Scope nut-presentation

Colorado Nut Company

ABOUT US

Meet UsSteffi

Manager Planner Copywriter Creative

Justin Alex Catherine

Who We Are Focused.

Driven.

Crafty.

Resourceful.

Ambitious.

What We Do

We inspire our clients to make people’s lives better.

Qualifications

Agenda Colorado Nut Company Background

Industry Data

Target

Problem

Brand

Insights

Solution

Questions

BACKGROUND

Background

INDUSTRY

Industry

TARGET

TargetErica

TargetThe Winter’s

TargetAdventurous Souls

PROBLEM

Problem

Strengths

Opportunites

Core

Genuine Premium Conveinence

INSIGHTS

InsightsAdventurous souls are looking for a convenient and healthy snack, but also want to indulge. They need an easy to pack, on-the-go snack to fuel them through their endeavors, no matter what they may be.

People like to reward themselves after putting in hard work, and a common way to do that sweet snack.

Insights

-Courtenay

-Jack

-Chris

- Alayna

-Alora

Key Brand BenefitWhether you’re tackling a fourteener or a midterm, Colorado Nut Company provides the fuel you need to achieve your goals and satisfy your cravings.

SOLUTION

SolutionWe want to relaunch the brand into the ultimate Colorado snack company for adverurous souls everywhere.

Tactics

Questions

References: Mintel: A SNACKING NATION: 94% OF AMERICANS SNACK DAILY http://www.mintel.com/press-centre/food-and-drink/a-snacking-nation-94- of-americans-snack-daily

Nielsen: SNACK ATTACK, WHAT CONSUMERS ARE REACHING FOR AROUND THE WORLD http://www.nielsen.com/content/dam/nielsenglobal/kr/docs/global-re port/2014/Nielsen%20Global%20Snacking%20Report%20September%202014.

THANK YOU

Scope nut-presentation

Design

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