SAP Hybris Strategy & Solution Discussion · 2018-10-25 · SAP Hybris Revenue Cloud Billing...

March 22nd, 2017

Sven Feurer

Director, SAP Hybris Solution Management & Strategy

SAP SE

SAP Hybris Strategy & Solution Discussion

2CUSTOMER© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Legal disclaimer

The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. Thispresentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursueany course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. Thisdocument, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions andfunctionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this documentis not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty ofany kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility forerrors or omissions in this document, except if such damages were caused by SAP´s willful misconduct or gross negligence.

All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially fromexpectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, andthey should not be relied upon in making purchasing decisions.

This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAPat any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied,including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement


• SAP Hybris Strategy & Solution Portfolio

• SAP Hybris Cloud Target Architecture

• SAP Hybris as a Service (YaaS)

Agenda

BEFORE WE START:THE FIRST SAP HYBRIS BOOK IS COMING


SAP Hybris Book

Table of Contents

Foreword (3 pages)

Preface (5 pages)

Chapter 1: SAP Hybris at a Glance (18 pages)

Chapter 2: SAP Hybris Sales (~60 pages)

Chapter 3: SAP Hybris Service (~50 pages)

Chapter 4: SAP Hybris Commerce (~60 pages)

Chapter 5: SAP Hybris Marketing (~50 pages)

Chapter 6: SAP Hybris Revenue (~50 pages)

Chapter 7: SAP Hybris as a Service (~30 pages)

Chapter 8: First Steps to SAP Hybris (~25 pages)

https://www.sap-press.com/sap-hybris_4394/

https://www.sap-press.com/sap-hybris_4394/

SAP Hybris Strategy & Solution Portfolio

EACH CUSTOMER CHOOSES THEIR OWN ADVENTURE

CHANGE

ADDRESS

DISCOVER

NEED

RECEIVE

OFFER

POST

REVIEW

MAKE

PAYMENT

JOIN

GROUPS

SHORTLIST

TRACK

ORDER

BUYRECEIVE

PACKAGE

SET UP

PHONE

MISSING

ITEM

NETWORK

ISSUE

FIX

ISSUE

RESTART

SERVICE

BILLING

ISSUE

LOYALTY

BONUS

RECEIVED

OFFER

WEB

TV

DIGITAL

ADS

PRINT

SOCIAL

SEARCH

KW/ADSREVIEWS

RETAIL

STORE

CONTACT

CENTER

EMAIL

SOCIAL CONTACT

CENTER

SUPPORT

PORTAL

CONTACT

CENTER

SOCIAL

BRANDED

COMMUNITY

CONTACT

CENTER

CONTACT

CENTER

RETAIL

STORE

AWARENESS

INTEREST

CONSIDERATION

ACTION

USE

ACTION

ADVOCACY

ADVOCACY

CONSIDERATION

USE

SUPPORT

PORTAL

WEB

SHOPRETAIL

STORE

REFER

FRIENDS

EMAIL

SOCIAL

WORD OF

MOUTH

WEB

SITE

WORD OF

MOUTH

WEB SHOP

RESEARCH

WEB

WEB SHOP

DISCOVERY

COMPANIES ARE

RUNNING

CUSTOMER-

CENTRIC DIGITAL

TRANSFORMATION

PROJECTS

SOURCE: Forrester Wave Customer Service Solutions 2014

Enterprise-wide

customer visibility

73%

Enterprise cross-

channel analytics

68%

A single customer

interaction platform

across channels

66%

Enterprise-wide

customer insights

65%

Distributed order

management

59%

Enterprise content

management

58%

Enterprise-wide

marketing/promotion

s platform

51%

A mobile commerce

platform Center

solution

51%

A more modern

eCommerce platform

43%

A more modern POS

platform

41%

Integration to social

network tools and

sites

28%A Call Center

solution

27%

2017

USD$ 37 Billionfor FRONT OFFICE by 2017

AND INVESTING

MORE IN

CUSTOMER

ENGAGEMENT

TECHNOLOGY

THAN IN ANY

OTHER

CATEGORY

SOURCE: Gartner

Customer Relationship

Management

Enterprise Resource

Planning

Business

Intelligence

Web Conferencing

Collaboration Social

Software suites

Supply Chain

Management

BUT THE

CHOICES ARE

OVERWHELMING

AND ASSEMBLING

A SOLUTION CAN

QUICKLY MAKE

THINGS WORSE.

SOURCE: cheifmartech.com


WE ATTACK THE COREOF THIS PROBLEM


ENABLING OUR CUSTOMERS TO DELIVER

CONTEXTUAL, CONSISTENT AND RELEVANT EXPERIENCES

REGARDLESS OF CHANNEL OR DEVICETHROUGHOUT THE CUSTOMER

JOURNEY.


THE MOST COMPLETE SOLUTION IN THE MARKET.

DRIVEN BY A VISION.


BEYOND COMMERCE.

BEYOND MARKETING.

BEYOND BILLING.

BEYOND CRM.


SAP HYBRIS

FROM SYSTEMS OF RECORD TO A SYSTEM OF ENGAGEMENT.


