Norway - Open for business

Fredrik SyversenDirector Industry Development

Overview• About IKT-Norge• Norway and ICT• Norway as a technology leader• Why choose Norway• Our core strengths• Partnering possibilities

IKT-Norge• Largest business association for the ICT industry.• Membership of 400 companies with total turnover of 15 bill. Euro.• Represents all parts of the ICT value chain, from content

providers to infrastructure.• International network

o member of EICTA, WITSA, and ICC• Sets the ICT industry on the agenda – in politics, in media, in the

business- and financial community and in the the general public.• Promotes R&D, export- and internationalization and innovation

within the ICT industry

Perception of Norway...

www.ikt-norge.no

This is Norway

Made by FUNCOM

This is Norway

Made by Vizrt

This is Norway

Made by Tandberg

This is Norway

Made by Qt/NOKIA

This is Norway

OS for kids made by Easybits Software

Why Norway is ahead

Current situation

• OSEX :• Oil price down over 50%--but on the way up• Unemployment on the way up...but lowest in Europe• The ICT-sector is not hurting now...but....• Expect little or no increase in growth next year• Effect on sales

– This time... positive given a bulletproof business case.... P– ricing is vital– RoI backed by evidence based business case

What the numbers say...

ATH 530 - Crisis: 230 - Current: 345

The ICT sector is booming• ICT market is highly mature• Norwegian companies are among the first to adopt and

implement new solutions.• Rapid process of modernization in the public sector based on

ICT solutions.• Norwegian ICT increasingly merits international attention, and

several Norwegian ICT companies are represented in theDeloitte FAST 500 ranking.

• Overwiev of the biggest industries in Norway1. Oil & Gas 279 bill. NOK2. Constructions 183 bill NOK3. ICT-sector 166 bill NOK4. Food –sector 124 bill NOKo Forestry 31 bill NOKo Software industry 27 bill NOKo Fisheries 23 bill NOK

10 reasons for choosing Norway1. World leader in wireless communications, the Internet and new media2. Excellent innovation and entrepreneurial climate3. Sophisticated personal and industrial IT usage4. World class IT and telecom infrastructure5. Outstanding test market6. Competitive workforce with good language skills7. Management skills, well suited for a global high-tech economy8. A well-developed financial market9. Internationally-oriented society10.High industrial productivity and profitability

Last but not least: Wealthy and willing to invest in technology

Our core strengths• Humanizing technology

o Technology whichenables human interaction

o User interfaces• Applications for mobile

communicationso Browsers: eg Operao Search:eg FASTo SDK: eg TROLLTECH

• Open Source solutions

• Telecom solutionso Tandbergo Telenor

• eGovo Public services 24/7o ICT for health care

EPJo ICT for education

LMS

Case: eHealth

Operating systems/Tools

IP TelephonyFixed/wireless

NetworkFixed/wireless

Digitaldictation

Patient signal

Applik.Data

St. Olav

Applik.Data

DMF/NTNU

Pasient terminal

Pheripherals

Intelligentwiring

NorskHelsenett

Message server

Log on/auhentication

TV distributionAudio/Video

Alarm/911

MDA

Active Directory

Pasient

Syke-pleier

Doctor

Assistantnurse

StudentProfesor

Bio-Ing.

Adminworker

Approaching the Norwegian market

• Excellent products and services• Reference customers...

– Norwegian if not....– ...Scandinavian if not...– ....North-European if not..– ... Personal contact

• We are willing to take a risk...but..– We have a rigid system on:

• Deliverance on promise• Be open on problems, we like that...• Triple check if specs are understood

• Seing is believing..– Must see the facilities and meet management

Norway open for business

• We need:o International partners who can provide:

Market knowledge Market access The packaging of a product or a service Tie innovation with market orientation Hardware to our software Outsourcing opportunities

Contact: Fredrik Syversen, IKT-NorgeFs@ikt-norge.no