligence reports, insights to action, custom views of SAP HANA

SAP HANA

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KAESER KOMPRESSOREN: Monitoring Air Stations in Real Time with SAP® CRM powered by SAP HANA®

KAESER KOMPRESSOREN SE ranks among the world’s largest suppliers of air systems. In collaboration with SAP, it developed a predictive maintenance solution based on the SAP® Customer Relationship Management application. Powered by SAP HANA®, the solution monitors the health of air stations in real time, leveraging Big Data to identify issues up front, before mission-critical processes at customer sites are affected.

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CompanyKomatsu Australia Ltd.

HeadquartersNorth Ryde, Australia

IndustryAutomotive

Products and ServicesHeavy equipmentmanufacturing

Employees2,300

Web Site www.komatsu.com.au

PartnerSAP® Consulting organization

“SAP HANA gives us a complete view of our customers. Having real-time access to centralized data helps our sales and services teams get the information they need to serve our customers better.”Ian Havison, CIO, Komatsu Australia Ltd.

Komatsu Australia: Centralizing Data for One View of the Customer with SAP HANA®

Real-timeReporting dashboards that provide a single view of the customer

StandardDesign templates and training processes

CentralizedData repository for accurate and consolidated customer information

EfficientImplementation, completed on time and within budget

The company’s top objectives Increase financial transparency for different revenue streams,

including equipment, rentals, services, contracts, and more Enable reporting with a single, real-time view of customer data,

allowing sales staff to proactively address opportunities Eliminate duplicate data entry and multiple data views with a central

data repository Integrate information from disparate systems to facilitate a single view

of the customer Update customer-related data, such as partner function classifications

The resolution First SAP HANA® platform deployment in Australia Deep understanding of unique business needs and how SAP HANA

could facilitate successful business outcomes Partnership with Komatsu IT and the SAP Consulting organization,

bringing global and local perspectives, technical experience with SAP HANA, and proven enterprise information management implementation skills to deliver the project on time and within budget

Preliminary data cleansing to ensure data loaded into SAP HANA was reliable and complete

The key benefits Real-time reporting dashboard that provides a single view of customer

data, refining logistics, driving sales, and improving customer service Design standardization and best-practice methodology to maintain

applications and train new personnel, improving return on investment

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CompanyKomatsu Cummins Chile

HeadquartersSantiago, Chile

IndustryIndustrial machinery andcomponents

Products and ServicesEquipment and services for themining, construction, andforest industry segments

Employees5,800

Web Siteswww.komatsu.clwww.cummins.cl

“We chose SAP HANA because of the process speed and the ease with which it can be integrated into current solutions running at Komatsu. It helps us save time, save money, and run our business better.”Rodrigo Montes, Project Manager, Komatsu Cummins Chile

Accelerating Business Processes with SAP® ERP powered by SAP HANA®

Objectives Optimize response times for SAP® applications Ensure that the IT infrastructure can support expected growth in the

upcoming years Establish a disaster recovery project to support 80% of operations

Resolution Migrated the SAP ERP application to the SAP HANA® platform for its

rapid in-memory database processing, data compression ability, and numerous business applications

Worked with both local experts and a deployment team at SAP headquarters in Germany

Collaborated with business and IT users to help ensure specific needs would be met

Benefits Faster business process response times, including faster stock

surveys Increase in contingency environment capacity Smaller database Lower total cost of ownership

62%Database compression (from 2.2 TB to 872 GB)

99%Faster stock survey (210 to 3 seconds)

80%Increase in the contingency environment capacity

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CompanyMaschinenfabrik ReinhausenGmbH

HeadquartersRegensburg, Germany

IndustryIndustrial machinery and components

Products and ServicesVoltage regulators, transformer accessories, and protective relays

Employees2,800

Revenue€650 million

Web Sitewww.reinhausen.com

“SAP HANA tailored data center integration substantially contributes to protecting our IT investments and puts us in the position to react quickly to changing infrastructure requirements. It allowed us to implement an unbeatably flexible and lean IT infrastructure.”Gerhard Reichl , Head of IT Systems , Maschinenfabrik Reinhausen GmbH

Achieving Simple, Flexible IT for Less with SAP HANA® Tailored Data Center Integration

Objectives Establish a future-proof customer relationship management (CRM)

platform with SAP® CRM powered by SAP HANA®

Continue to use the existing IT infrastructure

Technical implementation Used SAP HANA tailored data center integration for the installation Made productive use of VMware vSphere 5.5 Created a high-availability environment using the system replication

functionality of the SAP HANA platform Provided a 3 TB solid-state drive and a 30 TB serial-attached small

computer interface system using a Hitachi virtual storage platform on 128 disks for each of the two data centers

Used three Cisco B440 server blades with 1 TB of RAM driving a Cisco Nexus Ethernet storage area network infrastructure and data transfer objects

Benefits Central storage instead of distributed systems Reuse of existing IT infrastructure, including straightforward integration Highly streamlined system administration and maintenance, leaving

processes unchanged and making additional training dispensable Greater flexibility and costs savings in hardware procurement Simplification of additional system deployments

CentralStorage

StreamlinedSystem administration

GreaterFlexibility

SimplerDeployments of additional systems

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Siemens AG: Leveraging the Internet of Things to Enable New Services for Clients with SAP HANA® Cloud Platform

Siemens AG and SAP are partnering to deliver the Siemens Cloud for Industry, the market-leading Internet of Things (IoT) platform based on SAP HANA® Cloud Platform as a service offering for industrial customers. Customers will be able to proactively optimize their service processes and generate new revenue streams by selling services instead of products.

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CompanyVaillant Group

HeadquartersRemscheid, Germany

IndustryIndustrial machinery and components

Products and ServicesHeating, ventilation, and air-conditioning systems and services

Employees12,000

Revenue€2.5 billion

Web Sitewww.vaillant.de

PartnersHewlett-PackardSAP® Consulting

“We are getting to know our customers better with SAP HANA. The software allows us to store and quickly report on massive amounts of customer history data. We can use that information to develop new services in the fields of maintenance, energy efficiency, and more.”Marc Stöver, Head of Group IT Consulting, Vaillant Group

Vaillant Group: Heating Up with Improved Products and Service Using SAP HANA®

Top objectives Access and analyze data in real time using less server space Access up-to-date information on payment status

Resolution Engaged HP as the hardware partner and worked with an

SAP Ramp-Up coach for the SAP HANA® database migration Reduced project costs by 22% with greater IT efficiency Completed the project in five months Went live with 1,500 users and a plan to add 500 more

Key benefits Data processing that is five times faster Roughly €660,000 in savings for SAP Business Warehouse

application development and administration, due to a 22% increase in operational efficiency

33% savings in hardware costs compared with 2011 Lower warranty costs and a shorter period for sales outstanding Higher customer satisfaction, more wins, and higher profits 90% faster forecast plan validation (5 minutes to 30 seconds)

2,500Work days saved for business planning activities (approximately €920,000)

92%Time savings on planning run (3 hours to 15 minutes)

98%Faster reporting for accounts receivable

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Energy and Natural Resources

Oil and GasEngen Petroleum Ltd.Pacific Drilling S.A.

UtilitiesAlliander N.V

ChemicalsAmericas Styrenics LLC (AmSty)Asian Paints LimitedEvonik Industries AG

Mill ProductsConstantia Flexibles International GmbHGeberit AGJubail Energy Services Company (JESCO)Mohawk IndustriesSavannah Cement LimitedSCHOTT AGSeverstal JSCSwiss Krono Group AG VELUX A/S Wienerberger AG

www.sap.com

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AmSty: Streamlining Operations and Cutting Costs with SAP® ERP powered by SAP HANA®

By implementing SAP® ERP powered by SAP HANA® and SAP HANA Live offerings, Americas Styrenics LLC (AmSty) has greater visibility into its operations, helping it cut waste and costs. Deployed using the SAP HANA Enterprise Cloud service, this foundation makes data available to business users in real time, significantly improving supply chain and financial efficiencies while saving big on IT.

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Company Asian Paints Limited

HeadquartersMumbai, India

IndustryChemicals

Products and ServicesDecorative and industrialpaints, coatings, and finishes

Employees>5,000

RevenueUS$2 billion

Web Sitewww.asianpaints.com

Objectives Support thousands of stock-keeping units and direct-service retailers Deliver in towns with warehouses in 4 hours and elsewhere in

48 hours Get closer to customers across all touch points

Resolution Deployed SAP® CRM powered by SAP HANA® and expanded this

foundation with new solutions, including the SAP Audience Discovery and Targeting analytic application, SAP Real-Time Offer Management software, and SAP HANA Live offerings

Improved customer engagement and the buying experience with real-time offer management

Reduced total cost of ownership, thanks to minimal database support

Benefits Superior customer experience with better interactions and real-time

insight throughout the customer lifecycle Real-time campaigns and offer management with SAP CRM powered

by SAP HANA and a better buying experience with SAP Audience Discovery and Targeting to position the right products and services to the customer

“One of the big benefits of SAP CRM powered by SAP HANA is that it serves as a foundation for driving the entire relationship with customers instantly and more precisely. It allows you to profile your customer database according to a certain set of rules, arrive at a target audience, and run real-time campaigns.”Deepak Bhosale, Chief Manager IT, Asian Paints Limited

7.5 weeksFrom project start to live launch

45xFaster marketing, sales, and service processes

40xFaster report generation, enabling key customer insight

50%Faster back-end processes

>60%Reduction in database requirements (from 500 GB to less than 200 GB)

Asian Paints: Improving Customer Interactions with SAP® Business Suite powered by SAP HANA®

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Company Evonik Industries AG

HeadquartersEssen, Germany

IndustryChemicals

Products and ServicesSpecialty chemicals for consumers, health and nutrition, resource efficiency, and specialty materials markets

EmployeesApproximately 33,500 (2013)

Revenue €12.7 billion (2013)

Web Site www.evonik.com

PartnerService & Support organization

Business challenges Increase business performance transparency through harmonized

processes and key performance indicators on central IT platforms Follow and continually evolve business best practices

Technical implementation Migrated the SAP® Business Warehouse (SAP BW) application to the

SAP HANA® platform to increase reporting performance Established a high-availability reporting platform, which, thanks to the

system replication functionality of SAP HANA, is also disaster tolerant Enabled near-line storage (NLS) with SAP IQ database software for

cost-efficient storage of historical data Deployed a data migration option for the Software Update Manager

tool to enable an upgrade of SAP BW plus the migration to SAP HANA and a Unicode migration in one step

Key benefits Fast and efficient reporting, controlling, and monthly closing

processes Single source of truth to evaluate performance across the group Foundation for enhancements in reporting and innovative use cases

for business processes and predictive analytics

“The SAP BW application powered by SAP HANA, including a near-line storage archive, enabled a high-availability, disaster-tolerant setup. It helps us provide high-performance access to BI data across all time zones and has set the stage for further enhancements in reporting and business process performance using SAP HANA.”Dr. Harald Claus, Information Officer, Corporate IT, Evonik Industries AG