DIGITAL CORE

SAP S/4HANA

EXPERIENCE MANAGEMENT

DATA MGMT SERVICES (Product, Customer, Order)

COMMERCE SERVICEMARKETING SALES REVENUE

Shared Core Services

S/4 HANA Back Office

SAP HybrisFront Office

Simplifies & differentiates

customer processes

Simplifies & optimizes

business processes

SIMPLIFIED FRONT-OFFICE / BACK-OFFICE SYNERGIES

EX

TE

NS

ION

S

YAAS MICROSERVICES CLOUD PLATFORM

PROCESS MANAGEMENT (Quote, Order Orchestration)

ML / AI


SAP Hybris in larger SAP Landscapes

SIMPLIFY

UN

IFIE

D F

RO

NT

OF

FIC

E

Front Office Cloud Suite

Commerce CloudMarketing Cloud Sales Cloud Service Cloud Revenue Cloud

UN

IFIE

D F

RO

NT

OF

FIC

E

OPTIMIZE

UN

IFIE

D B

AC

KO

FF

ICE

SAP S/4HANA CRM

„Digital Core“

PLA

TF

OR

M

UX ServicesIntegration Services ML/AI Services IoT Services

API Economy:

Microservices for SAP Hybris and other solutions (CloudFoundry)

Collaboration Services

Seemless integration to

S/4HANA core component

underneath SAP Hybris for

LE customers

INNOVATE

SAP CP and YaaS

as innovation &

commercialization

platform for

customers and

partners


SAP S/4HANA Enterprise, SAP ERP, CRM or 3rd party system

SAP Hybris Cloud Suite 2017

Overview

SAP HYBRIS SALES CLOUD

SAP HYBRIS COMMERCE CLOUD

SAP HYBRIS MARKETING CLOUD

SAP HYBRIS SERVICE CLOUD

SAP HYBRIS REVENUE CLOUD

CUSTOMER EXPERIENCE MANAGEMENT

DATA MANAGEMENT AND INTEGRATION

Microservices-based solutionsSAP Hybris cloud applicationsSAP Hybris front office solutionsBack office systems* planned

SAP Hybris Cloud for Customer

Core Application

SAP Hybris Knowledge Central by Mindtouch

Service Eng. Center incl. Contact Center Cloud

Customer Self Services in Commerce Storefront*

Solution Extensions

SAP Hybris Billing Core Application

SAP Hybris Revenue Cloud

Billing Self-Services in Commerce Storefront*

Solution Extensions

Partner solutions

SAP Hybris Marketing Core Application

Loyalty Management

Customer Journey Mgr.

Hybris Profile Services

Solution Extensions

SAP Hybris Commerce Core Application

B2B, B2C, Industry Accelerators

SAP Hybris Convert, Merchandizing

SAP Hybris Jam Communities

Commerce as a Service

Order Management

Solution Extensions

SAP Hybris Cloud for Customer

Core Application

Address Cleansing via Data Quality Services*

Solution Extensions

SAP Hybris SignatureMgmt by Docusign


SAP Hybris Commerce Cloud / SAP Hybris CommerceOmnichannel commerce suite for B2B or B2C industries

SIMPLIFIED FRONT-OFFICE / BACK-OFFICE SYNERGIESE

XT

EN

SIO

NS

SAP Hybris Commerce Cloud / SAP Hybris CommerceOmnichannel commerce suite for B2B or B2C industries

PLATFORM, INFRASTRUCTURE, INTEGRATION

DATA & PROCESS MANAGEMENT



Deliver Convenient Experiences

Be Consistent Across Channels

Serve Relevant Content in Realtime

Empower Buyers

React to Market Change with Agility


SAP Hybris Commerce

Transform with Commerce

Web Content Management

Responsive Storefront Pages

Advanced Personalization

Merchandising / In-Store

Reviews and Comments

Cross- and Up-selling

Faceted Search

Guided Selling

Punchout Service


https://www.youtube.com/watch?v=6AM1GK4aP2Q

https://www.youtube.com/watch?v=6AM1GK4aP2Q



XT

EN

SIO

NS

SAP Hybris Marketing Cloud / SAP Hybris MarketingRealtime contextual marketing solution to reach and engage the individual / Market in the Moment, at Scale





Consumer

and

Customer

Profiling

Segmentation &

Campaign

Execution

Targeting &

Recommen-

dations

Marketing

Analytics

Marketing

Resource

Management

& Attribution

Marketing

Lead

Management

Loyalty

Management

Customer

Journey

Manager


SAP Hybris Marketing

Market to the Audience of One

Cross-channel Engagement

Targeting and Segmentation

Marketing Planning

Single Customer View

Real-Time Analytics

Personalization

Fully Integrated Platform



XT

EN

SIO

NS

SAP Hybris Sales Cloud (SAP Hybris Cloud for Customer)Sales force automation solution that empowers sales people to sell smarter





Sell Anywhere, Anytime

Gain Insightinto Business

Accelerate Productivity

Know Your Customer


SELF-SERVICE

Digital &

Mobile

Commerce

Inside

Sales

Channel

Partners

IoT & Smart

Machines

Customer

Choice

TRUSTED ADVISOR

Field Sales & Account Teams

On Boarding

Pipeline &

Forecast

Activity

Management

Collaboration

Product Catalog

Pricing

Configuration

Quotes

Orders

Account and

Contacts

Territory

Modeling

Advanced Analytics

and Reporting

Compensation

Travel &

Expenses

Quota

Planning

e-Learning

and coaching

Social &

Communities

SA

LE

S E

XE

CU

TIO

N

SA

LE

S P

ER

FO

RM

AN

CE

MA

NA

GE

ME

NT

SALES PRODUCTIVITY Voice commands

Maps and driving guides e.g. Waze

Wearables e.g Apple Watch

Next best action


SAP HYBRIS SALES CLOUD

Supporting the Spectrum of Industries: Manufacturing – Consumer Products – Services and More …

