Welcome to the Age of the Customer

Salesforce Platform Overview

Forward-Looking Statements

Statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

2013 • 2014 • 2015 2008 • 2009 • 20102011 • 2012 • 2013

2014 • 2015

2011 • 2012 2013 • 2014

2015

Most

innovative

companies in

the world

20KFY16 Employees

Salesforce: 4th Largest Enterprise Software Company in the World This Year

4th largest software company based on analyst consensus revenue for FY2017. Salesforce fiscal 2017 guidance provided November 18, 2015: "revenue for the company's full fiscal year 2017 is projected to be approximately $8.0B to $8.1B.”

$6.67BFY16 annual revenue

IoT

DataScience

Social

Mobile

Cloud

LAN/WAN

Client

Server

SNA

Mainframe

Terminal

The Age of the CustomerEverything and everyoneis connected

MillionsThousands Billionsof connected things of customer interactions

Trillions

Connect With Your Customers in a Whole New Way

Connected

Employees

Connected

CommunitiesConnected

Apps & Products

Connected

Partners

Connected

Customer

faster resolution time

+66%

Run Your Business From Your Phone

6B+smartphones

by 2020

Build 1-to-1 Customer Journeys

Connected products by 2020

75B

24°

Your company

of customer data has been analyzed1< % 77%

of customers are not engaged with companies

The Customer Gap

Your customers

IoT

DataScience

Social

Mobile

Cloud

Become a Customer Company

Connect to your customers in a whole new way

Run your business from your phone

Build 1-to-1 customer journeys

Get smarter about your customers

Global CRM Leader

7 industry leading apps.1 platform.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

The Gartner documents are available upon request from Salesforce.

Customer Success Platform in Action

Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Response sizes per question vary.

Average Percentage Improvements Reported by Salesforce Customers

increase in revenue

+ 37% + 47%

increase in agent productivity

increase in marketing ROI

+ 43%

increase in customer satisfaction

+ 45%

+ 55%

faster deployment

+ 48%

faster decision making

A Complete Platformfor Customer Success

Customer Success Services

Customer Success Platform

Complete CRM

Developer Success Platform

5.5 million apps

Force.com

Heroku Enterprise

AppExchange

Shield

Trailhead

Wave

Thunder

Lightning

Apps

AnalyticsCommunity

MarketingService

IoTSales

SuccessCommunity

2 million membersMVPs / Events / Community

SalesforceSuccess Services

SuccessEcosystem

SI’s / ISV’s AppExchange

Customer Success ManagersIgnite / Program Architects

Multitenant Cloud

Sell the way you wantLightning Platform & Ecosystem

Sell from anywhereSalesforce1 Mobile App

Sell smarterSalesforceIQ Inbox & Sales Wave Analytics

#1 Sales Application

SalesforceAutomation

Analytics CollaborationMarketing

AutomationMobile Platform

Casey Denby | Western Union

Sr. Manager, Operations

increase in sales revenue

+37%

Salesforce SteelBrick CPQQuote-to-Cash with Lightning Experience

Relationship Intelligence

Mobile Productivity IntuitiveSalesforce

AutomationContextual

Data

Accurate sales quotesCreate customer-friendly salesquotes easily

Faster Branded ProposalsBuild custom templates to match your business

Automated quote-to-cash processStreamline the journey from lead to revenue

faster quotes+80%

Sales Cloud Drives Customer Success

Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Response sizes per question vary.

Average Percentage Improvements Reported by Salesforce Customers

+ 37%

Win Rate + 43%

Lead Conversion

+ 44%

Sales Productivity

+ 48%

Forecast Accuracy

Increase in Revenue

+ 37%

Connected customer experience Lightning Platform & Ecosystem

Lightning Field Service

Service fasterLightning Service Console with LaunchPad

Service smarterService Wave Analytics

Personalized serviceService for Apps with SOS & Self Service Communities

#1 Customer Service Platform

Ellora Sengupta | Cisco

Sr. Manager, Service ITAgent Console Omni Channel Communities Knowledge Social Analytics

increase in agent productivity

+47%

Connect your entire workforceTools for agents, dispatchers & mobile employees

Smart Scheduling & dispatchAutomate scheduling based on skills, availability, and location

Manage work in real-timeUpdate work orders, change requests, and job status, on any device

Field Service Lightning

Agent Console Omni Channel Communities Knowledge Social Analytics

Service Cloud Drives Customer Satisfaction

Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Response sizes per question vary.

