"Science of Social Media"
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Guest lecture at Purchase College to class of social media students. Covers big picture context, examples, "science of social media" results from Dan Zarella
Transcript of "Science of Social Media"
“The Science of Social Media”
HMR Marketing Solutions October 5, 2012
Where Would You Like To Be in 6 Months?
* Erin’s case study here: http://www.businessesgrow.com/2012/10/04/case-study-using-social-influence-to-build-a-personal-brand/
*
Great Time to Be a Marketer
“… a social media expert is anyone with
a keyboard and a twitter account …”
Perception vs. Reality: … “The Intern” Phenomenon
Technology can amplify a good marketing idea* …
* But can’t save a boring one …
VS.
Case Study: Tesco (South Korea)
Social Media: Two Approaches*
*Feel Good /“Intuitive”, vs. Data-Based
The Science of Social Media
How good is your gut?(Quiz: Play along …)
Facebook: Best Post Type*?
A: *Photos perform best
Facebook: How long*?
A: *very short, or very long
Facebook: When to post for “likes*”?
A: *Weekends are best
Facebook: When to post for “shares*”?
A: *Best response in pm
Facebook: How often to post*?
A: Every other day … but notone size fits all …
A: * 6 - 8th grade level
Facebook: Grade Level*?
Facebook : Positive, Negative, or Neutral Posts?
A: *Have an Opinion!
On Facebook, Use “I or Me*”?
A: *on Facebook, it can be all about you
Who, Why, When, How Often?
Why Blog?
Source:2011 MARKETING SHERPA BENCHMARK SURVEY
How Many Blog Posts to Drive Traffic?
A library of blog posts (> 52 posts)
SOURCE: SOCIAL MEDIA EXAMINER/HUBSPOTA: *library of 50+ posts
How Often Should You Post*?
More frequent blog posts (2-3x/wk)
SOURCE: SOCIAL MEDIA EXAMINER/HUBSPOT*A: post 2-3x per week
When Should You Post?Weekends: more blog comments …
When Should You Post?Weekdays… more RT’s!
Tweets: What’s the ideal length?
*A: 120 – 130 characters
How Often Should You Tweet?
A: Tweet a lot! (up to 21x/day)
What’s the Ideal Frequency of Tweets*?
*A: 1x per hour (buffer them)
Should You Ask For A RT*?
*A: Always tell people what you want them to do … ”Please RT”
To get a RT, Should You include a Link?*
*A: include a link
Role of @ Replies in Retweets?
*A: @ replies are important, but don’t drive RT’s
For Clicks, where should the link go?
A: Links approx. 25% way thru
“ME, ME, ME => Fewer Followers
Sentiment: Upbeat/Positive
Do Website Pop Ups Work?*!
*A: yes, they do! (from Which Test Won )
Email: When to Re-contact a New List Subscriber?
A: 1st 3 days after subscribing
BIG DATA:Websites, emails, and more …
20 Things Every Graduating Marketing Student Needs to Know*
2. Big Picture, “Context”
1. Learn Skills, not Tools
*http://blog.hubspot.com/blog/tabid/6307/bid/32877/20-Things-Every-Graduating-Marketing-Student-Needs-to-Know.aspx
Your Career: What Next?
Your Career: Turn SM Tools => Opportunities
Your Career: Be Appropriate
Connect with me!
Rhonda Hurwitz … @rhondahurwitz on
Rhonda Hurwitz: Background
