1. LinkedIn: Growing your network, building your brand Presented by Julie Murphy Pacific Institute for Research and Evaluation May 7, 2008

2. What is LinkedIn?

Free tool for professionals to connect & network

Goes beyond job search resource

Another venue for you to promote your:

• Personal/professional brand

• Company

• Professional associations (SALIS!)

3. What are its benefits?

Gives youonline visibility

You canbe found

You can see all the connections in your network and stay current with them

Collaborate with connections/Groups

You can find experts when you need them

4. Whats a personal brand?

You are not a can of soda

But like soda, you have unique attributes

Attributes are personalandprofessional

You need topublicizeormarke t these unique attributes

5. How do I do that on LinkedIn?

Want people to KNOW, LIKE & TRUST you

Have acompletepersonal profile

Build high value and quality connections

Participate in Group discussions and Questions/Answers

Write and receive recommendations

6. How do I begin?

You need agoal

Use that goal to create your strategy in how you build connections

Look for high value as well as high quality connections

Look at who is in 1 stand especially 2 nddegree network and how they can help you with that goal

7. Giving and getting

About being able to request help

Being able togivehelp, share connections, provide expertise

Give thanks and dont have rigid expectations.

8. Your profile

Your brand a first impression

Not just who you are but what you have to offer

Professionalandunique

9. Building connections

Level 1 is your width, Level 2 is your depth

Whats your strategy: open vs. closed

What are your personal LinkedIn rules?

10. Building connections - 2

How do you find people?

How do you invite them?

When do I use an Introduction?

What is Inmail?

11. Groups

Over 90,000 of them!

Companies, schools, and professional associations

SALIS could be one of them!

Use groups to collaborate with others

Can be open or closed

Generate topical discussions

Allow you access to group members connectionseven if they are not directly connected to you

12. Email notification from Group 13. Group discussion / news 14. Now that youve begun

Play around with available tools

Share your profile by linking it to your personal blog or putting it on your business card

Make an effort to spend a few minutes a day checking/maintaining your account

See tips and bibliography for more ideas

15. Wrapping up

LinkedIn vs. Facebook you dont have to choose

LinkedIn: 32 million users / professional network / Average age 41. From 19 to 32 million users in one year (Nielsen, 2009; Vermeiren, 2009)

Facebook: 200+ million users / social network / Average age 20 but greatest global growth ages 35-49 (Nielsen, 2009)

Complimentary tools that enhance different facets of your brand