SCA Monthly Digital Audience - April 2016

SCA Monthly Digital Audience

April 2016

358k 10.2m 2.3m 1m 146k

Avg Daily UBs1 Facebook Fans2 Twitter Followers3Instagram

Followers4

YouTube

Subscribers5

#1 Radio Group with 357,758 Avg Daily UBs (SCA’s biggest month ever)

#15 Australian Digital Publisher in Nielsen Market Intelligence

#10 Australian Mobile Publisher in Nielsen Market Intelligence

SCA Digital Leadership

Sources: 1 Nielsen Market Intelligence, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for Apr '16

Radio Groups Unique Audience

Source: Nielsen Digital Ratings (Monthly) Apr ‘16

1,349,000

880,000

646,000

240,000

0

400,000

800,000

1,200,000

1,600,000

SCA Nova Entertainment ARN Macquarie Radio

Radio Brands Unique Audience

Source: Nielsen Digital Ratings (Monthly) Apr ‘16

716,000

626,000

553,000

450,000

226,000 219,000

0

175,000

350,000

525,000

700,000

875,000

Hit Network NovaFM Triple M KIIS Pure Gold Smooth

634kUnique 28 Day

Streamers1

3.5m 9.4m2.9mMonthly Podcast

Downloads2

Monthly Video

Views3

Total Monthly

Minutes Watched3

SCA Streams

VideoAudio

Sources: 1 SCA Steaming Logs - 28 days from 01/04/2016, 2 Podcast listening figure removes inflated reporting from repeated download

requests via streaming podcast players in an individual podcast listen and includes Hamish & Andy, 3 Ooyala + YouTube. Figures for Apr '16

SCA Mobile

85%

207k 1.2m

Mobile

(% of Avg Daily UBs)3

Monthly App Users1

303kMonthly Mobile

Avg Daily UBs3

Mobile App Installs

(all-time)2

Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) & 3 Nielsen Market Intelligence. Figures for Apr '16

SCA Social

2.3m 1m10.2m 146k

2.4m Total Australian Facebook Engagement1

Sources: 1 Facebook ‘People Talking About

This’ AU only, 2 Facebook, 3 Twitter, 4 Instagram

& 5 YouTube. Figures for Apr '16

Twitter

Followers3

Instagram

Followers4

Facebook

Fans2

YouTube

Subscribers5

Australian Facebook Engagement

Source: Facebook API People Talking About This (AU)

2,405,342

940,321

660,919

214,506

71,219

0

175,000

350,000

525,000

700,000

875,000

1,050,000

1,225,000

1,400,000

1,575,000

1,750,000

1,925,000

2,100,000

2,275,000

2,450,000

2,625,000

SCA ARN Nova ABC Radio Fairfax Radio

HIT Network

1.8m 966kTwitter

Followers2

Instagram

Followers3

7.6mFacebook

Fans1

222kAvg Daily

UBs5

94kMonthly

App Users6

3.2mMonthly

Video Views7

141kYouTube

Subscribers4

Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5

Nielsen Market Intelligence, 6 Google Analytics, 7 Ooyala +

YouTube. Figures for Apr '16

168k 368k 21k 9k 20k


Followers4

YouTube

Subscribers5

Scoopla

Sources: 1 Nielsen Market Intelligence - ‘SCA Network (Scoopla)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for Apr '16

Triple M Network

357k 39kTwitter

Followers2

Instagram

Followers3

1.5mFacebook

Fans1

117kAvg Daily

UBs4

115kMonthly

App Users5

303kMonthly

Video Views6

Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market

Intelligence, 5 Google Analytics, 6 Ooyala + YouTube. Figures for

Apr '16

74k 260k 158k 16k


Followers4

Sport

22k

Monthly App Users5

Sources: 1 Nielsen Market Intelligence ‘SCA Network (Sport)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 Google Analytics. Figures for Apr '16

Australian Publishers (All Devices)

1

2

3

4

5

6

7

8

9

10

NEWS AUSTRALIA

NEWS CORP AUSTRALIA

FAIRFAX MEDIA

FAIRFAX MEDIA LIMITED

TELSTRA MEDIA

TELSTRA CORPORATION LTD

NINEMSN

NINE ENTERTAINMENT CO.

