RTB Research - Realizing the RTB Video Opportunity for Brand Marketers - Forrester
RTB Update 3 - Henrik Løwe, Xaxis
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Transcript of RTB Update 3 - Henrik Løwe, Xaxis
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RTB update #3
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17 års erfaring med digital markedsføring
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GLOBAL
330 employees
in 26 markets
EXPERIENCED
320 billion impressions
annually across
1,250+
clients
INTEGRATED
A complete data
warehousing
solution for marketers
UNIVERSAL
The most access to data and
media sources
Headquarters Regional Offices
Norway
Sweden
Netherlands
United Kingdom
Denmark
Austria
Belgium
Germany
Italy
France
Spain
Turkey
Poland
Portugal
Czech Republic
MiamiMexico
CanadaNew York
ChinaHong Kong
IndiaVietnamThailandMalaysia
SingaporeAustralia
Taiwan
North America
Latin America
EMEA
APAC
London
Singapore
New York
Miami
The #1 Global Audience Buying Company
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Xaxis uses data and technology to help advertisers reach and better understand audiences
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Deliver the right message to the right user
Reduced Waste and Better ROI
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Xaxis
More than 500 engineersto develop
technology
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Case
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Indkøbsflow på bureauerne
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Advertiser
AGENCY
TD
XAXIS
I/O
Publishers Audiences
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Indkøbsflow: 1. 2. & 3. party data
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Generelle udfordringer I markedet
• Internationalt– Stigende potentiale for internationale sites
– Billlig trafik
– En udfordring for lokalmarkedet
• Nationalt– Prisdannelsen
– For mange fordyrende led
– Kommer ikke annoncørerne til gode
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Fremtiden for Data og Agency Trading Desk
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