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BJMP6023Supply Chain Management
UNIVERSITI UTARA MALAYSIAMASTER OF BUSINESS ADMINISTRATION(MBA)Case Study: Designing the Production Network at CoolwipesSubmitted By:Tharshini Manalan(COHORT 9 - ID 814789)ForSUPPLY CHAIN MANAGEMENT (BJMP 6023)DR. MARTINO LUIS
Case study: Designing the Production Network at CoolwipesQuestion 1What is the annual cost of serving the entire nation from Chicago?Based on the calculation below, the total cost to serve Chicago is $32,661.40.Plant Costs and Capacity
WipesOintment
Plant Fixed CostVariable Cost/unitCapacityFixed CostVariable Cost/unitCapacity
Chicago50001050001500201000
Princeton, NJ22001020001500201000
Atlanta22001020001500201000
LA22001020001500201000
Regional Demand by Product
ZoneNorthwestsouthwestUpper midwestlower midwestnortheastsoutheastTotal
Wipes50070090080010006004500
Ointment50901206512070515
Transportation Costs
NorthwestsouthwestUpper midwestlower midwestnortheastsoutheastTransport cost Multiplier
Chicago 6.32 6.32 3.68 4.04 5.76 5.96 1
Princeton, NJ 6.60 6.60 5.76 5.92 3.68 4.08
Atlanta 6.72 6.48 5.92 4.08 4.04 3.64
LA 4.36 3.68 6.32 6.32 6.72 6.60
Wipes Variables
NorthwestsouthwestUpper midwestlower midwestnortheastsoutheastFixedCapacity
Chicago50070090080010006001500
Princeton, NJ00000000
Atlanta00000000
LA00000000
Demand000000
Ointment Variables
NorthwestsouthwestUpper midwestlower midwestnortheastsoutheastFixedCapacity
Chicago509012065120701485
Princeton, NJ00000000
Atlanta00000000
LA00000000
Demand000000
Total Cost32661.4
Question 2Do you recommend adding any plant(s)? Is so, where should the plant(s) be built and what lines should be included? Assume that the Chicago plant will be maintained at its current capacity but could be run at lower utilization. Would your decision be different if transportation costs are half of their current value? What if they were double their current value?There was reduction of total cost to $29,188.80. Based on this reduction would like to recommend on building a plant at Princeton, Atlanta and LA. All of this plant can offer both the Wipes and Ointment product line. The calculation is shown below :
Plant Costs and Capacity
WipesOintment
Plant Fixed CostVariable Cost/unitCapacityFixed CostVariable Cost/unitCapacity
Chicago50001050001500201000
Princeton, NJ22001020001500201000
Atlanta22001020001500201000
LA22001020001500201000
Regional Demand by Product
ZoneNorthwestsouthwestUpper midwestlower midwestnortheastsoutheastTotal
Wipes50070090080010006004500
Ointment50901206512070515
Transportation Costs
NorthwestsouthwestUpper midwestlower midwestnortheastsoutheastTransport cost Multiplier
Chicago 6.32 6.32 3.68 4.04 5.76 5.96 1
Princeton, NJ 6.60 6.60 5.76 5.92 3.68 4.08
Atlanta 6.72 6.48 5.92 4.08 4.04 3.64
LA 4.36 3.68 6.32 6.32 6.72 6.60
Wipes Variables
NorthwestsouthwestUpper midwestlower midwestnortheastsoutheastFixedCapacity
Chicago009008000013300
Princeton, NJ0000100000.50
Atlanta000006000.30
LA50070000000.60
Demand000000
NorthwestsouthwestUpper midwestlower midwestnortheastsoutheastFixedCapacity
Chicago0012065001815
Princeton, NJ000012000.120
Atlanta00000700.070
LA509000000.140
Demand000000
Total Cost29188.8