Opportunity Management & Insight Easy Lead, Opportunity, Activity Management & timeline

Tailored sales methodology, Guided Selling

Competitor insight, Partner Management

Notes History

Account & Territory Management

Account & Contact Update, Merging, Relationship

management

360 Customer Intelligence, Change history

Territory management & Alignment

Collaboration & Social

Feeds, Followers and @mentions

Internal, Customers, Partners

Deal Sites, Social Selling

Integration Pre-built integration to SAP S/4HANA, ERP, CRM, JAM

Partners like InsideView, Xactly & more

Mashups with most other apps

Real-Time & Predictive Analytics Embedded & Custom Dashboards, Forecasting

Mash-ups with SAP BW & Business Objects

KPIs, embedded & ad hoc reporting

Broadcasting

Local & Global Administration

Groupware Integration

Full-Featured support for MS Outlook , Google

Gmail and Lotus Notes, client and server-side

integration

Real-time, scalable, powered by SAP HANA

Simplified enhancement tools for power users

Easily extended for tailored UX and business processes

Platform & ExtensibilityMobility

Complete mobile apps, no extra cost

Support for iOS, Android, Windows phone and tablet

Responsive UI with Off-line support

Business Card Scanner

Quote & Order Management Integrated pricing and transactional document

creation with SAP S/4HANA, ERP or CRM

Mobile online & offline order capture

CPQ through partners

Signature Capture embedded or with Docusign

Visit Management & Execution Complete Activity and Task Management

Visit and Route Planning and Execution, Map Views

Survey Design and Execution

Productivity & Personalization Flags

Tags

Shelf

Quick Creates

Field Extensions

Workflow

Map Views

Graphical Views• Target Group, Email Campaigns

• Mass Activity & Lead Generation

Sales Marketing



XT

EN

SIO

NS

SAP Hybris Service Cloud Contact center and field service solution that makes service effortless





The Channels Your Customers Want

Personalized InteractionsEvery Time

The Right Insight at the Right Time

Be Mobile Integrated with Your Enterprise


INTEGRATION WITH TRANSACTIONAL

SYSTEMS

… DELIVER END TO END SERVICE EXCELLENCE

INTEGRATION WITH TRANSACTIONAL SYSTEMS

SELF SERVICE FIELD SERVICE

Unified communication Dispatch

ENGAGEMENT

CENTER

DELIVER END TO END SERVICE EXCELLENCE


Providing Omni-channel Customer Service & Support

INTERACTION CHANNELS & TOUCH POINTS

SELF SERVICE(contextual online & mobile customer support)

ENGAGEMENT CENTER(contextual unified communication)

PLATFORM, INFRASTRUCTURE, INTEGRATION (W/ ECC, COMMERCE)

SUPPORT COMMUNITIES CASE MANGEMENT(multi-level support)

KNOWLEDGE BASE(internal & external content)

FIELD SERVICE(van stock mgmt., service contracts, resource scheduler,

timesheets, installed base, counter based items )


Value is created in each act of engagement.

This new data-driven

value chain disrupts

business models.

Outcomes are

recorded


SAP Hybris Revenue Cloud

Configure,

Price Quote

(CPQ)

Order

Management

Subscription

Billing

Sales Force

Automation

Commerce

End-Consumers

End-B2B

Buyers

Salespeople

SAP Hybris Revenue CloudService

Marketing

Service reps

LoB Head, CSO, CRO, CEO CFO

OperationsMarketiers

32CUSTOMER© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀhttp://events.sap.com/sap-hybris-digital-summit-2017/en/session/31004 Demo starts: 25:40 min

http://events.sap.com/sap-hybris-digital-summit-2017/en/session/31004

SAP Hybris Target Architecture


SAP S/4HANA Enterprise*

Core Enterprise Platform

SAP Hybris Marketing Cloud**

Developing your Target SAP Hybris Front-Office Architecture1. Driven by Omni-Channel Commerce & Contextual Marketing

Customer

ConsumerProduct

Catalog

Prices

Personalized

Recommendation

Recommendation

Model

Personalized Shopping Experience

Know your

Customers

Customer Profile and Interactions

Business

Partner

Product,

Prices

Business Ambition I:

Transform your enterprise

for the digital age with

S/4HANA and omni-

channel commerce with

contextual marketing

intelligence

Target Groups and Campaigns

Personalized

Offers

Offer

Model

Personalized

Storefront

Segment

Model

Products

SAP Hybris Commerce Cloud**

“Click-

Stream”Order

Order

* While SAP S/4HANA represents the target digital core of a company, SAP Hybris solutions offer

standard integrations with SAP ERP / CRM and open APIs to integrated with non-SAP as well.

