Social  Media  and  Student  Affairs  

                                   

Duke  University  Student  Affairs  Social  Media  Training  July  20,  2011  

Effective Social Media Communications

Marketing principles still apply! •  Think about the audience •  Think about the purpose •  What is success? •  Allocate resources •  Create accounts •  Listen first •  Make sure you are easy to find •  Be human. Don’t forget, it’s a conversation. Converse! •  Measure and measure again •  Finally, repeat above

Personal vs. Professional

Two  op@ons:  •  Separate  profiles/accounts  •  Use  privacy  seDngs  

Best  prac@ces  •  Use  privacy  seDngs,  but  don’t  trust  them  •  Have  good  values  and  good  sense  •  Create  an  online  persona  and  be  real    Remember:  What  happens  on  social  media,  stays  on  social  media  

Creating effective social media posts

•  Be polite and respectful •  Be real •  Don’t try to sell •  Always monitor •  Be prompt •  Consistency is key •  Retweet and repost •  Respond on an individual basis •  Stay current •  Stay positive

Let’s get started with Twitter

TwiLer  glossary    Twi4er  Term   Meaning  

Tweet   A  post  or  update,  under  140  characters  

RT   Re-­‐tweet.  This  means  the  tweet  is  sharing  something  that  someone  else  already  posted.  

@   This  @  symbol  is  used  in  front  of  a  username  to  direct  that  user’s  aLen@on  to  your  tweet.  

#  or  Hashtag   Hashtags  are  a  standard  way  to  follow  a  discussion  about  a  trend,  event  or  topic.  This  allows  for  searchability.  

TwiLer  Trending   Keywords  and  hashtags  that  are  men@oned  on  TwiLer  become  trends  –  can  be  based  on  geography.    

hLp://twiLer.com/#!/search?q=%23socialduke    

How do programs and events fit in?

Facebook  page  or  event?  

 

How do programs and events fit in?

TwiLer  account  or  hashtag?  

 

DukeMobile for Mobile Devices DukeMobile: m.duke.edu IOS, Droid and Blackberry apps Suite of applications includes a

directory, maps, news, course offering info and videos.

Ques@ons/Resources  

•  Lynda.com  •  socialmedia@duke.edu  •  hLp://cit.duke.edu/2010/09/socialmediaworkshop/  •  hLp://socialmedia.duke.edu/  

Contact  Cara  Rousseau  919.491.5018  Cara.rousseau@duke.edu  @CaraRousseau