Evonik: Increasing Business Transparency with SAP® BW powered by SAP HANA®

4xData volume compression

6xFaster data loading

3x–5xFaster business intelligence (BI) integrated planning applications

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Evonik Industries Technical Implementation of SAP HANA®

Key features deployed SAP® Business Warehouse application powered by SAP HANA®,

with source data from the SAP ERP, SAP Customer Relationship Management (SAP CRM), and SAP Supply Chain Management (SAP SCM) applications

SAP BW near-line storage (NLS) with SAP IQ database software Software update manager with a data migration option System replication functionality of SAP HANA to help ensure

disaster toleranceTechnical key performance indicators Extraction of SAP ERP transactional data at the line-item level One-time storage and extraction of unmodified results in source-

system-specific data sinks “InfoProviders” commonly used by all business unitsPartner involvement Implementation in seven months Successful collaboration with the Service & Support organization Cisco appliances: 3+1 B440 blades with 40 cores, 1.5 TB of

memory, plus 10 TB of storage on each blade NLS capacity of 500 GBFuture plans Further enhancements to the central reporting platform, such as

system upgrades, application redesign, optimization of planning applications, and Web reporting and mobile access enablement

Explore SAP HANA use cases for predictive analytics and SAP Business Suite

Evonik Industries AG SAP HANA platform architecture

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CompanyConstantia FlexiblesInternational GmbH

HeadquartersVienna, Austria

IndustryMill products

Products and ServicesFlexible packaging and labels

Employees8,000

Revenue€1.7 billion

Web Site www.cflex.com

PartnerCubeServ GmbHwww.cubeserv.com

Top objectives Improve the performance of monthly closing and consolidation

reporting Pave the way for fast and convenient Web reporting for business units Adopt the technology required to sustain the company’s future growth

Resolution Conduct a proof of concept and set up a sandbox for IT and business

test cases Migrate the SAP® Business Warehouse (SAP BW) application to the

SAP HANA® platform Deploy the SAP HANA studio for administration and monitoring

Key benefits Excellent reporting performance, including workbooks and Web

reports Faster execution and consistent high quality across the reporting

process chain Higher productivity, reducing the workload of IT resources despite

handling double the business volume Fewer service requests from business users

“The switch to SAP BW powered by SAP HANA delivered a performance and efficiency boost to our reporting process. The business can now deliver to tight schedules while supporting business growth across the group.”Bruno Sticht, IT Manager, Constantia Flexibles International GmbH

Constantia Flexibles: Boosting Reporting Performance and Efficiency with SAP® BW powered by SAP HANA®

<200%Increase in reporting performance

2xIncrease in extract, transform, and load performance

60%Reduction in database size

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Constantia Flexibles Technical Implementation of SAP HANA®

Key features deployed SAP® Business Warehouse (SAP BW) powered by

SAP HANA®

SAP HANA studio

Technical key performance indicators Increased reporting speed for SAP BW by up to 200% Accelerated queries by up to 90% Accelerated the provisioning of formatted workbooks and Web

reports as much as fivefold Doubled extract, transform, and load performance Reduced database size from 600 GB to 200 GB Went live with 300 users in 40 locations

Partner involvement Proof of concept conducted by CubeServ GmbH, which also set

up a sandbox for IT and business test cases Hands-on involvement by CubeServ in the migration of SAP

BW to the SAP HANA platform, which went very smoothly and was accomplished within three days

Future plans Roll out SAP BusinessObjects™Analysis software as front-end

software (ongoing) Extend the use of SAP BW powered by SAP HANA to support

business planning activities

SAP HANA platform architecture at Constantia Flexibles

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CompanyGeberit AG

HeadquartersJona, Switzerland

IndustryMill products – building materials

Products and ServicesSanitary and piping systems, including installation systems, cisterns, flushing and faucet systems, waste fittings and traps, building drainage systems, and supply systems

Employees6,200

RevenueSFR 2.3 billion (€1.9 billion) (2013)

Web Sitewww.geberit.com

“Using SAP HANA tailored data center integration, we can reuse our existing IT infrastructure without any problems. The integration ran smoothly and the installation and administration were greatly simplified.”Daniel Rothmund , Senior IT Application Analyst for SAP Software , Geberit Verwaltungs-GmbH

Geberit: Building Future-Proof IT Using SAP HANA®

Tailored Data Center IntegrationObjectives Engage a single vendor for database and IT applications Maximize on the current IT infrastructure and investments with the

SAP HANA® platform

Technical implementation Migrated all productive SAP® software systems from an Oracle database

to SAP HANA Used SAP HANA tailored data center integration to set up the SAP HANA

software landscape Enabled a high-availability environment using the native system replication

function of SAP HANA Used an HP BL680c G7 server blade with 512 GB of RAM combined with

four 2.4 GHz Intel Xeon E7 processors and an SUSE Linux Enterprise Server (SLES) operating system

Provided 320 disks for 600 GB of shared storage using an HP 3PAR StoreServ 7400 system

Benefits Simplified user experience and installation Central storage instead of distributed systems Reuse of existing IT infrastructure, including straightforward integration Highly streamlined system administration and maintenance, including

unchanged processes that can be handled using existing knowledge Greater flexibility and cost savings in hardware procurement compared to

appliance delivery 72% less database volume (from 180 GB with the Oracle database to 50 GB

with SAP HANA)

SimplerUser experience

CentralStorage

StreamlinedSystem administration

GreaterFlexibility

ReducedDatabase volume

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CompanyJubail Energy Services Company (JESCO)

HeadquartersJubail, Saudi Arabia

IndustryMill products – primary metals

Products and ServicesSteel pipeline manufacturing

Employees800

Web Site www.jesco.com.sa

JESCO: Sustainable Innovation with SAP® ERP powered by SAP HANA® Using SAP HANA Enterprise Cloud

FasterWarehouse reporting speed –from 20 minutes to 30 seconds

ReducedServer space – from 370 GB to 80 GB

GreaterAbility to focus on and enhance core business

Objectives Enhance position as a pioneering and vital business in domestic and

export markets Move from a Structured Query Language database and Windows platform

to the SAP HANA® platform Integrate the plant system with SAP® software Better monitor its plant, reaping the benefits of in-memory computing

Why SAP Only vendor able to upgrade IT systems to SAP ERP powered by

SAP HANA and simultaneously migrate them using the SAP HANA Enterprise Cloud service

Best method of system security with JESCO’s data centers

Resolution Two-month implementation with support from the SAP Consulting

organization Servers operated by SAP Backups and updates managed by SAP

Future plans Integrate the legacy system that controls the plant with the SAP

Manufacturing Intelligence and Integration application Perform audits to see if JESCO is using the software in the right way,

to align it with the business and enable additional features Move users from a traditional GUI to the SAP Fiori® user experience and

SAP Screen Personas software

“We upgraded to SAP ERP powered by SAP HANA using SAP HANA Enterprise Cloud for more security, reliability, and transparency across our plant. From an operational IT perspective, we are already seeing great improvements.”Mohammad Raba al-Harbi, CIO, Jubail Energy Services Company

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CompanyMohawk Industries

HeadquartersCalhoun, Georgia

IndustryMill products

Products and ServicesCarpet, rugs, tile, stone, laminate, and vinyl flooring

Employees32,000

RevenueUS$8 billion

Web Sitewww.mohawkflooring.com

Objectives Be the number-one flooring provider in the industry by providing the

best products and customer experience Continue to innovate and drive revenue growth Drive more-meaningful online conversations and interactions with

consumers

ResolutionDeployed the SAP® Cloud for Social Engagement solution to help find relevant messages across social media channels and respond quickly to customer queries, needs, and concerns

Benefits Exceptional customer service by immediately responding to social

inquiries Streamlined customer lead process followed by a seamless hand off

to retail partners, helping close deals more quickly Better understanding of customer needs, helping tailor products and

services to meet specific demands Deeper customer intelligence, enabling more-targeted campaigns and

customer conversations

“SAP transforms the way we do business by allowing us to listen and monitor online customer conversations. With SAP Cloud for Social Engagement, we can facilitate the connection with our customers and retail partners and improve our level of service, ultimately driving more revenue for Mohawk.”David Duncan, Senior Vice President, Mohawk Industries

80%Rate of deals closed that began by monitoring and directing social conversations

$8 millionRevenue driven from 14,000 leads found on social media channels

2 minutesFastest close of sale initiated in response to a customer tweet

Mohawk Industries: Delivering a Better Customer Experience with SAP® Cloud for Social

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CompanySavannah Cement Limited

HeadquartersNairobi, Kenya

IndustryMill products

Products and ServicesCement and raw materials

Employees250

Web Site www.savannahcement.com

PartnerSperkjet East Africa Limited(SEAl)www.seal.co.ke

Objectives Gain complete ownership of business processes Get real-time feedback when processing transactions to support

corrective action Achieve competitive edge by being second in Africa to implement

SAP® Business Suite powered by SAP HANA®

Why SAP HANA Requisite foundation for setting up business intelligence software Platform for innovation to keep pace with future trends In-memory computing technology for vast improvement in database

handling and functionality

Why SEAl Adoption of the ASAP® methodology, which provides a road map for

cost-effective, speedy implementation of SAP solutions Ability to deliver the solution within 4 months, giving Savannah

Cement Limited a rapid return on investment Expertise to perform the first implementation of the SAP HANA

platform in the region

“SAP HANA has changed our view of database management and greatly simplified tasks, giving our business a cutting-edge advantage and incomparable agility. Clearly to us, SAP HANA was built to keep the business running better.”Brian Wamwenje, IT Manager, Savannah Cement Limited

AcceleratedPeriod closure reporting lead time by 75%–80% (from 8–10 days to 2 days)

ReducedOperational meetings from at least 3 each day to 1 per day

OptimizedBusiness continuity and disaster recovery

StreamlinedBasis administration

Savannah Cement: Gaining Accuracy in Operational Reporting with SAP HANA®

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SCHOTT: Sharpening Competitive Edge withSAP® CRM powered by SAP HANA®

CompanySCHOTT AG

HeadquartersMainz, Germany

IndustryMill products

Products and ServicesBuilding materials: specialty glass and materials, components, and systems

Employees15,400

Revenue€1.84 billion

Web Site www.schott.com

PartnerSyskoplan Reply www.reply.eu/en

Objectives Strengthen competitiveness with optimized sales processes for higher

productivity, lower costs, and increased customer satisfaction Enable holistic, integrated processes in sales, marketing, and

complaint management across business units for a 360-degree customer view

Start moving to an in-memory platform for improved system performance and as a foundation for future innovation

Why SAP Rich functionality and superior system performance of SAP® CRM

powered by SAP HANA®

Integration of SAP CRM powered by SAP HANA with SAP ERP and SAP Business Warehouse applications

Global rollout to 8 business segments in 35 countries

Benefits Higher sales efficiency and effectiveness through fast response times,

comprehensive customer information, and reporting capabilities Early identification of market opportunities and risks based on timely

analysis of customer behavior Better collaboration across business units and streamlined integration

with quality management

“The successful deployment of SAP CRM powered by SAP HANA is a major component of our sales excellence initiative. Enhanced sales processes and faster access to comprehensiveinformation enable us to become more customer driven andsystematically exploit market opportunities.”Sascha Helfenbein, Corporate Sales and Market Development, SCHOTT AG

