Kwd webranking findings kwd webranking forum 2013-2014

KWD Webranking 2013-2014

Findings

Staffan Lindgren Managing Director KW Digital

900 ranked websites

38 countries

20 super sectors

400 responses from stakeholders

102 criteria

328measuring points

2013 - 2014What we did

900 ranked websites

38 countries

20 super sectors


102 criteria

328measuring points

852 ranked websites

852 ranked websites

38 countries

20 super sectors


102 criteria

328measuring points

20 super sectors

852 ranked websites

328 measuring points

20 super sectors

38 countries

400 responses

102criteria

38 countries


852 ranked websites


20 super sectors

38 countries

400 responses

102criteria

102 criteria

852 ranked websites


20 super sectors

38 countries

400 responses

102criteria


852 ranked websites


20 super sectors

38 countries

400 responses

102criteria

Insightsand best practice examples

852 ranked websites


20 super sectors

38 countries

400 responses

102criteria

A faster, more intuitive report with access to all data and best practice examples

What is most important for you

KWD Web Management Survey

1you

0% 20% 40% 60% 80%

0

1-3

4-6

7-10

10 or more

How large is the team that is working directly with your digital corporate communication?

71 % of teams arebetween 1 and 6

people

How will the budget change?

Which is the most common used tool for managing social media channels?

0% 10% 20% 30% 40% 50% 60%

Other

SproutSocial

TweetDeck

Hootsuite

We do not use SMMT

None!

Content that we will improve

Technical areas we will improve during the year

Have your say!

Research questionnaire by e-mail next week

What your users expect from

Stakeholder research

2you

Mobile and tablet traffic to corporate websites

0%

5%

10%

15%

20%

25%

30%

2011-0

1

2011-0

2

2011-0

3

2011-0

4

2011-0

5

2011-0

6

2011-0

7

2011-0

8

2011-0

9

2011-1

0

2011-1

1

2011-1

2

2012-0

1

2012-0

2

2012-0

3

2012-0

4

2012-0

5

2012-0

6

2012-0

7

2012-0

8

2012-0

9

2012-1

0

2012-1

1

2012-1

2

2013-0

1

2013-0

2

2013-0

3

2013-0

4

2013-0

5

2013-0

6

2013-0

7

2013-0

8

2013-0

9

2013-1

0

2013-1

1

2013-1

2

24,8 %December 2013

Combined numbers from 15 corporate websites for major European listed companies

92 %Increase in 2013

Source KW Digital

Most corporate websites does not support mobile users

Source KWD Webranking 2013-2014

Mobile traffic to corporate websites

Infographics http://on.kwd.to/cm2013-2014

Capital market top five expectations

1. Latest annual report in PDF2. Market share and sector/competitor

information3. Latest interim report in PDF4. Latest interim report in presentation5. Financial figures with five years

historyBU

Y S

IDE A

NALY

ST

1. Latest annual report in PDF2. Latest interim report in PDF3. Latest interim report in presentation4. Financial presentations5. Dividend policy

SELL S

IDE A

NALY

ST

1. Growth drivers2. Strategy/outline of group strategy3. Balance sheet and cash flow on

screen4. Dividend policy5. Information about major

shareholders/free floatINSTIT

UTIO

NAL

1. Latest press release on start page2. Online annual report3. Filtered and detailed press archive4. Press contact5. Fast facts with key informationJO

URN

ALIS

TS

Financial reporting

• Demand for PDF reports decline

• Online reports demand is growing steadily and we expect it to be on same level as PDF within 2 years.

• Business journalists show highest demand for online reports.

Anti corruption initatives

Of all stakeholders findinformation important69% 41%

Few companies haveinformation about

how they work withanti corruption

Major bond holders

Of all stakeholders findinformation important73% 0%

None of the companies have

information aboutmajor bond holders

Infographics http://on.kwd.to/career2013-2014

Employees

The corporate website is the most important source of information about the company

• The corporate website is by far the most used source for information about the company

• Users are very active in social media with Linkedin as the most important and used social network.

92 %Use the corporate sitewhen looking for a jobor reviewing companies

What job seekers are looking for

Job seekers will grade you based on your website design and usability in a higher degree than other target groups.

Our plan for 2014-2015 research

A glimpse into the future

Our research starts now

Web Management Survey- Questionnaire to be sent out next week- Analysis report March/April

Career Survey- Questionnaire to be sent out mid-February- Analysis report end of April

Capital Market Survey- Stakeholder and expert interviews January-February- Questionnaire to be sent out beginning of March- Analysis report end of May

Web statistics

Jan Feb Mar Apr May Jun

We need your help!

The overall KWD Webranking process

Challenges and expectations from web managers

Interviews with experts and stakeholders

Questionnaires to the capital market & job seekers

Creation of the criteria Ranking of corporate websites

Jan-Mar

Analysis, reports, results & awards

Apr-Jun Jul-Sep Oct-Dec

Research Ranking Analysis

How do we measure stakeholder demands?

1. Web management survey

2. Expert interviews and desk research

3. Questionnaires

4. New: Statistics!

KW Digital

Corporate Analytics Beta

Identifying and measuring corporate target groups

Challenge

Key visitor groups

What we want to measure

User satisfaction

What we want to measure

Asking the visitor what user group he/she belongs to in cookie information

Cookie informationWe use cookies on our website to improve the performance and enhance your user experience. According to the EU directive we needto inform you about this.

Terms of use, with more detailed information about coookies used Hide message

In what capacity are you visiting our website?We strive to improve our website and would appreciate if you would tell uswhat visitor group you belong to.

Investor Journalist Job seeker

Analyst Customer Other

Asking the user for feedback on content pages

Was the content on this page helpful?

Did you find what you were looking for on this page?

Yes Some No

What user group would you say you belongto?

Investor Journalist Job seeker

Analyst Customer Other

Participation in beta programme by invitation only – starting today

Invitation only

More results and best practice

Start page

73%Europe 500 of maximum score

Europe top 10 – 93%

What the stakeholders say

About us

• FWhat the stakeholders say



https://www.dnb.no/en/about-us/about-the-group.html




Press




Reporting




The Share




Investor Relations




Governance




http://www.munichre.com/en/ir/corporate_governance/board_of_management/remuneration_report.aspx

http://www.munichre.com/en/ir/corporate_governance/board_of_management/remuneration_report.aspx

http://www.ericsson.com/thecompany/corporate_governance/company_management/hans_vestberg

http://www.ericsson.com/thecompany/corporate_governance/company_management/hans_vestberg

CSR




Career




Functions




Social media and external search




More information?

Staffan Lindgren

Managing Director, KW Digital

[email protected]

+46 8 407 22 12

+46 709 71 12 12

kw-digital.com

slideshare.net/kwdigital/

twitter.com/kwdigital

linkedin.com/company/kw-digital

facebook.com/kwdigital

mailto:[email protected]

http://kw-digital.com/

Kwd webranking findings kwd webranking forum 2013-2014

Marketing

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