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Rogers Communication Inc Case
Study [Wireless Division]
Group 7 (Names) Roll Nos
Spandan Mishra U113232
Stalin Mohapatra U113233
Sudipt Mishra U113234
Swastik Mohapatra U113235Swayambhu Dutta U113236
Tausif Akbary U11323
!aibha" Sharma U11323#
!arun $ %and&y U11323'
!asundhara (ain U11324)
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*ri&f +ntrodu,tion
-Rogers Communicationsis a di"&rsifi&d publi, .anadian ,ommuni,ations and m&dia,ompany/ +t op&rat&s parti,ularly in th& fi&ld of wir&l&ss ,ommuni,ations0 ,abl& t&l&"ision0t&l&phon&0 and +nt&rn&t ,onn&,ti"itywith sinifi,ant additional t&l&,ommuni,ations and
mass m&diaass&ts/-o&rs0 *&ll and T&lus w&r& .anadas thr&& national wir&l&ss ,arri&rs and ,oll&,ti"&ly s&r"i,&dapproimat&ly '5 of th& ,ountrys total subs,rib&rs/
Rogers Bell Telus Others
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Su+scri+ers in ,os-million.
/ercentage
Mark&t Shar& of T&l&,ommuni,ation .ompani&s in .anada as of 2))'
- rom 2))6 to 2))' o&rs show&d a rowth of #0T&lus ' and *&ll 5/
http://en.wikipedia.org/wiki/Mobile_phone_operatorhttp://en.wikipedia.org/wiki/Cable_televisionhttp://en.wikipedia.org/wiki/Telephonehttp://en.wikipedia.org/wiki/Internet_accesshttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Internet_accesshttp://en.wikipedia.org/wiki/Telephonehttp://en.wikipedia.org/wiki/Cable_televisionhttp://en.wikipedia.org/wiki/Mobile_phone_operator8/13/2019 Rogers Communication Inc Wireless 1
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Comarative Statements o1 Income +y Comany -23
!00(.Rogers Bell Telus Sha4
Revenues +y Segment
Wireless 6654 4558 4735 -
Wireline "(#' "'#0 $$! ""(
5edia #0& 6 6 6Other 6!&' 6%%" 6!' 6
11731 17735 9606 3391
Oerating 78enses9
Cost o1 Sales "'0 #$!$ 6 6
Sales and 5ar:eting !0& 6 6 6
Oerating; ation &"0 ""& &!! $'#
Other %$ $!& (0 6
9163 14544 7837 2436
Oerating Income !$%' "( &%( ($$
Interest on ?ong Term De+t %#& &!" #"" !"&
Other 78enses - Income. 6$( ' "! 6'
Income +e1ore Income Ta8es ('0 !#$0 "0# &!%
Income Ta8es $0! "%' !0" (=1ter Ta8 78enses 0 #$! (( 0
,et Income - loss. #&' %"0 00! $"$
=d@usted ,et Income -loss. $1,556 $1,630 $1,002 $535
=d@usted ,et Income -loss. er share $2.51 $2.50 $3.14 $1.25
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=nalysis o1 Income Statements WRT Wireless
- =s o1 ,o4 4e can see that Rogers is leading in the 4ireless sector* The amounto1 income generated is greater than all the other cometitors*
- The oerating e8ense is also reasona+le as comared to other comanies li:eBell ho have a large Revenue +ase +y utili>ation o1 a larger Oerating Cost*
- Only ma@or ro+lem ?oss er share 4hich is comara+le 4ith Bell even thoughthe 1igures are not as high as BellAs
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o&rs p&r,&nta& of r&"&nu& from 7ir&l&ss89
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!00$ !00% !00& !00' !00(
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%0
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'% '# &% &" &0
%ost:paid "oi,& as p&r,&nta& of total o&rs 7ir&l&ss
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.ustom&r Statisti,s by .ompanyRogers
3ear !00% !00& !00' !00(
Su+scri+ers %&&'000 &""'000 &(#!000 '#(#000
=verage Revenue erser $%*" %*! %#*"# %"*$(
Churn-=verage /er5onth. *"! *$ * *0%
Cost o1 =cuisition "(( #0 #$( #""
Bell3ear !00% !00& !00' !00(
Su+scri+ers $($#000 %!%000 %#(&000 %'""000
=verage Revenue erser $*' $"*(! $#*!( $*&
Churn-=verage /er5onth. *$ *& *% *&
Cost o1 =cuisition #!0 #0# "($ "$0
Telus
3ear !00% !00& !00' !00(
Su+scri+ers $0$%000 $$%'000 %!(000 %$!#000
=verage Revenue erser %" %# %" $'
Churn-=verage /er5onth. *"" *#$ *$& *$'
Cost o1 =cuisition #! !($ "$ ""&
Sha4
3ear !00% !00& !00' !00(
Su+scri+ers
Sha4 4ill +egin o11ering in !0
=verage Revenue erser
Churn-=verage /er5onth.
Cost o1 =cuisition
- =s o1 ,o4 4e can see that Rogers is leading in the su+scri+ers in all the years- =verage Revenue er user has also increased in the last ! years
- Churn Rate has decreased in comarison to its cometitors- Only ma@or ro+lem is its cost o1 acuisition
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Advanced Wireless Service Auction
- Industry Canada released 4ireless sectrum 1or auction across the country in !00'
- =ro8imately ##) o1 this sectrum 4as set aside 1or ne4 entrants* These ne4 entrants arede1ined as carriers 4ith less than 0) o1 the countryAs 4ireless revenue
- The auction concluded a1ter "" rounds o1 +idding 4ith #*!$ +illion in roceeds generated more than " times the amount initially e8ected
- There no restrictions on re6selling the sectrum a1ter it had already +een auctioned o11
- The auction changed the cometitive landscae 1or Canadian 4ireless net4or: roviders e8isting layers e8anded and ne4 cometitors entered the Canadian mar:et
- The 1ollo4ing slides rovide a summary o1 the a+ove mentioned cometitive landscae
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Rogers Sha4Eideotron 5TS Others0
!00000000
#00000000
%00000000
'00000000
000000000
!00000000
Total Amount of Winning Bids in $!