** Same applies to SAP

Hybris Marketing and Hybris

Commerce on-premise


Implementation Best Practices #1

SAP Best Practices for SAP Hybris Marketing Cloud

Develop a deeper understanding of your customers and prospects

and understand the real-time intent of each of them

React quickly to opportunities

Align your teams and resources and understand marketing

performance

Engage customers in an individual way that nudges them toward

conversation

Solution Highlights Key Benefits

Jump-start your SAP Hybris Marketing Cloud experience with preconfigured ready-to-run SAP Best

Practices business processes.

Get real time insight to action based on Big

Data and let your Marketers gain the real

experience of customer value

• SAP Best Practices for analytics with SAP

S/4HANA

• SAP Hybris Commerce integration rapid-

deployment solution

Highlights

Related Solutions

Solution Detailshttps://rapid.sap.com/bp/#/BP_CLD_MKT

Consumer and Customer Profiling

Segmentation and Campaign Execution (for Email, Text

Message, Facebook, Paid Search, Newsletters, and External

Execution)

Product Recommendation

Offer Management with SAP Hybris Loyalty

Marketing Executive Dashboard

Marketing Planning

Marketing Lead Management and Activities for Sales (optional

with SAP Hybris Cloud for Customers integration)

Integration: Easily add context to marketing efforts by integrating

with various SAP and non-SAP systems.

Data Load: Easily add context to the marketing efforts by loading

data from various SAP and non-SAP data sources, using

preconfigured data load content.

https://rapid.sap.com/bp/BP_S4H_ANA

https://rapid.sap.com/bp/HYB_COM_S4H

https://rapid.sap.com/bp/#/BP_CLD_MKT



SAP Hybris Marketing rapid-deployment solution

Real-time customer analysis and campaign execution

A 360 degree customer view using all data, including transactional, social, and web-based data from all sources.

Predictive models integrated into the solution using the SAP HANA platform

Ability to execute and track email campaigns

Enable product recommendations for customers

Telecommunications, Retail and Banking industry flavor content for SAP Hybris Marketing

Target customers effectively and in real-time after understanding their sentiment and preferences

Create segmentation models in minutes

Ability to go live with the solution in 9 - 12 weeks

Ability to get single view of customer by collecting data from all sources using associated rapid data load for SAP Hybris Marketing

Ability to build predictive models to understand customer behavior

Implement Telecommunications-specific or Retail-specific or Banking-specific scenarios


The SAP Hybris Marketing rapid-deployment solution enables you to gain insight into your customer

preferences and needs across many channels. It allows you to execute highly customized marketing

campaigns in real-time with the right products to the right customer using predictive models and social

and financial data (social data and non-SAP data can be uploaded using the rapid data load for SAP

Hybris Marketing).

Unified platform for real-time contextual

marketing across channels

⦁ rapid data load for SAP Hybris Marketing

⦁ SAP HANA Customer Activity Repository

rapid-deployment solution

⦁ SAP CRM rapid-deployment solution

⦁ Trial for SAP Hybris Marketing and SAP

CRM

⦁ SAP Hybris Commerce integration rapid-

deployment solution

⦁ SAP Best Practices for analytics with SAP

S/4HANA

Go live in 9 - 12 weeks

Highlights

V9.12

Related Solutions

Implementation Timeframe

Solution Details

https://rapid.sap.com/bp/RDS_CEI_HANA

https://rapid.sap.com/bp/RDS_DAT_LOAD

https://rapid.sap.com/bp/RDS_RTL_CAR

https://rapid.sap.com/bp/RDS_CRM

https://rapid.sap.com/bp/RDS_CRM_BUNDLE

https://rapid.sap.com/bp/RDS_HYB_INT

https://rapid.sap.com/bp/BP_S4H_ANA




Rapid data load for SAP Hybris Marketing

SAP knows the data load requirements for the SAP Hybris

Marketing better than anyone else. This knowledge reduces delays,

duplication of information, and business problems that result from

bad data quality or lack of knowledge of data requirements for SAP

Hybris Marketing.

The solution is faster to deploy and easier to consume because of

reduced complexity with predefined content. This predefined

content includes pre-built mapping templates and jobs for SAP

Data Services software, specifically built for the data load into SAP

Hybris Marketing.

Extend and enhance the quality of your customers' related data

Load data from social media channels such as Twitter, Google+,

Facebook fan pages, and Excel based sources into SAP Hybris

Marketing Data Management

Load different kind of data sources (for example Adobe Analytics

clickstream, emails) as Data Management objects into SAP Hybris

Marketing

Map and load your customers’ satisfaction survey data into SAP

HANA to analyze it with SAP Hybris Marketing Insights

Load "quality" data that matches, is enriched and duplicate free


The solution provides predefined content to help with data integration (ability to load data from non-SAP

business systems, social media, interaction and survey data) and golden record management