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HigherSales efficiency and effectiveness

EarlierIdentification of market opportunities and risks

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SCHOTT Technical Implementation of SAP HANA®

Key features deployed SAP® CRM powered by SAP HANA®

Technical key performance indicators Improved performance with the SAP Customer Relationship

Management (SAP CRM) application, as compared to legacy system– Response times reduced significantly– Substantially increased search performance, including fuzzy searches and

duplicate checking, helping quickly find information and improving data quality

Data from the SAP ERP application and reports from the SAP Business Warehouse (SAP BW) application made available within SAP CRM

Partner involvement Successful global rollout for over 1,100 users in 8 business

segments across 35 countries, both on time and within budget – SAP Quality Awards 2014 winner in the category “SAP HANA Innovation”

Participation in the SAP Ramp-Up program Implementation by Syskoplan Reply Use of a midsize HP appliance with 512 GB of RAM, an

in-memory database, and four Intel x86-E7 processors

Future plans Implement ad hoc reports and launch mobile apps

SCHOTT SAP HANA platform architecture

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Company Severstal JSC

LocationCherepovets, Russia

IndustryMill products – steel productionand mining

Products and ServicesSteel production and mining

Employees61,000

Web Site www.severstal.com

PartnerSAP® Active Global Support organization

Top objectives Make real-time analysis of huge volumes of data available

company-wide Support business process optimization with faster, simpler reporting Reduce IT management complexity, effort, and cost

Resolution Partnered with the SAP Active Global Support organization to

transition to the SAP HANA® platform Tested performance gains using actual data volumes prior to

deployment Leveraged SAP MaxAttention™ services to optimize data availability

and management and enable on-schedule deployment

Key benefits Real-time reporting and analysis of large data volumes Self-service and mobile business intelligence (BI) to support fast,

efficient business processes Simplified, efficient BI infrastructure management

“The transition to SAP HANA creates new opportunities for transformation across the company, and expertise provided by SAP MaxAttention has helped make that transition successful.”Yuriy Shekhovtsov, CIO, Severstal JSC

Up to 100xFaster reporting

35%Average reduction in data upload time

250%Improvement in data compression

Severstal: Empowering Teams Worldwide with Real-Time BI Enabled by SAP HANA® and SAP® MaxAttention™

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CompanySwiss Krono Group AG

HeadquartersLucerne, Switzerland

IndustryMill products – wood products manufacturers

Products and ServicesWood-based panels for furniture and construction companies and DIY markets

Employees4,500

RevenueUS$2.1 billion (2013)

Web Site www.krono.com

PartnerIBM Inc.www.ibm.com

Business challenges Support profitable growth through accurate business forecasting and

planning Enable deeper reporting on larger and more detailed data volumes Establish a strategic approach to managing surging data volumes

Technical implementation Migrated the SAP® Business Warehouse application to the

SAP HANA® platform and integrated it with the SAP ERP application Deployed workload-optimized IBM servers to boost performance and

flash storage to minimize latency Improved business continuity through system replication of

SAP HANA

Key benefits Fast and efficient reporting for insight that drives business growth In-depth analysis available to executives at any time for fact-based

business planning Capacity to run multiple reports concurrently without impairing the

performance of core business applications Simpler data processing and operations, including ability to deliver

reports on time with no need to reduce data volume

“As a result of the collaboration with SAP and IBM, Swiss Krono Group gained deep knowledge of the solution functions of SAP HANA. We are now extremely well placed to serve the future needs of the company.”Marek Ługowski, IT Manager, KRONOPOL Sp z o.o.

Swiss Krono Group: Harnessing the SAP HANA®

Platform for Greater Customer Insight10xFaster reporting

55%Reduction in database size

0Impact on users of the central instance of the SAP ERP application

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Swiss Krono Group Technical Implementation of SAP HANA®

Key features deployed The SAP® Business Warehouse (SAP BW) application on the

SAP HANA® platform System replication of SAP HANA

Technical key performance indicators Increased reporting speed for SAP BW by a factor of 10 Reduced database size by 55% Minimized impact of report generation on production systems Offloaded processing of queries and reports from the core

application and database servers Accelerated the delivery of results while minimizing impact on

the existing IT infrastructure

Partner involvement Engaged IBM Global Business Services to assist with system

design, configuration, and migration Migrated the database SAP BW was running on to SAP HANA

in 48 hours Implemented the IBM System x solution for SAP HANA based

on IBM System x3950 X5 workload-optimized servers and IBM Elastic Storage

Future plans Migrate additional processes from external business

applications to the central SAP ERP application

SAP HANA platform architecture at Swiss Krono Group

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VELUX: Shedding Light on Business Data with SAP® Solutions

VELUX A/S, a leading Danish manufacturer of skylights and roof windows, sped up processing of large amounts of data by moving the SAP® Business Warehouse application onto the SAP HANA® platform. It also leverages SAP BusinessObjects™ business intelligence solutions to establish one truth and deliver agile reporting to 4,000 users. VELUX also moved away from a yearly budget process to monthly rolling forecasting with the SAP Business Planning and Consolidation application, also powered by SAP HANA. And it isusing SAP Predictive Analytics and SAP Lumira® software to understand the financial impact of warranty claims and improve customer service.

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CompanyWienerberger AG

HeadquartersVienna, Austria

IndustryMill products – building materials

Products and ServicesClay blocks, facing bricks, clay roof tiles, concrete pavers, and ceramic and plastic pipe systems

Employees13,787 (2013)

Revenue€2.66 billion

Web Site www.wienerberger.com

Partners SAP® Consulting organizationT-Systems Austria GesmbHFujitsu Austria

Objectives Market-oriented, bottom-up approach to sales planning for more-accurate

and more-granular forecasts at the country and group levels Consistency between sales and financial and operational forecasts IT efficiencies with a centralized yet flexible sales planning solution

Resolution Worked with the SAP® Consulting organization to migrate the SAP

Business Warehouse application from Oracle to the SAP HANA®

platform, and replaced 10 solutions with one planning applications kit in a major business unit

Increased performance, enabling sales planning by product and customer, analytic deep dives, and continuous budgeting

Deployed on a Fujitsu Appliance hosted by T-Systems Austria

Benefits Increased efficiencies and transparency through better alignment across

the various business functions and more up-to-date forecast and budget numbers

Enabled flexible support of strategic, ad hoc requests from management Based sales and operational and financial forecasts on the same data Laid the foundation to reduce working capital and improve margins

through forecasts that are more up-to-date and reliable, as well as extensive analysis options

Laid the foundation to reduce IT support costs by as much as 70% and to accelerate the rollout of solution enhancements

“With SAP Business Warehouse and the planning applications kit, we benefit from a powerful and centralized yet flexible solution for sales planning, forecasting, and budgeting. The solution enables our business to make better, more-aligned decisions and can be supported at a much lower cost.”Thomas Landl , Head of CRM and Business Intelligence, Wienerberger AG

Wienerberger: Achieving Market-Oriented Sales Planning and Shorter Forecast and Budget Cycles with SAP HANA®

AccurateForecast and budget numbers

FlexibleSupport of strategic, ad hoc requests

ExtensiveAnalytics capabilities

SolidFoundation for reducing working capital, improving margins, and lowering IT support costs by as much as 70%

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Wienerberger Technical Implementation of SAP HANA®

Key features deployed SAP® Business Warehouse (SAP BW) application

powered by SAP HANA®

SAP BW integrated planning and the planning applications kit Fujitsu Appliance hosted by T-Systems Austria

Technical key performance indicators Planning support for 120 employees at headquarters and

subsidiaries in the Clay Building Materials Europe business unit for sales planning (volumes and prices), operational and financial forecasts, and budgeting

Major performance improvements – 1 to 3 million data records per forecast and organization; 140 million data records total

Granular bottom-up planning for sales through the eliminationof aggregates – Runtime less than one minute for the largest subsidiaries, not previously possible

Reduction in the size of the SAP BW database by more than 30% through the compression algorithm of the SAP HANA platform and the elimination of aggregates – Additional reductions expected from the elimination of physical cubes

IT resources freed for more innovative projects for an expected reduction in IT support costs of as much as 70%, thanks to one centralized solution

Future plans Roll out the planning solution to three more business units Launch mobile reporting for sales users

Wienerberger platform architecture for SAP HANA

SAP BWSAP ERP

application

SAP HANA

Sales planning, forecasting, and budgeting

Calculation engine

Planningengine

BW integrated planning

Planning applications kit

SAP Business Explorer® tools

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CompanyEngen Petroleum Ltd.

HeadquartersCape Town, South Africa

IndustryOil and gas

Products and ServicesCrude oil and refinedpetroleum products

Employees3,500

Web Sitewww.engenoil.com

Objectives Speed up reporting and allocation of SAP® CO-PA Accelerator software

to accommodate growing data volume Store more data in the production system to build more accurate reports Enable real-time data analysis and additional profitability analysis

functionality, including net margin analysis

Resolution Used SAP Landscape Transformation software to load CO-PA tables

from the SAP ERP application to the SAP HANA® platform Leveraged the SAP HANA Profitability Analysis rapid-deployment solution Established a plan to power the SAP Business Warehouse and the

SAP Point-of-Sale applications with SAP HANA

Benefits Better analytics, thanks to detailed and flexible ad hoc reporting SAP ERP transactions can read data directly from SAP HANA, speeding

up processes and report runtimes Data compression for large-volume storage without slowing performance More opportunities to learn about and further leverage SAP HANA

“SAP HANA is one of the very few systems that actually delivered on what it promised. And working with the rapid-deployment solution and SAP HANA experts from SAP was a great experience. We are really proud to have achieved the first live SAP HANA deployment in Africa.”Andries van der Vyver, Manager of Integrated Solutions Consulting Services, Engen Petroleum Ltd.

Engen Petroleum: Improving Reporting and Processes with SAP HANA® Profitability Analysis

94%Faster average queries

87%Data compression

2 weeksTo implement SAP HANA using a rapid-deployment solution

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CompanyPacific Drilling S.A.

HeadquartersHouston, Texas

IndustryOil and gas

Products and ServicesUltradeepwater drilling

Employees>1,500

RevenueUS$745.6 million (2013)

Web Sitewww.pacificdrilling.com

PartnerConvergent InformationSystemswww.convergentinfo.com

Objectives Integrate the entire enterprise IT landscape on a single platform Reduce training costs and streamline processes by implementing a standard,

intuitive, and consistent user experience (UX) across enterprise IT systems Accelerate and streamline the parts procurement process

Why SAP User of SAP® software systems for all core business processes since day one Complete IT integration across business units and data sources Real-time, role-based access to SAP applications across multiple devices

with the SAP Fiori® UX, SAP Fiori apps, and the SAP HANA® platform for instant insight to action anytime, anywhere

Why Convergent Information Systems Focus on enterprise mobile transformations to manage remote assets and

a mobile workforce Solid partnership and cross-team collaboration between Convergent,

Pacific Drilling, and SAP to support long-term goals, growth, and success

Benefits• Increase in employee efficiency, reducing the time spent on individual tasks and

redirecting it to strategic initiatives and innovation Better data quality, thanks to automated prompts from the apps to verify entries

for things like inventory parts management Rapid deployment of SAP Fiori apps for additional key functions in the future

“An intuitive user experience is crucial for us. Employees all over the world must be able to tap into our systems to manage data and get insight instantly from a smartphone or tablet. SAP HANA gives us the speed. With SAP Fiori UX, you don’t need any training – that makes things easy and efficient, and keeps costs down.”Andrew Marici, SAP IT Applications Analyst, Pacific Drilling Services, Pacific Drilling S.A.

