Role Of Social Media Jan 2010

© 2006 Confidential | intelligent marketing & technology solutions

Role of Social Media – Planning for 2010

Hardy Alexander, General Manager Regalix India

January 18th, 2010

Presenter: Hardy Alexander

General Manager, Regalix India

Over 17 yrs experience in Sales & Marketing across various industries such as Manufacturing, Logistics & Supply Chain and Digital Marketing

Vast experience of Business Development across global markets, especially with start up projects

Currently responsible for managing the Bangalore branch office as a profit center

Qualification: Masters Degree in Marketing and an Engineering Major in Metallurgy

© 2006 Confidential | intelligent marketing & technology solutions 2


Social Media – How has it Evolved?Social Media – What are Companies

Doing?Social Media in 2010 – What results to

Expect?Social Media in 2010 – Way ForwardSocial Media in 2010 – Measuring ROICase StudiesAbout Regalix

Role of Social Media

Social Media: How has it Evolved?


Social Media Landscape: Explosive Growth

5 Image Source: fredcavazza.net© 2006 Confidential | intelligent marketing & technology solutions 5

Which Social Media Marketing channel is the best for your business & why?

Social Media: What are Companies Doing?


More than 60% of Fortune 1,000 companies with a website will connect to or host some form of online community to build customer relationships. – Gartner Inc

Among small business owners who use social networking, the top benefits cited include generating leads (50%), keeping up with the industry (45%), and monitoring online conversations (44%)

Source: eMarketer.com

Social Media: How Have Businesses used Social Media?

© 2006 Confidential | intelligent marketing & technology solutions 8Source: eMarketer.com

Social Media: B2B & B2C Businesses

© 2006 Confidential | intelligent marketing & technology solutions 9Source: eMarketer.com

Social Media in 2010: What results to Expect?


Social Media in 2010: Key Proposition

Provide Real Value to AudienceWhat is the type of Value?What is the type of Content?What is the type of Services?

Have a Conversation with your AudienceBecoming a part of the GroupListening to themAsking them Understanding what they want and Providing it to them


Social Media in 2010: Way forward


Social Media in 2010: Measuring ROI

Defining Clear Goals What is it you want to accomplish?

Metric Tools What do the numbers lead up to?

Making the Data Usable


40% of respondents didn’t know whether the Social tools they were using had ROI measurement capabilities.

Source: eMarketer.com

Case Study - 1: Dell

1997: Early pioneer in e-commerce, with ‘Direct Business Model’ relied on Web for ‘frictionless’ commerce.

Around 2005: Social Media started as a way to distribute news and special offers

“After 3 yrs of Experimenting, Listening & Learning Social Media has evolved into a critical relationship builder, integrated with all business units” – Richard Binhammer (Sr. Manager Corporate Communications, Dell)

Twitter followers @DellOutlet > 1 Million representing >$3 Million in revenues, a community of people interested in refurbished units

Via platforms like IdeaStorm, more than 350 customer ideas have been implemented into product & business innovations.

© 2006 Confidential | intelligent marketing & technology solutions 18Source: smartblogs.com/socialmedia

Case Study - 2: BreakingPoint

Company: Resiliency Testing for Next Generation Networks & Devices, Austin Texas

Situation: Limited Budget | Target audience of Security & QA, hated being ‘marketed to’.

Six Steps to Develop Social Media Strategy & Measure it:

Create Blog to start & join online conversation

Establish Twitter Account Create LinkedIn Group Modify press release strategy for

blogger coverage Promote Social Media channels on

company website and in email signatures

Measure growth of Social Media accounts and web traffic

RESULTS 155% increase in unique Web visitors

Leads by Source: 55% inbound Web 23% trade shows 20% Email

Marketing-influenced pipeline by source: 75% inbound Web 17% Email 4% trade shows

© 2006 Confidential | intelligent marketing & technology solutions 19Source: smartblogs.com/socialmedia

“After six months, we saw some amazing results,” – Pam O’Neal, VP Marketing

BreakingPoint

Case Study – 3: Performing Arts Company, US

Company: Celebrating 50th anniversary of music & dance extravaganza

Social Media Plan: Setup & Manage Twitter / YouTube / Facebook / Flickr | Create ‘Live’ event feed

Campaign Duration: 30 days

Results: Targeted Web-page received 24,800 visits (increase by 256%, Unique visitors

increased by 290%) Total Number of Fans on Facebook: > 500 Total number of Twitter Followers: > 700 Photo views on Flickr: > 4,000 Video views on YouTube: > 6000


About Regalix

Full-Service: Digital Marketing & Technology

Talent: Leadership, Advisory, 150+ Team

Customers: Fortune 500 and Venture-Backed

Verticals: Retail, Hi-Tech., Finance, Healthcare

Global: HQ in Silicon Valley, 4 Offices

Recognition:

22© 2006 Confidential | intelligent marketing & technology solutions

Domain Expertise

UCLA

xignite

ICICIBANK


If you have any questions about Social Media, Twitter, Facebook, and Digital Marketing, please contact Brendan Farnell: [email protected]

Regalix Social Media Jump Start Plan

Service Contact

Our marketing practitioners will analyze your current marketing program and business model, and give you a comprehensive social media strategy tailored to your specific needs – The plan will include objective, tactics and outcome expected.

Please contact:Namrata Kumar

[email protected]


Thank You


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