(cleansing, enrichment, de-duplication and matching) for the SAP Hybris Marketing solution.Easily load non-SAP and third-party data

into SAP Hybris Marketing

⦁ SAP Hybris Marketing rapid-deployment

solution

⦁ SAP Best Practices for SAP Hybris Cloud

for Customer Integration

⦁ SAP Best Practices for SAP Hybris

Marketing Cloud

Go live in 24 weeks

Highlights

V5.12

Related Solutions


Solution Detailshttps://rapid.sap.com/bp/RDS_DAT_LOAD


https://rapid.sap.com/bp/RDS_CFC_ERP

https://rapid.sap.com/bp/BP_CLD_MKT

https://rapid.sap.com/bp/RDS_DAT_LOAD



SAP S/4HANA Enterprise Management integration with SAP Hybris Commerce

Focus on designing the buying experience for your customers

and your products whilst integration to the business back-end

is out of the box

Consistent product and price information in all channels

Seamless business process integration between e-selling

solution and logistic fulfillment

Provide your customers a compelling web shop experience

Efficient system setup and initial data replication

Recurring data synchronization across channels

Consistent data across all channels

Evaluate and build on pre-integrated scenarios


Set up a best-of-breed omni-channel buying experience provided by SAP Hybris Commerce with pre-

configured integration to SAP S/4HANA Enterprise ManagementReady to go - pre-built integration scenarios

for SAP Hybris Commerce

SAP Best Practices for SAP S/4HANA,

on-premise edition

Highlights

V1.61

Related Solutions

Solution Details


http://service.sap.com/public/s4op




SAP Hybris Commerce integration rapid-deployment solution

Focus on designing the buying experience for your customers and

your products whilst integration to the business back-end is out of

the box

Seamless business process integration between e-selling solution

and logistic fulfillment

Consistent product and price information in all channels

Fulfill from anywhere and save the sale by preventing inventory

stock-outs

Integration to marketing segmentation and product

recommendation to provide customers a personalized shopping

experience

Provide your customers a compelling personalized web shop experience

Efficient system setup and initial data replication

Consistent data across all channels

Recurring data synchronization across channels

Reduce shipping time and costs with intelligent sourcing strategies

Evaluate and build on pre-integrated scenarios


Set up a best-of-breed omni-channel buying experience provided by SAP Hybris Commerce with pre-

configured integration to SAP ERP, SAP ERP using SAP Hybris Commerce for sourcing, SAP

Merchandising for Retail (aka SAP ERP Retail, SAP Retail, IS-Retail) or SAP Hybris Marketing.

Note: Combinations of integration scenarios are not supported by this RDS.

Ready to go - pre-built integration scenarios

for SAP Hybris Commerce

• SAP Hybris Marketing rapid-deployment

solution

• SAP Best Practices Baseline Package

• SAP Best Practices for Retail

Proof of concept provided in 5-6 weeks*

Highlights

V8.60

Related Solutions


Solution Detailshttps://rapid.sap.com/bp/RDS_HYB_INT

*Timeframe depends on selected scope

http://service.sap.com/public/rds-ymkt

https://help.sap.com/bp-baseline

http://help.sap.com/bp-ret

https://rapid.sap.com/bp/RDS_HYB_INT


Developing your Target SAP Hybris Front-Office Architecture2. Digital Services Sales and High-Volume Subscription Billing

Customer

ConsumerProduct Catalog

Prices

Order

Business

Ambition II:

Develop your

business further

through high-

volume,

subscription

billing and

revenue

management

(sell digital

services &

content)

SAP CRM



ContractProduct, Bundles

& Prices

Business

PartnerOrder

SAP Hybris Billing ( SAP Hybris Revenue Cloud )

Subscription Order Management Invoicing & Customer Financials

Billable Items(One-time, Rec. & Usage)

Invoices &

Statements

Receivables &

Payables

Order

History

Contract

History

Usage Pricing &

ChargingMediation

Pricing Simulation



** Same applies to SAP Hybris

Commerce On-Premise



SAP Best Practices for SAP Hybris Billing

The Best Practices solution allows to quickly setup the baseline of SAP Best Practices for SAP Hybris Billing at a predictable price by:

Connecting the different products and components of the solution

Delivering end-to-end process configuration in the most commonly used solution areas

Setting up sample master data which allows to directly run the sample processes

Providing best-practices configuration which can build the foundation for the final production setup

The completely implemented SAP Best Practices for SAP HybrisBilling solution then will help you:

Launching new offers in hours, not weeks

Reducing operational costs by consolidating high-volume charging and billing operations

Reducing days sales outstanding (DSO) by 20% with efficient customer financial management

This Best Practices solution helps you to quickly set up the baseline configuration for the SAP Best Practices for SAP HybrisBilling solution, which after completed implementation, allows you to:

Create and launch market-beating offers by marketing and sales faster than the competition

Enjoy a 360-degree view of the customer relationship with full detail for customer service, leading to quicker service and more satisfied customers

Gain comprehensive control for finance and billing of the entire order capture and billing chain with automated operation

Calculate and report flexible revenue share terms for partner management, in a timely and accurate manner


The SAP Best Practices for SAP Hybris Billing enables you to define innovative tariffs and launch new

business models quickly. With the rapid-deployment solution, you can set up a baseline solution for your

specific implementation more quickly than a traditional approach allows.Rapidly setup the baseline for your next-

generation billing platform

Deploy in as little as 5 weeks

Highlights

V5.607


Solution Detailshttps://rapid.sap.com/bp/RDS_O2C

https://rapid.sap.com/bp/RDS_O2C



SAP Hybris Billing – SAP Hybris Commerce Integration

https://wiki.hybris.com/x/ps67Eg

https://wiki.hybris.com/x/ps67Eg




Recommendation

Model

Know your

Customers



Offer

Model

Segment

Model

Products

Developing your Target SAP Hybris Front-Office Architecture3. Increase Revenue through Better Productivity of Sales & Service Teams

