Ricky Wong - Mobnotate
-
Upload
ifbookthen -
Category
Education
-
view
925 -
download
3
description
Transcript of Ricky Wong - Mobnotate
![Page 1: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/1.jpg)
MobnotateStop Leaving Money on the Table
An eBook Linking Company
Ricky [email protected]
IfBookThen 2013
![Page 2: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/2.jpg)
Agenda
• Linking is an old idea (in digital)• 2 Ways to Link– Web -> Books– Books <-> Books
• Business Model• Why Mobnotate?
![Page 3: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/3.jpg)
Everyone (digital) is doing it
Islamist Movements: The Arab Intifada in Perspective,FairObserver.com 03/03/2013
![Page 4: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/4.jpg)
Before Mobnotate: Linking to Books
![Page 5: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/5.jpg)
Contextual Linking with Mobnotate
Islamist Movements: The Arab Intifada in Perspective,FairObserver.com 03/03/2013
![Page 6: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/6.jpg)
Contextual Linking with Mobnotate
Islamist Movements: The Arab Intifada in Perspective,FairObserver.com 03/03/2013
![Page 7: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/7.jpg)
Many Entry Points to Sale• Mobnotate algorithm analyzes a 80+ page book.• Book excerpts are chosen based on each webpage’s content.
eBook on Middle-EastUS Policy in UAE
Press Freedom in Iraq
Election in ME
Terrorism
![Page 8: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/8.jpg)
Many Entry Points to Sale• Mobnotate algorithm analyzes a 80+ page book.• Book excerpts are chosen based on each webpage’s content.
• High reader engagement: CTR 3-4%
eBook on Middle-EastUS Policy in UAE
Press Freedom in Iraq
Election in ME
Terrorism
![Page 9: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/9.jpg)
Case Study #2: Book <-> Book
• Cross-Promote within your catalog.
![Page 10: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/10.jpg)
![Page 11: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/11.jpg)
![Page 12: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/12.jpg)
![Page 13: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/13.jpg)
![Page 14: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/14.jpg)
Case Study #2: Book <-> Book
• Cross-Promote within your catalog.• Contextual Linking (again)
![Page 15: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/15.jpg)
Case Study #2: Book <-> Book
• Cross-Promote within your catalog.• Contextual Linking (again)• Works with iPad, e-ink Kindle, Nook, Android,
etc..
![Page 16: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/16.jpg)
Business Model
• We don’t get paid unless YOU get paid
![Page 17: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/17.jpg)
Business Model
• We don’t get paid unless YOU get paid• Remove Risks– Operational: Easy to Remove– Financial: Affiliate and Revenue Share
![Page 18: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/18.jpg)
Business Model (Book <-> Book)
Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores)
Royalties Mobnotate RevShare New Profit
Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties
![Page 19: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/19.jpg)
Business Model (Book <-> Book)
Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores)
Royalties Mobnotate RevShare New Profit
Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties
![Page 20: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/20.jpg)
Business Model (Book <-> Book)
Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores)
Royalties Mobnotate RevShare New Profit
Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties
![Page 21: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/21.jpg)
Business Model (Book <-> Book)
Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores)
Royalties Mobnotate RevShare New Profit
Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties
![Page 22: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/22.jpg)
Business Model (Book <-> Book)
Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores)
Royalties Mobnotate RevShare New Profit
Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties
![Page 23: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/23.jpg)
Business Model (Book <-> Book)
Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores)
Royalties Mobnotate RevShare New Profit
Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties
![Page 24: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/24.jpg)
Business Model (Web -> Book)
Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores) Royalties New Profit
Mobnotate’s share: eStore kickback of 8%
![Page 25: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/25.jpg)
Why Mobnotate?
• Technology designed for long-form content– e.g. Books, journals, reports, case studies, etc..
• Ex-Google Online Ad experience– Relevancy and data-driven
![Page 26: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/26.jpg)
Why Mobnotate?
• Technology designed for long-form content– e.g. Books, journals, reports, case studies, etc..
• Ex-Google Online Ad experience– Relevancy and data-driven
• 2 Ways to Link:– Web -> Book– Book <-> Book
![Page 27: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/27.jpg)
Why Mobnotate?
• Technology designed for long-form content– e.g. Books, journals, reports, case studies, etc..
• Ex-Google Online Ad experience– Relevancy and data-driven
• 2 Ways to Link:– Web -> Book– Book <-> Book
• Business Model:– Positive ROI– Low risk for publishers
![Page 28: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/28.jpg)
Backup Slides• Limitations• Supported Languages
• Special IfBookThen Offer• You keep 100% Proceeds for first 3 months• http://bit.ly/ifbookthen_mobnotate
• Let’s Chat: [email protected]
![Page 29: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/29.jpg)
Limitations
• Non-Fiction• “Some” Existing e-Distribution– Web (e.g. author blog, publisher’s site)– Catalog of eBooks
• Sales Multiplier– Cannot turn any book into a NYTimes Bestseller– Economic Efficiency Gain
![Page 30: Ricky Wong - Mobnotate](https://reader033.fdocuments.in/reader033/viewer/2022061114/54579d4aaf79590b088b51a3/html5/thumbnails/30.jpg)
Supported Languages
• Currently used:– English, German, Spanish, Japanese, Swedish
• Also designed for:– Italian, French, Danish, Dutch, Finnish, Hungarian,
Norwegian, Portuguese, Russian, Turkish