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Transcript of Russia sausages market
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Phone number: +7 495 988 96 06
e-mail: [email protected] www.indexbox.ru
Demo-Version
Russia: Sausages
Market
Analysis and Forecast to 2017
June 2012
Marketing Research
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
Brief Overview
The report on the Russian sausages market contains:
Analysis and forecast of market dynamics;
Structure of consumption by region;
Analysis of domestic production, market shares of the main market players;
Analysis of exports and imports;
Analysis of factors, influencing the development of the market;
Analysis of raw materials’ base;
Assessment and forecast of market development;
Financial and economic profiles of the leading companies in the industry.
Methodology:
Expert interviews with top managers of the largest players on the market;
Analysis of information, received from the main market participants;
An analysis of statistical information:
o Federal Service of State Statistics (Rosstat);
o The Federal Customs Service (FTS);
o The Ministry of Economic Development;
o The Federal Tax Service;
o Industry associations.
The report contains information on the following commodity groups:
Sausages (including with minced meat);
Blood sausages;
Smoked sausages.
The report will allow you to:
1. Identify key indicators of the market, build your own business forecasts, based on
market data;
2. Evaluate the growth potential and threats in the market.
Key figures presented in the report on the Russian sausages market:
Volumes of production, exports and imports;
Indicators of market development;
Consumption indicators.
The report contains the consensus market forecast based on the average value of the
forecasts of market participants. As market experts are considered: manufacturers,
importers, wholesale distributors, high-volume consumers, professional associations and
unions, and trade publications. The experts, participating in the survey, are provided with
special conditions on the purchase of the reports.
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
Why People Choose Us
• We have been professionals in marketing research for over 9 years, and have
completed over 1000 industry studies which are updated on a regular basis.
• We collect data via expert interviews with market participants. Industry experts
verify all secondary information used in the report.
• We have an extensive database of economic information in almost every sector of
the economy. Cross-analysis of related industries enables our clients to get a
complete picture of the market of interest.
• Our own research methodology guarantees the consistently high quality of our work.
• We offer unique and individualized customer service:
o Personal account on the website with a personal manager;
o Monitoring of the status of your order online;
o Pre-sale specialist advice and answers to post-purchase questions.
• We offer special conditions for the actualization of our research reports. If interested,
find out about these conditions from our specialists now!
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
Research Design
The purpose of the study is to analyze the state of the Russian sausages market and build a
forecast of the industry in the medium term.
Geography of the research: Russia
Methodology
1. Analysis of secondary market data:
Secondary data refers to data from the Internet (industry portals, competitors’ sites,
shopping sites, articles and reviews, reference materials), specialized publications, state and
private media companies, marketing agencies, commercial databases, “IndexBox
Marketing” own research.
2. Analysis of Materials from Market Participants (price lists, brochures, etc.):
Data collection from market participants is needed to analyze the specifics of the market
and the parties involved in it, their pricing and assortment policy. Data on market
participants is gathered during the analysis of secondary information, and also by sending
requests for price lists and other presentation materials.
3. Expert Interviews with Market Participants
The analysis of secondary information is completed by expert interviews with
representatives of market participant companies – manufacturers and trading companies.
Our approach to the estimation
The consensus market forecast is the average value of the forecasts of market participants
(experts).
Experts
As market experts are considered: manufacturers, importers, wholesale distributors, high-
volume consumers, professional associations and unions, and trade publications. Expert
opinions are collected during telephone interviews conducted by IndexBox on a regular
basis (the standard is every six months, but can be more often, based on a special request
or under conditions of high volatility in the market). IndexBox has created an extensive
database of experts within key industries. The experts, participating in the survey, are
provided with special conditions on the purchase of the reports.
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
Accuracy of forecasts
The accuracy of forecasts is verified by experts in the given industry, based on the historical
period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to
create the overall average forecast
Indicators
1. Consumption: Consumption is the main index estimated by our experts and features
the dynamics of consumption in real terms in the short to medium term. Experts give
an estimate of the potential volume of consumption in accordance with their
expectations and production plans (for manufacturers).
2. Internal production: It is based on the projected volume of consumption and production
capacity in any given industry, assessing, of course, and factoring in the dynamics of
domestic production.
3. Imports and Exports: Takes into account the retrospective dynamics of export-import
operations, strengths and weaknesses of the domestic production, changes in
legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of
a product, an assessment of the dynamics of imports and exports.