The recommendation would remain the same to build all the additional plants, but with different production quantities if the transportation costs were half their current amount as the resulting total cost would now be $16,947. 88 as calculated below:
Plant Costs and Capacity
WipesOintment
Plant Fixed CostVariable Cost/unitCapacityFixed CostVariable Cost/unitCapacity
Chicago50001050001500201000
Princeton, NJ22001020001500201000
Atlanta22001020001500201000
LA22001020001500201000
Regional Demand by Product
ZoneNorthwestsouthwestUpper midwestlower midwestnortheastsoutheastTotal
Wipes50070090080010006004500
Ointment50901206512070515
Transportation Costs
NorthwestsouthwestUpper midwestlower midwestnortheastsoutheastTransport cost Multiplier
Chicago 3.16 3.16 1.84 2.02 2.88 2.98 0.5
Princeton, NJ 3.30 3.30 2.88 2.96 1.84 2.04
Atlanta 3.36 3.24 2.96 2.04 2.02 1.82
LA 2.18 1.84 3.16 3.16 3.36 3.30
Wipes Variables
NorthwestsouthwestUpper midwestlower midwestnortheastsoutheastFixedCapacity
Chicago148.3937196.58816264.565234.148546270.3321168.919078213717.053
Princeton, NJ115.8152165.81522212.283187.675122245.4469145.05434890.536040
Atlanta115.8797166.05073211.969191.286233244.7403145.91787550.537770
LA120.2114171.54589211.184186.890098239.4807140.10869740.534710
Demand000000
Ointment Variables
NorthwestsouthwestUpper midwestlower midwestnortheastsoutheastFixedCapacity
Chicago45.2536253.50844878.985559.818838759.7524145.839365011656.8418
Princeton, NJ0.17512210.17512314.14250.7850251722.306769.4142536280.0570
Atlanta010.4106313.82854.3961361221.6002410.277779260.060510
LA4.57125615.90579913.0435016.3400584.4686021020.054330
Demand000000
Total Cost16947.88
If transportation costs were double their current levels, the recommendation would be to stay with the Chicago facility servicing the entire nation as the total costs would rise to $86,530.20.Plant Costs and Capacity
WipesOintment
Plant Fixed CostVariable Cost/unitCapacityFixed CostVariable Cost/unitCapacity
Chicago50001050001500201000
Princeton, NJ22001020001500201000
Atlanta22001020001500201000
LA22001020001500201000
Regional Demand by Product
ZoneNorthwestsouthwestUpper midwestlower midwestnortheastsoutheastTotal
Wipes50070090080010006004500
Ointment50901206512070515
Transportation Costs
NorthwestSouthwestUpper midwestlower midwestNortheastSoutheastTransport cost Multiplier
Chicago 12.64 12.64 7.36 8.08 11.52 11.92 2
Princeton, NJ 13.20 13.20 11.52 11.84 7.36 8.16
Atlanta 13.44 12.96 11.84 8.16 8.08 7.28
LA 8.72 7.36 12.64 12.64 13.44 13.20
Wipes Variables
NorthwestSouthwestUpper midwestlower midwestNortheastSoutheastFixedCapacity
Chicago009008000013300
Princeton, NJ0000100000.50
Atlanta000006000.30
LA50070000000.60
Demand000000
Ointment Variables
NorthwestSouthwestUpper midwestlower midwestNortheastSoutheastFixedCapacity
Chicago0012065001815
Princeton, NJ000012000.120
Atlanta00000700.070
LA509000000.140
Demand000000
Total Cost86530.2
Question 3As calculated below in the three spreadsheets, the recommendations would be exactly as above for current costs, transportation costs at half their current level and with transportation costs at double their current costs. The only difference in the recommendations would involve the production quantities at each facility.