Customer

ConsumerProduct

Catalog

Prices

Business

Partner

Product,

Prices

–SAP Hybris Sales Cloud /

Service Cloud

CustomerOpportu

nityTicket Product

Quote /

Order

System of

Engagement

Personalized

Recommendation

Personalized

Offers

Personalized

Storefront

“Click-

Stream”

Cart /

Quote

SAP

CRM (if existing)



Business

PartnerProduct

ASM*** Module

*** ASM: Assisted

Service Module

Increase sales pipeline

& revenue with “high-

touch” sales & service

Business Ambition III:

Core Enterprise Platform Order



** Same applies to Hybris

Commerce / Mkt on-prem



SAP Hybris Cloud for Customer – SAP Hybris Commerce

https://help.hybris.com/6.0.0/hcd/914cd3278df94d13ba328a1a45adfda2.html

https://help.sap.com/cloud4customer

First sign-up for Hybris Wiki : https://crowd1.hybris.com/crowdcontrol/signup

https://help.hybris.com/6.0.0/hcd/914cd3278df94d13ba328a1a45adfda2.html


https://crowd1.hybris.com/crowdcontrol/signup



SAP S/4HANA Integration with SAP Hybris Cloud for Customer

Pre-Packaged Integration Content (i-flows) for SAP Hybris Cloud

for Customer

Predictable results using best-practices

End-to-End process support leveraging back-end data

Ensure information accuracy

Leverage information that is stored in your backend for use with SAP Hybris Cloud for Customer and vice versa

Establish end-to-end business processes by extending your ERP-processes

Prevent application and information silos when using on-premise and cloud solutions

Reduce operational risk


The package contains documentation on how to integrate SAP S/4HANA with SAP Hybris Cloud for

Customer via SAP NetWeaver PO or SAP HCP, integration service. By following the configuration guide

you will be able to manage accounts and opportunities and handle work-tickets in SAP Hybris Cloud for

Customer leveraging SAP S/4HANA data.

Integrate SAP S/4HANA with SAP Hybris

Cloud for Customer

SAP Best Practices for SAP S/4HANA

rapid data migration to SAP S/4HANA

SAP Best Practice for SAP S/4HANA

Enterprise Management Cloud

Highlights

V4

Related Solutions

Solution Detailshttps://rapid.sap.com/bp/RDS_CFC_S4_INT

http://service.sap.com/public/s4op

http://service.sap.com/public/rds-dm2s4op

https://rapid.sap.com/bp/BP_CLD_ENTPR

https://rapid.sap.com/bp/RDS_CFC_S4_INT



SAP Hybris Cloud for Customer Integration

Pre Packaged integration content (i-flows) for SAP Hybris Cloud for

Customer


Fully tested how-to-guides for easy consumption by customers,

partners and consultants

Leverage information that is stored in your backend for use with

SAP Hybris Cloud for Customer and vice versa

Establish end-to-end business processes across different solutions

Prevent application and information silos when using on-premise

and cloud solutions

Get guidance for implementing specific integration scenarios


This package provides you with various How-to-Guides (HTG), that you can use for integrating your SAP Hybris Cloud for Customer

solution with other SAP solutions, leveraging either SAP HANA Cloud Platform, integration service or SAP NetWeaver Processs

Integration (PI) as middleware.

Contrary to other SAP Best Practices packages, the How-To-Guides for integration with CRM and ERP are not meant to be used

stand-alone, but only in conjunction with the corresponding integration guides/documentation. Before starting off your integration

project, we therefore strongly recommend that you visit the SAP Hybris Cloud for Customer Blog on the SAP Community Network,

where you can get more background information and links to the integration guides mentioned.

The package contains the following how-to-guides:

• Integration of C4C with CRM via HCI (how-to-guide)

• Integration of C4C with ERP via HCI (how-to-guide)

• Integration of C4C with CRM via PI (how-to-guide)

• Integration of C4C with ERP via PI (how-to-guide)

• Integration of C4C with SAP Business One (full configuration guide)

Integrate SAP Cloud for Customer to other

SAP Solutions quickly

• Rapid data migration to cloud solutions

from SAP

• SAP Hybris Cloud for Customer integration

with SAP ERP rapid-deployment solution

Highlights

V13.1702

Related Solutions

Solution Detailshttps://rapid.sap.com/bp/RDS_CFC_ERP

https://rapid.sap.com/bp/RDM_SOD_SFSF

https://rapid.sap.com/bp/RDS_CFC_ERP_INT




SAP Hybris Cloud for Customer integration with SAP ERP rapid-deployment

Pre-Packaged integration content (i-flows) for SAP Hybris Cloud for

Customer


End-to-End process support leveraging back-end data

Different business scenarios to choose from

Easy and fast entry to the world of sales-force automation

Leverage information that is stored in your backend for use with

SAP Hybris Cloud for Customer and vice versa

Establish end-to-end business processes by extending your SAP

ERP-processes

Prevent application and information silos when using on-premise

and cloud solutions


The package contains documentation on how to integrate SAP Hybris Cloud for Customer with SAP