Page 6 from 30 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Sausages Market. June 2012 (Demo-version)
Table of Contents 1. Executive summary
2. Research design
3. Classification of sausages
4. Characteristics of the raw materials’ base
4.1. Meat of bovine animals
4.2. Pork meat
4.3. Poultry meat
5. Technology of production of sausages
6. Characteristics of the Russian sausages market in 2008 – 2011. Forecast for
2012 - 2017
6.1. Volume and dynamics of the Russian sausages market in 2008 – 2011. Forecast
for 2012 - 2017
6.2. Structure of the sausages market: production, exports, imports, consumption
7. Characteristics of the domestic production of sausages in 2007 - June 2012
7.1. Volume and dynamics of the production of sausages, including the ones from
minced meat in 2007 - June 2012
7.2. Volume and dynamics of the production of blood sausages in 2007 - June 2012
7.3. Volume and dynamics of the production of smoked sausages in 2007 - June 2012
7.4. Structure of production of sausages by regions of the Russian Federation
7.5. Production capacities and their level of loading
7.6. Level of concentration of production and characteristics of competition on the
market
7.7. Main manufacturers of sausages and their corresponding market shares
7.7.1. Holding “Ostankino”
7.7.2. CJSC “Mikoyanovskiy Meat Factory”
7.7.3. CJSC “Meat Processing Factory Stupino-Ostankino”
7.7.4. OJSC “Myasoprom-Korovino”
7.7.5. OJSC “Tsaritsyno”
7.7.6. CJSC “Partner-F”
7.7.7. OJSC “Dubki”
7.7.8. OJSC “Group Cherkizovo”
7.7.9. Group of companies “Prodo”
7.7.10. OJSC “Krasnaya polyana Plus”
7.7.11. OJSC “Perm Poultry Factory”
7.7.12. OJSC “Udmutia Poultry Factory”
7.7.13. LLC “Mezheninovskaya Poultry Factory”
7.7.14. LLC “Predpriyatie”
7.7.15. CJSC “Proletariy”
7.7.16. OJSC “Cosmos”
7.7.17. OJSC “Kompaniya”
7.8. Investment projects in the industry
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
8. Characteristics of the prices of sausages
8.1. Dynamics of manufacturers’ prices of sausages in 2007 - June 2012
8.2. Comparison of manufacturers’ prices by Federal Districts of the Russian Federation
8.3. Dynamics of retail prices of sausages in 2009 - June 2012
9. Characteristics of the imports of sausages to the Russian market
9.1. Volume and dynamics of the imports of sausages
9.2. Manufacturing countries, leading suppliers of the imports of sausages to the
territory of the Russian Federation
9.3. Foreign companies, manufacturers of the sausages, imported to the Russian
Federation
9.4. Russian companies, recipients of the imports of sausages
9.5. Structure of the imports of sausages by regions of the Russian Federation
10. Characteristics of the Russian exports of sausages
10.1. Volume and dynamics of the Russian exports of sausages
10.2. Recipient countries of the Russian exports of sausages
10.3. Manufacturing companies, supplying sausages for exports
10.4. Sending regions of the Russian exports of sausages
11. Factors, influencing the development of the sausages market
11.1. Level of welfare of the population
12. Characteristics of the consumption of sausages
12.1. Volume and dynamics of consumption of sausages in 2008 – 2011. Forecast for
2012 - 2017
12.2. Volume and structure of the consumption of sausages by Federal Districts of the
Russian Federation
12.3. Balance between production and consumption of sausages in 2008 - 2011
13. Forecast for development of the sausages market in 2011 - 2017
13.1. Evaluation of the potential volume of supply of sausages in 2012 - 2017
13.2. Evaluation of the development of the sausages market after Russia’s accession to
the WTO
Appendix 1. Financial and economic indicators of the industry
• Revenues (net) from the sales of the products in 2006-2010 , in billions of RUR
• Commercial and management expenses in 2006-2010 , in billions of RUR
• Cost of goods sold in 2006-2010 , in billions of RUR
• Net profits from the sales of the products in 2006-2010 , in billions of RUR
• Investments in the industry in 2006-2010 , in thousands of RUR
• Average number of employees in the industry in 2006-2010
Appendix 2. Profiles of the leading manufacturers
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
Data, presented in tables
• Dynamics of the sausages market in 2007-2017
• Production of sausages in 2007- June 2012, in thousands of tons
• Volume of production of sausages by types in January - June 2012, in thousands of
tons
• Production of sausages by Federal Districts of the Russian Federation in 2007 - June
2012, in thousands of tons
• Usage of the annual average production capacities for the manufacturing of sausages
in 2005 - 2011 by regions of the Russian Federation, in %
• Average manufacturers’ prices of sausages in the Russian Federation in January 2007
- June 2012
