Afghan media analysis Jan 2017
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Afghan Media Industry January- 2017
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Transcript of Afghan media analysis Jan 2017
Afghan Media IndustryJanuary- 2017
Top 20 Categories% share of spend
GOVERNMENT
JUICES / ENERGY DRINKTELECOM
BANKS
CHAIN STORES/SHOPS
MAYONIES/PICKLES
PHONE SETS
MILK & DAIRY PRODUCTS
HOSPITALS/HEALTH CLINICS
EDUCATION
CONSTRUCTION
TRAVEL AGENCIES
MEDICINE
CHIPS AND SNACKSVEHICLES
COOKING OIL & GHEE
DIAPERS
BEAUTY CREAMS
DETERGENT POWDERS
TEA / COFFEE
21%
15%
12%
9%
6%4% 4%
3% 3% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1%
Top 20 Players% share of spend
GOVERNMENT
AFGHAN TELECOM
ETISALAT
PAMIR COLA
PAMIR GROUP
AZIZI BANK
NESTLE MILKPAK
NORAS FOODS
BAKHTAR BANK
GINSENG ENERGY DRINK
AAB-E-ANAAR
AFGHAN COMMERCIAL BANK
CARABAO ENERGY DRINK
ASFARI BUSINESS CENTER
ASHNA MOBILE
NEDA PHONE
PADDLERS DIAPERS
UNIQUE ATLANTIC TELECOM
ROSHAN CORPORATION
MACAS SLIMMING
20.8%
5.6%
3.5%3.4%3.4%3.0%2.8%2.8%2.6%2.6%2.1%2.0%1.9%1.5%1.5%1.3%1.2%1.2%1.0%1.0%
Top 20 Brands% share of spend
AFGHAN POLICE DEP
GOVERNMENT
AFGHAN WIRLESS
ETISALAT
PARTY ENERGY DRINK
AZIZI BANK
NESTLE MILK PAK CREAM
NORAS TOMATO PASTE
BAKHTAR BANK
GINSENG ENERGY DRINK
SHAFA JUICE
AAB-E-ANAAR ROYAL
AFGHAN COMMERCIAL BANK
CARABAO ENERGY DRINK
ASFARI BUSINESS CENTER
AFGHANISTAN AIR FORCE
NEDA PHONE
PADDLERS DIAPERS
UA TELECOM
ROSHAN CORPORATION
11.0%
6.5%
5.4%
3.5%3.4%3.0%2.8%2.8%2.6%2.6%2.6%2.1%2.0%1.9%1.5%1.5%1.2%1.2%1.0%1.0%
Top Channels% share of Revenue
TOLO TV
SHAMSHAD 1 TVARIANA
AREZU TV
KHURSHID
AYNA TV
HEWAD TV
TAMADON
LEMAR TV
23%
19%
15% 15%
9%
6% 5%3% 3% 3%
Bank Category % share of spend
AZIZI BANK33%
BAKHTAR BANK28%
AFGHAN COM-
MERCIAL BANK22%
AFGHAN INTER-
NA-TIONAL BANK
6%
VISION FI-
NAN-CIAL SER-
VICES4%
AFGHAN UNITED BANK4%
BANK MILLIE AFGHAN2%
PASHTANY BANK1%
GHAZANFAR BANK0%
Telecommunication % share of spend
AFGHAN WIRLESS44%
ETISALAT29%
UA TELECOM8%
ROSHAN TELE-COM8%
MTN7%
SALAM TELECOM2%
AFGHAN TELECOM2%
Phone Sets% share of spend
ASHNA MOBILE41%
NEDA PHONE34%
LP MOBILE13%
IVA MO-
BILES8%
TECMOR MOBILE3%
ORANGE MOBILE1%
Beauty Cream% share of spend
NISA WHITENING CREAM62%SAFA GOLD CREAM
17%
BIO 7 DAY
BEAUTY CREAM
10%
SHABAB CREAM & SOAP
7%
FAIR & LOVELY CREAM3%
Pakistani Players Share% share of spend
PAKISTAN PLAYERS
4%
AFGHAN PLAYERS
96%
Pakistani Brands have 4% Share of spend in afghan media
NESTLE MILK PAK CREAM
65%NISA WHITENING
CREAM13%
SURF EXCEL
9%
BIO SILK HAIR RE-
MOVER CREAM
6%
BIO AMLA SHAMPOO4%
BIO 7 DAY BEAUTY CREAM
2%
FAIR & LOVELY CREAM
1%
Daily Airing Trend% share of spend
01/01/2017
03/01/2017
05/01/2017
07/01/2017
09/01/2017
11/01/2017
13/01/2017
15/01/2017
17/01/2017
19/01/2017
21/01/2017
23/01/2017
25/01/2017
27/01/2017
29/01/2017
31/01/2017
For other queries, please contact PAS at:[email protected]
For Queries :
Postal Address :mediatrack House | E107, Block B, Gulshan-E- Jamal, Rashid Minhas Road off Shahrah-e-
Faisal, Karachi-Pakistan
ContactPhone: +9221-34583302, +9221-34583303 ,+9221-34583305
Fax: +9221 [email protected]
For other queries, please contact PAS at: [email protected]
THE END