Pacific Drilling: Driving Efficiency and Instant Insight with SAP HANA® and SAP Fiori®

BetterUser experience, helping streamline business processes

IntuitiveUser interface that simplifies the onboarding process and reduces training costs

BetterData quality

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CompanyAlliander N.V.

HeadquartersArnhem, The Netherlands

IndustryUtilities

Products and ServicesPrivate energy grids and installations

Employees6,700

Web Site www.alliander.com

Objectives Improve data quality in the asset register, a central repository for all

assets – such as gas pipes and electrical cables – used across the grid Reduce maintenance costs and regulatory risks by completing

missing technical data, such as material or construction year, for all assets with high accuracy

Move away from purely rule-based solutions for managing the quality of asset data that are time-consuming, unable to detect unknown patterns, and require tremendous expert involvement

Why SAP Combination of internal business knowledge with unparalleled data

mining expertise from SAP to rapidly improve data quality SAP’s Data Science organization uses data mining and R

programming techniques – a language for statistical analysis – to identify patterns, extract regularities from the data itself, and complete missing asset data automatically

Benefits Faster improvement in data quality Lower project costs as well as significantly less effort and fewer

resources for data quality management No penalties by satisfying regulatory requirements Better, more efficient planning for asset investments

“Ever since we learned about the data mining approach to improve master-data quality proposed by SAP’s Data Science organization, it has become a substantial component of all our data quality projects.”Rob Jansen, Manager of Grid Information, Alliander N.V.

Alliander: Rapidly Improving Asset Data Quality with Data Science Expertise from SAP

LowerAnnual spend for asset maintenance by approximately 1% to 2%

BetterPlanning of future workloads

HigherData quality for accurate and 100% complete technical data

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Financial Services

BankingAareal Bank Group

InsuranceAOK Systems Heidelberger Lebensversicherung AG

www.sap.com

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CompanyAareal Bank Group

HeadquartersWiesbaden, Germany

IndustryBanking

Products and ServicesStructured property financingas well as consulting andservices for the housing andcommercial property industry

Employees2,300 (Aareal Bank Group)

Net Interest Income€547 million

Web Sitewww.aareal-bank.com

PartnerSAP® Consulting organization

Objectives Simplify and enhance analysis of data from SAP® and non-SAP

applications for Aareal Bank Improve performance to accommodate over 30% growth in data

volume per year Eliminate user wait time Reduce complexity through use of the latest technology

Resolution Upgraded the SAP Business Warehouse application in less than

six weeks Migrated the development platform to the SAP HANA® platform in

two days Upgraded to Unicode Migrated production system with only two days of downtime

Benefits Greater insight in areas such as product analysis, risk and financial

controlling, credit portfolio planning, and accounting More than 67% reduction in time to run management reports

(from 34 to 11 minutes)

“The project was delivered in 10 weeks on budget. We cut user response times by an average factor of four, which contributed to a significant increase in efficiency.”Johannes Rumpf, IT Manager, Aareal Bank

4xFaster user response times

50%–70%Increase in productivity,due to shorter wait times

>10xCompression of database

>67%Less time to run management reports (from 34 to 11 minutes)

Aareal Bank: Improving Insight and Productivity with the SAP HANA® Platform

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AOK Systems: Making Big Data and Better Health More Manageable with SAP HANA®

As the IT provider for the market leader in Germany’s statutory health insurance system, AOK Systems must allow AOK – Die Gesundheitskasse to analyze and process huge amounts of data on a daily basis. To better manage Big Data and offer better services to its customers, it relies on the SAP HANA® platform. The result has been simpler working processes for employees and better disease prevention programs for AOK customers.

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Heidelberger Leben: Building a New IT Landscape in Record Time with SAP® ERP Foundation and SAP HANA

Heidelberger Lebensversicherung AG (Heidelberger Leben) had to set up its own IT infrastructure in a very short time frame. It took the opportunity to simplify its overall IT landscape and prepare for the new business model. With the SAP® ERP Foundation rapid-deployment solution delivered using the SAP HANA® Enterprise Cloud service, the company went live in record time.

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Public Services

HealthcareKardinal Schwarzenberg’schesKrankenhaus Betriebsgesellschaft m.b.H.Seoul National University Bundang Hospital (SNUBH)

Higher EducationNational Center for Tumor Diseases (NCT) HeidelbergUniversity of AmsterdamUniversity of Kentucky

Public SectorCity of BostonCity of Buenos Aires – Ministry of Environment and Public SpaceSchola Europaea, Office of the Secretary-General of the European SchoolsState of Indiana

www.sap.com

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CompanyKardinal Schwarzenberg’schesKrankenhausBetriebsgesellschaft m.b.H.

Headquarters Schwarzach im Pongau, Salzburg, Austria

IndustryHealthcare

Products and ServicesGeneral medical and surgical hospital with 13 specialist departments

EmployeesAbout 1,000

Web Site www.kh-schwarzach.at/en

PartnersService & Support organizationT-Systems Austria GesmbHSiemens AG

Objectives Simplify the IT landscape and reduce costs by migrating applications to

the SAP HANA® platform Enable real-time reporting and reduced data load times Remove bottlenecks in the performance of applications used by the

clinical staff, and include additional mass data, such as intensive care patient data

Technical implementation Upgraded and migrated the SAP® ERP application and SAP for

Healthcare solutions to SAP HANA within three months Deployed SAP Business Warehouse powered by SAP HANA Helped ensure high availability by operating SAP HANA in a cluster to

meet industry-specific legal requirements Engaged T-Systems Austria to host SAP HANA on dedicated servers

Benefits Data compression reduced from approximately 760 GB to about 430 GB Fast data load times Significantly faster response times for reports and patient

scheduling – the latter increased by a factor of 30

“By unifying our software landscape on SAP HANA, we not only achieved a lower TCO but have also paved the way for future innovation. For instance, we can now further enhance patient care in the most critical situations by making mass patient data immediately available to medical staff in the intensive care unit.”Christian Mühltaler, CIO, Kardinal Schwarzenberg’sches Krankenhaus Betriebsgesellschaft m.b.H.

LowerTotal cost of ownership

ReducedData load times

FasterResponse times for reports, patient scheduling, and clinical applications

Kardinal Schwarzenberg Hospital: Providing Superior Patient Services with SAP HANA®

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SNUBH: Staying at the Forefront of Medical Technology with Real-Time Data Using SAP HANA®

Committed to offering the highest standard of treatment, Seoul National University Bundang Hospital (SNUBH) has consistently been at the forefront of new medical technology advancements. As the healthcare paradigm shifts to an evidence-based model, SNUBH turned to the SAP HANA® platform to help automate its clinical indicators system and gather critical data in real time.

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OrganizationNational Center for Tumor Diseases (NCT) Heidelberg,part of the German Cancer Research Centerand the Heidelberg University Hospital

LocationHeidelberg, Germany

IndustryHigher education and research

Products and ServicesPatient care; cancer research and prevention

Web Site www.nct-heidelberg.de

Objectives Start treatment of cancer patients by establishing a protocol on day one

that is tailored to their specific genetic profile Generate ideas for future trials based on analysis of patient attributes,

including genetic variations and mutations Extract biomarker data from patient evaluation letters from physicians

Why SAP The SAP HANA® platform enables consolidation of and real-time access to

various structured data sources, such as tumor documentation, medical records, and clinical trials, and unstructured data sources, such asphysician evaluation letters, treatment guidelines, trial reports, and medical publications

Fast, ad hoc reporting of treatment histories by patient attributes and survival rates from a central data warehouse

Benefits Real-time identification of cancer types to enable the grouping of patients

by relevant characteristics Insight into treatment response and outcome probability by diagnoses Detailed view of previous treatment activities, including, for example,

diagnosis, chemotherapy, surgery, and home visits Real-time visibility into current and upcoming clinical trials to match

patients for participation based on profile data and treatment needs

“The project showed we could integrate various data sources, extract relevant information, and present it to physicians in a way that enables surprising new insights. In the future, we would like to use SAP HANA at every diagnostic and therapeutic step, because every cancer is different and can vary immensely from one patient to the next.”Prof. Dr. Christof von Kalle, Head, National Center for Tumor Diseases (NCT) Heidelberg

Faster diagnosisMore than 10,000 new patients seen each year since 2011

Greater visibilityDetailed view of patient history extracted from both structured and unstructured data sources

High data volume150,000 data sets in combination with 3.6 million data points successfully analyzed during a proof-of-concept test

Faster matchingQuickly match patients for participation in the right clinicalstudies

NCT: Gaining Medical Insights and EnhancingCare for Cancer Patients with SAP HANA®

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OrganizationUniversity of Amsterdam

HeadquartersAmsterdam, The Netherlands

IndustryHigher education and research

Products and ServicesTeaching and research; 70,000 students

Employees10,000

Web Sitewww.uva.nl

Top objectives Drive student success via IT using student achievement analytics to

help increase graduation rates and mobile communication with faculty Ease and accelerate student information data access for faculty and

staff

Resolution Implemented the SAP HANA® platform in just two months Migrated the SAP® ERP and SAP Business Warehouse (SAP BW)

applications and other university data sources to SAP HANA Eliminated the need to upgrade the university’s physical IT

infrastructure

Key benefits More-efficient back-office systems for faculty and administrators Better transaction performance for materials management, process

integration, HR management, and financial accounting and controlling Simpler, more meaningful university interactions with students and

prospective students Faster grade evaluation that helps identify success drivers that can

be applied to the student body as a whole Lower costs by reducing drop-out rates and increasing graduation

rates

“The big benefit for us is the ability provide learning analytics across the faculties. SAP BW is providing us that functionality. We were hampered by the old system. We couldn’t load any big reports. We couldn’t load any more data. And now with SAP HANA we are able to go one step further. For us the next phase is learning analytics.”Bert Voorberk, Director of ICT Services, University of Amsterdam

University of Amsterdam: Enhancing Reporting and Student Evaluation with SAP HANA®

2 monthsTo implement SAP HANA

83%Faster transaction processing in SAP ERP (from 30 seconds to 5 seconds)

4XFaster report generation

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OrganizationUniversity of Kentucky

LocationLexington, Kentucky

IndustryHigher education and research

Products and ServicesGraduate and undergraduate degrees in a variety of majors, medical research

Employees12,345

BudgetUS$2.68 billion

Web Site www.uky.edu

PartnersSAP® Consulting organizationDell Inc.