• Volume of the imports of sausages by manufacturing countries in 2011, in thousands
of tons
• Volume of the imports of sausages by manufacturing companies in 2011, in
thousands of tons
• Volume of the imports of sausages in the Russian Federation by importing companies
in 2011, in thousands of tons
• Volume of the imports of sausages by regions of the Russian Federation in 2011, in
thousands of tons
• Volume of the Russian exports of sausages by recipient countries in 2011, in
thousands of tons
• Volume of the Russian exports of sausages by manufacturing companies in 2011, in
thousands of tons
• Volume of the Russian exports of sausages by sending regions in 2011, in thousands
of tons
• Dynamics of the disposable resources of households (per 100 people), in the Russian
Federation in 2000- 2011, in thousands of RUR
• Differentiation of incomes of the population in 2005-2011
• Deviation of the incomes by Federal Districts of the Russian Federation from the
national average in 2004-2011
• Consumption of sausages in 2011, in thousands of tons
• Average manufacturers’ and importers’ prices of sausages in the Russian Federation
in June 2011
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
Data, presented in figures
• Volume of supply on the sausages market in 2007-2017
• Production of sausages in 2009 - June 2012 , in thousands of tons
• Production of sausages in January 2008 - June 2012, in %, to the analogical period of
the previous year
• Production of sausages in 2008-2011 , in thousands of tons
• Structure of production of sausages in January - June 2012 by types, in thousands of
tons
• Structure of production of sausages by Federal Districts of the Russian Federation in
January - June 2012
• Structure of production of sausages by Federal Districts of the Russian Federation in
2005-2011
• Capacities for the production of sausages by Federal Districts of the Russian
Federation in 2011, in thousands of tons
• Level of usage of the annual average manufacturing capacities for the production of
sausages in 2000-2011 , in %
• Commissioning of production capacities for sausages production in the Russian
Federation in 2000-2011 , in thousands of tons
• Indexes of the average manufacturers’ prices of sausages in the Russian Federation
in January - June 2012
• Indexes of the average manufacturers’ prices of sausages in the Russian Federation
in January - June 2012
• Dynamics of the average manufacturers’ prices of sausages in the Russian Federation
in January 2009 -June 2012, deviation in %, to the analogical period of the previous year
• Comparison of the average manufacturers’ prices of sausages by Federal Districts of
the Russian Federation, in June 2012
• Dynamics of the imports of sausages in the Russian Federation in January- June
2012, in thousands of tons
• Structure of the imports of sausages in the Russian Federation by manufacturing
countries in 2011
• Structure of the imports of sausages in the Russian Federation by manufacturing
companies in 2011
• Structure of the imports of sausages in the Russian Federation by importing
companies
• Structure of the imports of sausages by regions of the Russian Federation in 2011
• Dynamics of the Russian exports of sausages in 2011, in thousands of tons
• Structure of the Russian exports of sausages by recipient countries in 2011
• Structure of the Russian exports of sausages by manufacturing companies in 2011
• Structure of the Russian exports of sausages by sending regions in 2011
• Dynamics of consumption of sausages in the Russian Federation in 2009-2017 , in
thousands of tons
• Distribution of the total volume of monetary resources of the population in 2011 by
groups
• Average deviation of the per capita income by Federal Districts of the Russian
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
Federation from the national average in 2000-2011
• Shares of volume of free monetary resources by Federal Districts of the Russian
Federation compared to the national average
• Dynamics of consumption of sausages in the Russian Federation in 2007-2017 , in
thousands of tons
• Consumption of sausages in Europe in 2011, in kilograms/person
• Dynamics of consumption of sausages in Russia in 2011
• Consumption of sausages by Federal Districts of the Russian Federation in 2011
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
Executive Summary*
…
The volume of supply on the Russian sausages market in 2012 was almost … tons, which is
…% higher than the the same figure for 2011. It should be noted that the volume of
imported products on the sausages market was …%.
The volume of production of sausages in 2012 was … tons, which is …% higher than the
volume of production in 2011.
The largest share (…%) of all sausages manufactured in the Russian Federation in 2012
belongs to the … Federal District.