ERP via HCI or SAP NetWeaver PI. Following the configuration guide you will be able to manage your

sales-process in SAP Hybris Cloud for Customer leveraging SAP ERP back-end data.Integrate SAP Hybris Cloud for Customer

with SAP ERP quickly

• Rapid data migration to cloud solutions

from SAP

• SAP Best Practices for SAP Hybris Cloud

for Customer Integration

Highlights

V3.1505

Related Solutions

Solution Details (link)https://rapid.sap.com/bp/RDS_CFC_ERP_INT

https://rapid.sap.com/bp/RDM_SOD_SFSF


https://rapid.sap.com/bp/RDS_CFC_ERP_INT


Developing your Target SAP Hybris Front-Office Architecture4. Identify new Sales Opportunities through Digital Marketing Intelligence



Recommendation

Model

Know your

Customers



Offer

Model

Segment

Model

Products

Customer

ConsumerProduct

Catalog

Prices

Business

Partner

Product,

Prices

–SAP Hybris Sales Cloud /

Service Cloud

CustomerOpportu

nityTicket Product

Quote /

Order

System of

Engagement

Personalized

Recommendation

Personalized

Offers

Personalized

Storefront

“Click-

Stream”

Cart /

Quote

SAP

CRM (if existing)



Business

PartnerProduct

ASM*** Module

*** ASM: Assisted

Service Module

Core Enterprise Platform Order



** Same applies to SAP

Hybris Commerce Cloud

Leverage digital marketing intelligence

to enrich your pipeline

Business Ambition IV:

Lead

Activity



SAP Hybris Cloud for Customer – SAP Hybris Marketing

https://help.sap.com/saphelp_sapcloudforcustomer/en/SAP_Hybris/index.html

https://service.sap.com/cloud4customer

https://cloudintegration.hana.ondemand.com

http://scn.sap.com/community/rds-hybris/blog/2016/07/15/how-to-extend-your-marketing-solution-in-an-

integrated-sap-hybris-cloud-for-customer-scenario


https://help.sap.com/saphelp_sapcloudforcustomer/en/SAP_Hybris/index.html

https://service.sap.com/cloud4customer

https://cloudintegration.hana.ondemand.com/

http://scn.sap.com/community/rds-hybris/blog/2016/07/15/how-to-extend-your-marketing-solution-in-an-integrated-sap-hybris-cloud-for-customer-scenario




SAP Hybris Cloud for Customer – SAP Hybris Marketing Cloud

https://rapid.sap.com/bp/BP_S4H_MC_C4C

https://rapid.sap.com/bp/BP_S4H_MC_C4C

SAP Hybris as a Service (YaaS)


By 2018, more than 75% of all new

multi-enterprise processes will be

implemented as distributed

composite applications rather than

connected monolithic applications

Gartner 2015

““

Gartner 2015

By 2017, more than 20% of large

organizations will deploy self-contained

microservices to increase agility and

scalability

““


Microservice Searches – Trend Analysis

FROM TRENDY TECH TO BUSINESS VALUE

– Speed

– Agility

– Efficiency


MICROSERVICES BOOST DEVELOPER PRODUCTIVITY

Monolith development lifecycle Microservice development lifecycle

developers app delivery pipeline

build test release

developers services delivery pipeline

testbuild release

testbuild release

testbuild release

testbuild release

testbuild release

testbuild release


MICROSERVICES EXTENSIONS FOR SAP HYBRIS PRODUCTS


ENABLING NEW SERVICES

AND

COMMERCIAL MODELS


DIGITAL TRANSFORMATION

AND

BUSINESS AGILITY


YaaS Principles and Characteristics

Transparency

- Pay per use for

services

No Vendor Lock-in

- Deploy on any PaaS

- CF@SAP Cloud Platform

Open Standards

- CloudFoundry.org

No restrictions

- Services deployed or

number of objects per

user

Language Agnostic

- HTTP

Pre-built integrations

- Access / Connect to SAP

Hybris products


YaaS Services

All services are instantly

available

No upfront investment

You pay for what you

use

Billed monthly in arrears

Real-time cost tracking

No need to speak to

someone

Just subscribe and go

There are no restrictions

on services of objects

Short term contracts

Open to all

Cancel your subscription

at any time

It’s very simple to do

business with YaaS

On Demand Pay for use Easy Simple Commercials


CONNECTING SAP HYBRIS SOLUTIONS TO YAAS

SAP Hybris Cloud

SAP Hybris Commerce

SAP Hybris Product

Content Management

SAP Hybris Billing

SAP Hybris as a Service (YaaS) Microservices

SAP Hybris as a Service (YaaS)

Com

me

rce

Custo

mer

Engagem

ent C

ente

r

Loyalty

Pro

file

YaaS Connect

Furt

her

Mic

roserv

ice

ss

Cloud Foundry @ SAP Cloud Platform /

AWS / AZURE


MICROSERVICES COMMERCE STOREFRONT IS VERY DIFFERENT

Modular Storefront

Promotions & Coupon

Management

Cart

Checkout

OrderManagement

Payments

ProductContent

Customer Identity & Accounts

PersonalizationLoyalty

Management

Flexible. Extensible. Embeddable.


Fresh Food.

Always Accessible.

Solution

Easy-to-implement online shops built by

incorporating own software with Live Commerce

microservices and Yaas platform

Flexible, scalable, end-to-end service packages

to offer clients

Specialized product handling driven by

customer profiles & recurring purchases

Operational

efficiency through

digitization

Responsive

integration of sales,

marketing, and

communication

channels

Enhanced customer

satisfaction through

personalized service

Pre-configured

storefronts ready to

go live almost

instantly

Enabling SME’s to

create a new channel

to market using

existing inventory.

