Roadshow asia out there media
18
Strictly Confidential, © by Out There Media GmbH Mobile Squared Roadshow Asia Turning Mobile Advertising into a Real Business
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Transcript of Roadshow asia out there media
Strictly Confidential, © by Out There Media GmbH
Mobile Squared
RoadshowAsia
Turning Mobile Advertising into a Real Business
Strictly Confidential, © by Out There Media GmbH
AdvertiserMediaAgency
Out There Media
OperatorsAudience
Advertiser
......
ML PH SG GR AT DE UK RU CR CZ FR UC HN BL TR18 network operators in 15 countries
About Us
Strictly Confidential, © by Out There Media GmbH
Strictly Confidential, © by Out There Media GmbH
Selected Operators and Customers
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Turning Mobile Advertising into a Real Business…
…while making consumers happy!
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The situation today…
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Chirodeep, 75,
Kerala, loves
music and
smoking
Rendering
Handset Problems
Bad Targeting
Bad Design
Targeting
Long Loading Times
Standards
PML/ XML
Unqualified Staff
Wrong Operator
Advertising Agency
Creative Agency
Media Agency
Bad Concept
Operator 2
Operator 1
Operator 3
ContextualBehavioral
Guidelines
???$$$
…confusion
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Operator
Marketplace Operator
Operator
Advertiser
Advertiser
Advertiser
Operator
Operator
Operator
Mobile Advertising Marketplace
The solution: reach & transparency maximize mobile ad spend
Strictly Confidential, © by Out There Media GmbH
Strictly Confidential, © by Out There Media GmbH
Strictly Confidential, © by Out There Media GmbH
75% find the offer “very attractive”
92% are happy with the advertisement
Happy Consumers!
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• REACH: • + 260% increase in ad spend/campaign (markets where all operators
are unified via our marketplace vs cluttered offering)• 5 x more campaigns per month in market with marketplace
• PERSONAL RELEVANCE:• 25% conversion rate in 3 months for ad supported offerings• Up to 45% response rates for targeted, relevant ads => ad is perceived
as valuable content
• LOCATION:• 17% redemption of vouchers and coupons• 60% increase in Loyalty
Some evidence and facts
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1. Be Relevant and Add Value!
2. Be Transparent – No Hidden Small Print!
3. Ease of Transaction in order to Increase Brand Interaction!
4. Privacy!
5. Always get subscriber Permission (=Opt-In)!
The big 5 key success factors
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Thank you!
Fabrizio CarusoVice President Business Development
[email protected]+65 966 74247
www.out-there-media.com
Strictly Confidential, © by Out There Media GmbH
Strictly Confidential, © by Out There Media GmbH
Strictly Confidential, © by Out There Media GmbH
Strictly Confidential, © by Out There Media GmbH
