Running on the China bridge to innovation
Transcript of Running on the China bridge to innovation
CONFIDENTIAL AND PROPRIETARYAny use of this material without specific permission of McKinsey & Company is strictly prohibited
November 2019, Shanghai
Running on the China bridge to innovation
McKinsey & Company 2
2019 in the mirror: Nine key trends to watch
9 New era of pharma deals7 Funding the future of local biotech 8
3 Access for all?1 China takes center stage for MNCs1 2 Continued NMPA2 reform
Resurgence in external innovation investments
Biosimilars at the gate6VBP goes nationwide4 Opening the floodgate for digital healthcare
5
1 Multinational corporations.
2 National Medical Product Administration.
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1: World exposure to China’s economy continues to rise given China’s scale and prominence as a trading nation
Source: McKinsey Global Institute analysis
1 The China-World Exposure Index measures the relative importance of these economic flows for the Chinese and global economies, compared with other large economies. The new MGI China-World Exposure Index consists of five components covering trade, capital, and technology. On trade, MGI considered exposure to a country’s supply (exports divided by rest-of-world consumption) and demand (imports divided by rest-of-world gross output). On capital, MGI considered exposure to a country’s capital (outbound FDI divided by rest-of-world inbound FDI) and investment opportunities (inbound FDI divided by rest-of-world outbound FDI). On technology, MGI considered exposure to a country’s technology exports (exports of IP and technology services and equipment divided by rest-of-world R&D spending).
2 China, Japan, Germany, France, India, United Kingdom, and the United States.
China’s global scale China-World Exposure Index1
Data802mn
internet usersTop 3 financial
system
Capital110 Global Fortune 500 companies
Firms11% of
global goods trade
Trade
45% of renewables investment
Environment2nd on R&D
spending
Technology2nd largest
pharmaceutical market
Healthcare150mnoutbound
trips
People
Weighted average exposure of 7 large economies2
=1.0
2000 2017
0.4
0.8
0.6
1.2
World exposure to China
China exposure to the world
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2: First major revision of the Drug Administration Law in 18 years
Source: NMPA, press release
1.Drug Administration Law
Key changes in 2019 DAL1 revision
• Require a legal representative from MNCs to hold obligation and liability of MAH
• Adopt drug tracking to ensure accountability • Re-define counterfeit drug based on active
ingredients and claims, rather than regulatory approval
• Remove “prohibition of online sale of Rx drug” from the draft proposal
Ensure drug safety
Legalize online Rx drug sales
Accelerate innovation• Implement Clinical Trial Notification• Replace pre-certification of clinical trial sites with self-
reporting and follow-up inspection
Sep 1984First adopted at the Sixth National Peoples Congress
Feb 2001First revision
Dec 2013Minor amendment
Apr 2015Minor amendment
The second major revisionAug 2019
18 Years
McKinsey & Company 5Source: CDE; EvaluatePharma; GBI; McKinsey analysis
1. Including both innovative chemical drugs and biologics. | 2. As of October 25, 2019.
2: Sustained momentum of NMPA reform has led to a tsunamiof new launches and a significant reduction in launch lag
4
4045
28
3
9
6
2019YTD22016
1
54
2018
34
2017
7
41
Local MNC
# of innovative drug approved1 Launch lag between China and global first launch2016 2019Selected brands
approved in 2019
必特
Launch lagYears
Brand(4)
Launch lagYears
Brand(28)
3.9 0.6
14.0 2.2
8.8 1.8
……
Average 8.4 4.6Average
Average launch lag in 2019 still skewed by “legacy” delays from prior years
8.8
6.9 1.6
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3: Access broadens with more frequent National Reimbursement Drug List (NRDL) updates and continued optimization
1,8502,127
2,588 2,709
2004 2009 20171 20192
Source: Press release; McKinsey analysis
1 “2017 version NRDL”, which includes 2017 and 2018 negotiated molecules. http://www.nhsa.gov.cn/art/2019/8/22/art_38_1677.html2 “2019 version NRDL”, which includes 2019 negotiated molecules. http://www.nhsa.gov.cn/art/2019/11/28/art_14_2052.html
Highlight of NRDL update in 2019
# of NRDL listed molecules (2004–19)
More dynamic update of NRDL
70 drugs added through negotiation, and 27 drugs renewed NRDL contract through re-negotiation
150 drugs with limited clinical value removed from the list
Uniform list for all provinces. PRDL removed to enforce NRDL implementation
HTA and HEOR leveraged in NRDL negotiation
1st NRDL 2nd NRDL 3rd NRDL 4th NRDL 5th NRDL
2000 2004 2009 2017 2019
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3: In November 2019, 70 new drugs added to NRDL through negotiation
2017
-61%
201918
-45%-57%
16 56811
11
15
17
2017 2019
31
74
Blood
Oncology
Others
Alimentary/MetabolismAnti-infective/anti-virus
CVImmunology
2019
-26%
First-time negotiation Renegotiation 150 drugs went through negotiation in 2019• 119 drugs are negotiated for the first time
and 31 drugs are re-negotiated since contract signed in 2017
• 97 drugs successfully got listed. Among those, 70 drugs (52 western drugs) were first-time negotiation and 27 drugs (22 western drugs) were re-negotiation
• Among the 74 western drugs, 51 drugs come from MNC pharmacos and 23 come from local biotechs and local pharmacos
Magnitude of price reduction %
Breakdown of NRDL-negotiation drugs by TA, western drugs only# of drugs
Source: Press search; GBI; McKinsey analysis
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4: VBP expansion will likely continue to put pressure on LOE originators
Latest policy of VBP expansion
Source: NMPA, McKinsey analysis
1. VBP products include the 25 listed from the first batch 2. Depending on the number of bid winners
2015-19E revenue growth for VBP impacted LOE originators1
B USD, %19%
17
12% 13%
2015
9%
16 18
-1%
2019E
MoleculeUnchanged with 25 molecules
Geographic coverageFull expansion to all provinces
Bidding ruleUp to 3 bid winners and higher guaranteed volume2
25 VBP bids won by 19 pharmacos
Revenue 2.6 2.9 3.3 3.9 3.8
~800M USD missing in
topline
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5: A series of favorable policies are opening the floodgates for digital healthcare
Source: Press search; McKinsey analysis
The 13th National People’s Congress removed “Prohibition of online Rx drug distribution”in recent revision of the Drug Administration Law
Aug 2019 Jul 2018General Office of the State
Council endorsed the legitimacy of online
consultation and published relevant regulations
1. NHSA: National Healthcare Security Administration
Online consultation
Online Rx drug fulfillment
ReimbursementMay 2019General Office of the State Council designated NHSA1
to formulate the reimbursement policy for online consultation
Long termRegional pilots on
reimbursement for online Rx drug in select cities; time
required for national rollout
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6: Biosimilars at the gate – a significant number of competitors jockeying for position
Crowded local biosimilar pipeline targeting high-profile biologics
1. The average only includes the 8 local biopharma companies listed on this page | 2. Henlius’ biosimilar was priced at RMB 1398 for 100ml dosage, 42% lower than MabThera 100ml.
Pricing pressure on Loss-Of-Exclusivity originators
42% lower2 than MabThera
Number of biosimilars pipeline
4 on average1 for selected molecules
Accelerated registration approval
Indication extrapolation allowedfor approved biosimilars
Phase III NDA Approval
Source: CHP; GBI; press search; McKinsey analysis
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7: Capital market continues to provide diversified financing channels for biotech startups
Source: BCIQ; Wind; Press search; McKinsey analysis
1. As of Nov 2019; 2. Early stage defined as pre-A and A series VC funding; Late stage defined as pre-B, B, and later stage of VC funding; 3. Does not include established local pharma (e.g. Hansoh). STIB: Science Technology and Innovation Board
Early stage VC funding2 Late stage VC funding2 IPO
2019 Chinese biotechs fundings1
9 deals
Median size: 26M USD
17 deals
Median size: 55M USD
8 IPOs3 (7 HKEX 1 STIB3)
Average market cap: 1.5B USD
Oct
Nov
Feb 1.4B
1.0B
0.5B
Jan
Oct
May
160M
60M
28M
Apr
Oct
Jul
26M
132M
17M
…
…
…
…
…
Mar 1.1B
…
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8: Resurgence in external innovation investments – wave of new openings by leading MNCs
Source: Press release
1 With China International Capital Corporation.
Signed settlement contract to open Global Research Institute in Suzhou that focuses on oncology, autoimmune, and metabolic diseases.
Opened INNOVO Innovation Platform in Beijing to partner
with local academic institutions and start-ups.
Opened Innovation hubs in Shanghai and Guangzhou for collaborations
across start-ups, academic institutions, and local government.
Opened the Roche Innovation Center Shanghai focused on
antibiotics, Hepatitis B, and autoimmune diseases.
Opened JLAB in Shanghai, 1st
one outside of North America to incubate start-ups.
Opened I-Campus in Wuxi; launched a $1bn USD fund1 to invest in local start-ups; announced plan to upgrade current R&D platform and set up an AI-Innovation center in Shanghai.
