Ricky at GS1UK, provider of EANS for online sellers

Ricky Jones

What’s in a number?

Product identifiers for marketplaces

17 October 2016

© GS1 2015

Who is GS1 UK?

30,000+

40 year anniversary

64 colleagues

members4.2% growth99% of joiners are SMEs

1976 2016

© GS1 2015

Multi-nationals

Who are our members?

Marketplace sellers HospitalsSMEs

© GS1 2015

Why marketplaces?

4

For many years From 2015 From May 16th 2016

© GS1 2015

What’s a GTIN?

5

© GS1 2015

What’s a GTIN?

6

© GS1 2015

Who needs them?

• Almost all categories• Not mandatory for brand owners that have

joined the Brand Registry

• Product sold in UK, Australia, Brazil, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Switzerland, or the US

• Condition new• Brand-named products • Assigned a GTIN by the manufacturer or brand

owner• Sold by more than one merchant

7

• Almost all categories • Branded products • New or manufacturer refurbished

© GS1 2015

How do you get one?

Brand owner• Join GS1 UK

8

Selling other brands• Does your product have a

barcode?• Check the number is a legitimate

GS1 number with GEPIR service

OR

• Talk to your supplier

© GS1 2015

Global Company Prefix

9

© GS1 2015 10

How to assign a GTIN –My Numberbank

© GS1 2015

Changes to your product?Does it need a new GTIN?Three golden rules should be considered by any brand owner when introducing changes to an existing product.

At least one of the guiding principles must apply for a GTIN change to be required.

11

3. Is there a substantial impact to the supply chain (e.g., how the product is shipped, stored, received)?

2. Is there a regulatory/liability disclosure requirement to the consumer and/or trading partner?

1. Is a consumer and/or trading partner expected to distinguish the changed product from previous / current products?

Ricky at GS1UK, provider of EANS for online sellers

Business

Transcript of Ricky at GS1UK, provider of EANS for online sellers