The company’s top objectives Provide holistic view of data by integrating various data sources Improve student retention rates by enabling earlier intervention by

faculty advisors Gain greater insight into finances and use of resources

The resolution Product suite that included SAP HANA® platform, SAP® Data

Services software, SAP Landscape Transformation software, and SAP BusinessObjects™business intelligence solutions

Partnering with SAP Consulting and Dell Inc. Rapid 2½-day initial setup

The key benefits Better support services with real-time insight into student performance Reduced extract, transform, and load process time from 8 hours to

less than 1 hour Ability to conduct predictive tuition and revenue modeling

“We have a challenge in education to use the data we have to build a better experience for our students. SAP HANA is going to be at the center of this effort at the University of Kentucky.”Vince Kellen, Chief Information Officer, University of Kentucky

420xFaster reporting speeds

15xImprovement in query load times

$250KProjected annual savings in IT costs

University of Kentucky: Continuing a Tradition of Success with a Real-time Data Platform from SAP

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City of Boston: Improving Life for City Residentswith SAP HANA®

The City of Boston is using the SAP HANA® platform to put research into the hands of the right people to improve citizens’ experiences interacting with city departments and to make life in Boston better than ever.

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Organization Gobierno de la CiudadAutónoma de Buenos Aires(City of Buenos Aires –Ministry of Environment andPublic Space)

LocationBuenos Aires, Argentina

IndustryPublic sector

Products and ServicesPublic services forapproximately 6 million citizens

EmployeesApproximately 120,000

Web Sitewww.buenosaires.gob.ar

Top objectives Manage resources that maintain over 700,000 assets, including

streets and lights, parks, bus stops, drains, buildings, and bridges Quickly respond to service requests and improve trash collection Predict and prevent flooding and resulting damage and losses

Resolution Enabled the collection, monitoring, and analysis of real-time sensor

data from storm drains, weather reports, and back-end SAP® software systems using the SAP HANA® platform

Streamlined permit, supplier, and contractor management with the SAP Customer Relationship Management and SAP ERP applications

Enabled monitoring of contractor performance and maintenance-related tasks with SAP Mobile Platform

Enhanced and optimized IT infrastructure with SAP Mobile Platform and SAP Process Integration technology

Provided mobile apps to inspectors

Key benefitsClean streets, clear drains, and greater safety and transparency for citizens

“SAP software technology innovation contributes to more efficient management of the city, simplifies our operations, and greatly improves the quality of life for all the people living here.”Rodrigo Silvosa, General Director of Control Management for the Environment and Public Spaces Ministry, Gobierno de la Ciudad Autónoma de Buenos Aires

0 floodsAfter three days of torrential rain

30,000Storm drains kept clear

80%Response rate to infrastructureissues in 2014, compared to 1% in 2009

>280,000Complaints resolved annually

~190,000Claims for inspections investigated each year

Staying Dry with Help from SAP® Solutions

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OrganizationSchola Europaea, Office of the Secretary-General of theEuropean Schools

HeadquartersBrussels, Belgium

IndustryPublic sector – education

Products and ServciesNursery, primary, andsecondary education

Employees4,000

Students25,000

Web Sitewww.eursc.eu

Objectives Replace an old, home-grown IT solution with modern software that is

widely compatible Reduce logistics and administrative efforts by moving to the cloud Improve consolidation, reports, and transparency Streamline accounting, controlling, and procurement business processes Avoid potential risk by complying with new financial regulations Ensure all European Schools are aligned and have standardized and

secure financial processes

Why SAP Well-known software that aligns with the systems of key stakeholders like

the European Commission Support for a multilingual organization Definition of business requirements using an SAP® Best Practices

package and the SAP Simple Finance solution Failure of two other system integrators to replace the current solution

Why SAP solutions powered by SAP HANA®

Positive references from the Council of the European Union and the European Commission

Requirements fulfilled in all relevant countries Stable IT platform for future growth Flexible and fast deployment by combining the SAP ERP Foundation

rapid-deployment solution and the SAP HANA® Enterprise Cloud service Regular cloud-based software updates at set costs

“SAP Simple Finance empowers our users with more control and drives greater accountability. We have a complete solution that meets all our needs. And SAP HANA Enterprise Cloud means that we did not need to invest in IT staff to maintain the system.”Kari Kivinen, CEO, Schola Europaea, Office of the Secretary-General of the European Schools

SpeedReal-time accounting processes and instant insight into core financials

EfficiencyReduction in data footprint

SavingsNo resource costs with application management services for SAP HANA Enterprise Cloud

GovernanceSignificant improvement in accountability

ControlBetter cost control and compliance using self-service procurement

Simplifying and Innovating with SAP® Simple Finance and SAP HANA® Enterprise Cloud

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OrganizationState of Indiana

HeadquartersIndianapolis, Indiana

IndustryPublic sector

Products and ServicesLegislation, regulation, and citizen services

Employees28,000

RevenueUS$30 billion biennially

Web Site www.in.gov

Partner KSM Consultingwww.ksmconsulting.com

Objectives Use data to drive program and budget decisions and improve

outcomes Better understand the state’s higher-than-average infant mortality Find new ways to analyze data to combat Indiana’s most pressing

issues

Why SAP World-class in-memory and predictive analytics technology Partnership with KSM Consulting, experts in government efficiency,

Big Data architecture, and predictive data science, for immediate and lasting success

Resolution Used the SAP HANA® platform with SAP® Predictive Analytics and

SAP Lumira® software as part of the Management and Performance Hub (MPH) initiative to examine infant mortality in new ways

Developed sophisticated algorithms to identify at-risk subpopulations and provide actionable insights for policymakers

Future plans Continue researching infant mortality risk to drive more positive birth

outcomes and develop a mobile app to assist mothers Use the MPH with other state agencies to combat fraud, criminal

recidivism, child abuse, and more

“SAP software and KSM Consulting have allowed us to pinpoint the problem by location and by subpopulations so we can get resources to the women who need them. We’ve brought together disparate agencies and their data in this collaborative, innovative environment to develop a targeted solution.” Sara Marshall, Director of Business Intelligence and Analytics, State of Indiana

State of Indiana: Using SAP HANA® to Combat Infant Mortality and Save Hoosier Lives

9+ billionRows of data analyzed for the infant mortality use case

15 data setsCombined for integrated analysis

3 key findingsIdentified, including the populations at greatest risk for infant morbidity, enabling targeted marketing campaigns based on these high-risk subpopulations

$13.5 millionIn new budget proposed for application development and new programs to combat infant mortality

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Services

www.sap.com

Telecommunications1&1 Internet AGVodafone Group Plc

Travel and TransportationBangkok Airways Public Company Limited DPD GeoPost (Deutschland) GmbHHamburg Port Authority (HPA) Anstaltöffentlichen RechtsHidrovias do BrasilNorwegian Cruise Line Corporation Ltd.Russian Railways (RZD)Transnet National Ports Authority

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Engineering, Construction, and OperationsFCC Construction S.A.

MediaSpringer Science+Business Media

Professional ServicesAccenture Software Convergent ISDutch SAP User Group (VNSG)eBay Inc. itelligence AGREALTECH System Consulting S.L.UNIORG Consulting GmbHWilmar Consultancy Services Ltd.

Sports and EntertainmentAachen Laurensberger Rennverein e. V. (CHIO Aachen)Deutscher Fußball-Bund (DFB)McLaren GroupNational Basketball Association (NBA)National Football League (NFL)TSG 1899 Hoffenheim Fußball-SpielbetriebsGmbHWomen’s Tennis Association (WTA)

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CompanyFCC Construction S.A.

HeadquartersBarcelona, Spain

IndustryEngineering, construction, and operations

Products and ServicesConstruction and services for public infrastructure, waste, water, and energy management projects

Employees80,549

Revenue€11.152 billion (2012)

Web Sitewww.fcc.es

PartnerStratesyswww.stratesys-ts.com

“With SAP HANA, our data loading processes are over 70% more agile and resolving data-load issues is 90% faster. We have eliminated performance-related issues in SAP BW and SAP Business Planning and Consolidation. Now we can dedicate ourselves to the business, which is really our key focus.”Rafael Gómez-Acebo, Director of Management Systems, FCC Construction S.A.

FCC: Enhancing Reporting and Planning with SAP® BW powered by SAP HANA®

Top objectives Greatly improve reporting and corporate planning processes Leverage Big Data while reducing IT infrastructure and service costs

ResolutionWorked with Stratesys on an upgrade to the latest version of the SAP®

Business Warehouse (SAP BW) application and migrated data to the SAP HANA® platform without any disruption to the 11 areas of business affected by the project

Key benefits Smaller database and greater performance, speed, and flexibility Real-time access to data pulled from SAP BW and delivered to over

1,000 users via the SAP Enterprise Portal component Enhanced budget planning and analysis that reconciles actual and

planned budget data High return on investment by reducing redundant data entry and

allowing support resources to manage more applications on one platform

Elimination of performance-related IT tickets for SAP BW and the SAP Business Planning and Consolidation application

50% faster analysis and resolution of support issues

30x faster reporting

65% faster planning with SAP Business Planning and Consolidation

77% smaller database

56% reduction in load time, cutting 7 hours of the daily load execution

67% faster reporting, taking up to 20 minutes less for a given report

Up to 5 hours faster chain execution

5x faster creation of templates for SAP Business Planning and Consolidation, cutting 5 minutes off the process

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CompanySpringer Science+BusinessMedia

HeadquartersBerlin, Germany

IndustryMedia

Products and ServicesScientific, technical, andmedical publishing

EmployeesApproximately 8,000Worldwide

RevenueApproximately €959 million(2014)

Web Sitewww.springer.com

PartnerService & Support organization

Objectives Provide accurate, high-speed data to support better, more informed

business decisions Reduce the need for complex and time-consuming data processing Enable customer segmentation based on the selection of dynamic

marketing attributes

Why SAP Long-lasting and valuable collaboration as a recognized and

acknowledged partner for co-innovation in new technologies Professionalism and solution expertise of the Service & Support

organization SAP® Rapid Deployment solutions that provide a clear scope, proper

guidance, and solid value for the investment Real-time data access and analysis made possible by the

SAP HANA® platform

Future plans Enable high-speed customer segmentation, white space analysis, and

social media intelligence Restructure data sources to further streamline automated processes Simplify the user interface for report creation and provide new

analytics tools

“The rapid database migration of SAP BW to SAP HANA offered new real-time usage statistics of Springer’s online content and enabled sales and marketing to offer more customized services and product packages to our customers.”Heiko Weigelt, Global Director SAP IT, Springer Science+Business Media

SpeedJust eight weeks to migrate the SAP Business Warehouse (SAP BW) application with the rapid database migration of SAP BW to SAP HANA

FlexibilitySignificant flexibility that allows the media business to make fast and accurate decisions based on current data

AccuracyAbility to redesign processes based on accurate predictions and visible outcomes

SimplicityMassively simplified processing of very large data files, resulting in lower total cost of ownership

Achieving Game-Changing Simplifications and Innovation with SAP® BW and SAP HANA®