November 2018 June 2019 September and November 2019
October to November 2019October 2019March 2019
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9: New deal / partnership models emerging with changing China pharma landscape
Source: Press search; McKinsey analysis
Example deals
Shedding of mature brands
Partnership for mature portfolio
Acceleration of local Gx/ biosimilars
Strategic partnership for China market
Local pharmacos form partnership to develop biosimilars and Gx for China, in particular with Indian companies
Description
MNC pharmcos out-license and spin off mature products to better focus on innovative portfolio
MNC pharmacos complement mature products with other products in the same TA to maximize the value of existing commercial engine through portfolio play
MNC pharmcos build strategic partnership with local partners, to rapidly expand footprint in China ~20 pipeline assets
20.5% stake
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A brief history of MNCs commercial performance in China
20072002 2003 20082004 20112005 2006 2010
15
2012 2013 2014 2015 2016 20172009
10
2018
20
20190
5
25
30
35
+23% p.a.
+31% p.a.
+12% p.a.
+23% p.a.
Source: Industry association; McKinsey analysis
1 Only include MNCs in the industry association database
Top 15 MNC pharma companies, China Rx sales1, $bn USD
~6bnadded in 2019
with 23%YOY average growth
Relevance era Hyper-growth era Rebalancing era Global stage era
China appears on the global map
Some invest aheadof the curve
China’s economic boom
Healthcare reform kicks off
Large and rapid field forces expansion
Access initiatives
Market turbulences
Uncertainty on innovation
Closer look at productivity
Rebalancing of investments
Accelerating innovation and growth
“Second launch” of NRDL products
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From “Key Market”
to “Top 2 Global
Priority”
2019: the year China biopharma officially took center stage
Source: Press search; McKinsey analysis
China>Europe with ~30%+YOY1
Expanding footprint, e.g., AI innovation center and global R&D center in Shanghai, China Healthcare IoT Innovation Center in Wuxi, 5 Regional HQs
Opening Roche Innovation Center Shanghai –3rd strategic global center, after Basel and San Francisco
China is the 2nd largest market globally
with ~60% YOY1
1. As of 2019 Q3.
China becoming new pillar of growthdriven by innovation and broader reachPivoting to innovative portfolio, e.g., KEYTRUDA with ~70% YOY1
Launch 30 new medicines and vaccines by 2025
File 50 new drug applications in the next 5 years
China market contribution approaching 20% of
global1, and driving >50% of global business growth
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Established portfolio brands still account for 80% of revenues; however innovative portfolio brands are growing 10X faster
26.7(787)
6.5(183)
Source: Industry association; McKinsey analysis
16%
Selected MNC pharma China revenue, 2019E1, $bn USD
155%
YOY growth 2018–19E1XX%,
2010 2019
1 2019E sales are extrapolated based on 2018 sales and first 3Q 2019 vs first 3Q 2018 growth rate; covering companies included in industry association report.2 Using 2010 as a proxy and arbitrary cutoff for innovation.
MNC pharma revenue in China could reach ~33.2bn in 20191
Established portfolio – defined as products launched before 2010 - account for ~26.7bn (~80%), growing at 16%
Innovative portfolio – defined as products launched since 2010 - account for ~6.5bn (~20%), growing at 155%
Launchtime
Innovative portfolio2Established portfolio
# of brands(XX),
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Portfolios can be further disaggregated in four key segments with varying dynamics and outlook
2.0
4.6 (23)
22.1 (764)
0.3
3.2 (37)
1.0
26.7
Impacted by VBP
2
3
Source: Industry association; McKinsey analysis
2015
NRDL
1
6.5
-5%
288%
85%
1 2019E sales is extrapolated based on 2018 sales and first 3Q 2019 vs first 3Q 2018 growth rate; covering companies included in Industry association report.
Innovative portfolio1 New launch since 2015
Significantly improved launch performanceStrong growth driver of many MNCs
2 NRDL listingAcceleration in the NRDL listing for innovative portfoliosA chance of “second launch” for innovative products from earlier years
Established portfolio3 Volume-based purchasing impact
Implementation expanding nationwideMolecule number and category expansion in foreseeable future
EP impacted by VBP NRDLEP not yet impacted by VBP New launch
22%
Innovative portfolio non-NRDL
194%
Not yet impacted by VBP
Selected MNC pharma China revenue, 2019E1, $bn USD
Launchtime
2010 2019
YOY growth 2018–19E1XX%,
Innovative portfolioEstablished portfolio
4
4 Under threat of future volume-based purchasing expansion
(105)
(41)
# of brands(XX),
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1: Despite gaps with developed markets, relative launch performance in China has improved in the past few years
New launch
Source: Company reports; EvaluatePharma; Fuji Keizai; Industry association; Prospectus; Testa Marketing; WHO (2014); McKinsey analysis
Launch performance of selected drugs1 across markets
1,600
Y5Y4Y2Y1Y0 Y3 Y3Y0 Y5Y4Y1 Y2 Y0 Y3Y1 Y4Y2 Y5
XX Relative average sales
1x ~2x ~5x
Selected Examples
Recent launch performance in China has improved compared to historical launches
Recent
Japan ~2x of China
United States ~5x of China
Historical
Japan ~6x of China
United States ~30x of China
1. Newly launched drugs (since 2015) with largest sales and at least three years of sales numbers.
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1: Not all launches are equal: oncology launches generally have steeper launch curve than non-oncology ones
Launch year Year 1 Year 2 Year 31. Sales ranking based on 2019 H1 Industry association data, 2019 full year sales predicted from 2019 H1 sales if needed; 2 Co-developed by Lilly and Innovent
Onco average Non-onco average2018
2018
2018
2018
20182
2017
2017
2017
2018
2015
Source: Industry association; McKinsey analysis
Product profile and local market potential are important differentiation factors for launch performance
Company’s launch excellence capability further differentiates successful launches from the crowd
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Sales of top 5 oncology / non-oncology new launches1
~6x Average sales of oncology vs. non-oncology new launch at Year 2
New launch
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2: Improved market access results in shorter timelinesto reimbursement
NRDL
Time lag between launch and NRDL inclusion is shortening
Brand Time lagYears
Brand Time lagYears
Source: CDE; GBI; EvaluatePharma, Industry association, McKinsey analysis
15.0
Brand Time lagYears
2017 Batch 2018 Batch 2019 Batch
2.0 1.0 1.0
4.0 1.0 1.0
4.0 1.0 1.0
… … …
8.7 5.3Average 4.5
7.0 2.0Median 2.0
36 17# Negotiation drugs 521
18.0 19.0 16.0
1. Not including TCM
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2: 2019 NRDL negotiation scaled up in breadth and depth
Source: Press search; McKinsey analysis
Larger scale negotiation with new model being tested
• Since 2017, NRDL negotiation list has expanded three times
• New negotiation model, i.e., competitive negotiation, is adopted for HCV drugs. In exchange, government guaranteed no NRDL inclusionof competitor drugs for two years
Broader scope of negotiation
• Indication coverage more evenly distributed across cancer, chronic diseases, and rare diseases, versus prior rounds where half of the negotiation drugs were oncology drugs
• Drugs for HCV, PAH, and Niemann-Pick Disease, and PD-1 (Sintilimab) got on NRDL for the first time
Price cut pressure continues
• Steeper price cut year by year• Drugs in renegotiation after
contract expiration continue to face pricing pressure, with an average price cut of 26% for 2019 contract renewal
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3: VBP rolled out nationwide with further price reductions, suggesting the potential for greater impact in the future
Impacted by VBP
Source: GBI; press search; McKinsey analysis
Before VBP “4+7” VBP
100
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–64 –68
Comparison of average price level before and after volume-based purchasing1
% price before VBPn=25 same molecules in the two rounds of VBP
VBP implementation expands nationwide
Same list of 25 molecules as initial “4+7” round
VBP implementation rolled out nationwide
Average price cut in the 2nd round of VBP reaches ~68% compared to before VBP—even greater than the 1st round average of ~64% cut1
1 Simple average of 25 molecules in the two rounds of VBP—pricing cut defined as the pricing gap between the VBP tendering price and the average tendering price from 2016 to 2018, non VBP tendering price.
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3: VBP scale and coverage expected to evolve soon, putting more pressure on established products
Impacted by VBP
Source: Industry association; McKinsey analysis
5-year impact
Likely scenario of VBP impact
Estimated value at stake (2019E1) USD
~55%–60% of total MNC revenue (2019E1)
3-year impactMolecules impactedMolecules impacted
Molecules contributing to top
80% of today’s revenue
Molecules contributing to top
80% of today’s revenue
Solid oral
Sterile injectable
Biosimilars for some leading brands
Molecules contributing to top
60-80% of today’s revenue
Solid oral
Molecules contributing to top
30% of today’s revenue
Sterile injectable
~40%–45% of total MNC revenue (2019E1)~14
bn~18–20
bn1 2019E sales are extrapolated based on 2018 sales and first 3Q 2019 vs first 3Q 2018 growth rate.
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Decoupling performance among top 10 MNCs is also apparent under those new market condition
1.3
20172016
0.6
1.5
1.4
2018
7.5
2.30.8
2.1
0.3
0.30.3
0.30.1
2019E1
3.8
1 Ranking based on 2019E absolute revenue growth compared to 2018, 2019E sales is extrapolated based on 2018 sales and first 3Q 2019 vs first 3Q 2018 growth rate; covering companies included in industry association report.
Absolute growth in China revenue1
$bn USDGrowth rate (simple average of each archetype)
2018–19E1, YOY“Emerging growth powerhouses” “Mainstay players” “Tracking performers”
Source: Industry association; McKinsey analysis
29% - 2 MNCs
70% - 3 MNCs
19% - 5 MNCs
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Favorable portfolio composition is necessary yet not sufficient to achieve high growth; many other factors have impact
Emerging growth powerhouses
Mainstay players
Tracking performers
Source: Industry association; McKinsey analysis
1 2019E sales are extrapolated based on 2018 sales and first 3Q 2019 vs first 3Q 2018 growth rate; covering companies included in industry association report.2 Including the established portfolio not yet impacted by VBP and innovative portfolio, launched in 2010 to 2015, not in NRDL.