In 2012, the import volume of sausages in Russia amounted to … tons in physical terms and
to … thousand USD in value terms.
In 2012, the volume of the Russian exports of sausages was … tons, which was equal to …
thousand USD in value terms.
…
*The information provided from this point on in this demo version is for illustrative purposes
only, so that you can get a general overview of how our reports look like. If you need more
information, you can contact us at: [email protected].
Key figures and
conclusions
about the market
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
6. Characteristics of the Russian
sausages market
...
6.1. Volume and dynamics of the Russian sausages market in
2007 - 2012. Forecast for 2012 – 2017
The volume of supply on the Russian sausages market in 2012 was almost … tons, which is
…% higher than the the same figure for 2011. It should be noted that the volume of
imported products on the sausages market was …% of the total market.
Source: Data (“Rosstat”, “FTS”), Analysis (“IndexBox”)
Fig. 1. Volume of supply on the sausages market in 2008 - 2012 and forecast
for 2013 -2017, in thousands of tons (base scenario)
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
6.2. Structure of the sausages market in Russia: production,
exports, imports, consumption
The volume of imports of sausages in 2012 was about … tons, which was …% of the total
market volume. A more detailed analysis of the imports and exports is presented below.
Table 6. Volume and dynamics of the sausages market in 2008 - 2012 and
forecast until 2017, in thousands of tons
2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017F
Volume of
production In units
… … … … … … … … …
In %, to the
previous year
…% …% …% …% …% …% …% …%
Volume of exports
In units … … … … … … … … …
In %, to the
previous
year
…% …% …% …% …% …% …% …%
Volume of imports
In units … … … … … … … … …
In %, to
the previous
year
…% …% …% …% …% …% …% …%
Volume of total supply
In units … … … … … … … … …
In %, to
the previous
year
…% …% …% …% …% …% …% …%
Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)
Fig. 6. Volume and dynamics of the sausages market in 2008 - 2012 and
forecast until 2017, in thousands of tons
2008 2009 2010 2011 2012 2013F 2014F 2015F 2016F 2017F
Production Consumption
Exports Imports
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
7. Characteristics of the domestic
production of sausages in Russia in
2007 - 2012
…
7.1 Volume and dynamics of sausages production in 2007 -
2012
In 2011, the volume of production was higher than for the analogical period of the previous
year.
Source: Data (“Rosstat”), Analysis (“IndexBox”)
Fig. 8 Sausages production in 2007 - 2011, in thousands of tons
Characteristics of domestic production
- Volume and dynamics by type of
product
- Production capacities
- Structure of production
- Main producers and their market shares
Page 16 from 30 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Sausages Market. June 2012 (Demo-version)
Source: Data (“Rosstat”), Analysis (“IndexBox”)
Fig. 9 Sausages production in 2011 - 2012, in thousands of tons and in %, to the
previous year
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
7.6 The main manufacturers of sausages and their
corresponding market shares
The main manufacturers of sausages in Russia in 2011 were Company A, Company B, and
Company C. They produced …, …, and … tons, respectively. They were followed by Company
D (… tons, equal to …% of the total production) and Company E (… tons - …%).
Table 16. Characteristics of the largest manufacturers of pig iron in Russia in 2010
- 2011, in thousands of tons
Manufacturer Region
Production
of sausages,
in tons
Market
share
… … … …
… … … …
… … … …
… … … …
… … … …
… … … …
OTHERS … …
TOTAL … …
Source: Data (Company data), Analysis (“IndexBox”)
…
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
8. Characteristics of sausages prices 8.1. Dynamics of manufacturers’ prices of sausages
Manufacturers’ prices of sausages have been fluctuating a lot in the last 5 years – from … RUR/ton in 2007, through … RUR/ton in 2009
to … RUR/ton in December 2012. In 2012, the prices were lower in …, when they were equal to … RUR/ton. They reached their highest
value in …, when they were … RUR/ton, which was …% more, compared to the analogical period of the previous year.
