Rogers Communication Inc Wireless 1

8/13/2019 Rogers Communication Inc Wireless 1

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Rogers Communication Inc Case

Study [Wireless Division]

Group 7 (Names) Roll Nos

Spandan Mishra U113232

Stalin Mohapatra U113233

Sudipt Mishra U113234

Swastik Mohapatra U113235Swayambhu Dutta U113236

Tausif Akbary U11323

!aibha" Sharma U11323#

!arun $ %and&y U11323'

!asundhara (ain U11324)


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*ri&f +ntrodu,tion

-Rogers Communicationsis a di"&rsifi&d publi, .anadian ,ommuni,ations and m&dia,ompany/ +t op&rat&s parti,ularly in th& fi&ld of wir&l&ss ,ommuni,ations0 ,abl& t&l&"ision0t&l&phon&0 and +nt&rn&t ,onn&,ti"itywith sinifi,ant additional t&l&,ommuni,ations and

mass m&diaass&ts/-o&rs0 *&ll and T&lus w&r& .anadas thr&& national wir&l&ss ,arri&rs and ,oll&,ti"&ly s&r"i,&dapproimat&ly '5 of th& ,ountrys total subs,rib&rs/

Rogers Bell Telus Others

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Su+scri+ers in ,os-million.

/ercentage

Mark&t Shar& of T&l&,ommuni,ation .ompani&s in .anada as of 2))'

- rom 2))6 to 2))' o&rs show&d a rowth of #0T&lus ' and *&ll 5/
http://en.wikipedia.org/wiki/Mobile_phone_operatorhttp://en.wikipedia.org/wiki/Cable_televisionhttp://en.wikipedia.org/wiki/Telephonehttp://en.wikipedia.org/wiki/Internet_accesshttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Internet_accesshttp://en.wikipedia.org/wiki/Telephonehttp://en.wikipedia.org/wiki/Cable_televisionhttp://en.wikipedia.org/wiki/Mobile_phone_operator


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Comarative Statements o1 Income +y Comany -23

!00(.Rogers Bell Telus Sha4

Revenues +y Segment

Wireless 6654 4558 4735 -

Wireline "(#' "'#0 $$! ""(

5edia #0& 6 6 6Other 6!&' 6%%" 6!' 6

11731 17735 9606 3391

Oerating 78enses9

Cost o1 Sales "'0 #$!$ 6 6

Sales and 5ar:eting !0& 6 6 6

Oerating; ation &"0 ""& &!! $'#

Other %$ $!& (0 6

9163 14544 7837 2436

Oerating Income !$%' "( &%( ($$

Interest on ?ong Term De+t %#& &!" #"" !"&

Other 78enses - Income. 6$( ' "! 6'

Income +e1ore Income Ta8es ('0 !#$0 "0# &!%

Income Ta8es $0! "%' !0" (=1ter Ta8 78enses 0 #$! (( 0

,et Income - loss. #&' %"0 00! $"$

=d@usted ,et Income -loss. $1,556 $1,630 $1,002 $535

=d@usted ,et Income -loss. er share $2.51 $2.50 $3.14 $1.25


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=nalysis o1 Income Statements WRT Wireless

- =s o1 ,o4 4e can see that Rogers is leading in the 4ireless sector* The amounto1 income generated is greater than all the other cometitors*

- The oerating e8ense is also reasona+le as comared to other comanies li:eBell ho have a large Revenue +ase +y utili>ation o1 a larger Oerating Cost*

- Only ma@or ro+lem ?oss er share 4hich is comara+le 4ith Bell even thoughthe 1igures are not as high as BellAs


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o&rs p&r,&nta& of r&"&nu& from 7ir&l&ss89

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.ustom&r Statisti,s by .ompanyRogers

3ear !00% !00& !00' !00(

Su+scri+ers %&&'000 &""'000 &(#!000 '#(#000

=verage Revenue erser $%*" %*! %#*"# %"*$(

Churn-=verage /er5onth. *"! *$ * *0%

Cost o1 =cuisition "(( #0 #$( #""

Bell3ear !00% !00& !00' !00(

Su+scri+ers $($#000 %!%000 %#(&000 %'""000

=verage Revenue erser $*' $"*(! $#*!( $*&

Churn-=verage /er5onth. *$ *& *% *&

Cost o1 =cuisition #!0 #0# "($ "$0

Telus

3ear !00% !00& !00' !00(

Su+scri+ers $0$%000 $$%'000 %!(000 %$!#000

=verage Revenue erser %" %# %" $'

Churn-=verage /er5onth. *"" *#$ *$& *$'

Cost o1 =cuisition #! !($ "$ ""&

Sha4

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Su+scri+ers

Sha4 4ill +egin o11ering in !0

=verage Revenue erser

Churn-=verage /er5onth.