Activation of new

markets and

fulfillment channels

with low risk, low-

cost approach

Objectives

Enable retail grocers to sell

online and deliver regionally

using inventory from their

stores

Manage all aspects of client e-

commerce and logistics

’’ We looked at a number of alternatives, however, YaaS ticked

all the boxes and we believed the component based approach

was very much the way the software industry was going.’’

Eberhardt Weber, CEO, SAAS AG


FAST, EFFICIENT AND PLAYS NICELY WITH OTHERS

FLEXIBILITYSPEED AGILITY

Adding functionality & channels to existing Hybris Commerce customers

No vendor lock in –short subscription cycles

Scaling with our customers’ business

Low TCO delivery model

Quickly respond to market changes

Build new software with ease

Need new functionality?Switch it on!

Open architectures and plug & play features enabled by a lively partner eco-system

Easily integrate with existingsolutions in your landscape

Customise to meet yourspecific data and process requirements

Contact information:

Sven Feurer

SAP Hybris Solution Management & Strategy

Dietmar-Hopp-Allee 16

69190 Walldorf

[email protected]

Thank you.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company.

The information contained herein may be changed without prior notice. Some software products marketed by SAP SE and its distributors contain proprietary software components

of other software vendors. National product specifications may vary.

These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP or its affiliated

companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP or SAP affiliate company products and services are those that are

set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.

In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release

any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products,

and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The

information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various

risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements,

and they should not be relied upon in making purchasing decisions.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company)

in Germany and other countries. All other product and service names mentioned are the trademarks of their respective companies.

See http://global.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices.

© 2017 SAP SE or an SAP affiliate company. All rights reserved.

http://global.sap.com/corporate-en/legal/copyright/index.epx

SAP Hybris Strategy & Solution Discussion · 2018-10-25 · SAP Hybris Revenue Cloud Billing...

Documents

Transcript of SAP Hybris Strategy & Solution Discussion · 2018-10-25 · SAP Hybris Revenue Cloud Billing...

Sap hybris overview

SAP HYBRIS PLUGIN FOR ECLIPSE - EPAM Systems · SAP Hybris Competency Center to enhance project productivity, the plugin is the ideal Eclipse solution to complement our long line

HostLogic SAP Hybris Marketing Presentation€¦ · SAP Hybris Marketing Presentation . Business Environment SAP Hybris Marketing functionality Overview ... While companies have invested

SAP Hybris Marketing rapid-deployment solution: Software ...sapidp/012002523100007255562016E/… · 3.2 SAP Notes ... are required to implement the SAP Hybris Marketing rapid-deployment

Sap Hybris Certification

Accenture Interactive and SAP Hybris: Evolving the B2B ... · Accenture Interactive and SAP Hybris’ Customer Experience Platform is a powerful solution that can help you innovate,

SAP Hybris Cloud for Customer mit ORBIS - donar.messe.dedonar.messe.de/exhibitor/hannovermesse/2017/V534782/sap-hybris-cloud... · 3 SAP Hybris Cloud for Customer - Mehrwerte für

Sizing SAP Hybris Marketing

SAP Hybris Profile for Marketing & Commerce - YaaS · SAP Hybris Profile for Marketing & Commerce Enriching Marketing and Commerce, For a Richer Digital World Chris Dircks – Solution

SAP Hybris Solution Overview: SAP Hybris Cloud for ... · SAP Hybris Cloud for Customer 2 Why SAP Hybris Cloud for Customer Businesses need to deliver a seamless customer experience

SAP Hybris Solution Overview: SAP Hybris Cloud for ... · 2016 SAP SE or an SAP afflliate company. ... ACHIEVE DIGITAL TRANSFORMATION WITH SALES AND SERVICE SOLUTIONS The Digital

SAP hybris Marketing · 2016-04-22 · SAP HYBRIS MARKETING: SOLUTION VIEW 3rd Party Applications (for data & execution) SAP HYBRIS MARKETING 1st Party Applications Acquisition Convert

SAP Hybris Cloud CRM Event - SAP Hybris Cloud for Customer for Sales, Marketing and Service

SAP Hybris Commerce Leveraging the Public Cloudaws-de-media.s3.amazonaws.com/images/AWS_Summit_2018/June7/Amelia/SAP... · SAP Hybris Commerce Cloud 18 G -s 4 SAP Hybris places you

SAP hybris promo

SAP Hybris Commerce Make the most out of your solution ... SAP Hybris Expert Services portfolio for SAP Hybris Commerce includes: – Success Guarding Services – Optimization Services

SAP Hybris Commerce Integration with SAP · PDF fileSAP Hybris Commerce Integration with SAP CRM Release 2.1 Pritim Kumar August 25, 2016. Hybris-SAP CRM Integration Points ... Order

SAP Hybris Real-Time Communicator Extension · 1 SAP Hybris Real-Time Communicator Extension Installation Notes Version and Compatibility The SAP Hybris RTC extension is compatible

SAP Hybris Cloud for Service at GEBHARDT Sybit Case Study · SAP® Hybris® Cloud for Service solution to boost its after-sales business. The solution provides an overview of pending

Integration with SAP Hybris Marketing - Google Analytics ... · Integration with SAP Hybris Marketing ... with SAP Hybris Marketing - Google Analytics and ... Service Account Create