Table 20. Average manufacturers’ prices1 of sausages in Russia in January 2007 – November 2012
2007 2008 2009 2010 2011 2012
In RUR/ ton
In RUR/ ton
In RUR/ ton
In RUR/ ton
In RUR/ ton
In % to analogical period of the
previous year
In % to December of the previous
year
In % to the
previous
month
In RUR/ ton
In % to analogical
period of the previous
year
In % to December of the previous
year
In % to the
previous
month
January … … … … … …% …% …% … …% …% …%
February … … … … … …% …% …% … …% …% …%
March … … … … … …% …% …% … …% …% …%
April … … … … … …% …% …% … …% …% …%
May … … … … … …% …% …% … …% …% …%
June … … … … … …% …% …% … …% …% …%
July … … … … … …% …% …% … …% …% …%
August … … … … … …% …% …% … …% …% …%
September … … … … … …% …% …% … …% …% …%
October … … … … … …% …% …% … …% …% …%
November … … … … … …% …% …% … …% …% …%
December … … … … … …% …% …% … …% …% …%
Source: Data (“Rosstat”), Analysis (“IndexBox”) 1 Manufacturers’ prices – subject to registration, as a rule, are the actual prices of produced and shipped in the current month production for the domestic market (excluding value added tax, excise duty and other taxes not included in the cost).
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
9. Characteristics of the imports of
sausages to the Russian market 9.1. Volume and dynamics of the Russian imports of
sausages
…
The volume of Russian imports of sausages in 2011 was … tons. The largest amount of
sausages was imported in …, when were imported … tons.
Table 22. Dynamics of the imports of sausages in the Russian Federation in
January-December 2011, in tons
Month Quantity, in thousands of tons In %, to the previous month
January …
February … …%
March … …%
April … …%
May … …%
June … …%
July … …%
August … …%
September … …%
October … …%
November … …%
December … …%
Total …
Source: Data (“FTS”), Analysis (“IndexBox”)
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 18. Dynamics of the imports of sausages in the Russian Federation in January-
December 2011, in tons
9.2. Manufacturing countries, leading suppliers of the imported
sausages on the territory of the Russian Federation
Country A was the leader in terms of imports of sausages (in physical terms) in 2011, with
a share of …% of the total. The country imported … tons of sausages in 2011. The second
place was taken by Country B, which in 2011 imported … tons of sausages (a share of …%,
respectively). In the third place was Country C with a share of …%.
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 20. Structure of the imports of sausages in the Russian Federation by
manufacturing countries in 2011 in physical terms
Table 24. Volume of the imports of sausages in the Russian Federation by
manufacturing countries in 2011, in tons
Country of origin Net weight, in tons Share, in %
Country A … …%
Country B … …%
Country C … …%
Country D … …%
Country E … …%
OTHERS … …%
TOTAL … …%
Source: Data (“FTS”), Analysis (“IndexBox”)
9.3. Foreign companies, manufacturers of the sausages, imported
to the Russian Federation
Company A was the leader in terms of imports of sausages (in physical terms) in 2011, with
a share of …% of the total. The company imported … tons of sausages in 2011. The second
place was taken by Company B, which in 2011 imported … tons of sausages (a share of
…%, respectively). In the third place was Company C with a share of …%.
25.0%
20.8%
16.7%
12.5%
8.3%
16.7%
Country A
Country B
Country C
Country D
Country E
OTHERS
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 22. Structure of the imports of sausages in the Russian Federation by
manufacturing companies in 2011 in physical terms
Table 26. Volume of the imports of sausages in the Russian Federation by
manufacturing companies in 2011, in tons
Manufacturing company Net weight, in tons Share, in %
Company A … …%
Company B … …%
Company C … …%
Company D … …%
Company E … …%
OTHERS … …%
TOTAL … …%
Source: Data (“FTS”), Analysis (“IndexBox”)
25.0%
20.8%
16.7%
12.5%
8.3%
16.7%
Company A
Company B
Company C
Company D
Company E
OTHERS
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
10. Characteristics of the Russian
exports of sausages 10.1. Volume and dynamics of the Russian exports of
sausages
…
The volume of Russian exports of sausages in 2011 was … tons. The largest amount of
sausages was exported in …, when were exported … tons.
Table 31. Dynamics of the exports of sausages in the Russian Federation in
January-December 2011, in tons
Month Quantity, in thousands of tons In %, to the previous month
January …
February … …%
March … …%
April … …%
May … …%
June … …%
July … …%
August … …%
September … …%
October … …%
November … …%
December … …%
Total …
Source: Data (“FTS”), Analysis (“IndexBox”)
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 27. Dynamics of the exports of sausages in the Russian Federation in January-
December 2011, in tons
10.2. Recipient countries of the Russian exports of sausages
In 2011, the main recipient country of the Russian exports of sausages was Country A. Its
share in physical terms was …%. It was then followed by Country B (…%) and Country C
(…%). To Country D and Country E were exported …% and …%, respectively. The combined
share of the other countries is …%.