Cost o1 =cuisition

- =s o1 ,o4 4e can see that Rogers is leading in the su+scri+ers in all the years- =verage Revenue er user has also increased in the last ! years

- Churn Rate has decreased in comarison to its cometitors- Only ma@or ro+lem is its cost o1 acuisition


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Advanced Wireless Service Auction

- Industry Canada released 4ireless sectrum 1or auction across the country in !00'

- =ro8imately ##) o1 this sectrum 4as set aside 1or ne4 entrants* These ne4 entrants arede1ined as carriers 4ith less than 0) o1 the countryAs 4ireless revenue

- The auction concluded a1ter "" rounds o1 +idding 4ith #*!$ +illion in roceeds generated more than " times the amount initially e8ected

- There no restrictions on re6selling the sectrum a1ter it had already +een auctioned o11

- The auction changed the cometitive landscae 1or Canadian 4ireless net4or: roviders e8isting layers e8anded and ne4 cometitors entered the Canadian mar:et

- The 1ollo4ing slides rovide a summary o1 the a+ove mentioned cometitive landscae


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Rogers Sha4Eideotron 5TS Others0

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Total Amount of Winning Bids in $!


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Rogers Sha4Eideotron 5TS Others0

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Total "um#% of Winning Bids


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Rogers Eideotron Sha4 5TS Others0

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Total &o'ulation (o)%d #* Bids

Series


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+,-.+/

&%ima%*-og%a'0i12o1us

Bundl,'tions

3is1ountB%and

(ont%a1t+4ui%d

5oi1&lans

3ata&lans

6nlimitd 5oi1and3ata

&lans

RogersWireless

,ation6Wide

Fuadrule lay

,o 3es 3es 3es ,o

2ido ,ation6Wide

Fuadrule lay

,o 3es 3es 3es ,o

Chatr ,ation6Wide

Fuadrule lay

3es ,o 3es ,o ,o

B.77 &%ima%*-og%a'0i12o1us

Bundl,'tions

3is1ountB%and

(ont%a1t+4ui%d

5oi1&lans

3ata&lans


&lansBell5o+ility

,ation6Wide

Fuadrule lay

,o 3es 3es 3es ,o

Eirgin5o+ile

,ation6Wide

Fuadrule lay

,o 3es 3es 3es ,o

Solo5o+ile ,ation6Wide Fuadrule lay 3es ,o 3es ,o ,o


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T.76/ &%ima%*-og%a'0i12o1us

Bundl,'tions

3is1ountB%and

(ont%a1t+4ui%d

5oi1&lans

3ata&lans


&lans

Telus5o+ility

,ation6Wide

Fuadrule lay

,o 3es 3es 3es ,o

Goodo ,ation6Wide

Fuadrule lay

3es ,o 3es ,o ,o

5i:e ,ation6Wide

Fuadrule lay

,o 3es 3es ,o ,o


Bundl,'tions

3is1ountB%and

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&lansWI,D5o+ile

,ation6Wide-eventually.

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Bundl,'tions

3is1ountB%and

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5oi1&lans

3ata&lans

6nlimitd 5oi1and3ata&lans

Sha4 WesternCanada

Fuadrule lay

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Eideotro

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Fue+ec Fuadru

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,o ,o 3es 3es 3es

5o+ilicity Tenma@orCanadian cities

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3es ,o 3es 3es 3es

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3es ,o 3es ,o ,o

Sas:Tel Sas:atche4an

Fuadrule lay

,o 3es 3es 3es 3es

5TS 5anito+a Fuadrule lay

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7ir&l&ss Data as p&r,&nta& of total o&rs 7ir&l&ss

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- 5ost o1 the telecom oerators across the glo+e ma:e their money 1rom thedata lans

- I1 Rogers 4ants to ma:e ro1its it must ensure more data connections4hichcan only +e achieved 4ith the introduction o1 ne4 and chea data lans li:e

the ne4 layers 5o+ilicity; Eideotron; Wind 5o+ile; Sas: Tel etc*- Rogers must e11iciently utili>e its ne4ly acuired sectrumto give more o1

data services in addition to the 4ireless voice


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.on,lusions9- As of now82))'9 o&rs .ommuni,ation is on& th& l&adin t&l&,om op&rator in .anada- +t pro"id&s all typ&s of s&r"i,&s that th& t&l&,om op&rator ,an off&r- +t has r&,&ntly a,;uir&d many winnin bids with a hu& subs,rib&r bas&- +t is lain b&hind in th& data s&r"i,&

- As on& of th& ma? and .A%>?- +ntrodu,tion of mor& data plans 8,ustomi@&d or unlimit&d &t,9 ,an attra,t mor& ,ustom&rs- Th& a,;uisition rat& of o&rs is on& of th& hih&st and it must fo,us to impro"& on that by

in,r&asin ,ustom&r bas&8whi,h th&y ha"& alr&ady start&d doin by winnin many bids9-

Th& ,hurn rat& of o&rs alon with th& offs&ttin ,ost b&in hih&r it must fo,us to r&du,& it- +ndustry r&t&ntion sur"&ys ha"& shown that whil& pri,& and produ,t ar& important0 most p&opl&l&a"& any s&r"i,& b&,aus& of dissatisfa,tion with th& way th&y ar& tr&at&d/ Th&y would not b&lookin around if th&y w&r& happy with th&ir ,urr&nt pro"id&r0 its s&r"i,& and &mploy&&s/

- Th& =ffs&ttin ,ost of th& o&rs ,ommuni,ation is 1/#32 bn

Su&stions B Strat&y C=utomatic ,um+er Identi1ication -=,I. and your customer data+ase to identi1y all

customers 4hen they call your customer service* Bring their comlete history u on thescreen 4hen they call; including their ro1ita+ility segment* Success1ul comanies have

secial


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Rogers Communication Inc Wireless 1

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