EBAY

EBAY INC.

REALESTATE.COM.AU LTD.

REA GROUP LTD

YAHOO!7

SEVEN WEST MEDIA & YAHOO!

AUSTRALIAN FEDERAL GOV.

AUSTRALIAN FEDERAL GOVERNMENT

DMG MEDIA

DAILY MAIL AND GENERAL TRUST PLC

CARSALES.COM LIMITED

CARSALES.COM LTD

1

2

4

3

5

7

8

6

-

9

3,767,407

3,389,421

1,623,987

1,347,156

1,259,535

1,188,687

1,082,310

860,790

580,896

487,840

+7.4%

+3.3%

+18.9%

-24.9%

+0.7%

+6.1%

+2.8%

-26.2%

N/A*

-0.8%

SCA is the 15th biggest tagged publisher in Australia (all devices)

PREVRANK COMPANY AVG DAILY UB % CH.

MARKET AGGREGATE 18,941,732 +5.7%

Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - April 2016

*New entry in April 2016

11

12

13

14

15

16

17

18

19

20

TRIPADVISOR

TRIPADVISOR MEDIA GROUP

GUARDIAN NEWS & MEDIA LTD

GUARDIAN MEDIA GROUP PLC

BBC

BBC WORLDWIDE LTD

ALLURE MEDIA

ALLURE MEDIA

SOUTHERN CROSS AUSTEREO

SOUTHERN CROSS MEDIA GROUP

MAMAMIA WOMEN’S NETWORK

MAMAMIA.COM.AU PTY LTD

SBS

SPECIAL BROADCASTING SERVICE CORP.

CBS INTERACTIVE

CBS CORPORATION

BAUER MEDIA GROUP

BAUER MEDIA GROUP

SPORTINGPULSE

MULTICHANNEL NETWORK

10

13

11

12

14

16

18

17

19

25

430,177

424,857

412,874

379,636

357,758

305,321

280,629

262,294

245,486

235,165

+1.3%

+16.2%

-3.5%

-1.7%

+10.8%

+10.4%

+7.7%

-0.6%

+20.9%

+77.8%


Radio Brands (All Devices)

1

2

3

4

5

6

7

8

HIT NETWORK*


NOVA FM NETWORK

NOVA ENTERTAINMENT

KIIS NETWORK

AUSTRALIAN RADIO NETWORK

TRIPLE M NETWORK


SMOOTHFM

NOVA ENTERTAINMENT

2GB 873AM

MACQUARIE RADIO NETWORK

3AW

FAIRFAX MEDIA

CLASSIC HITS RADIO


1

2

3

4

6

5

8

7

222,417

200,229

148,320

117,004

21,466

19,960

15,825

14,976

+13.4%

+26.6%

+11.2%

+6.3%

+19.5%

-4.8%

+34.7%

+13.1%

Ranked by Australian avg. daily unique browsers


Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - April 2016

*Referred to in Nielsen as ’Today’s Hit Network’


THE EDGE


97.3 COASTLIVE.COM.AU

WEST COAST RADIO

FIVEAA

NOVA ENTERTAINMENT

MIX 94.5FM


SEA FM


96FM


2UE

FAIRFAX MEDIA

9

10

11

12

13

14

15

10

9

13

12

11

15

14

7,813

7,582

4,620

3,403

2,597

1,989

1,925

+9.0%

-12.1%

+60.3%

+5.3%

-41.7%

+46.6%

+41.5%

SCA Monthly Digital Audience - April 2016

Data & Analytics

Transcript of SCA Monthly Digital Audience - April 2016