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 29. Structure of the Russian exports of sausages by recipient countries in
2011 in physical terms
Table 33. Volume of the Russian exports of sausages by recipient countries in
2011, in tons
Recipient country Net weight, in tons Share, in %
Country A … …%
Country B … …%
Country C … …%
Country D … …%
Country E … …%
OTHERS … …%
TOTAL … …%
Source: Data (“FTS”), Analysis (“IndexBox”)
…
25.0%
20.8%
16.7%
12.5%
8.3%
16.7%
Country A
Country B
Country C
Country D
Country E
OTHERS
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
12. Characteristics of consumption
of sausages 12.1. Volume and dynamics of consumption of sausages in
2008 - 2012. Forecast for 2013 - 2017
The volume of consumption of sausages in 2012 was … tons, which was …% more,
compared to 2011. In 2011 was noted the largest drop in the consumption of sausages in
recent years - a decline of …% to … thousand tons. Another decline in recent years was
observed in 2009, when the growth rate was …%, compared to 2008. At the end of 2012,
the consumption of sausages almost reached the level in 2010, but the growth is not yet
possible to reach the pre-crisis levels of 2007 - 2008.
According to forecasts, the favorable development of the consuming industries can help
consumption of sausages increase in the next few years with rates of …-…% annually. Thus,
by 2017, the consumption can reach … million tons. The demand for sausages in the
country will be met, as before, by the Russian manufacturers, who account for over …% of
the market.
Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”)
Fig. 40. Dynamics of consumption of sausages in the Russian Federation in
2008 – 2012 and forecast until 2017, in thousands of tons
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
12.2. Structure of consumption of sausages by industries
Currently, the largest shares in the consumption of sausages are taken by Industry A (…%)
and Industry B (…%). Industry C accounts for about … of the market, while Industry D
consumes about …% of the sausages in Russia.
Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”)
Fig. 42. Structure of consumption of sausages by industries in 2012
35%
37%
10%
8%
10% Industry A Industry B
Industry C Industry D
Others
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
12.3. Balance between production and consumption of sausages
In the forecasted balance between production and consumption are used estimates of the
consumption of sausages and projections for increase in production.
Throughout the forecast horizon, 2013 – 2017, there is a positive balance, calculated as the
difference between production and consumption. The surplus on the market, as before, will
be exported, mainly to the countries of the Customs Union, where most purchases are in
made in Kazakhstan.
Table 1. Balance between production and consumption on the
sausages market in Russia in 2008 - 2012 and forecast until 2017, in
thousands of tons
Indicator 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Production … … … … … … … … … …
Consumption … … … … … … … … … …
Balance
(Production-
Consumption)
… … … … … … … … … …
Source: Analysis (“IndexBox”)
Source: Analysis (“IndexBox”)
Fig. 47. Balance between production and consumption on the sausages
market in Russia in 2008 - 2012 and forecast until 2017, in thousands of tons
20082009
20102011
20122013F
2014F2015F
2016F2017F
Consumption
Production
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
About IndexBox
"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carry
out pieces of marketing research and consult on questions about strategic marketing.
• The "IndexBox" team has been working together for more than 7 years.
• The average experience of "IndexBox" specialists in the marketing sphere is 10
years.
• “IndexBox" employs 15 specialists in its research analytical department.
• The gathering of the researched information is controlled by 8 employees, all with
vast experience in field work. And who oversee more than 150 experienced
interviewers.
• Over 10 years, we have completed more than sixteen hundred projects, most of
which are focused on the consumer and industrial markets. The geography of the
research includes not only the territory of Russia, but also foreign markets.
• In total, more than 80,000 respondents have taken part in our research studies.
• Not only does "IndexBox" have a wide partner network in the regions of the
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partners, including the largest research companies in the USA, the UK, France,
India, and China.
Our clients are big Russian and foreign companies:
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Market Research Russia: Sausages Market. June 2012 (Demo-version)
Marketing research
Our specialization - the study of consumer and industrial markets, segments of B2C and
B2B. Among the methods used: desk research, consumer surveys, expert surveys,
competitive analysis, sales audit, a wide range of qualitative market research products and
services. Our competitive advantage is the formation of special research techniques to the
tasks of each project. System planning and operational monitoring of the industry, created a
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We are professionally engaged in developing business plans, feasibility studies, investment
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We develop strategic development for brands, products, separate business units and
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