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PartnerAccenture Software

LocationDublin, Ireland

IndustryProfessional services

Products and ServicesGlobal management consulting,technology services, business process outsourcing, software

Employees275,000 (2013 – worldwide)

RevenueUS$28.6 billion (2013 – worldwide)

Web Site www.accenture.com/hcmsoftware

Objectives for customers Reconcile inconsistent human capital management (HCM) data Improve auditing capabilities Provide fast, efficient resolution of data across hybrid environments Standardize and tailor data governance rules

Why partner with SAP SAP HANA® Cloud Platform, extension package for SuccessFactors,

provides high scalability and elasticity for HR Audit and Compliance as-a-service

Integration with on-premise and cloud solutions from SuccessFactors, an SAP company

Rapid deployment Accurate and consistent reporting

Benefits for customers Lower total cost of ownership, thanks to enhanced compliance and

fewer errors Faster time to value Business agility through optimized HR processes and services Fewer payroll issues and less employee frustration Better use of time for functional subject-matter experts Greater accuracy and consistency in reporting

“Many companies operate in a hybrid environment, with systems located both on premise and in the cloud. Delivering Accenture HR Audit and Compliance as-a-service using SAP HANA Cloud Platform helps our clients complete accurate audit and compliance reporting no matter where their data is hosted. It simplifies the entire process and helps reduce costly errors.” Jim Astorian, Senior Managing Director, Accenture Software

Accenture: Improving HR Solution Offerings with SAP HANA® Cloud Platform

FirstSolution on SAP HANA Cloud Platform that enables clients to optimize check processes

FasterTime to value

GreaterBusiness agility through optimized HR

LowerTotal cost of ownership

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CompanyConvergent IS

HeadquartersCalgary, Canada

IndustryProfessional services

Products and ServicesUser experience and mobilesolutions for enterprises

Employees30

Web Site www.convergentis.com

Objectives Support 200% annual growth as international business expands with multiple

currencies and foreign exchange risk Create the framework to support a new professional services business line Manage business processes such as financial close, invoicing, and supply

chain

Why SAP Move to a digital business foundation, with SAP® S/4HANA providing the

business with a single source of the truth Roll out the SAP Fiori® user experience (UX) to support nearly 100 critical

business processes such as accounts receivable and payable, cash-flow and liquidity management, procurement, and employee/manager self-service

Resolution Gave the sales team insight into account-specific net margins Tracked hours in real time for accurate invoices and project margin analysis Improved business asset visibility for informed investment decisions Trained new employees with a simple and personalized user experience

Future plans Introduce additional SAP S/4HANA functionality to manage the supply chain Invest in SAP solutions to provide an optimal onboarding experience for the

expanding team

“Using SAP S/4HANA with the SAP Simple Finance solution is like going from a tricycle for small-business accounting software to a race car. It will help Convergent continue our fast-paced growth and simplify our business processes.” Shaun Syvertsen, Managing Partner, Convergent IS

Convergent: Supporting 200% Growth with SAP® S/4HANA, Starting with SAP Simple Finance

DecreasedDays sales outstanding and time to invoice

ImprovedManagement of accounts payable and receivable

EliminatedManual reconciliation of financial and management accounting

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Objectives Deploy a single user-friendly app to support over 1,500 congress

attendees using a variety of mobile devices and operating systems Provide the congress program, personal agendas, and speaker and

sponsor information Integrate with professional social media networks Enable reporting on event data and visitor feedback

Resolution Maintained event data from the app on SAP HANA® Cloud Platform Doubled the platform capacity during the event to optimize

performance

Benefits Consistent, user-friendly experience across multiple platforms Easily accessible data for real-time event information, analytics, and

more Integration with SAP® and non-SAP software systems, such as

professional social media tools High-performing application, resulting in high customer satisfaction

OrganizationDutch SAP User Group (VNSG)

HeadquartersDen Bosch, The Netherlands

IndustryProfessional services

Products and ServicesSAP user group to support conference attendees, applications for information, and sharing and reporting

Members>900

Web Site www.vnsg.nl

VNSG: Enhancing the VNSG Congress Experience with SAP HANA® Cloud Platform

FastReal-time access to eventinformation

SimpleUser-friendly interface, resulting in high user satisfaction

ScalableIncreased capacity midevent to accommodate increased usage

“With the VNSG Congress App supported by SAP HANA Cloud Platform, we have met the challenge from our members. We now have an easy-to-use app suitable for desktop, tablet, and smartphone. With this event app, VNSG is ready for the mobile future.”Rob van der Marck, Managing Director, Dutch SAP User Group (VNSG)

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CompanyeBay Inc.

HeadquartersSan Jose, California

IndustryProfessional services

Products and ServicesOnline marketplace

Employees31,500 (2012)

Web Site www.eBay.com

PartnersCisco Systems Inc. (network)www.cisco.comNetApp Inc. (storage)www.netapp.com

Business challenges Increase ability to separate signals from noise to identify key changes

to the health of eBay’s marketplace Improve predictability and forecast confidence of eBay’s virtual

economy Increase insights into deviations and their causes

Technical challenges Detection of critical signals from 100 PBs of data in the eBay

enterprise data warehouse Highly manual process caused by a single model that does not fit all

metrics and therefore requires analyst intervention

Benefits Automated signal detection system driven by predictive analytics

running on the SAP HANA® platform that can automatically select the best model for metrics, increasing the accuracy of forecasts

Reliable and scalable system that provides real-time insights, allowing data analysts to focus on strategic tasks

Decision tree logic and flexibility to adjust scenarios, allowing eBay to adapt the best model for its data

eBay: Enabling Early Signal Detection with Predictive Analytics and SAP HANA®

500Metrics analyzed to identify outliers

100%Accuracy

97%Confidence that a signal is a true positive

6 weeksProject duration

“SAP HANA will free up all the bandwidth now required for figuring out what is going on. The user just has to feed in their metrics, doesn’t have to really worry about which algorithm is the best, and is able to use the system because it is inherently intelligent and configurable.”Gagandeep Bawa, Manager, North America FP&A, eBay Inc.

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ebay Technical Implementation of SAP HANA®

Key features deployed SAP HANA® Enterprise Cloud service plus R server SAP® BusinessObjects™Dashboards software

Technical key performance indicators Analyzes 500 metrics to identify outliers Determines 100% accuracy with 97% confidence

that a signal is a true positive

Partner involvement Project duration: 6 weeks Data launch: May 9, 2013

Partners Cisco (network) NetApp (storage)

Future plans Initiate phase two of the implementation Exploration signal causation

eBay SAP HANA architecture diagram

Enterprise data warehouseSAP HANA

(in-memory)

Network

Storage

R server 100 PB

Automated early signal detection

system

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Companyitelligence AG

HeadquartersBielefeld, Germany

IndustryProfessional services

Products and ServicesIT Services

Employees3,000

Revenue€457.1 million (2013)

Web Site www.itelligencegroup.com

Business objectives Establish SAP HANA® as the innovation platform for itelligence Launch new business scenarios, cockpits, and processes based on

real-time data visibility using SAP® Business Suite applicationspowered by SAP HANA

Ensure strong global business growth by offering deep SAP HANA expertise and innovations to the market

Technical implementation Upgrade to the latest version of the SAP ERP application, migrating it

to the SAP HANA platform in just four months and without disruption Successful pilot of database migration option (DMO) that combines

the upgrade and migration to SAP HANA in one step 72% reduction in database size (from 350 GB to 98 GB)

Key benefits Up to 70% faster response times for long-running processes, such as

listing general ledger open items Foundation to gain instant insight to action through new real-time

business scenarios, processes, and business cockpits New platform to develop and to launch new solutions add-ons, and

functionality based on SAP HANA

“Our migration to SAP HANA was fast and without disruption. SAP ERP powered by SAP HANA is giving itelligence working experience it can now pass on to clients. We also anticipate further improvement of our usage of SAP software as we establish new real-time business cockpits on top of SAP ERP.”Oliver Schreiber, Head of Global Business Unit Outsourcing and Services, itelligence AG

itelligence: Growing and Gaining Expertise with SAP® ERP powered by SAP HANA®

72%Reduction in database size (from 350 GB to 98 GB)

60%–70%Performanceimprovement of long running system processes without any further optimization

10%Faster database migration resulting from the DMO pilot

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itelligence Technical Implementation of SAP HANA®

Key features deployed SAP® ERP application powered by SAP HANA®

SAP HANA database

Technical key performance indicators 72% reduction in database size moving from a Microsoft SQL

server to SAP HANA Successful appliance of data migration option (DMO) for

software update manager Approximately 10% faster migration using DMO Smooth migration without any critical issues and only minor

code optimizations and adjustments, equaling roughly 250 objects for the code inspector to review

Up to 70% faster response times for long-running processes, such as general ledger open items listing

Partner involvement Approximately 150 internal working days for project

management, coordination, testing, and optimization Extensive experience with SAP solutions, enabling self-

implementation with minimal external support

Future plans Integration of direct, real-time reporting on core data from

SAP ERP Possible migration of other SAP Business Suite applications

to SAP HANA

itelligence SAP HANA platform architecture

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CompanyREALTECH System Consulting S.L.

HeadquartersMadrid, Spain

IndustryProfessional services

Products and ServicesIT consulting services and software solutions

Employees214 (2012)

Web Sitewww.realtech.es

Objectives Increase operational efficiency and business agility with faster

monthly financial closing cycles Fully leverage increased flexibility in financial operations, such as the

option to run financial preclosing processes at any time Gain credibility in the IT consulting as an early adopter of SAP®

Business Suite powered by SAP HANA®

Why SAP Long-standing SAP customer and partner Success with a prior deployment of the SAP Business Warehouse

application powered by SAP HANA Strong believer in the innovative and transformational capabilities of

SAP HANA

Benefits More transparency and greater business agility through a faster

monthly financial closing enabled by upgrading the SAP ERP Financials solution and running it on SAP HANA

Lower infrastructure costs from reduced server and storage needs High market credibility as an advocate and consultant for SAP HANA

“The migration of our SAP ERP Financials solution to SAP HANA went so smoothly, we completed our monthly closing just eight days after going live. The deployment resulted in greater operational efficiency and business agility and allows us to credibly advocate for SAP HANA with our customers.”Javier Palacios, High-Value Services Manager, REALTECH System Consulting S.L.