Breakdown of revenue growth for MNC pharma companies in Chinabn USD, %, 2018-2019E1
Characteristics of emerging growth powerhouses—strategy still matters despite the portfolio at hand
Recent launches with steep performance curves
2nd launch success post-NRDL listing
Sustained investments in scale, coverage, and innovative commercial models
21%
1.3
80%
76% 3%
23%
53%
68%
38% 3%
30% 17%
46%13%
16%4%
78%
11%
13%9%
1.5
22%
0.8
79%
2.1
15%
100%
44%43%
0.1
0.6
126%
0.3
0.3
0.3
0.3
NRDLNew launch Impacted by VBP
Others2
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A rapidly shifting portfolio structure requires ever more dynamic adaptation of strategy and resources
Impacted by VBP NRDL uplift
New launch
Not yet impacted by VBP
20152010 2019
Already decoupling and slowing down Some very large legacy brands Re-invention of GTM model needed
Core business exposed in short to mid-term to expansion of VBP, in particular oral molecules
Growth expected to slow down with some exceptions
Focus of investments
Expected to grow rapidly with healthy flow of new upcoming launches (several 100s in the next 5 years) and improving access environment
Requiring “2nd launch” mind-set Potentially shift significant resource
Innovative portfolioEstablished portfolio
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Portfolio archetypes and strategic implications for companies moving forward
EP impacted by VBP NRDLEP not yet impacted by VBP New launch
Decoupling of portfolio performance is happening now and will have much greaterimpact soon
Accelerated transition to innovation more critical now than everCompanies with deep pipeline of innovative drugs are likelyto become the next generationgrowth powerhouses
High VBP exposure
Launch engine
Balanced portfolio
Typical portfolio archetypes…. …have profound implications on strategic options
Acceleration of innovative product approvals (including integrated development capabilities), new product launch excellence, and NRDL capabilities will be key for future success
Rethink operating model to mitigate VBP impact, deepen customer engagement and improve overall organizational effectiveness
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China taking center stage: We interviewed and surveyed global leaders with accountability for the China market
Structured survey10 leading companies interviewed
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Top of mind tailwinds and headwinds in China for the next three years
System evolution fueled by digital healthcare infrastructure and novel service model
Innovation hub driven by strengthening local capability and further improving policy environment
Growth engine with demographic shifts and improving reimbursement and affordability
Talent war due to constrained pool and increasing cost
Intensifying competition from both MNCs and local biopharma companies
Pricing pressure from NRDL negotiation for innovative products, and VBP for mature productsPricing pressureproducts, and VBP for mature products
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4 key predictions for the next 10 years
Strengthened local playersUpgraded industry
Innovation driven growthIncreasingly attractive market
01 02
03 04
▪ More promising market for company with innovative portfolio, driven by larger volume with reimbursement
▪ Actions needed to elevate innovation quality, to avoid hyper competition in certain therapeutic areas
▪ At least one China based company will become a top 10-15 global pharmaco
▪ Attractive in both size and growth potential, no other market has the demographics and the economy scale
▪ To be successful, industry players need to drive greater globalization while still be rooted in China
▪ Shake out as result of VBP will lead to winners and losers in short term, but result in better industry fundamentals in the long term
▪ How healthcare is provided and funded is likely to be re-defined
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The strategic importance of China affiliate to global keeps rising
Source: McKinsey China and the world 2019 survey
Strategic importance of China (current status)
Strategic importance of China (3-year outlook)
Degree of alignment on China opportunityWe need to up our game in China to drive growth and rethink about our portfolio strategyHighly aligned Lots of debates
1 32
ø1.5
Some degree of alignment
Now China is equally as important as our US market. We used to focus on US, EU and Japan. Now it is more like US and China
Top 3 market Outside of top 10
41 32
ø1.5
Top 5 market Top 10 market
Top 3 market Outside of top 10
41 32
ø1.5
Top 5 market Top 10 market
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China is becoming a major growth contributor in global market, driven by a more innovative asset centric portfolio
Source: McKinsey China and the world 2019 survey
Early stageNot a main growth pillar
Top 3 growth contributor
3baseline-1-2-3 21
ø1.7
China growth contribution to global market
Decrease by more than 5%
Increase by more than 5%
3baseline-1-2-3 21
Ø 1
Stay at current level
Size of the prize – change in the China contribution to global revenue comparing to 2018
China contribution to global will increase 1-3%. Historically China has a long time lag for launching innovative products, but things have changed now
Innovative portfolio contribution to revenue change in 3 years
Ø 1.8
Innovative portfolio contribution will grow by in the next 3 years. Chinese government has done a great job in balancing cost while providing reimbursement for innovative products
Decrease by more than 10%
Increase by more than 30%
Stay at current level
Increase by 10-30%
China today is the second biggest affiliate, only after US. China business is growing at low double digit growth, vs. US is flat – while sales in US is still 4-5x larger than China
Decrease by 1-3%
Decrease by 3-5%
Increase by 1-3%
Increase by 3-5%
1 2 3 4
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China’s role in global R&D expected to expand
Source: McKinsey China and the world 2019 survey
China to build functional CoEs to support global programs We’ve been a bit skeptical as our research center in China is not on par with our headquarter and US centers. Therefore, we are starting off with pilots today and will gradually roll out to scale
China to help accelerate global enrollment
China has the unique advantage to help accelerate global patient enrollment. We will put more focus on that in the future
Status quo In 3 years
China to lead global programs for a given asset
Not a strategic objective
Rolled out at scale
41 32
Not happening yet
Pilot in limited scale
We expect China to play a much more strategic role in clinical development moving forward, with China possibly leading select global programs
Not a strategic objective
Rolled out at scale
41 32
Not happening yet
Pilot in limited scale
Ø2.4 Ø3.3
Not a strategic objective
Rolled outat scale
41 32
Not happening yet
Pilot in limited scale
Ø2.8 Ø3.5
Ø2.3 Ø3.2
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China’s role in global pharma value chain (R&D)
Source: McKinsey China and the world 2019 survey
China to lead global programs for selected disease areasChina has the potential to lead global programs in select TAs like respiratory diseases, or specific areas in oncology and immunology”
Not a strategic objective
Rolled out at scale
41 32
Not happening yet
Pilot in limited scale
China to serve as a source of global innovative assets
We see great products from local biotechs, which we hope to take on and market in other marketsNot a strategic
objectiveRolled out at
scale
41 2
Not happening yet
Pilot in limited scale
We already piloted to have China lead global program in hepatic diseases
Whether China’s contribution to global innovation could improve at scale depends on advancement of scientific research in China
Ø1.9 Ø3.1
Ø2.3 Ø3.2
Status quo In 3 years
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China’s role in global pharma value chain (Manufacturing)
China local manufacturing capacity reduces
China continues to leverage global manufacturing without
expanding local capacity
China serves as a central role in the global supply chain and adds significant
manufacturing capacity
-3 321baseline-1-2
Limited variety of products will be manufactured in China
China is highly involved in manufacturing of chemical
drugs
China manufactures a large variety of products including biologics
-3 321baseline-1-2
(China manufacturing site) will primarily serve China market. The China plant can also supply other markets in the region
We might explore large molecule manufacturing in China beyond 2025
Role China will play in global manufacturing
Types of products do you envision China to manufacture in three years
Ø 0.6
Ø 0.6
Source: McKinsey China and the world 2019 survey
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China’s role in global pharma value chain (Commercialization)
Source: McKinsey China and the world 2019 survey
Most promising opportunities for commercial model innovation
1. Digital programs targeting physicians and patients2. Business innovation in collaboration with ecosystem
players3. Co-promotion
1. Geographic expansion2. Digital programs targeting physicians and patients3. Co-promotion
Established portfolioInnovative portfolio
Team up with ecosystem players, esp. in lower tier places/ rural areas – we don’t have people on the ground, where digital revolution gives us more options on business model innovation
For established products, we are currently designing new way of interaction (with physicians and patients)
Partnership with insurance companies is something we are interested to explore
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China’s role in global pharma value chain (Commercialization)
Pace of commercial model innovation
The pace of commercial innovation will gradually slow down due to failed pilots
Commercial innovation boom will continue at similar pace compared
with today
There will be a significant boost in commercial innovations with disruptive
new models and applications
-3 321baseline-1-2
China innovations largely apply to China only
China becomes the regional innovation hub with best practices
shared within the region
China serves as the global center of excellence in commercial innovation
1 765432
Business model innovation is the right answer. China has spearheaded business innovation
Digital innovation in healthcare is moving fast – China will lead and be able to showcase the rest of the world how to change business model using digital approach
China innovation contributes to regional and global market
Ø 2.2
Ø 4.0
Source: McKinsey China and the world 2019 survey
McKinsey & Company 39
How will the China healthcare system evolve in the next 3 years?
VBP will continue to expand, we just don’t know how fast it will be
NMPA reform
NRDL is key in the future. More frequent update of NRDL opens up access , but we will need to work very hard to secure NRDL inclusion
VBP implementation pace
Limited to current molecule
Significant expansion on
molecule
71 52 63 4
Ø 5.5
Area of focus
Reverse on policy trend
Acceleration on reform
71 52 63 4
Ø 5.3
Impact of NRDL update to pharmaco sales
Slow topline recovery
Quick topline recovery
71 52 63 4
Ø 5.2
Access and affordability
NMPA reform trend is positive. We expect some adjustments but no major changes
Source: McKinsey China and the world 2019 survey
McKinsey & Company 40
How will the China healthcare system evolve in the next 3 years?
