Welcome to: Sales Coaching to Maximize Performance and Build Strong Relationships
Sales for Entrepreneur- Building Relationships
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Transcript of Sales for Entrepreneur- Building Relationships
7. Building Relationships
Ensure the customer has an emotional
connection to your company and you
1. Show more interest in them than in getting their money
2. Constantly look to add value to their work
3. Be authentic in your communication
Learn about what makes their job easier
Find out what gets them promoted or
noticed by senior management
Find out how you can save them time
Provide industry insights based on your work with other customers
Organize a lunch or dinner with their peers at other companies
Send a monthly email of key articles related to their work
Competitive salaries, New blog posts, etc.
Share your product roadmap, company direction
Address service / quality issues early and outline plan to rectify
Mention your product limitations
and your plans to address them
1. You have to go drinking and party with them
2. You have to make it “worth their while”
3. Every meeting with the client needs to be face-to-face
7. Building Relationships