Plant Costs and Capacity
WipesOintment
Plant Fixed CostVariable Cost/unitCapacityFixed CostVariable Cost/unitCapacity
Chicago50001050001500201000
Princeton, NJ22001020001500201000
Atlanta22001020001500201000
LA22001020001500201000
Regional Demand by Product
ZoneNorthwestsouthwestUpper midwestlower midwestnortheastsoutheastTotal
Wipes50070090080010006004500
Ointment50901206512070515
Transportation Costs
NorthwestsouthwestUpper midwestlower midwestnortheastsoutheastTransport cost Multiplier
Chicago 6.32 6.32 3.68 4.04 5.76 5.96 1
Princeton, NJ 6.60 6.60 5.76 5.92 3.68 4.08
Atlanta 6.72 6.48 5.92 4.08 4.04 3.64
LA 4.36 3.68 6.32 6.32 6.72 6.60
Wipes Variables
NorthwestsouthwestUpper midwestlower midwestnortheastsoutheastFixedCapacity
Chicago110.8526147.57128329.807264.962732213.3321102.93810710.233890
Princeton, NJ119.5143169.51426193.529171.416398278.5836175.69637020.554130
Atlanta117.7819171.2466191.219197.978638273.3866182.04828040.566830
LA151.8513211.66785185.445165.641932234.6977139.31724230.544310
Demand000000
Ointment Variables
NorthwestsouthwestUpper midwestlower midwestnortheastsoutheastFixedCapacity
Chicago0012049.3274491000.169330
Princeton, NJ06.84134470065.1392936.906517060.108890
Atlanta7.89491221.368701015.672550946.7748133.093482940.12480
LA42.1050961.789955008.085900.111980
Demand000000
Total Cost31015.503
Plant Costs and Capacity
WipesOintment
Plant Fixed CostVariable Cost/unitCapacityFixed CostVariable Cost/unitCapacity
Chicago50001050001500201000
Princeton, NJ22001020001500201000
Atlanta22001020001500201000
LA22001020001500201000
Regional Demand by Product
ZoneNorthwestsouthwestUpper midwestlower midwestnortheastsoutheastTotal
Wipes50070090080010006004500
Ointment50901206512070515
Transportation Costs
NorthwestsouthwestUpper midwestlower midwestnortheastsoutheastTransport cost Multiplier
Chicago 3.16 3.16 1.84 2.02 2.88 2.98 0.5
Princeton, NJ 3.30 3.30 2.88 2.96 1.84 2.04
Atlanta 3.36 3.24 2.96 2.04 2.02 1.82
LA 2.18 1.84 3.16 3.16 3.36 3.30
Wipes Variables
NorthwestsouthwestUpper midwestlower midwestnortheastsoutheastFixedCapacity
Chicago123.8451160.56383342.799277.955261226.3247115.93066090.249480
Princeton, NJ115.1834165.18324189.198167.085556274.2527171.36551690.541130
Atlanta113.4511166.91575186.889193.6488091269.0557177.71742510.553840
LA147.5204207.337181.114161.311092230.3668134.9863970.531320
Demand000000
Ointment Variables
NorthwestsouthwestUpper midwestlower midwestnortheastsoutheastFixedCapacity
Chicago0012049.3274491000.169330
Princeton, NJ06.84134470065.1392936.906517060.108890
Atlanta7.89491221.368701015.672550946.7748133.093482940.12480
LA42.1050961.789955008.085900.111980
Demand000000
Total Cost11948.843
Plant Costs and Capacity
WipesOintment
Plant Fixed CostVariable Cost/unitCapacityFixed CostVariable Cost/unitCapacity
Chicago50001050001500201000
Princeton, NJ22001020001500201000
Atlanta22001020001500201000
LA22001020001500201000
Regional Demand by Product
ZoneNorthwestsouthwestUpper midwestlower midwestnortheastsoutheastTotal
Wipes50070090080010006004500
Ointment50901206512070515
Transportation Costs
NorthwestsouthwestUpper midwestlower midwestnortheastsoutheastTransport cost Multiplier
Chicago 12.64 12.64 7.36 8.08 11.52 11.92 2
Princeton, NJ 13.20 13.20 11.52 11.84 7.36 8.16
Atlanta 13.44 12.96 11.84 8.16 8.08 7.28
LA 8.72 7.36 12.64 12.64 13.44 13.20
Wipes Variables
NorthwestsouthwestUpper midwestlower midwestnortheastsoutheastFixedCapacity
Chicago00900800000.340
Princeton, NJ0000100000.50
Atlanta000006000.30
LA50070000000.60
Demand000000
Ointment Variables
NorthwestsouthwestUpper midwestlower midwestnortheastsoutheastFixedCapacity
Chicago0012065000.1850
Princeton, NJ000012000.120
Atlanta00000700.070
LA509000000.140
Demand000000
Total Cost82007.7