SCAs online approach KWD Webranking Forum 2012
description
Transcript of SCAs online approach KWD Webranking Forum 2012
SCA’s online approach Showing the world how SCA creates essentials for everyday life
SCA at a glance
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Net sales of SEK 91bn*
37,000 employees
Sales in more than 100 countries
#1 or #2 positions in close to 80 countries
Europe’s largest private forest owner and second-largest sawmill company
Many of world’s most prestigious sustainability awards
* 2011 sales adjusted for closed transactions
Overview of SCA’s online presence
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SCA-branded sites (20+)
Brand-sites (100+)
www.sca.com
Social media
• Runs on EpiServer-CMS
• About 90 000 visits per
month
• About 10 000 pages (incl.
SCA-branded sites)
• One editor and two
supporting
The history of sca.com
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1996 2000 - 2006 2007 2008 - 2010
Rank in KWD Webranking Last 10 years
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Things we do…
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Meetings every Wednesday to go through
ongoing web projects
Update content from the annual report
directly after publishing the report
Work with the KWD Webranking protocol
as a checklist
Arrange webinars
Stick to our governing documents and guidelines
Key success factors
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1. Website considered an important communications
channel
2. All internal stakeholders are involved in the process
3. Online communications manager evangelist
4. Close co-operation with business representatives
5. Routines for re-occuring events
Focus going forward Unify and connect
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On sca.com Global approach
Through our brands
Unify and connect online Using header/top bar to connect
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Social media matrix
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SCA.com to strengthen message New design launch February 2013
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SCA.com to strengthen message Responsive design
Things to come…
Translations for push out of common content
Specific stakeholder statistics
Further stakeholder engagement
Quality assurance
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