We aim to drive a high share of digital touch points, but the question is how
We have more talents today compared to 20 years ago, but local biotech companies are competing for the same pool of talents
Talent
It will take 5-10 years for AI and big data to have real impact in healthcare in China
Share of digital touch points
Small fraction of engagement
Fundamental change
71 52 63 4
Ø 5.3
Industry talent supply
Intense talent war
Sufficient supply of talent
71 52 63 4
Ø 2.9
Role of AI and big data
Limited application
Fundamental change
Ø 5
Digital, big data, AI
71 52 63 4
Source: McKinsey China and the world 2019 survey
Mckinsey & Company 41
Momentum of China biopharma
innovationthrough two lenses
Fresh perspectives on the progress of China’s biopharma innovation ecosystem
01Views of leading China biotech CEOs
02Business strategy and aspiration
Future outlook for innovation
Views of leading China biotech CEOs
McKinsey & Company 42
Innovation momentum continues, with China biotechs contributing 45% of clinical trial applications (CTA) in past three years
Source: GBI; McKinsey analysis
# of innovative molecules1 for CTA by company type in China
1503
39%
20%39%
201622%
43%
38%
48%
2017
31%
22%
2018 2019YTD3
114
183 200
29%26%
45%
+32% p.a.
1 New molecular entities (both chemical and biological) in China.2 China biotech defined as companies focusing on innovative drugs; China pharmaco defined as companies with established portfolio including both generics and innovative drugs. 3 As of October 25, 2019.
MNC pharmacos in China
China biotechs2
China pharmacos 2
China biotechs have emerged as a key segment in fueling innovation, contributing 45% of China CTA approvals in 2017–19MNCs’ share has slightly increased from 20% in 2017 to 26% in 2019
McKinsey & Company 43
Oncology continues to account for about half of newly initiated clinical development efforts in China; despite high unmet medical needs, several other important therapeutic areas are attracting less investment
Oncology remains the leading therapeutic area, accounting for half of molecules gaining CTA approval
2016
183
49%
10%4%
4 4
14%
19%
52%
18%
11%11%
7%
15%
9%
17
58%
6%6%
5
18
47%
150
13%9%
2019 YTD3
8%4
18%
114 200
# of innovative molecules approved for CTA1 by TA in China
Total =
1. New molecular entities (both chemical and biological)2. Includes Blood, Musculo-skeletal system, CV, Respiratory system, Dermatologicals, Immune, Genito Urinary System, Sensory Organ, Systematic Hormone3. As of Oct 25th, 2019
Source: GBI; 2019 China healthcare yearbook; McKinsey analysis
Alimentary/Metabolism
CVD
Oncology
Neurology
Anti-infective
Others2
McKinsey & Company 44
Oncology also accounts for half of total clinical pipeline in China, 18 percentage points higher than that of the US
US
15%
15%49%
China
15%
21%
31%
11%1% 8%
16%
9%8%
~1,300 ~11,000# of molecules1 in phase I-III , China vs. US
1. As of Oct 25th, 2019. Data for China may be underestimated in Pharmaproject;2. Disability-Adjusted Life Year calculated by GHDx. Only including disabilities by diseases and not including disabilities by injuries3. Includes Blood, Musculo-skeletal system, immunology, Respiratory system, Dermatologicals, Genito Urinary System, Sensory Organ, Hormone, etc.
Source: PharmaProject; McKinsey analysis
Example companies Oncology
CVD
Anti-infectiveAlimentary/MetabolismNeurology
Others
Oncology remains a “hot area” in China, accounting for about half of molecules under clinical development (vs. 31% in the US)Some TAs are clearly under-indexed in China compared to the US – e.g., Neurology
McKinsey & Company 45Source: GBI; press search; McKinsey analysis
37
64 72
108
China fromGlobal
3
2017 2018
China toGlobal
2019YTD2
40
7480
+85% p.a.
1. Include deals over development rights and commercialization rights; exclude global deals with China rights. | 2. As of October 25, 2019. Figures may not sum to 100% because of rounding.3. Including CNS, sensory organ, metabolism, CVD, musculo-skeletal system, dermatology, genito urinary system and sex hormones, respiratory system.
Cross-border deals remain active, with China biotechs starting to in-license more non-oncology assets
Breakdown of major licensing deals1
by asset origin, # of assets
8%
49%
5%
Others3
16%
3%
32%
55%
2017
33%
2018
38%
15%
13%
35%
2019YTD2
Oncology
Auto-Immune
AI
37 64 72
Breakdown for “China from global” deals by TA
Owner Acquirer
Upfrontinvestment (USD, M)
15
18
20
2
65
20
Asset
Enoblituzumab
INCMGA0012
BA3071
SPR206/SPR741
Sacituzumabgovitecan
Inebilizumab
In-licensing continues to be the main form of partnership (versus out-licensing), accounting for 90% of cross-border deals
Autoimmune deals are on the rise, poised to become the “next Oncology” in China
Selected Examples
McKinsey & Company 46
Growth trajectory of VC/PE investment in biotech appears to be tapering off in 2019, with larger average deal size than the US
mn USD per dealmn USDVC/PE investment in biotech1, China
Source: BCIQ database; McKinsey analysis
2733 31
44 46
23
40 40
6052
2016 20182015 2017 2019YTD2
1 Defined as innovative biopharma in BCIQ database. 2 As of October 25, 2019.
US China
Average VC/PE deal size for biotech investment, US and China
VC/PE investment in China biotech has grown at a fast pace in the past years, indicating investors’ confidence in China biotech innovation
2019 shows signs of a potential slowdown
China has larger average deal size than the US, potentially driven by difference in stage of investment and portfolio structure
Deal flow remains much heavier in the US: 6.5x that of China for 2019YTD
834
2019YTD220182015 2016 2017
299
1,244
2,282
1,359+97% p.a.
13 198 21 266 31 268 38 171 26# of deals
248
Non exhaustive
McKinsey & Company 47
HKEX1 and newly launched STIB2 provide much needed funding sources for China biotechs
1. Hong Kong Stock Exchange | 2. China mainland Scientific -Technology Innovation Board | 3. As of November 8, 2019. Using exchange rate: 1USD=7RMB | 4. Prospectus submitted as of November 8, 2019. 5. Haohai Biological Technology is already listed on HKEX .
Source: Press search; Wind
Notable IPOs in recent yearsHKEXNASDAQ STIB
Raised$mn
Market cap3
$bn
More IPOs queuing up—example companies filing for IPO4
5
410
2019.9
3
Henlius
511
2017.6
14
WuXi
150
2017.9
2
ZaiLab
400
2018.8
0.6
Ascletis
110
2018.9
0.9
Hua
400
2018.1
4
Innovent
400
2018.12
3
Junshi
285
2019.2
1.4
CStone
161
2019.3
1.1
Cansino
158
2019.5
0.6
Mab-pharm
180
2019.5
1.0
Viva
150
2019.8
3
Chip-screen
2018.8
12
BeiGene
981
2019.6
18
Hansoh
54
2019.10
1.0
Ascent-age
72
2019.11
0.5
Tot Biopharm
903
5 Bn USD has been raised so far by those biotech companies at IPO and the total market cap for them exceeds 60 Bn USD (as of November 2019)
McKinsey & Company 48
Manufacturing excellence is a must-have for China biotechsLeading biotechs are building up in-house GMP capabilities
Guangdong
Jiangsu
Zhejiang
Shanghai
Suzhou
$10mn initial investment
4.2k sqm
$280mn investment
50k sqm
Annual capacity: 15mn vials
$500mn investment
Annual capacity: 78kl
100k sqm
Annual capacity: 26kl
Shanghai Annual capacity: 20-30 products
Guangzhou $30mn initial investment
100k sqm
Annual capacity: 24kl
Hangzhou $785mn investment
In partnership with Hangzhou government
Source: Company website; literature research; McKinsey pharma manufacturing benchmarks (POBOS)
Leading China biotechs see in-house manufacturing (especially biologics) as a critical capability to remain competitive in the market; quality@scale with competitive cost
Manufacturing sites are concentrated in several hubs such as Suzhou, Shanghai, Hangzhou, and Guangzhou
CMO capacity is also being added (e.g., Lonzain Guangzhou)
Mckinsey & Company 49
Momentum of China biopharma
innovationthrough two lenses
Fresh perspectives on the progress of China’s biopharma innovation ecosystem
01Views of leading China biotech CEOs
02Business strategy and aspiration
Future outlook for innovation
Views of leading China biotech CEOs
McKinsey & Company 50
…sharing their perspectives on
Business strategy and aspiration
The CEOs of 15 leading China biotechs shared their latest perspectives and insights
Outlook for biopharma innovation environment in China
Top operational priorities in light of rapidly evolving environment
CEOs of 15 leading China biotechs…
Source: McKinsey 2019 China Biotech CEO survey
A
C
B
McKinsey & Company 51
A. Business strategy and aspiration at a glance
Source: McKinsey 2019 China Biotech CEO survey
One TA or multiple TAs?
10 out of 15 companies primarily
Innovative drugs or biosimilars?
9 of 15 companies solely focus on
First-in-Class/Best-In-Class or me-too/me-better?
