SAP hybris Marketing · 2016-04-22 · SAP HYBRIS MARKETING: SOLUTION VIEW 3rd Party Applications...
Transcript of SAP hybris Marketing · 2016-04-22 · SAP HYBRIS MARKETING: SOLUTION VIEW 3rd Party Applications...
[@thomas_ruhl]
SAP Forum für Customer Engagement & Commerce
SAP Hybris MarketingEngage in Context to Drive
Conversion and Loyalty
Relevant Customer Engagements
INCREASING CUSTOMER EXPECTATIONS
Ultra
Personal
Dynamically
Adapt
Not Creepy
MARKETING IS BROKEN
Marketers bombard customers with irrelevant
messages. Not targeted, not relevant
of online ads are ignoredSource: Google Display Benchmark Tool
99.94%
Email click through rate Source: Getresponse
3.57%
All digital channel response rate Source: DMA Response Rate Report 2015
0.62%
Source 1: “The Contextual Marketing Imperative”, Forrester Oct 2015
Marketers use 11 siloed channels on average…
HOLISTIC APPROACH TO MARTECH IS NEEDED
…and 15 separate systems
to house customer data
Capture and enrich dynamic marketing profiles
DATA IS THE FUEL
Real-time
individualizationPresentation of
relevant content across
all touchpoints
The customer
What they have done
What they may do
What they are doing now
Leverage the real-time contexts to deliver the best customer experiences
EXPLICIT
IMPLICIT
CONTEXT MAKES THE DIFFERENCE
SAP HYBRIS MARKETING: END-TO-END
Merge, match & enrich
Events & interactions
Campaignexecution inall channels
Plan, measure & optimize
Contexts, interests & predictions
Personalizedtargeting &
orchestration
Capturing response
Loyalty data
Market data & events
Sales & service data
Financial data
Industry data
Social media,
mobile, IoT
Extensions
Mobile &
social channel
Digital channel
Personalized
commerce
Interaction center
Lead, opportunity
E-mail, sms,
traditional
Extensions
Discover hidden trends and
anticipate buying behavior
with built-in predictive
analysis
Accurately target and segment from
any data sourceConsolidated view
of customers across
the enterprise
Gain insights into the
customer journey, identify
micro-segments
UNDERSTAND REAL-TIME CUSTOMER INTENTS
Dynamically capture and enrich marketing profiles across all sources
into a single view, gain insights into customer’s real-time intents
Accurately target and
segment from any data
source
Understand
customer’s
sentiments and
interests
Gain accurate
budget and expense
information
Accelerate the marketing processes
to react quickly to opportunities
MARKET WITH SPEED AND AGILITY
Proactively react to customer opportunities with increased visibility
and alignment of the marketing process, resources, and performance.
Increase collaboration and
transparency
Optimize marketing strategies
with real-time insights into
marketing performances
Create personalized
customer engagements
across channel
Remarket to
targeted customers
with timely offers
and promotions
DELIVER CONTEXTUAL EXPERIENCES ACROSS CHANNELS
Convert ‘in-the-moment’ opportunities to dynamically deliver
contextually relevant customer experiences across channels.
Deliver individualized
experiences with
relevant offers and
messages
Convert customers into loyal
advocates
SAP HYBRIS MARKETING: SOLUTION VIEW
3rd Party Applications
(for data & execution)
SAP HYBRIS MARKETING
1st Party Applications
Acquisition Convert Loyalty
Planning
Segmentation Recommendation
Insight
Batch & Events
Social providers
Mobile providers
Email Engines
Ad Providers
ERP, CRM, etc.
CAR, Billing, etc.
Commerce
Sales, Service
Marketing Data Management
Batch & Events
SAP HANA
OBJECTIVE SOLUTION
BENEFITS
• Move from retail- to consumer-centricity
• Create central golden consumer profile
across multiple channels, incl. Foot ID
• Flexible and extensible omni-channel
marketing platform
• Personalize merchandising online stores
• Engage directly with consumers
• SAP Hybris Commerce
• SAP Hybris Marketing
• SAP CAR
CUSTOMERCENTRICENGAGEMENT
• Simplified architecture, maintenance and user adoption
• Single platform to manage data and analytics capabilities
• Guiding sales with what activities to perform at each store
OBJECTIVE SOLUTION
BENEFITS
• Create 360 golden customer profile
• Provide high-speed segmentation
• Real-time data feeds for highest level of
accuracy
• Establish end-to-end marketing process
• SAP Hybris Marketing
• SAP CRM powered by HANA
PUTTING THECUSTOMER AT THE CENTER
• Engaging with consumers in a smart way
• Better customer experience
• Higher return on marketing investment (ROMI)
GET HANDS-ON EXPERIENCE
SAP HYBRIS MARKETING
FREE TRIAL
COMPONENTS INCLUDED:
• MARKETING DATA MANAGEMENT
• SEGMENTATION
• ACQUISITION (Campaign Management)
• PLANNING
• INSIGHT GO TO: bit.ly/trialsaphybrismarketing
THANK YOU
[@thomas_ruhl]