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Rogers Sha4Eideotron 5TS Others0
0
!0
"0
#0
$0
%0
&0
Total "um#% of Winning Bids
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Rogers Eideotron Sha4 5TS Others0
$000000
0000000
$000000
!0000000
!$000000
"0000000
"$000000
Total &o'ulation (o)%d #* Bids
Series
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+,-.+/
&%ima%*-og%a'0i12o1us
Bundl,'tions
3is1ountB%and
(ont%a1t+4ui%d
5oi1&lans
3ata&lans
6nlimitd 5oi1and3ata
&lans
RogersWireless
,ation6Wide
Fuadrule lay
,o 3es 3es 3es ,o
2ido ,ation6Wide
Fuadrule lay
,o 3es 3es 3es ,o
Chatr ,ation6Wide
Fuadrule lay
3es ,o 3es ,o ,o
B.77 &%ima%*-og%a'0i12o1us
Bundl,'tions
3is1ountB%and
(ont%a1t+4ui%d
5oi1&lans
3ata&lans
6nlimitd 5oi1and3ata
&lansBell5o+ility
,ation6Wide
Fuadrule lay
,o 3es 3es 3es ,o
Eirgin5o+ile
,ation6Wide
Fuadrule lay
,o 3es 3es 3es ,o
Solo5o+ile ,ation6Wide Fuadrule lay 3es ,o 3es ,o ,o
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T.76/ &%ima%*-og%a'0i12o1us
Bundl,'tions
3is1ountB%and
(ont%a1t+4ui%d
5oi1&lans
3ata&lans
6nlimitd 5oi1and3ata
&lans
Telus5o+ility
,ation6Wide
Fuadrule lay
,o 3es 3es 3es ,o
Goodo ,ation6Wide
Fuadrule lay
3es ,o 3es ,o ,o
5i:e ,ation6Wide
Fuadrule lay
,o 3es 3es ,o ,o
&%ima%*-og%a'0i12o1us
Bundl,'tions
3is1ountB%and
(ont%a1t+4ui%d
5oi1&lans
3ata&lans
6nlimitd 5oi1and3ata
&lansWI,D5o+ile
,ation6Wide-eventually.
Singlelay
,o ,o 3es 3es 3es
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&%ima%*-og%a'0i12o1us
Bundl,'tions
3is1ountB%and
(ont%a1t+4ui%d
5oi1&lans
3ata&lans
6nlimitd 5oi1and3ata&lans
Sha4 WesternCanada
Fuadrule lay
,H= ,H= ,H= ,H= ,H=
Eideotro
n
Fue+ec Fuadru
le lay
,o ,o 3es 3es 3es
5o+ilicity Tenma@orCanadian cities
Singlelay
3es ,o 3es 3es 3es
/u+lic
5o+ile
Ontario Single
lay
3es ,o 3es ,o ,o
Sas:Tel Sas:atche4an
Fuadrule lay
,o 3es 3es 3es 3es
5TS 5anito+a Fuadrule lay
,o 3es 3es 3es ,o
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7ir&l&ss Data as p&r,&nta& of total o&rs 7ir&l&ss
!00$ !00% !00& !00' !00(
0
$
0
$
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!$
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$
!0
- 5ost o1 the telecom oerators across the glo+e ma:e their money 1rom thedata lans
- I1 Rogers 4ants to ma:e ro1its it must ensure more data connections4hichcan only +e achieved 4ith the introduction o1 ne4 and chea data lans li:e
the ne4 layers 5o+ilicity; Eideotron; Wind 5o+ile; Sas: Tel etc*- Rogers must e11iciently utili>e its ne4ly acuired sectrumto give more o1
data services in addition to the 4ireless voice
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.on,lusions9- As of now82))'9 o&rs .ommuni,ation is on& th& l&adin t&l&,om op&rator in .anada- +t pro"id&s all typ&s of s&r"i,&s that th& t&l&,om op&rator ,an off&r- +t has r&,&ntly a,;uir&d many winnin bids with a hu& subs,rib&r bas&- +t is lain b&hind in th& data s&r"i,&
- As on& of th& ma? and .A%>?- +ntrodu,tion of mor& data plans 8,ustomi@&d or unlimit&d &t,9 ,an attra,t mor& ,ustom&rs- Th& a,;uisition rat& of o&rs is on& of th& hih&st and it must fo,us to impro"& on that by
in,r&asin ,ustom&r bas&8whi,h th&y ha"& alr&ady start&d doin by winnin many bids9-
Th& ,hurn rat& of o&rs alon with th& offs&ttin ,ost b&in hih&r it must fo,us to r&du,& it- +ndustry r&t&ntion sur"&ys ha"& shown that whil& pri,& and produ,t ar& important0 most p&opl&l&a"& any s&r"i,& b&,aus& of dissatisfa,tion with th& way th&y ar& tr&at&d/ Th&y would not b&lookin around if th&y w&r& happy with th&ir ,urr&nt pro"id&r0 its s&r"i,& and &mploy&&s/
- Th& =ffs&ttin ,ost of th& o&rs ,ommuni,ation is 1/#32 bn
Su&stions B Strat&y C=utomatic ,um+er Identi1ication -=,I. and your customer data+ase to identi1y all
customers 4hen they call your customer service* Bring their comlete history u on thescreen 4hen they call; including their ro1ita+ility segment* Success1ul comanies have
secial
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