While portfolio novelty varies, biotechs are generally moving towards
4 companies focus exclusively on one TA
focus on 1 TA, of which: innovative drugs
100% first-in-class/best-in-class for late-stage
increasing novelty inearly-stage pipelines
6 companies report 100% first-in-class/best-in-class among their early-stage
assets versus 4 companies reporting
The other 6 mainly focus on innovative drugs, but also pursue biosimilars6 focus heavily on 1 TA while exploring
other synergistic TAs
McKinsey & Company 52
A. Business strategy and aspiration at a glance (continued)
Source: McKinsey 2019 China Biotech CEO survey
In-house or external innovation sourcing?
“Polarized” for late-stage:
China or global? In-house commercial team or partnership?
11 out of 15 companies view China as the most important market, among which 3 companies only play in China
All 15 companies plan to build an in-house commercial team in China
6 of them plan to cover the China market 100% via an in-house sales team, while others are open to leveraging partnership to cover selected TAs/hospitals
In-house manufacturing or CMO?5 companies willrun manufacturing solely from in-house plants
The other 7 companies will rely on in-house plants for commercial-stage products, and CMO for clinical-stage
3 companies will fully leverage CMOs
5 companies source early-stage assets ~1/2 from in-house and ~1/2 from partnership;
Mixed model for early-stage:
fully in-house, while 4 companies developed 100% through partnership
5 companies developed late-stage assets
2 companies source 100% through partnership;
only 3 companies source 100% from in-house
McKinsey & Company 53
A. TA breadth: focused TA strategy is preferred by many
Business strategies and aspiration of leading biotech companies
54321
Single TA Multiple TAsFocus on one TA while exploring other TAs with synergies
3.0Most leading biotechs (10 out of 15) primarily focus on one TA; 2 even focus on a single TACompanies focus on one TA in order to achieve sufficient depth in disease expertise and R&D capabilities
Companies who choose multiple TAs are adopting a “platform” play and hope to diversify risks and avoid placing all the bets in a single TA
“We adopt a different strategy by bringing global FIC assets across TAs to China to diversify risks”
“We used to have multiple TAs but we decided to narrow down to 1 TA so that we can focus our resources. We will keep this strategy in mid future”
What is the TA distribution of your company’s pipeline?
Source: McKinsey 2019 China Biotech CEO survey
McKinsey & Company 54
A. Portfolio mix: Heavy focus on innovation, with few biotechs diversifying with a biosimilar pipelineHow would you describe the mix of your asset portfolio?
Business strategies and aspiration of leading biotech companies
Source: McKinsey 2019 China Biotech CEO survey
Dual focus: innovative and biosimilar
54321
1.7
Purely innovative Mainly innovative, with some biosimilar capabilities
Most leading biotechs (9 out of 15) focus purely on innovative drugs Protected by patent and larger revenue
upside as asset owner Improving government policies that
encourage innovation
However, some companies are keeping biosimilars in the portfolio because they still have market relevance including: Better affordability for patients given lower price Lower risk with proven clinical profiles Potentially, faster adoption upon launch as physicians are
familiar with the products
McKinsey & Company 55
A. First-in-class/best-in-class: China biotechs aspire to higher novelty in portfolios, albeit from different starting points
Source: McKinsey 2019 China Biotech CEO survey
Innovative portfolio mix FIC/BIC versus me-better/me-too
Business strategies and aspiration of leading biotech companies
Key observations
2 types of first-in-class/best-in-class1 models seen amonglocal biotechs License in China rights of global FIC/BIC assets Discover/develop FIC/BIC assets by internally (e.g., via in-
house research team, partnership with academics and other companies)
China biotechs are generally progressing towards more innovative portfolios, as evidenced by more companies reporting 100% FIC/BIC in early-stage versus late-stage assets
0% 100%
54321
3.7
54321
0% 100%
3.5
1 FIC/BIC asset % reported by biotech CEOs, including assets licensed from western companies that are "first to China."
“We still have miles to go to catch up with true innovation, which is based on research capabilities (e.g., knowledge about disease and its pathway). However, some combination trials undertaken by Chinese biotechs could be regarded as best in class”
Among all early- and late-stage assets/combinations, what % would you describe as global first-in-class/best-in-class?
Late-stage
Early-stage
McKinsey & Company 56
A. Ways to source innovative assets: companies are adjusting sourcing strategy for early stage after securing late stage assets
Business strategies and aspiration of leading biotech companies
Source: McKinsey 2019 China Biotech CEO survey
Where do you mainly source late stage assets, e.g. phase II/III?
54321
100% in-house
100% through partnership2.7
Where do you mainly source early stage assets, e.g. discovery, pre-clinical, phase I?
100% in-house
100% through partnership
54321
2.7
“Polarized” innovation sourcing strategies observed for late stage assets4 companies developed late stage assets 100% through partnerships, potentially for faster speed to the market; while 5 companies developed late stage assets 100% in-house
Companies are moving to a mixed model: companies relying 100% on partnerships now are adding more assets developed in-house, similarly for companies at the other end of the spectrum
“A mix of in-house and partnership is the sweet spot where biotechs can enjoy both the benefits of owning innovative assets, and the fast speed to market through partnership”
McKinsey & Company 57
A. Manufacturing: diverse strategies adopted by different biotechs
Manufacturing model
How would you describe your manufacturing model in next 3 years?
Key observations
54321
Partner with CMO
In-house GMP certified plants
In-house GMP certified plants for commercial
stage production; partner with CMO for
development stage small batch production
5 out of 15 companies plan to use in-house GMP certified plants for manufacturing. These companies mostly have already built large manufacturing capacity3 companies plan to completely leverage CMO for manufacturing, holding the belief that they should focus on R&D and commercialization, while leaving manufacturing to a CMO Other companies take a more pragmatic approach: CMO model for clinical stage to improve speed In-house GMP certified plants for commercialization stage,
to lower production cost and ensure sufficient supply
Business strategies and aspiration of leading biotech companies
Source: McKinsey 2019 China Biotech CEO survey
“CMO is used for small batch production during clinical stage, while building in-house GMP is key to win in commercialization stage”
2.7
McKinsey & Company 58
A. Commercial: China remains a “must-win” market, with clear appetite for partnership to expand global footprint and China commercialization
Business strategies and aspiration of leading biotech companies
Source: McKinsey 2019 China Biotech CEO survey
100% through in-house sales team
100% through partnerships
54321
2.1
In-house sales team for selected TAs or
accounts; rest through partnerships
China market only
China and selected high potential
global markets
54321
China as the most important market while exploring opportunities in other markets
2.9
Biotechs aim to build up in-house sales teams in China as they scale up, with many open to partnerships to drive market penetration in a highly competitive market
Aspiration on global commercial footprint varies; majority view China as the primary focus while ex-China expansion is viewed as an opportunistic play where synergies exist
“We will focus on the China market as our starting point and home market. For ex-China key markets, we will likely leverage partnerships for coverage to maximize our product potential.”
Global commercial footprint aspiration: what is your commercial footprint aspiration in the next 3 years?
“Our company focus is on specialty care. We don’t need to cover that many hospitals, and we hope our sales team has deep TA knowledge. Hence an in-house sales team is a better choice.”
Commercial model in China: how do you envision your sales-coverage model in China in the next 3 years?
McKinsey & Company 59
B. Four common operational priorities among China biotech CEOs
Top operational priorities for biotech companies in the evolving industry environment
1. Define and implement clear portfolio strategy aligned with company's core competencies1
4. Evolve organization (e.g., structure, processes, culture) to ensure both stability and agility as business scales up4
3. Build and enhance critical capabilities, e.g., clinical development, manufacturing, and commercial3
2. Form strategic partnership(s) to support company strategy2
4 common themes identified as operational priorities for biotech CEOs(more than 50% of respondents choose these 4 factors as their top 3 most important priorities)
Other important factors include:
• Fundraise to secure sufficient funding for continued operation (4 votes)
• Develop winning “talent formula” to attract, develop, and retain high quality talent in a highly competitive environment (4 votes)
• Optimize governance model and decision-making process to maximize efficiency (3 votes)1 11 votes.
2 8 votes.3 7 votes. 3 ranked this as top 1, 3 ranked as top 2.4 7 votes. 3 ranked this as top 1, 2 ranked as top 2.
Source: McKinsey 2019 China Biotech CEO survey
McKinsey & Company 60
B. Strategic partnership example: BeiGene and Amgen recently formed a broad strategic collaboration in oncology
Top operational priorities for biotech companies in the evolving industry environment
Source: Company announcement; press release
Announced in November 2019
BeiGene to commercialize Xgeva, Kyprolis, and Blincyto in China with parties equally sharing profits and losses
Two parties to collaborate on advancing 20 medicines from Amgen’s innovative oncology pipeline in China and globally
Amgen to acquire 20.5% stake in BeiGene for approximately $2.7bn
Potential benefitsGreatly strengthening BeiGene’s portfolio and commercial momentumAccelerating Amgen's expansion of oncology presence in China
McKinsey & Company 61
C. Future outlook of China biopharma industry as seen by biotech CEOs
Optimistic and conservative views are both seen in the capital market
Uncertain funding environment
More industry leaders conduct clinical trials outside China
Expanding global footprint
Talent shortage in clinical development likely to remain as a big pain point for the industry
Talent shortage
Global first-in-class/best-in-class drugs emerge as China gradually becoming a global source of innovation
Emerging global level innovation
Despite clear challenges, people remain optimistic about the pace of improvement; especially on development infrastructure
Enhancing R&D capabilities and infrastructure
Steady release and implementation of favorable policies (in both regulatory approval and market access) will continue to encourage innovation
Improving policy environmentA B
C D
E F
Source: McKinsey 2019 China Biotech CEO survey; McKinsey analysis
Positive trends Mixed views Challenges
McKinsey & Company 62
C. CEOs anticipate continued improvement of innovation environment; some challenges (e.g., talent) will take time to alleviate
1 Funding: 1 means PE/VC shrinking and IPO opportunities becoming limited; 3 means maintain current level. 2 Talent: 1 means significant shortage; 3 means talents with specific skills in shortage; 5 means sufficient talent supply. 3 Global clinical development footprint: 1 means China-focused, 5 means global expansion.