Average Percentage Improvements Reported by Salesforce Customers

+ 45%

Customer Retention

+ 45%

Decrease in Support Costs

Faster Case Resolution

+ 48%

+ 47%

Agent Productivity

Increase in Customer

Satisfaction

+ 45%

1 to 1 customer journeysJourney Builder

Every channel, every deviceEmail, mobile, social, ads, web & IoT

Connected CRMMarketing Cloud Connect to sales, service & apps

Predictive marketingPredictive Journeys

#1 Marketing Application

Scott Jampol | OpenTable

SVP, MarketingJourneys Audience Personalization Content Analytics Omni Channel

increase in marketing ROI

+43%

Marketing Cloud Drives Marketing ROI

Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Response sizes per question vary Salesforce Predictive Intelligence Benchmark Report conducted 2013 on 140 million interactions sent by Marketing Cloud customers.

Average Percentage Improvements Reported by Salesforce Customers

Increase in Marketing ROI

+ 43%+ 40%

Increase in Revenue Influence

+ 41%

Lift in Conversion

Lift in Revenue per Web Session

+ 53%

+ 46%

Faster Campaign

Deployment

Connect to business processPlatform for embedded files, records & data

Connect smarterPersonalized content & recommendations

Connect fasterLightning Community Builder & Community Templates

Connect everywhereRich, branded mobile experience

#1 Community Platform

Sami Kamangar | Pono

Marketing Director1 to 1 Content Analytics

Community Templates

ModeratorConsole

BusinessIntegration

Actions

increase in customer satisfaction

+45%

Connect all your customer dataWave Platform

Get answers, fasterSales Wave & Service Wave Apps

Take action, instantlyWave Actions in Salesforce

Make decisions from anywhereWave Mobile

Get Smarter About Your Customers

Brook Colangelo | Houghton Mifflin Harcourt

EVP & CTOAny Data Self Service Collaboration Actionability Mobile Governance & Trust

faster decision making

+48%

#1 Cloud App Dev Platform

Fast development for everyoneLightning App Builder & Process Builder

Modern developer experienceHeroku Enterprise & Lightning Design System

#1 enterprise ecosystem AppExchange & Lightning Components

Trusted, scalable & connectedSalesforce Shield, Connect & Thunder

Selina Suarez | New Leaders for New Schools

Director, Salesforce InitiativesTrusted Platform App Exchange Speed & Agility Productivity Apps Engagement Apps Connected Apps

faster app deployment

+47%

The Fastest Path from Idea to App

Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Response sizes per question vary.

Average Percentage Improvements Reported by Salesforce Customers

+ 52%

Coding Productivity

+ 52%

Faster Integration

+ 55%

FasterDesign

+ 55%

Faster Deployment

Decrease in IT Costs

48%

Introducing the IoT CloudPowered by Thunder

Powered by Thunder Real-Time Trigger Action Intuitive UI 1-to-1Connected to

Salesforce

Capture events from any device and app

Build intelligent real-time logic

Engage proactively and 1 to 1

Become a Customer Company

Allianz Dramatically Improves Rep Performance

Global Collaboration to share best practices on financial trends

Integrated disparate systems and processes

350 brokers in Sales Cloud

17%Higher Close Rates

McDonald’s Drives Local Customer Connections on Social

Rolled out unique Facebook pages to all 14,500 restaurants(biggest brand deployment on Facebook)

Share content with Marketing to engage the community and address customer satisfaction issues

Moving to supplement organic social campaigns with paid campaigns at the local level

Symantec Connects with Customers on Social in Time of Crisis

Prominent information on security incidents are broadly discussed and shared on social media

Monitors trending conversations and develops relevant editorial content in real-time

Marketing, sales, and support teams capitalize on the opportunity to build customer relationships

GE Capital Transforms Customer Conversations with Analytics Cloud

Enables Global Relationship Managers to have data driven conversations with customers

Provides managers with a single view of customers to identify trends & opportunities

Shortens decision making time from months to minutes

“The Salesforce1 Platform connects homeownersand contractors with our products from anywhere.”Beth Wozniak, President ECC

Honeywell Connects Contractors and Homeowners with Apps

Built integrated mobile app connecting product, employees, contractors and customers

Mobile access across entire community, allows 10K contractors real time access to customers

Connected products provide opportunity to deliver proactive customer service

thank y u