FasterMonthly financial closing with SAP ERP Financials powered by SAP HANA

MoreTransparency and greater business agility

LowerInfrastructure costs by reducing server and storage needs

REALTECH Spain and LATAM: Increasing Agility with SAP® Business Suite and SAP HANA®

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CompanyUNIORG Consulting GmbH

HeadquartersDortmund, Germany

IndustryProfessional services

Products and ServicesFull-service provider for the implementation and management of SAP® software

Employees150

Web Site www.uniorg.de

Objectives Unleash the full power of the SAP HANA® platform by migrating the

SAP® ERP application powered by SAP HANA to the SAP Simple Finance solution

Position UNIORG Consulting GmbH as an early adopter of the latest, most strategic software powered by SAP HANA and gain firsthand experience

Resolution Migrate SAP ERP powered by SAP HANA to SAP Simple Finance in

8 weeks Enable real-time access across finance and controlling transactions

for unified insight into financial and management accounting Participate in the SAP Ramp-Up program for SAP Simple Finance Deploy on Dell R910 server, 256 GB RAM, in virtualized environment

Expected Benefits Productivity gains from better alignment between finance and

controlling, easier reporting, and continuous closing process Lower IT costs with transactional and analytical processes supported

by the same software system Introduction of the SAP Smart Business cockpit for instant role-

specific insights and SAP Fiori® apps to enhance the user experience

“By laying the foundation to fully reap the benefits from SAP HANA, we expect major efficiency gains in finance and controlling because we can now immediately see the impact of each transaction in reporting and analysis.”Thomas Weber, Managing Director, UNIORG Consulting GmbH

FasterClosing of books

LowerTotal cost of ownership

BetterAlignment between finance and controlling

UNIORG: Migrating Successfully to the SAP® Simple Finance Solution

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CompanyWilmar Consultancy Services Ltd.

HeadquartersShanghai, China

IndustryProfessional services

Products and ServicesBusiness solutions to help companies optimize performance and lower costs

Employees90,000

RevenueUS$44.7 billion

Web Site www.wcs-global.com

PartnerSAP® Active Global Support organization

Objectives Expand the power of data warehouse functionality and capacity Enable fast and flexible reporting in real time Allow for growth with a scalable data warehouse solution

Resolution Implemented the SAP® Business Warehouse application powered by

SAP HANA®

Engaged SAP MaxAttention™ services to assist with the blueprint, quality control, and troubleshooting during implementation and testing, saving up to 50% on implementation costs and accelerating project finalization by 30%

Went live in one department with plans to roll out to the other seven departments

Benefits Potential for 15 to 20 times faster activation of storage locations for

consolidated and cleansed data (data store objects, or DSO) Potential for 2 to 5 times faster load times for self-contained data sets

(infocubes) Potential for 1.5 times faster data transformation Potential for 30 times faster reporting Ability to reduce data loading times to other providers by 20% to 50% Better, more flexible database queries for ad hoc reporting in real time

Wilmar: Helping Customers Achieve Greatnesswith SAP HANA® and SAP® MaxAttention™

“By laying the foundation to fully reap the benefits from SAP HANA, we expect major efficiency gains in finance and controlling because we can now immediately see the impact of each transaction in reporting and analysis.”Thomas Weber, Managing Director, UNIORG Consulting GmbH

SmarterAnalysis with fast, flexible, ad hoc reporting in real time

SimplerData warehouse management with a single, centralized data repository that will grow with the business

15x–20xPotential acceleration of DSO

30xPotential acceleration ofreporting

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OrganizationAachen LaurensbergerRennverein e. V. (CHIO Aachen)

HeadquartersAachen, Germany

IndustrySports and entertainment

Products and ServicesCompetitive equestrian events and related activities

MembersApproximately 600,plus 30 member companies

Web Site www.chioaachen.de/en

Objectives Complement the fan experience at the World Equestrian Festival

with immersive and interactive mobile apps Allow fans to post commentary on ongoing events in real time Test fan knowledge of equestrian sports in a fun and engaging way

Technical implementation Deployed the Audience Judge mobile app on SAP HANA® Cloud

Platform, allowing fans to weigh in on all dressage and vaulting competitions live in the stadium

Launched the CHIO Quiz game that lets spectators test themselves at various levels by answering over 700 questions on equestrian sports and that is based on a gaming solution prototype running on SAP HANA Cloud Platform

Benefits Intuitive and user-friendly application interface Ability to integrate with third-party data sources to provide real-time

data on fan, individual judge, and overall rider scoring using SAP HANA extended application services

“It’s important for us to come up with technology innovations thatreally enhance the audience experience, not just something niceto have. And SAP HANA Cloud Platform is helping us do exactlythat.”Michael Mronz, General Manager, Aachen Reitturnier GmbH

PopularRoughly 3,500 fans participating in the CHIO Quiz, some playing up to 200 times and checking their status in real time

FastAbility to see Audience Judge results compared with official results while watching the event in real time

FunParticipants sharing individualresults and positive feedback via social media channels

CHIO Aachen: Engaging World Equestrian Fans with SAP HANA® Cloud Platform

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OrganizationDeutscher Fußball-Bund (DFB)

HeadquartersFrankfurt, Germany

IndustrySports and entertainment

Products and ServicesWorld’s largest sports federation, representing over 25,000 clubs and 6.8 million members

Employees>220

Web Sitewww.dfb.de

Top objectives Create a completely new fan experience with simpler

communications, better campaign management, and personalized messages and offers

Establish and leverage a consistent, real-time view of fan information

Resolution Launched the SAP® Customer Relationship Management (SAP CRM)

rapid-deployment solution powered by SAP HANA® in just three months, and deployed SAP Event Ticketing software

Migrated the DFB Fan Shop and Fan Club database to SAP HANA Built a road map for deploying the SAP ERP application and SAP

CRM powered by SAP HANA using the SAP HANA Enterprise Cloud service

Key benefits Simpler marketing with personalized campaigns and promotions

tailored to the needs of every fan, creating a better experience Fast and efficient development of campaigns to reach fans via

personal e-mail and directing them to information and ticketing Web sites

Two weeks to develop the campaign for the Women’s DFB Cup Final Lower total cost of ownership

2 weeksTo launch the marketing campaign for the Women’s DFB Cup Final as part of a 4-week pilot

8,700Fans got personalized promotional e-mails as part of the campaign

48%Of those fans confirmed as viewing their e-mail

7%Of confirmed fans were tracked as clicking from their e-mail to the DFB ticketing site for the event

DFB: Reaching Every Fan with SAP® Event Ticketing and SAP CRM powered by SAP HANA®

“With SAP CRM powered by SAP HANA, we are able to do marketing campaigns by ourselves for the first time. We can now serve fans through digital channels and improve customer loyalty with offers that meet their needs. By using SAP HANA Enterprise Cloud, our processes will be much more efficient.”Daniel Gutermuth, SAP Implementation Project Lead, Deutscher Fußball-Bund (DFB)

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McLaren Group: Racing to Win with SAP HANA® and Simpler IT

From Formula One to precision manufacturing, McLaren Group exists to win. And it is this philosophy that has driven the company to its current position. Through the adoption of IT innovations like the SAP HANA® platform and its strong partnership with SAP, McLaren will challenge technological boundaries and pursue future victories with a competitive edge.

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NBA: Giving Fans Access to Basketball Historywith the SAP HANA® Platform

Ever since the first National Basketball Association (NBA) game in 1946, the league has been generating excitement and statistics. Today, basketball fans have instant access to the NBA’s entire history of official statistics through NBA.com/Stats, a Web site running on the SAP HANA® platform.

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NFL: Helping Fantasy Football Players Win with SAP Lumira® and SAP HANA® Cloud Platform

The National Football League (NFL) is helping Fantasy Football players pick a winning team with SAP Lumira® software, cloud edition and SAP HANA® Cloud Platform. Since the implementation, NFL has seen a spike in usage as well as an increase in sales of other products across NFL.com, making Fantasy Football one of the biggest drivers in overall fan-base growth.

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OrganizationTSG 1899 Hoffenheim Fußball-Spielbetriebs GmbH

HeadquartersSinsheim, Germany

IndustrySports and entertainment

Products and ServicesPremier league soccer club (Bundesliga) and training academy for up-and-coming national and international talents

Web Site www.achtzehn99.de

Business challenges Optimize the coach’s soccer training program to deliver better team

and individual performance Adapt training plan for each player from one training unit to the next

Technical implementation Use the SAP HANA® platform to provide dynamic visual analysis of

player and ball movement during training via sensor chips embedded in the ball and in player shin guards

Going forward, combine spatial data with technical, tactical, and athletic data for a comprehensive, real-time analysis of player strengths and weaknesses using SAP HANA

Key benefits Optimized coach’s training program with real-time evaluation of team

and individual player skills based on data-driven soccer analytics Personalized training program for each player by dynamically

adapting to their strengths and weaknesses Laid the foundation for further enhancements in soccer analytics,

talent scouting, and play strategy using new forms of data from games and training

“In just 10 minutes, 16 players with 6 balls can produce almost 13 million data points that SAP HANA can process in real time. Being able to analyze this data right away allows us to optimize individual training plans from one training unit to the next. Over time this means we can better shape the development of individual players and the team as a whole.”Bernhard Peters, Director for Sports and Youth Training, TSG 1899 Hoffenheim Fußball-Spielbetriebs GmbH

Real-time spatial data analysisSensors capture high-velocity spatial data from player and ball movements for a comprehensive analysis of player performance

Personalized training plansDecision support that allows the quick adaptation of individual training plans from one training unit to the next

Support for wide data varietyDocumentation and analysis of tactical, athletic, and spatial data from trainings, game data, and health data

TSG 1899 Hoffenheim: Improving Performance with Smarter Soccer Analytics Using SAP HANA®

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1899 TSG Hoffenheim Technical Implementation of SAP HANA®

Key features deployed Spatial processing and analysis Integration with the SAP® Event Stream Processor (SAP ESP)

engine

Technical key performance indicators

• Data points (positions) captured via sensor for 16 players and 6 balls• 21,600 per second• 77.76 million per hour

• Real-time calculation of performance attributes, such as sprints, stops, passes, and ball possession percentage, as well as tactical evaluations such as “winning the ball” to completion of action

Partner involvement Fraunhofer Institut (sensor technology)

Future plans Launch in November 2013 Combine spatial data with technical, tactical, and athletic data for

a comprehensive, real-time analysis of player strengths and weaknesses using the SAP HANA® platform

Expand use cases for soccer analytics to talent scouting, play strategy, and more using new forms of data from games and training

TSG Hoffenheim SAP HANA platform architecture

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WTA: Transforming Women’s Tennis with Help fromSAP® Software Technology

The Women’s Tennis Association (WTA) has been working with SAP on breakthrough technology that allows coaches to bring a WTA-authorized mobile device onto the court during a coaching break and use real-time data to analyze player performance. Developed by SAP as a custom-built solution using core SAP® software technology, the WTA coaching app, which has already been piloted by players and coaches postmatch to prepare for future games, will be available for the 2015 season.