Global clinical development footprint3
Source: McKinsey 2019 China Biotech CEO survey
How do you think the market environment will evolve in next 3 years?
Market access and reimbursement
Research capabilities
Portfolio mix (FIC versus me-too)
Development infrastructure
Regulatory environment
1 5432
3.6
3.1
Funding1 2.5
3.0
3.3
2.1
2.3
2.7
Policy environment
Funding
Capabilities and infrastructure
Portfolio profile
Most biotech CEOs are confident that policy environment will improve, especially regulatory review and approval
Mixed view on funding environment, half think that funding will become more limitedMost anticipate improving R&D capabilities and infrastructure; more are cautiously optimistic about research capabilities versus development infrastructure improvement
More FIC innovation will emerge in China; more industry leaders will conduct global trials to accelerate clinical development, tapping into larger market potential
1 Maintain current status
5 Significantly improved
Average of responsesxx
Talent
Global footprint
Expected to remain an issue as demand surges
Range of responses
Talen supply for clinical development
McKinsey & Company 63
C. Regulation and access: most CEOs are confident and optimistic of a sustained policy tailwinds
Outlook for biopharma innovation environment in China
How will China regulatory environment look like 3 years from now?
Maintain current status, e.g. in terms of approval criteria and timeline
Steady evolution of policies, e.g. more innovation fostering
policies released
At par with the regulatory
environment of developed countries
1 5432
3.6
Maintain current status, e.g. only widely-used and high clinical value drugs invited to NRDL negotiation
NRDL negotiation open to more
innovative drugs with more dynamic
updates
NRDL open to all innovative drugs; more
BMI allocated to innovative drugs
1 5432
3.1
How will market access/ reimbursement environment look like in 3 years?
Industry leaders are generally aligned that the overall regulatory environment will continue to improve at a steady pace in the next 3 years
Industry leaders are more cautiously optimistic on pace of market access improvement, given the overall low level of healthcare spending, and emphasis on price concession during NRDL negotiation
“There are still many gaps in the regulatory environment but I’m confident there will be continuous improvement. Meanwhile, the government staff system and working process must be improved to ensure successful implementation of these policies”
“Govt still uses the mindset of managing off-patent originators to manage innovative drug market access. That’s why they always except significant price cut for NRDL inclusion; and that will prevent some innovative drugs for being included in reimbursement list”
Source: McKinsey 2019 China Biotech CEO survey
McKinsey & Company 64
C. Funding: Level of excitement for funding outlook has scaled back
Outlook for biopharma innovation environment in China
1 5432
Shrinking of VC/PE funding; IPO opportunities restricted to a handful of industry leaders
Maintain current level despite slight structural changes, e.g., VC/PE investment
shrinking yet more IPO opportunities
Significant increase of VC/PE funding and IPO opportunities providing
abundant funding for biotech
Rationale behind optimistic views“IPO bullish” First movers are well-received by the capital market Sufficient demand exists for high-tech companies
including biotechs, driven by the launch of STIBLeaders with good products will prevail to receive sufficient funding even the overall environment is cooling down
Rationale behind conservative viewsOverall funding environment becomes challengingThe excessively high valuation of biotech industry makes it harder for future deals to happenBar becomes higher: investors look for differentiation among early stage companies as the market getting over-crowded with homogeneous competition
2.5
Source: McKinsey 2019 China Biotech CEO survey
How will funding level for biotech industry evolve in the next 3 years?
McKinsey & Company 65
C. CEOs are cautiously optimistic about capability built-up, recognizing that it takes time for China to catch up
Outlook for biopharma innovation environment in China
How do you think the research capability of China will evolve in next 3 years?
No significant improvement from current status
Moderate improvement in # of quality publication and patent converted to
clinical development
Significant improvement, e.g.,
considerable increase in quality publication
and patent conversion
1 5432
3.0
How do you think the clinical development infrastructure of China will evolve in 3 years?
No significant improvement from current status
Moderate improvement in infrastructure, e.g.,
some increase in quantity and quality and of sites
Significant improvement, e.g.,
considerable increase in sites with global
development quality
1 5432
3.3
Research capabilities improvement takes a longer time, as this is more closely related to overall capabilities of university education, basic research, etc.
Clinical development infrastructure will be enhanced driven by demand and supply factors Learning will accelerate driven by large volume clinical trials in
the coming years (including increasing number of early stage studies, and China-led global/regional trials)
New sites are on the initial learning curve of conducting clinical trials and the capabilities are gradually building up
“Research capability improvement is more systematic. It requires the change of the whole education system, research system. And this cannot happen overnight”
Source: McKinsey 2019 China Biotech CEO survey
McKinsey & Company 66
C. Clinical development talent: biggest pain point everyone has to face today and in the near future, calling for an industry-wide solution
Clinical development talent Observations
Average: 2.1
Significant talent shortage due to the surge in demand from NMPA reform and rise of biotech startups
Talents with specific skillsets (e.g., clinical science and regulatory knowhow)may be in shortage, but overall supply should be sufficient
Sufficient supply of
clinical development talents from
increasing talent pool
1 5432
What’s your perspective on the talent supply for clinical development in next 3 years?
Biotech industry is facing talent insufficiency due to surge in demand Very few talents with relevant experience in the market as
biotech clinical trials are still at very nascent stage Significant talent shortage especially for critical positions,
e.g. clinical scientist (which requires interdisciplinary knowhow across science, commercial, and operation to design trials) and trial operation
Lack of training program and certification system On top of that, the clinical trial process and governance
backbone have headroom for improvement in biotech companies
Industry-wide aspiration and collaboration is needed to form ecosystem transformation through a joint effort with government, education platform, and certification system
Outlook for biopharma innovation environment in China
Source: McKinsey 2019 China Biotech CEO survey
McKinsey & Company 67
C. Portfolio mix: CEOs have high aspirations to be more innovative, but also highlight the importance of capturing value from current portfolio
Portfolio mix (FIC/BIC vs. me-better/ me-too) Observations
What’s your perspective on portfolio mix (first-in-class/best-in-class vs. me-too/me-better) of China biotech industry in next 3 years? Industry leaders agree on the steady evolution of first-in-
class/ best-in-class in portfolio mix, but don’t anticipate a rapid shift of portfolio structure in the short term• Me-too/me-better will remain as an important portfolio
strategy as there is still market relevance for me-too/ me-better products in foreseeable future in China
• However, some companies are selectively making efforts to add more innovative drugs to their portfolio
“There will not be leap-frog change in the portfolio mix, constrained by the talent supply andregistration process. At the same time, the capital market is less patient and gives more credits to companies close to commercialization stage, e.g. biosimilar, CRO, me-too companies”
Outlook for biopharma innovation environment in China
Average: 2.3
Maintain current status: focus on me-too/me-better in late stage/ launched products
Reach first in class/best in class in certain TA in
late stage/ launched products
Innovation level reach global leading
position: FIC in multiple TAs/
modalities in late stage/launched
products
1 5432
Source: McKinsey 2019 China Biotech CEO survey
McKinsey & Company 68
C. “Green shoots” of first-in-class drugs developed by Chinese biotechs starting to appear
Source: Literature research
Outlook for biopharma innovation environment in China
1. PIV = Parainfluenza; IFV = Influenza; 2.Fatty Acid Synthase; 3.As of November 2019 4. CDE review is finished and awaiting NMPA approval in China
Company Indication MOAProduct China Stage3
Heart Failure HER2/4 agonist NDA filing
Diabetes GKA agonistDorzagliatin Phase III in China
CNS mGluR5 inhibitorPD-LID Pre-clinical in China
Breast Cancer IRE-1α inhibitorORIN1001 Pre-clinical in China
Nonalcoholic steatohepatitis FASN2 InhibitorASC40 CTA approved
Alcoholic steatohepatitis IL-22 agonistF-652 Phase I
Alzheimer’s disease Gut microbiota remodelingGV971 Conditional approved
PIV/ IFV1 Viral entry inhibitorDAS181 Phase III/ Phase II
NASH/Obesity/ Diabetes GLP-1/GCG activatorPB-718 CTA
Non-exhaustive
Promising gesture from NMPA on conditional approval of GV971 as a way to encourage breakthrough innovation While still a long way to go for Chinese biotechs to fully demonstrate clinical impact of these drugs
MCL BTK inhibitor NDA filing in China4
(Approved in US)
McKinsey & Company 69
C. East goes west? CEOs are not short on aspiration to go global, but China remains must-win for all
Global clinical development footprint ObservationsHow quickly do you expect China biotechs to expand registrational clinical development programs globally?
