Riding the wave of Mass Adoption of Smartphones and Wireless

Broadband

StarHub Investors Technology Day 6 August 2009

2008 Key Financial HighlightsMobile Data Growth

• First in Asia Pacific to launch HSPA+

• Key Drivers: USABILITY and AFFORDABILITY

•• Data consists of SMS, MMS and Data

17.719.7

23.7 24.7

30.5

2Q-2005 2Q-2006 2Q-2007 2Q-2008 2Q-2009

• Riding on affordability of data cap plans and mass market smartphones

Data Usage on Phone Growth

Drivers: Usability & AffordabilityDrivers: Usability & Affordability

Data Subscribers & Revenue

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2'09$-

$1,000,000

$2,000,000

$3,000,000

$4,000,000

$5,000,000

$6,000,000

$7,000,000

$8,000,000

Subscribers Revenue

-

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

100,000

Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2'090

1000

2000

3000

4000

5000

6000

7000

8000

Subscribers Revenue

Data Usage on Laptop Growth

• Riding on affordability of unlimited data plan and wireless modem

Drivers: Usability & AffordabilityDrivers: Usability & Affordability

Handset Type

2G25%

3G44%

HSDPA31%

Handset Type

33% 31% 28% 29% 32% 40%

40% 45% 44% 43% 42%41%

27% 25% 28% 29% 26% 19%

Expats Heartlander PMEB Youth Ladies Aging

2G 3G HSDPA

2008 Key Financial HighlightsSmartphone penetration is prevalent

• 75% of customer base holding 3G phone

• 12% of postpaid base hold a ‘touchphone’

Drivers: Usability & AffordabilityDrivers: Usability & Affordability

First in S’pore: NO BILL SHOCK Data Plan

• Caters to their surfing, downloads, social networking needs on the phone

• Provides Unlimited data surfing with cap plan at $36/mth

Drivers: Usability & AffordabilityDrivers: Usability & Affordability

Live News and Football on the GoPushMail on the GoFor ALL MULTIMEDIA needs on the go

Drivers: Usability & AffordabilityDrivers: Usability & Affordability

• S$1/day for a buffet of 14 channels and growing

• 3 Sampler Channels at $0 Data Charge– BloomBerg: PMEB– Animax: Youth– CTI: Chinese

Best Mobile TV Premium ContentCatch Live Content with StarHub TV on Mobile

Drivers: Usability & AffordabilityDrivers: Usability & Affordability

Hubbing Content across platformHubbing Content across platform

Pay $26.75 for Sports and get to watch Sports on PC and Pay $26.75 for Sports and get to watch Sports on PC and Mobile for freeMobile for free

Catch Live Content with StarHub TV : 3 Platforms

Drivers: Usability & AffordabilityDrivers: Usability & Affordability

HTC Touch Cruise 2HTC Touch Cruise 2

HTC Touch HDHTC Touch HD

BlackBerryBlackBerry BoldBold

First in S’pore: One Click to your Favorite TV

• Icon based TV channel

Drivers: Usability & AffordabilityDrivers: Usability & Affordability

AFCAFC BloombergBloomberg JIMJAMJIMJAM

HTC MagicHTC Magic

2008 Key Financial HighlightsFirst in S’pore: Prepaid Bundle Ethnic TV

CTI – TVChinese (Taiwan)

Vannathirai(Tamil)

MNC (Indonesia)

ZeeTV(Hindi)

• Targeted at Foreign Workers Segment

– $2/day for 24 hours unlimited access to 4 great channels– Bundled 3G Phone with 3G Prepaid SIM (Sold at $158)

Drivers: Usability & AffordabilityDrivers: Usability & Affordability

First in APAC: HSPA+ 21Mbps

• Provides highest speed on both Fixed and Mobile Broadband

• Highest Mobile broadband speed at download speeds of 21Mbpsand upload speeds of 5.76Mbps

• Highest Fixed broadband speed at 100Mbps

Drivers: Usability & AffordabilityDrivers: Usability & Affordability

Most Flexible Prepaid Wireless Broadband Plans

• Wireless Internet Access via Prepaid Card with Dongle

• Multiple Flexible plans of 1-hr, 1-day, 3-day and 5-day

• 2 speed options of 2Mbps and 7.2Mbps

• Unlimited access

Drivers: Usability & AffordabilityDrivers: Usability & Affordability

2008 Key Financial HighlightsFirst in Asia – Unlimited Access to WLM

• Strengthen Youth Proposition

– Unlimited Access to Windows Live Messenger (RRP: $5.35/mth)– Free Unlimited SMS/MMS– Double Airtime

Drivers: Usability & AffordabilityDrivers: Usability & Affordability

pfingo

phone + freedom + Internet + on the goWhat is pfingo?

End-to-end mobile services delivered through www.pfingo.com

A seamless experience on the Internet and the mobile handset for all messaging, communication and entertainment needs

A community of connected users that extend their Internet lifestyle on their mobile

Service delivery platform that automates orders, provisioning, billing and support functions over the Internet

Singapore Overseas

Signups Breakdown User Profile

Total pfingo users: 444,674 (as @ 02 August 09 )

Singapore users : 71,962 (16% of base)Non-Singapore users: 372,712(84% of base)

Singapore, 16%

Services & content are network and operator neutral

Easy-to-use, straightforward user experience

Value for money, transparent pricing

User-driven services and product innovation

Service stickiness not through contracts, but through converged services

Key USPs

dedicated ‘3’ series Singapore number

synchronized address book

send SMS

receive missed call notifications sent as SMS and emails to you

receive your voicemail in your email box

Two-way fax

can be used at any WiFi hotspot or access point

Unlimited talk time, one-flat price

Overseas numbers call you at local rates

Call IDD on your mobile with no local airtime charges

Features of pfingo

one number...for all devices, all locations and all occasions i.e home, office, mobile one number...for all devices, all locations and all occasions i.e home, office, mobile

Wifi Mobile

Mobile

Home phone

Home phoneDECTpfingoTALK number

+65 3105 1234

PC

Soft Client

one number… for all devices, all locations and all

occasions i.e home, office, mobile and MORE……. one number… for all devices, all locations and all

occasions i.e home, office, mobile and MORE…….

VoiceEmail2-wayFax

Missed call Notification (sms/email)

2-way SMS

pfingoTALK number+65 3105 1234

Wifi Mobile

Home phoneDECT

Laptop

My Global Number

pfingoTALK number+65 3105 1234

+1 212933 9648E.g.

US expat working in Singapore

Buys a local US number from pfingo

Friends in US pay local US

rates

He pays nothing for

receiving US calls

pfingoStore

Online store to facilitate purchases through Credit Cards Debit cardsDirect debit from Bank account

Purchases of pfingo/bounce & SMS Credits, subscriptions, devices

Redemption of CASH Topup cards

Bounce

What is Bounce?

Bounce is a new economical and easy to use Callback service, powered by pfingo

Maximises free incoming calls on pre-paid and post-paid plans

It is a pay-as-you-use service

It allows you to call overseas at and saved upto 85% on call charges

Bounce clients are available for downloads for these phones

iPhoneBlackberryAndroidJava phones

Bounce Clients

Thank you