Rocket Hatch Overview
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Building a dynamic North Alabama economy fueled by a vibrant and diverse startup community
Overview + PROGRAMS
Rocket Hatch, 2015
2Rocket Hatch Community Acceleratorwww.rockethatch.org
3Rocket Hatch Community Acceleratorwww.rockethatch.org
Rocket Hatch started at the beginning of 2014 as an idea of a group of
entrepreneurial individuals with backgrounds in creative, social and tech
startups. We saw the need for a support
community for entrepreneurs that
wanted to focus their efforts in the
commercial space, leveraging modern
technologies and business frameworks to launch new companies that could
create value locally while selling globally.
Many of us had seen first hand the startup movement taking hold around
the world and transforming it rapidly. We
understood that starting a business in 2014 was way different than just a
decade ago. First the internet, then the
cloud and now mobile technologies had
changed everything, and we knew we
wanted to join in, but we did not want to
leave our home, Huntsville.
We knew Huntsville had all the critical elements to be a thriving startup
ecosystem. However, disruptive commercial startups were not common
and if they existed were disconnected to
the local scene.
In April of 2014 we decided to change that by supporting the first Weekend
Startup competition in town. In May, we incorporated Rocket Hatch as a 501(c)(3)
non-profit with the mission to unleash the
untapped entrepreneurial potential of
North Alabama through an open,
inclusive and collaborative startup
community. Only a few months later we could not be more proud of what our
emerging startup community has
accomplished and the role we have
played as a catalyst. This success pushes
us to continue with this mission.
Will you join us in this effort?
Rocket Hatch Community Acceleratorwww.rockethatch.org
To unleash the untapped entrepreneurial potential of
North Alabama through an open, inclusive and
collaborative startup community.
4Rocket Hatch Community Acceleratorwww.rockethatch.org
10,000 8,000 6,000 4,000 2,000 2,000 4,000 6,000 8,000 10,0000
5Rocket Hatch Community Acceleratorwww.rockethatch.org
CHANGING DEMOGRAPHICS DEMAND A NEW APPROACH
Total Population Huntsville Metro
Graduated College 44.2%
20-35 y/o 139,464Double Income No Kids
35-45 y/o 90,602Double Income With Kids
45-55 y/o 109,992Mid-Life Executive & Spouses Returning to Work
Population In Prime Entrepreneurial Age
If only 10%+ of Potential Entrepreneurs Succeed the economic impact is huge
Small Businesses3,399 x $1M = $3.3B
Medium Businesses339 x $10M = $3.3B
High Growth Businesses33 x $1ooM = $3.3B
10%* = Potential Entrepreneurs
Combined Economic Potential
6Rocket Hatch Community Acceleratorwww.rockethatch.org
COMMUNITY: THE SUSTAINABLE ACCELERATOR It all ends and starts with the community. To become sustainable, the community itself
needs to organically transform in the accelerator.
This means our efforts have to focus just as
much on cultural change and values as on
training and mentorship.
7Rocket Hatch Community Acceleratorwww.rockethatch.org
A FRESH APPROACH FOR HUNTSVILLE
The best way to achieve sustainable startup acceleration is to nurture the
community that is already here. Like the internet, our community should be a
diverse network with multiple nodes and
engines so that a single failure cannot
bring down what we have achieved. In
the past few years, we have seen how
creating an environment of community and sharing helps new leaders emerge
and connect to create the new startup
community we want to emerge.
Entrepreneurs, innovators, mentors,
angels and other key players are starting
to converge but much still needs to be done.
We have a great R&D legacy thanks to the Department of Defense and NASA,
we want to leverage it for diversification
Build Strong Local Networks That Reach Out Regionally
In the past several decades, because of immigration and population growth, a
diverse pool of talent and resources has been accumulating. This growing
demographic includes millennials who
grew up here, stay-at-home spouses,
minorities and immigrants ready to start
their own businesses. Our target
community wishes to engage in new and creative forms of entrepreneurship that
can make our economy more diverse
and resilient, our community more
interesting and inspiring, and improve our
quality of life.
The South East region is raising as an entrepreneurial hub, led by pioneering
efforts in cities like Chattanooga,
Nashville, Atlanta, New Orleans and
Memphis. It only makes sense to join in
and bring the best to North Alabama.
We believe there is an opportunity for great growth by tapping into our local
strengths but also reaching out to the rest of the region and Alabama for
connection, inspiration and resources.
For the last several years, our founders have been reaching out to the
community both locally and regionally to
learn, connect and develop a strategy that draws from the experiences and
lessons learned from our neighbors, but
that is also distinctly North Alabamian.
Our principles are simple: to create community we need to be open, lean,
and smart. We understand that building a community is the effort of many. We
celebrate all those trying to build
community and try to partner and
support all worthwhile efforts.
Rocket Hatch Community Acceleratorwww.rockethatch.org
8Rocket Hatch Community Acceleratorwww.rockethatch.org
INCLUSIVE, LEAN & SMART
Rocket Hatch is a Startup:
We follow the path our entrepreneurs
have to follow
An acceleration network: We are engaging with all
players in the community.
Always looking to partner and
collaborate, our partners include: entrepreneurs,
investors, mentors, incubators,
government, universities, and
Players: To spawn innovation, our communities need to interact.
Scientists and artists,
engineers and physicians,
technicians and bankers,
artisans and lawyers,
educators and public servants, government and
privateall are welcome.
As agile as our startups: We are a bootstrapped
accelerator. We have spent
our time doing customer
development, understanding the problems faced by our
local entrepreneurs and
stakeholders (our funders and
Its not about the building: Social capital comes first. We operate virtually utilizing
existing infrastructure and
spending our resources in
activities that create lasting
Connection, Learning, Launching, and Accelerating.
The fancy building can wait.
Strategic Partnerships: We have established
relationships with key startup
communities in our region and
We are licensing and adapting proven programs, creating
new ones only when we see a
Our local partnerships provide us with physical locations, infrastructure, funding, and
Our community network provides volunteers, speakers,
mentors, facilitators, services,
infrastructure and funding.
99Rocket Hatch Community Acceleratorwww.rockethatch.org
Community ValuesHatchers come from the community we support and exemplify the
culture we are striving to create. Our
culture comes from our core values:
+ Collaboration+ Trust + Open communication+ Encouragement+ Inclusiveness+ Risk-taking+ Fail forwardRocket Hatch as the startup community we nurture is a
do-acracy where what Hatchers do
supersedes what they have or who
they know, what or where they studied or worked.
Hatchers are always looking to grow
themselves, their business, their team and their community.
10Rocket Hatch Community Acceleratorwww.rockethatch.org
Thanks to Rocket Hatch, there is some very good new energy. I was pleased to meet many of the players and I will be happy to support you on other events thanks for all this help to our community!
Peggy SammonSerial Entrepreneur | CEO GeneCapture
11Rocket Hatch Community Acceleratorwww.rockethatch.org
In just over a year, Rocket Hatch reached out to a diverse community of leaders, entrepreneurs, mentors, investors and stakeholders looking to create
and open, inclusive and dynamic startup ecosystem.
12Rocket Hatch Community Acceleratorwww.rockethatch.org
C O MMU N IT Y MET R IC S