Average: 2.7
Most players focus on China while industry leaders pilot trials in selected overseas countries
More industry leaders will
conduct global trials for high
priority assets in multiple countries
Most industry leaders will
launch global trials for
multiple assets and in multiple
countries
1 5432
“China is loosening regulations on early stage development; but doing early stage trials overseas still can accelerate registration in China in many cases. Besides, companies also conduct overseas trials to enter those markets and maximize the product potential”
Outlook for biopharma innovation environment in China
China will remain as geographic focus for clinical trials, while more industry leaders will conduct global trials for high priority assets in multiple countries For accelerated registration in China, given less strict
regulation especially on early stage studies To tap into ex-China market opportunities, especially
for assets with global relevance
Source: 2019 China Biotech CEO survey
McKinsey & Company 70
C. Local biotechs are expanding their global presence
Outlook for biopharma innovation environment in China
1. As of Nov 7th, 2019
Overseas clinical trials1
3 trialsIn US, Australia, and New Zealand
39 trials (11 new trials in 2019)Expand to 10 new countries in 2019, reaching 34 in total
6 trials (1 new trial in 2019)In US and Australia
3 trials (1 new trial in 2019)In US and Singapore
10 new countries in 2019: Finland, Georgia, Greece, Hungary, Ireland, Moldova, Portugal, Romania, Singapore, Turkey (all by BeiGene)
3 trials In Australia
2 trials (1 new trial in 2019)In US and Australia
Source: Clinicaltrials.gov; Press search; Company websites; McKinsey analysis
2019 new footprint
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Closing thoughts on innovation section
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We are entering a more rationalized phase of biotech development in ChinaBoth investors and biotech executives are reflecting post-hyper-growth phase of outsized funding and rapid pipeline buildups
No one-portfolio-fits-all for China biotechsFormulate your “secret sauce” with eyes wide open on future competition
The road to innovation is not built in one day Never too early to prepare for both capabilities and early-stage assets
It is never just about drug development Finding the right model for manufacturing and commercial, and building corresponding capabilities become necessary to capture value
Get your operation priorities right to stay ahead of the curve For many biotech leaders, the full suite of operational responsibilities are new challenges; learn real-time lessons from the early movers and stay agile
You cannot afford to make mistakes in talent managementAttracting the right talent is merely the first step; establishing an attractive retention strategy and building a talent development engine are must-haves because the level of talent influx will only increase
The right partnership can sail far Think outside of the box, and build a compelling value proposition for the right partnership
McKinsey & Company 73
China has a huge oncology burden to manage
Chinese HCC patients are diagnosed in stage III and IV
15% in US
5% in Japan
55% vs
61% lung cancer patients are EGFR subtype
Late diagnosis
Unique patient profile in selected disease areas
11% in US
Massive disease burden
Different epidemiology
global GC, HCC, and esophageal cancer patients are from China
50% vs
of global total population
Chinese population
18%
5.5people die from cancer every minute in China
1.3from lung cancer
0.8from GC
0.7from HCC
Source: Wang R, Pan Y, Li C, et al. “Analysis of major known driver mutations and prognosis in resected adeno-squamous lung carcinomas;” De Martel et al. “The International Epidemiology of Lung Cancer: Latest Trends, Disparities, and Tumor Characteristics;” “Tumor stage and primary treatment of hepatocellular carcinoma at a large tertiary hospital in China: A real-world study; Global Cancer Observatory;” “China Cancer Registry Annual Report;” press search; McKinsey analysis
vs
McKinsey & Company 74
Improving outcomes and infrastructure due to healthcare reform, but fundamental gap still exists
but
1 Triangulation based on multiple industry reports.2 As of October 25, 2019.
Healthcare infrastructure has also developed
# of oncologists in China per million of population increased
from 14 in 2005 to 26 in 2018
60 in the US
Oncology is one of the fastest growing TAs
14% 2013–18 CAGR, one of the fastest growing TA1
11% of overall pharma market size1
40% of NME approved in 2019YTD2but
Patient outcomes have improved significantly
Lymphoma 5-year survival in China increased from
44% in 2005 to 61% in 2015
94% in the US
Source: Analyst reports; China healthcare statistics yearbook; GBI; press search; McKinsey analysis
McKinsey & Company 75
Bridging from oncology R&D to patient access
Accelerating oncology innovation, bringing many treatment options to patients with high unmet needs
Maximizing commercial
potential through transformative
ecosystem-shaping initiatives grounded
in local context
R&DPatient Access
McKinsey & Company 76
Four key trends in China oncology R&D
Source: McKinsey analysis
A. Tailoring portfolios for success: Both MNCs and local biopharma generally focus on China’s most prevalent tumor types. Some top targets are unique to China.
B. Spotlight on IO: IO remains the most active class, with pharmacos tailoring combo strategies to fit Chinese disease profiles.
C. Largest number of cell therapy clinical trials: China has a high level of activity in cell–therapy clinical trials and is emerging as a global leader.
D. Quality to fuel innovation: Quality of local innovation continues to improve, and it is expected to fuel future innovation in oncology.
McKinsey & Company 77
A. Both MNC and local players generally focus on tumor types with high prevalence or proven record of success (e.g., lymphoma) # of innovative assets under development1 for tumor types with high incidence rate2
Oncology pipeline
1 Assets from CTA to NDA filing. 2 Possible double-counting if in clinical trial for several indications. Source: GBI; Global Cancer Observatory; press research; McKinsey analysis
337
111515
24
817
227
27
38
MNC
0
8212
4128
417
43
852
276
712
98
LungCRC
Liver
MM
Stomach
Bladder
Esophagus
Leukemia
Breast
PancreasCervixProstateLymphoma
BrainOvary
Melanoma
Local Incidence, k
774 521 456 393 368 307 116 106 99 93 83 82 76 53 20 7
Total 347 161
McKinsey & Company 78
A. Significant rise in number of MOAs expected, making treatment choices increasingly complexApproved MOAs1 expected (estimated using historical industry attrition rates2 )
Oncology pipeline
64 3
11
6 7
18
8
13
+17% p.a.
+11% p.a.
+23% p.a.
1. Single agent MoA only; Combo MoA is not included.2. Standard attrition rates are applied to estimate new MOA classes from development to launch (Ph3 49%, Ph2, 26%, Ph1 21%). Wong et al., “Biostatistics,” Vol
20, Issue 2, April 2019, Pages 273–86) . NSCLC: non-small cell lung cancer, CRC: colorectal cancer, HCC: Hepatocellular Cancer
Incidence
NSCLC CRC HCC
2018 2023 2025 2018 2023 2025 2018 2023 2025
Source: GBI; Global Cancer Observatory; McKinsey analysis
658k 521k 393k
McKinsey & Company 79
1500 35050 200100 250 300 400 450
40
500 5500
10
20
70
30
50
90
60
80
100
Cumulative industry-wide clinical assets1, %
Targets, #
Source: Pharmaproject; McKinsey China Cancer Center; McKinsey analysis
A: China’s clinical trials are much more concentrated in top targets compared to the US
Oncology pipeline
1. As of October 25, 2019.
xx% Percent of the total targets in development
21% 30%
McKinsey & Company 80
4
23
59
109 104
172015 16 18 2019E2
Newly initiated China1 oncology clinical trials in IO vs total oncology trials# clinical trials
1. For mainland China Only2. Projected based on total 85 IO trials and 375 oncology trials as of Oct 25th, 2019
Source: McKinsey Cancer Center; GBI; McKinsey analysis
B: Volume of China IO clinical trials quickly ramped up in the past years and reached about 1/4 of the total oncology trials initiated
ONCOLOGY PIPELINE
123 254 323 443 459# of oncology trials initiated each year
McKinsey & Company 81
B. China’s IO pipeline focuses on tumor types with high prevalenceActive IO single agent and combo in phase II/III1 trials
Spotlight on IO
1 For China trials, only include IO combo from selected companies: local (Hengrui, BeiGene, Innovent, Junshi, AlphaMab, C-Stone); MNC (BMS, Roche, MSD, AstraZeneca).2 Includes combos of 3+ drugs with additional add-on drugs.
307
32
68
28
68
107
86
45
90
22
5
107
56
36
74
17
22
53
NSCLC
BC
GC/EC
2
Nasopharyngeal
SCLC
HCC
3
Bladder
37
Melanoma
CRC
RCC
Ovarian
HNSCC
1
Cervical
Leukaemia
Pancreatic
MM
Others
26
8
18
4
9
7
4
3
3
1
1
0
0
0
Prostate IO Single agentIO-IO combo2
IO-Chemo combo 2
Others
Incidence, k Incidence, k658
763
393
82
83
116
368
61
7
521
70
53
57
106
99
116
20
193
46
38
83
50
34
234
2
26
155
60
24
40
14
213
51
71
Source: CDE; GBI; Global Cancer Observatory; US data from clinicaltrials.gov as of August 30, 2019; McKinsey MIOSS
McKinsey & Company 82
B. In addition to IO combinations popular in the US, China trials also focus on combinations that fit China’s unique disease profile
Spotlight on IO
Size1=# of ongoing combo trials in ChinaGlobal experts’ confidence in IO combos
3800 10 20 39030 40 50 12060 70 80 21010090 400110 130 160 340140 150 3300
350 360
50
370
25
75
100
4-1BB/CD137GITR
MEK
CSF-1/CSF-1R
LAG3
PARP
HDAC
KIR
GMCSF
Adenosine
HMA
CD20
VEGFRTIM3
Level of clinical investment in the US3, #
Met
IL-2
IMID
CD40ADC
CCR4
BRAF
JAK
Oncolytic virus
CD38
Likelihood of synergy in combination with PD-(L)12, %
TIGITTGFβ
BTKHER2
Chemo
CXCR4 / CXCL12
CTLA-4
Radiation
OX40/CD134
IDO
Vaccine
IFN
Source: McKinsey Cancer Center
1 If the target has no bubble, it means there is no combo in development in China. 2 Based on Delphi Survey, a multistep technique for polling leading global oncology experts3 Number of clinical trials with particular MoA in combination with PD-(L)1 as of January 2019.