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Company1&1 Internet AG

HeadquartersMontabaur, Germany

IndustryTelecommunications

Products and ServicesInternet access products as well as hosting and e-business solutions in the cloud

Employees6,894 (2013)

Revenue€2.656 billion (2013)

Web Site www.1and1.com

PartnersSAP® Consulting organization Hitachi Data Systemswww.hds.com

Business challenges Minimize loss from bad debt through efficient reporting for debt

collection processes and master data Provide flexible and granular reporting to business users, allowing

them to quickly run complex requests Improve master data on contracts and customers within the SAP

Revenue Management and Contract Accounting (SAP RM-CA) application

Technical implementation Implemented SAP Business Warehouse (SAP BW) powered by

SAP HANA® to analyze massive volumes of data from SAP RM-CA Completed the project in 10 months and won the 2013 SAP Quality

Award bronze for excellent project management

Key benefits Higher revenue through reduced loss due to bad debt Business users able to detect discrepancies in master and

transactional data and take measures to enhance data and process quality

Better insight into customers, contracts, and processes Fast return on investment (ROI)

1&1 Internet AG: Optimizing Debt Management with SAP® BW powered by SAP HANA®

“We are excited about SAP BW powered by SAP HANA because of its flexible reporting capabilities and impressive performance. Complex requests can now be run immediately, enabling the quick detection of payment patterns and subsequent optimization of debt collection, translating into ROI in only six months.”Christian Beinhauer, Head of the SAP Competence Center, 1&1 Internet AG

6 monthsTo achieve complete ROI by identifying business issuesand making immediate process changes to reduce loss caused by bad debt

11 millionCustomer contracts analyzed across products, countries, and payment methods to detect relevant patterns

99.98%Faster reporting with SAP BW powered by SAP HANA (from 8 hours to 5 seconds)

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CompanyVodafone Group Plc

Headquarters Newbury, United Kingdom

IndustryTelecommunications

Products and ServicesNetwork, mobile, and data communications

Employees86,000

Revenue£46 billion (€57 billion)

Web Site www.vodafone.com

PartnersAccenture and HP

The company’s top objectives Reduce month-end closing time Reallocate people to more productive roles Pave the way for future applications of the SAP HANA® platform

The resolution Implemented SAP HANA within the month-end closing process Used SAP HANA for calculations previously performed by a custom

report within the SAP® Business Warehouse application Collaborated excellently with SAP and Accenture

The key benefits Significantly reduced month-end closing time and effort Made general ledger data available for analysis in real time Provided month-end financials to decision makers sooner

Vodafone: Achieving Faster Month-End Close with the SAP HANA® Platform

“Month-end closing is a highly visible and critical application at Vodafone. Speeding it up was very valuable in its own right, as well as a great first application of SAP HANA to demonstrate its power to the company.”Valentina Del Frate, Innovation Manager and SAP HANA Project Manager, Vodafone Group Plc

1 dayTime saved in month-end close process

€500KLabor efficiency benefits over 4 years

96%Reduction in data extract, processing, and load times

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Bangkok Airways: Optimizing Flight Routes withSAP® Business Suite powered by SAP HANA®

Bangkok Airways Public Company Limited is using SAP® Business Suite powered by SAP HANA®

to leverage real-time performance data that is providing new insight into costs and profitability for each flight route. This new information is leading to expense reductions that can be passed on to passengers through better and more personalized service, lower fares, and other bonuses.

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CompanyDPD GeoPost (Deutschland) GmbH

HeadquartersAschaffenburg, Germany

IndustryTravel and transportation –postal services

Products and ServicesBusiness-to-business and business-to-consumer parcel delivery services

Employees7,500 in Germany

Web Site www.dpd.com

Partners SAP® Consulting organizationFujitsu TDS GmbHPanaya GmbH

Business challenges Support expansion into the business-to-consumer (B2C) market

through the timely handling of increased transaction volumes Accelerate the performance of the mediation and rating process Improve the manual error reconciliation and rerating process

Technical implementation Upgraded the SAP Convergent Invoicing package with lots of

custom code and migrated the SAP Billing and Revenue Innovation Management solution to the SAP HANA® platform in one step using the database migration option

Completed the project in under five months Used code impact analysis tools and participated in the customer care

program for SAP Business Suite powered by SAP HANA

Key benefits Foundation to handle roughly 10% annual growth in business volume 20% increase in performance for the automated mediation and rating

process Another 30% improvement in performance expected after various

optimization measures 60 times faster selection of incorrect mediation data for the

subsequent manual rerating process Smoother monthly closing process

“Since migrating to SAP HANA, we have seen a 20% performance improvement in our business-critical mediation and rating process. And we expect an additional 30% improvement after various optimization measures. We are now in a position to fully support the strategic expansion into the B2C market.”Bernd Steinhauer, IT Project Lead, DPD GeoPost (Deutschland) GmbH

DPD GeoPost (Deutschland): Increasing Productivity and Supporting Growth with SAP HANA®

20%Increase in performance for the automated mediation and rating process

60xFaster selection of incorrect mediation data

10%Annual business growth supported with new solution

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OrganizationHamburg Port Authority (HPA) Anstalt öffentlichen Rechts

HeadquartersHamburg, Germany

IndustryTravel and transportation

Products and ServicesPort management anddevelopment

Employees1,808 (2013)

Revenue€280.68 million (2013)

Web Site www.hamburg-port-authority.de

Objectives Real-time information exchange Greater cargo handling speed and capacity Interconnected infrastructure to extend the port’s lifetime, offer new

services, and transport goods more safely and effectively

Why SAPSAP HANA® Cloud Platform to enable real-time processing of and role-based access to unstructured data

Benefits Built the smartPORT logistics platform using SAP HANA Cloud Platform to

connect supply chains end to end Worked with T-Systems to integrate telematics, upgrade mobile terminal

devices, and build geofences for communication integration Implemented a DAKOSY logistics solution Connected the entire port supply chain, providing everyone with complete

traffic information Enabled graphic representations of truck positions and infrastructure status

Future plans Onboard more partners to the platform Extend services and sales promotions for smartPORT to external partners Enable container depots and chassis lessors to be emptied

“The smartPORT logistics platform running on SAP HANA Cloud Platform has allowed us to double cargo handling capacity. The more partners that participate, the more effectively the port will run.” Sascha Westermann, Head of Intermodales, IT Traffic Management, Hamburg Port Authority (HPA) Anstalt öffentlichen Rechts

5–10 minutesDriving saved per truck and tour, equaling 5,000 hours per day over 40,000 trips

2xIncrease in cargo handling in the Port of Hamburg

IncreasedThroughput for freight forwarders

ReducedWait time for truck drivers

HPA: Doubling Cargo Handling Capacity with Optimized Logistics Using SAP HANA® Cloud Platform

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CompanyHidrovias do Brasil

Headquarters São Paulo, Brazil

IndustryTravel and transportation –cargo and logistics

Products and ServicesIntegrated waterway logistics solutions and operations

AssetsUS$313 million

Web Site www.hbsa.com.br

PartnersService & Support organization Cloud Imaginationwww.cloudimagination.com

Top objectives Provide customers with outstanding, highly reliable service Simplify transportation planning and execution Enable continuous operational innovation

Resolution Adopted a cloud-based global template design and deployment

strategy for management systems running on the SAP® ERP application and other SAP Business Suite applications

Used most standard application features of predefined rapid-deployment solutions, enabling fast implementations in multiple countries

Migrated SAP Business Suite powered by SAP HANA® to the SAP HANA Enterprise Cloud service in just one month to gain additional value from managed services and real-time analytics

Key benefits Elimination of administration and environment management needs for

SAP applications Greater agility for responding to changes in business demand Ability to focus more technology and time on strategy and innovation

“With SAP HANA Enterprise Cloud, Hidrovias do Brasil is overcoming the challenges of establishing operations in Brazil and Latin America while simultaneously pursuing pioneering, cloud-based implementations of SAP solutions. The benefits we are achieving are great – not the least of which is a drastic reduction in IT costs.”Dr. Rogerio Dutra, IT Head and SAP Program Director, Hidrovias do Brasil

70%Reduction in IT total cost of ownership

$3 millionProjected cost reductions over 5 years

99.5%Production system availability, based on service-level agreements

4 monthsTo build a global template and implement in Brazil

3 monthsTo roll out the template in Paraguay and Uruguay

Cutting IT Costs and Promoting Innovation with SAP HANA® Enterprise Cloud

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Norwegian Cruise Line: Creating Each Passenger’s Dream Vacation with SAP® Mobile Platform and SAP HANA®

Understanding customer preferences is the core of competition in the luxury cruise industry.With the SAP HANA® platform and SAP® Mobile Platform, Norwegian Cruise Line Corporation Ltd. is changing the game with new insight into passenger preferences. It is reducing expenses and driving new revenue before, during, and after each voyage to deliver the ultimate vacation experience.

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CompanyRussian Railways (RZD)

HeadquartersMoscow, Russia

IndustryTravel and transportation

Products and ServicesFreight and passenger transportation

Employees970,000

RevenueUS$49.4 billion (2011)

Web Sitewww.eng.rzd.ru

PartnerOCRVwww.ocrv.ru/en

Top objectives Increase efficiency and success by optimizing the SAP® Business

Warehouse application by running the SAP HANA® database as the in-memory technology that powers the data warehouse

Gain practical knowledge and experience using the latest cutting-edge technology from SAP

Resolution Enlisted experts from the SAP ActiveEmbedded services team to help

deploy and support the implementation of SAP Business Warehousepowered by SAP HANA

Leveraged SAP Rapid Prototyping services, available as part of SAP ActiveEmbedded services, for a safe and nondisruptive deployment

Key benefits Real-time analysis and reporting for smarter, faster decision making Planning cycle reduced from 14.5 hours to 23 minutes Accelerated planning scenarios and planning cycle times Accurate, detailed, and granular financial and cost reporting and

analysis Lower total cost of ownership

“SAP ActiveEmbedded helps us run our SAP HANA appliance software faster, significantly improving our core analytical applications. We are very satisfied with the premium level of support we are getting from the team.”Vadim Moskalenko, Deputy CIO, Russian Railways (RZD)

40xFaster function distribution

5xFaster analytical reporting

3xLess data volume in the data warehouse

RZD: Getting Customers There on Time with SAP® ActiveEmbedded and SAP HANA®

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CompanyTransnet National Ports Authority, part of Transnet Group

HeadquartersDurban, South Africa

IndustryTravel and transportation

Products and ServicesCargo transportation and logistics services

Employees4,600

RevenueUS$1.3 billion

Web Sitewww.Transnetnationalportsauthority.net

PartnersEOH and Khusela Business Intelligence Technologies

Top objectives Ensure all business portfolios have a single source of reference to

enable real-time access to accurate data and predictive business analysis for informed decision making

Enhance and accelerate strategic management reporting

Resolution Worked with EOH to switch from an Oracle database to the SAP®

Business Warehouse application powered by SAP HANA®

Worked with Khusela Business Intelligence Technologies to deploy SAP BusinessObjects™business intelligence solutions

Key benefits Significantly faster reporting, allowing data to be dissected in real time

to predict future trends Better report execution performance, with continued improvements

expected after installing a 10 GB switch Cost savings as a result of faster, more-informed business decisions Restored executive confidence in the accuracy of data-driven strategy

“With SAP HANA, Transnet shortened report turnaround from 8 days to 35 minutes and can now dissect the data in real time to predict future trends. This allows our management to make better, more timely business decisions, which help us reduce costs and improve our services to customers.”Mmutle Lentle, Chief Information Officer, Transnet National Ports Authority

33%Faster query runtimes

>99%Faster report generation (from 8 days to 35 minutes)

90%Improvement in report execution performance

1,000%Faster activation of data loading to data store objects

Transnet: Keeping Shipments Moving Faster with SAP HANA®

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