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B. Local biotechs are expanding their IO combo portfolios through both self-developed assets and partnerships
Source: McKinsey MIOSS; clinicaltrials.gov; company website
11%38%
62%100%
37
89%
18 13
94%
16
6%
100%
2
Self-developed Partnership# of registered1 PD(L)-1 combo trials by development types
SPOTLIGHT ON IO
Combo trials likely to continue to bloom in China with recent partnership announcements
For top 5 PD-(L)1 drugs in US, avg. % of combo trials that leverage partnership
57%PARP
VEGFR
PD-(L)1
PD-(L)1
+
+
Dual VEGFR/FGFRPD-(L)1 +
HDACPD-(L)1 +
1. Registered on either clinicaltrials.gov or chinadrugtrials.org.cn with industry player as sponsor
Company A
Company B
Company C
Company D
Company E
China Biotech
McKinsey & Company 84
C. Academia/hospital-sponsored programs contribute 54% of all CAR-T trials; only a small portion are for drug-registration purposes
Cell and gene therapy
80 103
118123
US
226
China
198
1
3
1
3
1 1
14
2
1
7
1
1
6 74
62
9
3
7
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
78
54
10
4
20192018
CAR-T therapy1 clinical trials by sponsorship# of ongoing clinical trials
Initiation of new CAR-T clinical trials2 by month# of trials
1 With oncology indication. As of October 25, 2019. 2 Registered on clinicaltrials.gov.3 Hospital track: CAR-T considered a medical technology.4 Drug track: CAR-T considered a drug.
Industry-sponsoredAcademia/hospital-sponsored Hospital track: Trials w/o IND approval from CDE3
Drug track,Trials with IND approval from CDE4
Source: Clinicaltrials.gov; McKinsey analysis
McKinsey & Company 85
C. China local biotech and JVs are building GMP certified manufacturing sites in preparation of cell therapy launch
CELL AND GENE THERAPY
South China1
Site space: 5000 m2
ZhejiangSite space: 150,000 m2
DalianSite space: 5000 m2
ShanghaiSite space: 7600 m2
Guangzhou
Beijing, Shanghai, WuxiSite space2: 6500 m2
Suzhou
ShanghaiSite space: 2000 m2
1
2
3
4
5
6
7
8
12
3
33
4
5
6
7
8
Not Exhaustive
1. Exact location not disclosed2. Site space including branch center at Wuxi and Beijing
Source: Press search
McKinsey & Company 86
D. Early signs of rising quality in oncology research, although Chinese PIs remain vastly under-represented globally
R&D capability
1 Nature, Science, Cell, New England Journal of Medicine, Lancet.2 Mainland PIs only.3 As of October 25, 2019.
12 3
13
2 1
1
31
2
4
2015
4
16 17 18 2019
56
Oral presentations by Chinese PIs2 at ASCO # of presentations
Source: ASCO; pubmed; Scimago institutions rankings
368 376 378 358 357
Publications on oncology by Chinese PIs in top 5 journals1
# of publications
20
33
4246
20
2015 20172016 2018 2019YTD3
+32% p.a.
Local biotech/pharma-sponsored
Hospital/institution-sponsoredMNC-sponsored
Total
McKinsey & Company 87
Bridging from oncology R&D to patient access
Accelerating oncology innovation, bringing many treatment options to patients with high unmet needs
Maximizing commercial
potential through transformative
ecosystem-shaping initiatives grounded
in local context
R&DPatient Access
McKinsey & Company 88
Fundamental gaps remain in China’s oncology ecosystem
Source: Literature research; press release; McKinsey analysis
80% in NSCLC 70% in CRC
65% in GC 55% in HCC
versus 50%NGS-testing rate: 15%
Late diagnosisMost patients present at the hospital when they are at an advanced stage (stage III/IV) due to lack of awareness and screening programs
Limited biomarker testingBiomarker testing is limited by cost and availability
Varying treatment capacity and standardsTreatment practices vary, especially in lower-tier hospitals
Increasing complexities in treatment paradigmsSurge in therapy options available given risein pipeline
Improving affordability from a low baseAffordability improves for drugs listed on NRDL
40 oncology drugs1 listed in NRDL through negotiation since 2017
Awareness TreatmentDiagnosis
1. Includes western drugs only and does not include drugs treating cancer complication
Mckinsey & Company 89Source: Industry interviews
Cancer-care ecosystems migrate towards patient-access improvement
Early screeningPhysician education
Patient supportCompanion Dx
MDTNRDL
Remote diagnosis Center of
Excellence DTP pharmacy
Treatment guideline
5G/IoT enabled mobile screening
AI-aided diagnosisCDSS
RWE Outcome based insurance
NGS
HEORDigital patient support
Targeted medicine
Selective key themes
Ecosystem 1.0Current practice at scaleCollaboration between biopharma, hospitals, diagnostics & imaging companies, DTP pharmacies, and government
Ecosystem 2.0Nascent stage today Scaling up in next 5 yearsEcosystem 1.0 plus broader set of stakeholders (digital solutions, advanced analytics, private insurance, etc.)
Key implications:Continue building ecosystem 1.0 at scaleLeapfrog and innovate toward ecosystem 2.0
McKinsey & Company 90
A typical patient journey in Ecosystem 1.0 (illustrative)
Ecosystem 1.0
Visits a local class-III hospital for
initial diagnosis
Visits a lung-cancer center of excellence in Chengdu for further consultation
45-year-old man from tier-4 city of Sichuan province with cough
Goes through NRDL reimbursement
Obtains prescription of
targeted therapy
Uses online/mobile app for consultation but
overwhelmed by information
Conduct biopsy in Chengdu to confirm
diagnosis and complete biomarker-testing
Travels to Guangzhou several times to visit national KOLs
McKinsey & Company 91
Changes to patient journey in Ecosystem 2.0 (illustrative)
Visits a local class-III hospital for initial diagnosis
Visits a lung cancer center of excellence in Chengdu for further consultation
45-year-old man from tier 4 city of Sichuan province with cough
Goes through NRDL reimbursement
Confirms treatment plan and obtains prescription
of targeted therapy
Ecosystem 1.0Addition under Ecosystem 2.0
Family purchases ¥6/month oncology
insurance online (药神保)
Uses online/mobile APPfor consultation but overwhelmed
by information
Part of OOP covered by PHI
Follow-up via online platform
by KOLs
AI-assisted radiology diagnosis of lung nodule
CDSS (increase Tx quality and patient confidence)
(药神保)
Conduct biopsy in Chengdu to confirm diagnosis and complete
biomarker-testing
Travels to Guangzhou several times to visit national KOLs
NGS-testing for multiple biomarkers
Potential to skip this step
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Eco-system 2.0
Acceleration of the AI/AI-CDSS commerciali-zation is around the corner…
First Class III AI medical device may be approved by NMPA in 2020
Top diagnostics and imaging players are entering into the AI-CDSS space
More than 90 AI products are going through the Class III medical device application
AI products related to lung nodules and melanoma diagnosis are likely to be the 1st batch of AI products that receive Class III certificate
Siemens Healthineersis developing its AI Pathway Companion product along disease-specific pathways
Roche Dx and GE healthcare launched NAVIFY Tumor Board 2.0 leveraging imaging and diagnostics data
Increasing number of oncology AI-CDSS clinical research to develop localized CDSS products
Series of clinical research on Watson for Oncology led by top tier hospitals with 9 research published in ASCO 2019
A few nation-level projects ongoing supported by NHC, hospitals and AI companies (e.g. national key R&D program: precision medicine CDSS software project)
SELECTED EXAMPLES
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Implications of the development of the China oncology market for biopharma and biotech companies
Differentiation from others
Create an edge (e.g., superior clinical benefit in a subgroup, ecosystem innovation) to differentiate from competitors
Partnership for success
Explore combo partnerships for IO-backbone products beyond in-house combo to accelerate development and broaden indications Collaborate with broader types of stakeholders (e.g., AI/AI-CDSS, private insurance) to lead the business model innovation
Engagement of PIs
Step up engagement with Chinese PIs in this hypercompetitive environment via differentiated approach (e.g., biomarker research, translational research)
Speed to market Accelerate development (e.g., optimal trial design, fast patient recruitment) to become early entrants in increasingly competitive oncology market
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1
2
3
4
5
6
Beyond potential of portfolio and pipeline, talent cultivation and partnerships will likely be decisive factors for successClosing thoughts
New recipe for success Beyond portfolio and pipeline—talents cultivation, organization agility, and ecosystem partnerships will be decisive factors for success
Fighting the war on cancer Oncology is an example of the shift in focus to innovation, as the bar gets raised on product differentiation; winning the war would require a holistic approach to engage stakeholders across the ecosystem
Innovation is the new game Elevating quality of portfolio innovation and globally relevant business model innovation, fueled by biopharma ecosystem
2019: the year of the great decoupling Polarized performance by innovative versus established portfolio; long-awaited decline of mature brands has begun and will accelerate
Dragon effect: Top 2 priority China has become a top CEO-level priority as a key growth pillar and global strategy influencer
It is prime time for China biopharma Solid bridge to innovation to run on; time to double down to continuously build a flourishing innovation ecosystem
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